Chapter 43 Hot Selling Follow-up

On July 1, "Gangnam? "Impression" was put on sale again, and the public price was unexpectedly raised by 1,000-2,000 yuan, and the highest unit price reached 30,000 yuan per square meter. Buy up not buy down, especially Jiangnan Group also promised to protect the capital within a year and check out unconditionally, which is relative to the disguised financial products, even if you don't do anything, you can get a 5% return of funds after a year.

It is no surprise that the 151 houses for sale in the project were snatched up, which was obtained by Qin Ran when many applicants screened candidates with strong investment skills. In a high-end and top-notch community, the composition of residents and stability are necessary conditions to maintain quality. Qin Ran hoped that "Jiangnan? Impression "becomes the owner's home, not an investment." Things gather like people in groups, and high-end people naturally want to be neighbors with people with the same social status.

According to the calculation of 30% of the intended deposit, Jiangnan Real Estate once again returned nearly 400 million yuan, which also marks the basic success of Qin Ran's development of domestic top luxury houses. The houses were sold out, there was no unsalable, and the project progressed smoothly, which also brought a positive effect to Jiangnan Real Estate. From the beginning of Qin Ran's insistence on auctioning the A1 plot at a high price of 408 million, doubts from the domestic media and peers have continued one after another, especially when the project announced that the price was as high as 25,000 yuan / square meter and jumped to the most expensive house in the country in one fell swoop. Now, this qiē is insignificant with the positive reaction of the market, and as long as you succeed, all the doubts around you will immediately subside.

The whole "Gangnam? The investment of the "Impression" project has reached 850 million yuan, and the top international product standards have been selected in terms of design and construction materials. successfully created the image of the first luxury house in China in Qin Ran's mind, and finally brought 1.6 billion sales revenue. After deducting tax and financial costs, "Gangnam? The "Impression" project made a net profit of 500 million. Minus bank loans. Based on the real investment of Jiangnan Real Estate of less than 300 million, the return on investment of this project exceeds 160%.

How is a person's prestige formed, that is, when everyone can't see the road ahead, you lead the team on the road by yourself, then you are a recognized leader. Although Qin Ran is the boss of the company, his prestige within the company is based on strength, otherwise how to tame a large group of elites under him. "Gangnam? The "Impression" project began with the acquisition of land. It shows Qin Ran's extraordinary vision, and now it has reaped fruitful results to make its reputation within the company reach another peak.

Jinyi does not travel at night, especially in response to the overwhelming doubts before. Qin Ran instructed his subordinates to publish information on the cooperative media, announcing in a low-key manner that "Jiangnan? The "Impression" project was sold out, which can be regarded as an explanation to the leaders and the public.

The ban on deliberately suppressing the news in order to cooperate with the inspection of the No. 1 chief was quietly loosened, and China's most expensive mansion "Jiangnan? Impression" was sold out. It also provoked many media to start reporting first.

It's hype. It is also marketing, Qin Ran is good at using the means of media to build momentum, and he is becoming more and more proficient.

"Who is buying sky-high mansions?"

"The developer on the edge of the West Lake staged a 'victory escape'!"

"The triumph of capital, or the frustration of the masses?"

……

For a while, how the media headlines caught people's attention came about, especially before the hype "Jiangnan? The media of the "Impression" project had a sour tone in the follow-up articles. Under this hot topic, the golf villa area developed by Jiangnan Real Estate in the future, as well as the Jiangnan Plaza with huge investment, have been dug up by pervasive reporters to expose them first. It just saves the upfront advertising cost of Jiangnan Real Estate.

At the same time, a report documenting the recent activities of Jiangnan Real Estate was sent to the desk of the No. 1 chief by the secretary. At the beginning, the chief said that he would follow up on the rose garden renovation project. So under the good news, the renaming of the rose garden was launched and the "Gangnam? Impressions" is just the right time to feedback. After a cursory reading of the report, the chief smiled and drew a red circle on the top of the homepage, indicating that he had completed the review and knew it. The secretary followed the chief every day, and naturally knew that he was very satisfied with the results of such a review.

Governor Li Zhiguo asked the secretary to record the hot spots of public opinion in the province every day for his own viewing, after all, the leaders are very busy every day, but they still need to have a timely understanding and grasp of the dynamics of the jurisdictions under their rule. Seeing that Jiangnan Real Estate is on the hot spot of public opinion again, especially the secretary also extracted some media headline clips, and the careful secretary also personally called to verify some numbers, so that the governor can intuitively and comprehensively understand "Jiangnan? Impression". didn't waste his care, Jiangnan Group does have a set, Li Zhiguo thought while reviewing. The state-owned enterprises in Jiangsu and Zhejiang provinces are relatively underdeveloped, so private and foreign-funded enterprises have become the main force in revitalizing the economy, and Li Zhiguo has placed great hopes on the competitive enterprises in particular. Qin Ran boasted in front of him that he had doubled his development every year, which impressed Governor Li, so he deliberately classified Jiangnan Group as a provincial key support enterprise. Looking at it now, Qin Ran has done a very good job.

Huang Weiguo, secretary of the municipal party committee, had expected this, after all, Qin Ran only reported to him in person some time ago, "Jiangnan? impressions". However, knowing that Jiangnan Group is good, especially the profits, Huang Weiguo is worried about urging Qin Ran to speed up the implementation and promotion of the two key projects, the golf course and Jiangnan Plaza. These two projects have been part of the key supporting projects of Jiangzhou's operating city, a golf course, and a CBD core building, which will greatly enhance the image of the entire Jiangzhou city. At the same time, the operation of the city requires a large amount of capital investment, especially after the implementation of the new city, Jiangzhou has proposed a grand plan to build a CBD. Huang Weiguo needs Jiangnan Plaza to start as much as possible, and with the demonstration and leading effect, he will start the investment promotion work of the CBD, in fact, he wants to sell the land of the CBD at a high price and then return the capital income. Of course, to rush Qin Ran, there must also be a premise, that is, the new government building in the new city will be completed as soon as possible. The sooner the government building is relocated, the sooner the construction of Gangnam Square can be completed.

None of the development projects of Jiangnan Group have been missed, and all of them have achieved very good benefits. In particular, Qin Ran is very thoughtful in his attitude towards the cooperative bank, never defaults on loan repayment, and is very cooperative with the bank's work. Coupled with the endorsement of the provincial government, Jiangnan Group has suddenly become a sweet spot for banks in the province. Originally, Jiangnan Group's bank credit rating was A. Now it has jumped to AAA level all of a sudden, and it belongs to key VIP customers. At this time, the former old partners ICBC and CCB took the lead, and they respectively took the lead in issuing loans for the Jiangnan Plaza and Golf Villa projects. Although Jiangnan Group has a high rating, in order to reduce a single risk and balance the relationship within the industry, ICBC and CCB did not exclusively eat the two major projects of Jiangnan Group, and united several other banks to form a group to lend together.

President Dai of the Provincial Industrial and Commercial Bank and Qin Ran are old friends. In the total loan amount of 1.2 billion yuan in Jiangnan Plaza, ICBC occupies a share of 8 billion yuan. In his words, he always gave some of the meat to his brothers to drink. The banking circle is too small, and he can't monopolize the entire project alone. CCB took the lead in getting the project of the golf villa area and issued a loan of 400 million, which is different from the provincial level of President Dai, and the president of the municipal level has already done his best. There is no shortage of money. There is a lack of good projects. It seems that in mid-1999, the country's financial system gradually recovered under the vigorous clean-up of the iron-fisted prime minister.

"I don't understand, such a market is too surprising! Did I get it wrong in the first place? ”

Tong guò privately verified, Tang Long, the young marshal of the Jiangcheng Group, found that "Jiangnan? The "Impression" project is not fake, it is really sold out. In his heart, Qin Ran was as young and promising as himself, but he thought that Tang Long felt that he was better in terms of business operation. Consistent with his father Tang Zhongtian's steady business philosophy, Tang Long has always been pessimistic about Jiangnan Group's adventures. Jiangcheng Group has developed rapidly in its own hands in the past two years. Although he has always been at the helm of his father, he is also indispensable to his own contributions. Before Qin Ran came out. The first person in the future of real estate in the province has always been his own crown. But now this qiē light has made that peer take the limelight.

From the perspective of peers, it is really powerless to let yourself operate the A1 real estate project as it is now. Impression" was perfect. At the beginning, Qin Ran took away the A1 plot in the hands of Jiangcheng Group, and after the auction, Tang Long also specially organized the company's insiders to calculate the project expectations, and found that the cost of acquiring the land with 408 million yuan could only be a small profit at most, and it was very likely to lose money. But now, from the incomplete price calculation, Jiangnan Real Estate has earned at least 300 million yuan from this project alone.

When you always thought that you were better than others, and finally found that others were actually just your own wishful thinking, Tang Long couldn't help but show a sense of loss when facing his father Tang Zhongtian.

"That project is really incomprehensible, even for old people like us, let alone you."

It is a good thing for young people to have the strength not to admit defeat, but it should be moderate, and Tang Zhongtian can feel his son's frustration, so he comforted him with an example, and then continued.

"Do you know what I've been happiest in the last year? It's not how many good projects the company has won, nor how much money it makes, but when my peers communicate, they envy me for having a good successor. Aaron, you are actually better than most of your peers, and I am very satisfied with your appearance. When you see the strengths of others, you should also see the strengths in yourself. Our company has always been a steady strategy to go to the world, you are very good to inherit this habit, a moment of gain and loss is nothing, can do a century-old store is the skill. Maybe in three or five years, you'll find that your opponents have changed again, and only you're still firmly on the field. ”

Since his son was trained as a successor by his side, he has been very smooth, and now he is frustrated, and Tang Zhongtian, as a father and life coach, must encourage and support him behind him. It's good to have a sense of frustration so that you can have a greater sense of urgency and self-motivation.

"Well, thank you, Dad. I'm going to adjust and keep trying. ”

When Tang's father and son were heart-to-heart, there was also a father and son chatting in another villa in Jiangzhou.

"Dad, it's better for you to take a long-term view, if we want to take that house now, it's impossible. If my guess is correct, your decision should have appreciated quite a bit by now. ”

Wang Hongyi sat on the sofa in the living room and said to the old man on the side.

At the beginning, Wang Yaoting tried his best to buy the "Jiangnan? Impression "A corner of the land to build a new house, Wang Hongyi was still a little puzzled, in order to make the old man happy, he didn't say anything. With the "Gangnam? impression", Wang Hongyi had to admire the old man's vicious vision.

The media began to hype up "Gangnam? Impression "sold out. So after dinner, father and son also began to talk about this topic. At the beginning, 40 million bought 1,500 square meters of land in a corner of the community to build a private yard, and now when the eyes of many rich people are focused on this, it goes without saying that the supply exceeds demand and naturally appreciates a lot.

"A place to retire. It doesn't matter if it appreciates or not. ”

I don't say it, but the old man's smug expression can reveal another meaning. Going south and north, starting from scratch to get such a big family business, how can it be said that there is no level.

"Grandpa, Dad, what are you talking about appreciating or not?"

Coincidentally, Wang Yaxuan walked downstairs to pour water and drink, and asked casually when she heard the conversation between the two.

"Nothing. It's a new house we're going to move to in the near future, right next to the West Lake, and you can take grandpa for a walk after dinner. ”

To Wang Yaxuan. The old man Wang Yaoting is much kinder, and doting on the next generation is a common problem for many old people, especially his granddaughter is so beautiful and outstanding.

"Grandpa, if you want to take a walk, I can go out with you now."

Put down the water glass. Wang Yaxuan replied with a smile.

"I'm exempt today. Aren't you about to take your final exam, how are you doing? ”

The old man asked, sitting in a rocking chair.

"Almost, it should be fine. Oh, and when will we be able to move in our new home? I'm also looking forward to living by the West Lake and watching the sunset. ”

The grandfather and grandson began to ignore Wang Hongyi and talk to each other, Wang Hongyi had long been accustomed to this, one big and one small were characters he couldn't offend, so he gave up his position very wisely and let his daughter sit down.

"New Year's Day. When you finish the exam, your father will take you to the construction site to see, and now it is basically more than half renovated. ”

Finally had a chance to interject. Wang Hongyi said.

Although Jiangnan Group is responsible for the construction, Wang Hongyi is still responsible for finding someone to take care of the decoration.

"Is our house in that neighborhood in the south of the Yangtze River? Recently, I found out that the Jiangnan group is very famous, and their reports are all on newspapers and television. ”

It's rare to chat together, so Wang Yaxuan also deliberately chose relevant content to talk about. Jiangnan Group builds houses, and her new home is also operated under its name, which she knows.

"Haha, I can't imagine that our family Yaxuan also cares about family affairs like an adult, it seems that my little granddaughter has grown up, and she is waiting for when she will bring her grandson-in-law back to visit me, an old man!"

Today, the three generations of grandparents and grandchildren are sitting together, and Wang Yaoting rarely shows the side of the old naughty boy, and deliberately teases his granddaughter.

When it came to his son-in-law, Jiangnan Group or something, Wang Hongyi couldn't help but think of Qin Ran. This young and promising young man, whether it is conversation or background ability, is very much in line with his appetite. It's a pity that the age difference between his children and him is too big, otherwise it would be a match made in heaven. Compared with Xie Xinhong, Wang Hongyi feels that Qin Ran is much better.

"Grandpa, you're too anxious, I'm still a sophomore, okay? There are people like you who are in a hurry to push their granddaughter out, let alone ...... What if I bring it to the door and you don't like it? ”

After a pause in her tone, Qin Ran's somewhat lazy appearance began to appear in Wang Yaxuan's mind, thinking that if she took him to the door, she would definitely not be able to pass the grandfather's level.

"I can't guarantee this, the granddaughter of our Wang family is so good, if she is abducted by an ordinary little boy, I won't agree. So, Yaxuan, you have to raise the bar strictly, not with your grandfather, but also with your father as a template. Now that I'm going to say it, as long as it meets your father's standards, grandpa will definitely agree to 10,000. ”

Although some things are not easy to say, they need to be vaccinated in normal times, and a big family like the Wang family will not be sloppy when it comes to marriage. The old man Wang Yaoting also reminded him by the way, so that Wang Yaxuan was prepared.

"When I can't get married, I'll rely on you, hmph-"

Turning around, Wang Yaxuan stood up and said with a shy face, and then hurriedly ran back to the room.

Seeing this scene, the Wang family father and son laughed, and it was also interesting to see Wang Yaxuan, who had always been independent and strong, running away.

"Ahh

Locking the door and sitting at the desk, Wang Yaxuan looked at the photo with Qin Ran on the mountain, and took out the gift given to him by the boy at that time to taste it, and couldn't help but sigh. (To be continued......)