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"Just last weekend, a new summer season in North America kicked off, led by the famous director Duke ? Directed by Rosenberg, Marvel Studios and Warner Bros. invested heavily to build the shining iron armor, which bloomed with infinite brilliance in just three days. www.biquge.info "Iron Man" has received an unprecedented craze in the critics' circle, and the box office has also erupted, spewing out an excellent result of $113.35 million! ”

"With other superheroes of Marvel Comics leaping onto the big screen one by one, the well-known veteran hero Iron Man has finally ushered in his own 'summer'. This character, who first appeared in Marvel Comics in April 1963, finally put on the battlefield after his siblings "Spider-Man", "X-Men", and "Fantastic Four" showed their strength on the big screen to close the box office and bring huge money to major film companies, and finally put on the battlefield to start the summer of 2006.

"North American fans have certainly been looking forward to this film for a long time. The generation that grew up with Marvel Comics, who is not familiar with this superhero who goes to the sky and the sea, flies at great speed, punishes evil and promotes good! And this legendary American entertainment tycoon Howard? Hughes's alternative superheroes – not with superpowers, but with superhuman minds; Being able to make your own hard and delicate armor and be invulnerable when you wear it is definitely the most anticipated superhero of the year. ”

So for this new appearance of Iron Man, Warner Bros. and Marvel certainly did not dare to slack off. Not only did they invite Duke, Hollywood's most dominant and most market-appealing director? Rosenberg was at the helm of the guide, and he spared no expense of 150 million to build the hero's luxurious private life and dazzling ironclad suit. ”

In terms of publicity, Warner Bros. has worked hard, with $100 million in publicity to put posters, online advertisements, and TV promotions all over the world, and major sponsors such as Audi, 7-Eleven, Burger King, and LG are also cheering for it, and even the well-known makeup brand Estee Lauder has joined this turbulent publicity battle - who made Scarlett? Johnson is not only the star of "Iron Man", but also the spokesperson of Estee Lauder......"

In North America, "Iron Man," which was registered in 3,900 theaters, collected $12.6 million early at 8 p.m. on Thursday, and then soared to $37.41 million on Friday's premiere day! The most exciting thing is. Saturday's results rose again, earning $39.01 million! In the end, although there was a slight drop on Sunday, it also received $36.88 million. ”

"In the end, "Iron Man" easily occupied the first place at the North American box office with $113.35 million in its opening weekend!"

Put down the newspaper in your hand. Michael? Eisner's eyes left last week's box office report, and he silently calculated in his heart, counting the $12.6 million in advance, "Iron Man" took $125.95 million from North America in the first week!

Such first-week box office figures can be described as a great success.

While no one really said anything to him, Michael? Eisner was well aware. The trouble encountered in the early stage of "Iron Man", and Cook? Dick couldn't get out of the relationship.

Of course, the other party is also doing according to the meaning of his vague hints.

But Michael? Eisner was faintly dissatisfied, wasn't this to Cook? Dick was dissatisfied with the means he used, but he did so much work, but the effect was basically equal to zero, if he hadn't used some connections, it was still difficult to say whether the final fire would have burned to Walt Disney's head.

Despite successfully dodging the FBI's fire, Disney didn't dodge Warner and Duke? Rosenberg's fire of counterattack. Even if there isn't any evidence, Michael? Eisner also confirmed that Disney's encounters across the Pacific and customs must have something to do with each other.

Thinking of this, Michael? Eisner couldn't help but rub his eyebrows, Disney is really an eventful time now.

Sighing softly, his eyes swept over the weekly box office report of "Premiere" again, and a thought unconsciously jumped into Michael? In Eisner's head, a series of events that happened before the release of "Iron Man" are simply textbook classic marketing cases. This series of plans is said to have been first developed by Duke? Rosenberg proposed.

Their positions are indeed different, but that doesn't stop Michael? Eisner agrees that this is a brilliant marketing strategy and intends to teach Disney's marketing department a good one.

After all, it's not a shame to study one of Hollywood's most successful directors.

Take Michael? Eisner's status and well-informed nature naturally knew that many Hollywood companies were now studying "Iron Man".

They certainly don't study the content and structure of the film. And Duke? Rosenberg's proposed propaganda plan.

It's definitely a hype comparable to Blair the Witch.

The intercom rang suddenly, and the voice of the assistant reminded, "Chairman, the meeting is about to start." ”

"I see."

Turn off the intercom, Michael? Eisner left the office and walked into the conference room on the same floor. It was a regular meeting of Disney's board of directors, which was attended not only by board members, but also by many executives of the group company.

The topic of the conference was a bit heavy, and it had to do with the troubles that Disney has been having lately, and all these troubles have been thrown to Michael? At the head of the Eisner faction.

Michael? Eisner's Roy introduced to Walt Disney? Disney is very old and not very well, but he is still sitting in the conference room, and he is looking at Michael with burning eyes? Eisner, now Walt Disney is indeed not the Disney of the Disney family, but he will never let Disney change his surname to Eisner.

For this, he intended to support Robert? Iger, originally intended to cooperate with some outside forces, borrowed them to completely convert Michael? Eisner and his cronies purged Disney.

Although sitting in the conference room without saying a word, no one can ignore the last member of the Disney family in the group of companies.

Got Roy? Disney in, Robert? Egger spoke louder, too.

"According to the news from the Far East branch, the Disneyland project may be terminated at any time......"

Standing at the conference table, Robert? Iger didn't even look at the chairman's seat, but just said the latest situation, "The other party has terminated negotiations with Disney and may sign contracts with Time Warner and News Corporation at any time." ”

There was a small discussion in the conference room, and as long as you are not a fool, you know that this has already meant defeat for Disney.

The failure of Disneyland's plan will inevitably bring a series of negative effects to the company's expansion into new markets.

Robert? Iger glanced over the directors and executives, slowed his voice, and said, "The Disneyland project was overwhelmingly dominant in the early stages, and now that it has come to this point, I think someone has to be held accountable for it." ”

"Someone should be held accountable for this......"

"The person in charge of this part resigns......"

There were a lot of echoing voices in the conference room, and some people's eyes turned to Cook, who had just been promoted to president of the group? Dick.

The former executive in charge of the head office in charge of this program was Cook? Dick.

"The responsible part of Disney's Far East branch has submitted a resignation report to me."

Although I don't know the phrase losing the car to protect the handsome, but Michael? That's what Eisner said, after all, Cook? Dick is his right and left hand.

Michael? Ainas was still very prestigious at Disney, and as soon as these words came out, the conference room gradually fell silent.

But Robert? Iger will not give up easily, "Another thing, since the customs intercepted Disney products and filed a case, the sales of all the company's dolls and dolls have seriously declined, and the Federal Customs and Border Protection has begun a targeted investigation." ”

His eyes turned to Cook? Dick, on his side, said, "If I'm not mistaken, this batch of imported products is the same processing contract that Mr. President finalized when he was in India last year. ”

"The contract has been reviewed by the legal department of the group company and the overseas development department...... "Cook? Dick retorted, "This is a contract approved by the group of companies, and if there is a problem with the product, it is a problem of the Indians!" ”

"At that time, there was not only one agent in India, but also China and Malaysia," said Robert. Egger pressed step by step, "The reputation and product quality of these two are not comparable to Indian manufacturers, why did you choose Indians?" ”

"I ......"

Cook? What did Dick just want to say, just Robert? Iger interrupted, saying, "I suggest that the company launch an internal investigation into this incident." ”

"There's no need." Michael? Eisner said lightly, "The company's resources should not be wasted on this kind of thing, how to deal with the fierce external competition, to ensure the market share of Disney's various products, is what we should do the most." ”

"I want to remind the chairman, "Robert? Iger added, "The Customs and Border Trade Bureau is keeping an eye on Disney, Disney's stock price is falling due to the impact of this incident, many shareholders have called to express serious dissatisfaction, and the board of directors should also give shareholders an explanation." ”

Michael? Eisner looked at Cook? Dick's face was a little embarrassed, after all, he had a limited number of shares, and if Disney had voting shares and more than 40 percent of his shares voted no confidence in him at the shareholders' meeting, according to Disney's rules, he would have to step down and hand over the power in his hands.

Is this Michael? Eisner has been avoiding a situation where even he, a tyrant of Disney, needs to enlist shareholder support.

There is no doubt that a chairman who keeps the stock price falling is unlikely to win the support of the majority of shareholders.

Roy? Disney suddenly spoke, "At this year's shareholders' meeting, I will submit a proposal on the failure of Disneyland and the customs incident." ”

Robert? Iger looked at Cook? Dick took one last look and sat back in his place on Saturday with Duke? At Rosenberg's meeting, what the other party said now makes a lot of sense, and he wants to bring down Michael? When Eisner ascends to power, the first thing he has to do is to cut off one of the hands he uses to control Disney.

This hand is called Cook? Dick. (To be continued.) )

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