readx;?“ Oh, dear brother, what a misfortune......"

A girl with short blond brown hair walked into the living room of a hotel suite with a newspaper in her arms and hit David without sympathy? Ellison, "You've lost again!" ”

David? Ellison was concentrating on breakfast without looking up, "Isn't this a situation that Hollywood has always wanted to see?" ”

He actually knew very well that to Duke? Rosenberg and Warner Bros. and other traditional Hollywood forces will not like a newcomer like him at all, and the two sides are naturally in an antagonistic relationship. Pen, fun, and www.biquge.info

Didn't seem to hear David? The hint of helplessness and annoyance after defeat in Ellison's mouth, Megan? Ellison sat on the couch, flipped through the newspaper in his hand, pursed his lips, and said, "Let me read you last weekend's box office report." ”

After saying that, she doesn't care about David at all? Ellison's reaction was read in a deliberately subdued tone.

"The Dark Knight, the most glorious premiere in the history of North American cinema, performed another miracle this week, not only topping the North American box office this weekend, but also surpassing $350 million in North American grossing within 10 days of its release."

"This weekend, "The Dark Knight" took advantage of the victory and won the box office of $89.76 million in one fell swoop, and won the box office champion of this weekend without suspense, with a cumulative box office of $375.66 million in North America, once again breaking the historical record, the previous record was "Pirates of the Caribbean 2" held for 16 days to exceed $300 million at the box office.

"According to current estimates, "The Dark Knight" is likely to break through $400 million at the box office after thirteen days of release, setting a new record again, and the current record was set by "Shrek 2", which took a full 33 days to reach $400 million!"

"Will? Smith's "I Am Legend" performed equally well, but under the dark shadow of Batman, it could only rank second at the box office in its opening weekend. The post-apocalyptic sci-fi film, produced by Sky Studios and distributed by Bowell Pictures, premiered last Friday and earned $73.89 million over the three days of the weekend, exceeding the distributor's expectations by ......"

Read this, Megan? Ellison looked up at David? Ellison, on his side, looked a little unpleasant.

It doesn't seem to satisfy the bad taste in the heart. She flipped through the pages and read out another commentary.

"The Dark Knight's ten-day box office is approaching $400 million, and the box office myth of "Titanic" is about to be broken......"

Hear that, David? Ellison reacted. He put down the knife and fork in his hand, picked up a napkin and wiped his mouth, and said, "Just this movie, you still want to get $600 million in North America?" Do you want to surpass "Titanic"? Is it afraid even Duke? Rosenberg's "Lord of the Rings 3: The Return of the King" can't compare to the box office! ”

It's not just David who holds a similar view? Ellison. There are a number of other media outlets.

Now that the box office of "The Dark Knight" has soared and you can cross the $400 million threshold with just one step, many media are touting that Duke's film will definitely surpass "Titanic" and create a new box office miracle.

But there has always been a phenomenon in the media, there are always people who praise it, and some people who belittle it.

The Washington Post made a front-page headline on the entertainment section saying that it was bearish about the future of "The Dark Knight."

"Since its release, The Dark Knight has continued to break box office records - the best opening weekend, the fastest to break $300 million, the most successful superhero movie. Some people began to speculate that "The Dark Knight" may eventually pull the unprecedented box office record film, "Titanic", from the top of the North American box office. ”

"This seems somewhat likely, and "The Dark Knight" has reached nearly two-thirds of the box office figure of "Titanic" in just 10 days from its release. In a few weeks, the remaining one-third will soon be filled, so that "The Dark Knight" will set a new North American box office record. ”

Unfortunately, this will not happen, everyone wants to see "The Dark Knight" surpass "Titanic", and a new king of the total box office will be born. But, Duke? It is impossible for Rosenberg's work to outperform the film he invested in. ”

"Ten years ago, in 1997, "Titanic" was released. But since then, the film industry has changed dramatically. In those days, a film could only earn tens of millions of dollars after a few weeks of release, and some excellent films would stay in theaters for as long as possible with good word of mouth. Then stay for half a year or even longer. ”

"Since then, however, the system has changed a lot. Now that studios and audiences are losing patience and the focus is on the opening weekend of a film's release, it's no surprise that blockbusters that make a third or more of the box office in just the first three days of the box office. And what about Titanic? The opening weekend box office was less than 10 percent of the total box office. ”

"Look at the most profitable films of 2007, with films grossing more than $100 million that didn't last more than six months. The annual champion "Iron Man" began its release in early May and ended in October......"

"The business strategy now is to release it in as many theaters as possible, make enough money for the first two weeks at the box office, and then release the DVD while the excitement has not faded."

"Titanic" has been the box office champion for 15 consecutive weekends, and now, many big-budget films have released DVDs 15 weeks after their release, and in the summer season, there are blockbusters every week, "The Dark Knight" is facing extremely fierce competition, especially this weekend with "Spider-Man 3" to be released, it is not easy for anyone to take the lead."

"When "Titanic" was released, it basically didn't meet competitors of the same level in the first few months, which was unthinkable for "The Dark Knight"."

"Duke? Rosenberg's film has topped the North American box office for two consecutive weeks, but the next weekend it fell by more than 50 percent. This is normal, this situation will continue, and next week's box office top will inevitably be ceded to Spider-Man 3. ”

"The Dark Knight is now close to $400 million at the box office, and the total box office may reach $550 million, which will surpass the third-place box office record in history - "Lord of the Rings 2: The Two Towers" at $521.32 million, but it is impossible to challenge the second place "Lord of the Rings 3: Return of the King" and the first "Titanic" because the film industry will never be the same again."

"Another thing we can't forget is that those young girls watched Titanic over and over again, which injected countless vitality and box office numbers into the film. And "The Dark Knight", to be exact, is just a bunch of repetitive deals, the theme is too dark and heavy, far from being a captivating film that can touch people's emotional depths and touch people's hearts, it can't bring anything to the film from young girls. ”

"What can depose the rulers of today's cinematic world? Inflation! At least in the next 5 years, no film can surpass the box office record of "Titanic". When exactly was the record of "Titanic" broken? Let's wait until the ticket price goes up. ”

"This is how this hurried and impetuous twenty-first-century film business works."

In the study of the Eye-Shaped Villa, Tina? Faye put down the Washington Post in his hand and asked, "Is there really no hope for 'The Dark Knight' to break the box office record of 'Titanic'?" ”

Put down the papers in your hand, Duke vs. Tina? Fei shook his head, "Very, very difficult, in my opinion, it's basically impossible." ”

Think about back then, those girls to see Leonardo? DiCaprio kept buying tickets to enter the theater and watching it over and over again.

Even if it's out of this world, Heath? Ledger couldn't bring that effect either.

Boys who like a character or movie may buy tickets to see it two or even three times, but more is unrealistic, and girls are relatively irrational in this regard.

Joker and heavy Batman, how many girls will please you?

For a film to achieve the North American box office results of "Titanic" or "The Lord of the Rings 3: The Return of the King", it needs a large number of viewers to watch it repeatedly, but "The Dark Knight" has neither Jack nor Legolas.

Of course, this is only part of the reason, and the change in distribution strategy is the key.

Although DVDs are slowly declining, they are still the bulk of Hollywood studios' income, and for the sake of DVD sales, neither Duke nor Warner Bros. can let "The Dark Knight" stay in theaters for a year, and then release DVDs after the popularity dissipates.

Not to mention whether it can break the record of "Titanic", on the other hand, is it the false name of the first or second box office in North America that is important, or is the actual income of the film more important?

For people like Duke, it's too easy to choose.

"There's one point of view that I don't agree with, though." Duke pointed to the newspaper, "No film can surpass the box office of "Titanic" in the next five years? ”

He shook his head slowly.

The report is correct in some aspects and inaccurate in others.

For example, it is very correct to wait for inflation and ticket prices to surpass "Titanic", but he completely ignores the development of emerging projection technology in North America - the growth rate of 3D screens is amazing!

The ticket price for 3D is twice as much as the regular 2D version, and 3 times for IMAX.

As long as there are enough 3D screens and IMAX theaters as a foundation, it is not difficult to surpass the movie that Duke has invested in.

Moreover, there may be more films in the future to achieve transcendence.

While today's 3D technology has major drawbacks, no one can deny the thrill of its visual impact, and Duke is ready to add it to the 3D production sequence and use it in his next film. (To be continued.) )