When I met Zou Wenhuai for the first time today, Han Jin did not immediately throw out the plan of "three-line joint screening, win-win cooperation". + He doesn't have a deep friendship with Zou Wenhuai now, and it is difficult to convince him to agree with his idea with his own mouth alone.

Moreover, Zou Wenhuai has now squeezed his old opponent Shaw Brothers down, and now is the time to be complacent, so he will not listen to the persuasion of his junior.

After chatting with Zou Wenhuai for a while at the end and enhancing some friendship, Han Jin smiled and said goodbye to Zou Wenhuai.

Zou Wenhuai personally got up to see Han Jin leave, and then returned to his office, where he saw He Guanchang sitting there waiting for him.

"How's it going, Raymond, what did he come to you for today?" He Guanchang smiled and asked, "Is it about cooperation?" ”

"Well, he's still thinking about a two-line screening, probably because he's worried that there won't be enough movies to be released." Zou Wenhuai said with a smile.

He Guanchang also smiled, "Sure enough, then what did you say, did you promise him?" ”

"Promise, why don't you agree, we have the advantage anyway." Zou Wenhuai said with a smile, "I think that when Shaw Brothers and we engaged in a two-line joint screening, it wasn't for nothing that we were cheaper." ”

"I don't think this Yongsheng Entertainment is simple, and several movies produced are good at the box office. Aren't you afraid of raising tigers and finally supporting a new art city? He Guanchang waved his hand and reminded with a serious face.

Zou Wenhuai was stunned for a moment, and then smiled, "Don't worry, the Shaw Brothers are so strong, they are all crushed by us, can a mere Yongsheng Entertainment Company still be able to win us?" ”

He Guanchang saw that Zou Wenhuai was complacent, and he didn't take Yongsheng in his eyes at all. I didn't care about it at all, and I couldn't help but sigh, determined to help Zou Wenhuai keep an eye on this newly rising company, and definitely not allow it to repeat the mistakes of Xinyi City. At the beginning, they underestimated the company Xinyicheng, so they had room to fly. But now he won't make that mistake again.

……

After Han Jin came out of Golden Harvest, he drove to Xu Ke's film studio to discuss the promotion of "The Working Emperor".

Although this drama has been completed a long time ago, it has not been released until now because it has to be scheduled. And now "Mr. Zombie" has been in theaters for nearly a week, and the box office is gratifying. Good reputation. Can the drama "The Emperor of Workers" rise against the trend. A successful breakthrough is still difficult to say.

Xu Ke didn't expect a zombie film to be so popular, and now this "Mr. Zombie" has been released for almost a week, and it is still full every day. The box office has already exceeded 5 million Hong Kong dollars.

Therefore, for the "Working Emperor" that will be released next. Xu Ke was a little worried about the box office.

"The Working Emperor" is his second work in the film studio. There are high hopes for the box office. If the box office is not ideal, then he will really be depressed.

Xu Ke himself doesn't like to make this kind of comedy, although he is also a must when he makes comedies. What "Ghost Horse Wisdom and Many Stars", "Best Partner: The Queen's Secret" and so on are all Hong Kong film comedy classics, but his ambition is to make some movies about family and country hatred.

However, there is generally no guarantee at the box office of such a film, and Lei Juekun and others are not willing to invest in this kind of movie. So in order to be able to make his favorite movies, he had to make some comedies before making some money before.

The reason why he started filming this "Working Emperor" is to get a vote. If the film does not do well at the box office, then his dream will be postponed again.

"Ah Jin, your "Mr. Zombie" is too easy to sell, I'm a little weak when I fight with you." Xu Ke said honestly.

Although he has always been very confident in himself, he still has some gains and losses in the face of this grim reality.

"How come, Director Xu, don't think nonsense. The drama "The Working Emperor" is a movie directed by you and starring me, so it's no wonder that the box office is not good. Let your heart be one hundred and twenty. Han Jin said with a smile.

Comedies have always been very blockbusters, not to mention that this drama is still starring Han Jin and Wang Jixian, a pair of handsome men and beautiful women, just looking at the faces of the two of them is already worth the ticket price.

Xu Ke couldn't help laughing when he heard Han Jin say this, "Borrow your auspicious words, I hope I can really get a good box office, otherwise I will be unlucky." ”

Han Jin smiled, "Director Xu doesn't have to worry, by the way, is there a publicity plan, how do you want me to cooperate with the publicity?" ”

"Uh~" Xu Ke was stunned for a moment, smiled and waved his hand, "Your "Mr. Zombie" promotion is so big, my movie can't be compared at all." I think it's better to put ads in newspapers and put up posters, hoping to use your box office influence to attract audiences to the theater. ”

Han Jin smiled, "Propaganda like this, I'm afraid it's not enough, right?" Can't it be bigger? ”

Advertisements, posters, these are all old episodes of film company propaganda in the 60s and 70s. If you still take it out now, how can you attract the audience to the theater?!

In comparison, Han Jin's practice of placing advertisements on TV is advanced. You must know that since the advent of television, the film industry has been greatly impacted, and many people will choose to stay at home and watch free TV instead of spending money to go to the theater to watch movies.

After all, a movie ticket is now more than a dozen yuan, and if two people go to the movie together, the transportation fee plus snacks and other additional expenses will not be able to stop it. The average worker in Hong Kong earns 2 to 3,000 yuan a month, and 50 yuan may not be anything for young people, but for many adults who have already started a family, this amount of money is a lot of money, and it is natural to save some money.

So for these adults, it's hard to push them to go to the cinema and pay for tickets unless it's a particularly good movie. And how to define "particularly good movies", isn't it just the credit of publicity?!

Under the overwhelming publicity, even big bad movies can be blown like classics, such as "Hero", such as "Night Banquet", such as "Far Cry......

People are actually very susceptible creatures to the outside world, and when the media says that the movie is good, they usually choose to go with the flow. There are very few people who can think independently, have an independent consciousness, and are not affected by the outside world. Otherwise, there wouldn't be so many overwhelming advertisements.

Han Jin's advertisements for "Mr. Zombie" are overwhelming, TV, radio, newspapers, magazines, street signs...... Three million publicity funds were smashed into it, so that the streets and alleys appeared in the traces of this movie, which made people wonder if they didn't know. Under such a propaganda offensive, even people who don't usually watch movies will want to go to the cinema to watch it.

In addition, the play "Mr. Zombie" itself is a classic movie, even if you look at it now, this movie is still full of fun, and the click-through rate on many video websites is in the forefront.

Therefore, the strong publicity, coupled with the high quality of the film itself, has made "Mr. Zombie" the scene of the current hot release. The two help each other. Indispensable.

Xu Ke is now going to release "The Emperor of Workers". But the propaganda is still conservative, which makes Han Jin feel a sense of tyranny.

Xu Ke heard Han Jin say this, but he couldn't help but smile bitterly, "I want to invest money in publicity." But there's no way. My film studio is not as rich as your Yongsheng. If you want to make a big publicity, you can't do it. ”

Han Jin heard him say this, but he couldn't help but smile, "Director Xu." You don't know that. To do publicity, there is a way to do it if you have money, and there is a way to do it without money, so why stick to it for a while? ”

When Xu Ke heard Han Jin say this, he knew that he must have an idea, and couldn't help but ask curiously, "Ah Jin, how should I do this moneyless publicity?" ”

"Director Xu, have you ever heard the saying that four or two thousand catties are dialed together?" Han Jin asked with a smile.

Xu Ke was stunned for a moment, "What do you mean, four or two thousand catties, borrowing strength?!" ”

"That's right, that's the way." Han Jin smiled and said, "You are like this, like this, like this...... I can guarantee that the media will go out of their way to cover this event. ”

After hearing Han Jin's idea, Shi Nansheng couldn't help but clap his hands and smile, "This method is very good, I really don't have to worry about no publicity." ”

Xu Ke blinked, "But in this case, you will be in trouble at that time, what if they take it seriously?" ”

"It's just that little bit of inference, what can it be?" Han Jin said with a smile, "What's more, I've been ruthless more than this, what can I do with a little chasing after the wind and shadows?" ”

Xu could see that Han Jin himself didn't care, so he nodded, "Then Miss Wang has to be willing to cooperate in this scene to continue." ”

Han Jin smiled, "Then bring her over to discuss, I don't think she will object." ”

……

Xu Ke then invited Wang Qixian over, and Wang's mother also accompanied her, and when they saw Han Jin also here, their mother and daughter couldn't help but be stunned.

"Ah Jin, why are you here?" Mother Wang asked curiously.

"Oh, I'm also here to drink Director Xu to discuss the publicity." Han Jin said with a smile, "Auntie, Xiaoxian, please take a seat!" Director Xu has something I want to discuss with you. ”

Xu Ke then told Han Jin's idea to Wang Zhengxian and Wang's mother, mother and daughter, and after speaking, he asked Wang Taoxian, "Miss Wang, what do you think of this matter?" ”

Wang Jixian just wanted to say something, but was stopped by Wang's mother with a look, "What the director says, how good, we will fully cooperate." She laughs.

Xu Ke smiled, "Since that's the case, that's good, thank you Miss Wang for understanding the righteousness." In this way, after the movie is released, I will definitely seal a big red envelope for you. ”

"Yes, thank you, Director." Mother Wang said with a smile.

Later, Han Jin and Xu Ke agreed on a specific plan, making sure to make this scene as exciting as possible.

After discussing the matter, Han Jin drove Wang Qixian's mother and daughter home.

"Jin Shao, it's not good for you to be so hyped?" Wang Qixian said with some worry.

She was about to say it at the film studio, but her mother stopped her, and now she finally got the opportunity to ask.

"No, you just have to follow the agreed steps and act as if you were acting." Han Jin said with a smile, "Remember that this scene can't be NG, you must sing it when you start." ”

"Yes, I see." When Wang Qixian heard Han Jin say this, he had no choice but to nod.

"Ah Jin, in my opinion, it is possible to admit the matter between you and Xiaoxian." Mother Wang said suddenly.

Han Jin listened, and stopped the car with one foot of the brake, "Auntie, it's not the time yet." At present, it is the rising period of my career and Xiaoxian, and this kind of news cannot be published. ”

"Uh, okay." When Mother Wang saw Han Jin say this, she had no choice but to admit it.

Seeing that she agreed, Han Jin smiled and nodded, and restarted the car.

……

The next day, "The Emperor of Workers" was screened at midnight.

Xu Ke specially invited entertainment reporters from major Hong Kong media to come for interviews.

By midnight, Han Jin and other main actors had already arrived, but the heroine Wang Jixian in the play was still missing.

Just when everyone was waiting impatiently, they saw a handsome Ferrari sports car, roared and drove over, and then stopped in front of everyone.

The car door opened, but Wang Qixian walked out of the car.

All the reporters present couldn't help but be stunned when they saw her, and they were really a little surprised.

Because according to Wang Jixian's current net worth, she can't afford this sports car worth more than one million Hong Kong dollars.

In this case, it is debatable whose car it belongs to. (To be continued!)

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