Thirty seconds is enough to change a lot, and thirty seconds is too short for a film, and the 30-second ad for "Saving Private Ryan" at the Super Bowl halftime shows only the most real wars and battlefields.

The Super Bowl, the annual carnival day in North America, even if there is no interest in American football, many people will sit in front of the TV and watch the halftime advertising campaign and halftime show, just like the people on the other side of the Pacific watching a certain show on a certain night, which is not just a matter of interest, it seems to have become a habit.

In a mansion on New York's Upper East Side, Erin? Lauder was sitting with her sister, and immediately after the first half of the Super Bowl, they switched to ABC, and they didn't have any interest in the game itself, and they just watched the halftime commercial, because the ad not only included the latest Lauder Group advertising campaign, but also the new work of one of Erin's favorite directors.

"Erin, you seem to be a little too obsessed with that director's work."

Hear my sister's words, Irene? Lauder made a shut-up gesture to her, "Jane, it's time to start!" ”

At the top of all the movie commercials is the commercial for "Saving Private Ryan", Erin's eyes widen and she stares straight at the TV, Jane seems to be influenced by her sister and stares at the TV very seriously.

Landing craft rushed towards the shore, the officers on the landing craft told the soldiers what to do, the soldiers kissed the cross, and then the doors opened, the bullets came in, and the beach became a hell on earth, a blood-red scene.

Jane subconsciously covered her mouth. Erin pursed her lips tightly......

Holding his severed hand to find the doctor, holding his stomach where his intestines had come out, taking off his helmet and still thinking that the helmet had saved his life just now, another shot was made, and one by one the soldiers fell in a pool of blood.

All the pictures are telling the audience that this is the most real World War II!

The camera pans silently. Take Tom? The officers played by Hanks observe the war from the first point of view, and the real tragedy seems to be happening right in front of their eyes.

The Lauder sisters' reactions were very different, Erin felt the shock and shock of her heart, but Jane just wanted to vomit......

The short 30-second commercial only shows the beach-grabbing landing battle, although there are grand scenes as always. There were explosions one after another, but even for a layman like Irene. Also found Duke? Rosenberg's style seems to have made some changes?

There are no bright and rich colors like oil paintings, no quick switching short shots, no picturesque wide-angle pictures, and no characters that can't be blown up......

Erin suddenly remembered what her friend Anna had said. If Duke is to succeed on "Independence Day", he must make a proper transformation, since even Anna can see it, and the other party, as a professional director, seems to understand this very well, he is obviously a very calm and rational director.

If the average young director made such a feat as Duke, he would be carried away, right? You must think that your style is enough to conquer fans all over the world, right?

As soon as these thoughts popped into her mind, Erin shook her head, this assumption could not be true. There is only Duke in this world? Rosenberg was able to achieve such incredible business results at such an age.

"Erin, you won't want to see this movie then, will you?" A sister's question sounded next to him.

"Why not?" Erin said as a matter of course. "Is this Duke? Rosenberg's film is the work of a director who can't be refused. ”

"I didn't expect you to have an idolatrous day."

"I just love his films." Erin just smiled, "Don't you think 'Independence Day' and 'Death Island' are good?" ”

"But this ......," Jane suppressed the vomiting sensation she had just made, "the colors are dull, the picture is cold, and it's too bloody." It doesn't have the beauty of the previous two films at all. ”

"It's a war play." Erin subconsciously defended, "Where is there beauty in war!" ”

"Aren't you working in the brand image department now? I remember your department seems to have been looking for the right director for next year's advertising campaign? ”

Jane still in school? Lauder was simply having a bad idea. "Why didn't you invite Duke? What about Rosenberg? His first few films were like long commercials, and if he was invited to shoot one of ours, the sensation alone would be worth the ticket price. ”

"Like...... It's a good building. "Erin? Lauder thought for a moment, "I'll mention it to my cousin." ”

She then asked, "I was distracted just now and didn't see the release date for 'Saving Private Ryan.'" ”

"Released in North America on May 26, the weekend before Memorial Day!"

This is the first time that "Saving Private Ryan" has officially announced the release time to the public, and the choice of this date, not to mention the reaction of fans, has had a strong response within Hollywood alone.

Universal Studios, the distribution arm of Universal Pictures, convened an emergency meeting as soon as the Super Bowl ended. Meyer was specifically involved in the meeting.

"I think it's very necessary to adjust the release time of "Ghost Pony Elf"!"

As the head of the distribution department, Justin? Fellaini had a worry on his face, "Although our preliminary publicity has been going on, we have not officially announced the release time, and now the Memorial Day schedule has Mel first?" Gibson's "Braveheart" joins Duke again? Rosenberg's "Saving Private Ryan" is already crowded! ”

He went out of his way to emphasize, "Mel? Gibson is okay to say that he hasn't proven himself in terms of directing, but Duke? Rosenberg, that's the king of summer files in recent years! ”

"A word of caution," Deputy Director Bellestein suddenly interjected, """Ghost Pony Elf" is a PG-rated film, and "Saving Private Ryan" must be R-rated judging from the announced commercials, and the audiences of the two are completely different, and we don't have ......."

"That's what Sony Columbia Pictures thought last year!"

Justin? Fellaini interrupted him directly, and his voice was extremely stern, "Isn't the bloody lesson of "Interview with the Vampire" to "Brave Island", and "The Shawshank Redemption" to "Independence Day?" We haven't publicized the release time yet, and we have time to adjust it, if we have spent a lot of resources like Paramount Pictures and CAA's "Braveheart", and spent nearly half a year promoting the release of the film on May 26, I won't recommend adjusting the release time of "Ghost Horse Elf"! ”

Opponents shut up for the time being, others also chose to remain silent, the past three summer files, especially last year's summer files, Duke? Rosenberg and his films have proved the super power of this big hit, and if it weren't for the inability to turn around like "Braveheart", no one would want to take the initiative to touch him and his new work.

Everyone's eyes fell on Ron? Meyer's body, in the end, it is up to him, the CEO, to make a decision.

Sitting in a chair, Ron? Meyer has never spoken, and as one of the Big Five who once pioneered the CAA, he knows Martin very well? Bob's wrist, Duke? Rosenberg's rapid rise under his suppression actually proves a very important thing - Duke? Rosenberg is more than just a successful director.

From the successful experience of his past films, it is not difficult to see that this is a director who knows how to leverage and share benefits.

At the time of "Life and Death", he was not taken seriously, and borrowed the power of Lucasfilm and Twentieth Century Fox to complete the first step of success; arrived in "Brave Island", and used Warner to fight against Fox and CAA, thus initially establishing its position in Hollywood; Looking at "Independence Day" again, he abandoned his previous suspicions and brought Fox closer to the ranks of cooperation, and used the two giant platforms of News Corporation and Time Warner to create a commercial record that has never been seen in science fiction movies!

These all show his sanity and intelligence, in the past, Hollywood also had directors who achieved good results at a relatively young age, but why did those directors disappear in the long river of history? Because they don't look like George? Lucas, Steven? Spielberg and James? Cameron, like him, knows how to share benefits, and just has a little capital, he is impatient to stand on his own, and wants to challenge the existing order of Hollywood!

In the end, all this stupid waste was swept into the pile of old papers of history.

Duke? Rosenberg, although he set up a Duke's studio, but the discerning person knows at a glance that it is just a shell company used to avoid taxes, he constantly accepts investment from large companies, and at the same time generates profits for large companies, he is also using their power to escort his growth.

If he breaks away from a large company and makes movies independently, not to mention whether he will be squeezed out by the traditional forces of Hollywood, Martin alone? Bob could use the power of CAA to push him into a corner.

This should be Duke? The smartest place in Rosenberg! Ron? Meyer sighed softly, the other party seemed to have no innocence that belonged to young people, and knew very well the cruelty of Hollywood competition.

"Ron......

Hear Justin? Fellaini's reminder, Ron? Meyer immediately returned to the issue under discussion, which he didn't have to think about at all, "Justin, 'Ghost Pony's Elf' is postponed, looking for a suitable schedule in June. On Memorial Day, let's watch "Braveheart" and "Saving Private Ryan" compete. ”

"Ghost Pony Elf" adaptation of the automatic painting series, itself does not need to use too many resources in the promotion, there is no strategy to make a fuss about the release date, and it also makes it easy for Universal Pictures to adjust, but "Braveheart" is not easy to turn around, Paramount not only used a lot of resources and invested millions of dollars, but also played the release date early in the pre-promotion and Super Bowl commercials, and it is said that overseas marketing is also making plans according to this North American release date, Adjustment means that all the preliminary work has to be overturned and restarted!

At the same moment, in the conference room of the CAA in Century City, many people looked stern and nervous. (To be continued)

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