Chapter 160: Three Places Open
Holiday viewing has become a new leisure way for Jiangzhou citizens.
After reluctantly accepting the status quo of the state's abolition of welfare housing, citizens have begun to plan for the future of their new housing, learning about the bank's latest policy on personal housing loans, and checking the balance in their family provident fund accounts.
Although the bus has been opened, Qin Ran still rented a lot of buses on the fifth day of the Lunar New Year to pull citizens who are interested in coming to see the house to Xiziwan in the center of the city. In addition to the citizens who go by themselves, on the morning of the fifth day of the Lunar New Year, the entire Xiziwan area is bustling nearby, and the invincible lake view of the first phase of the community is crowded with people watching the scenery.
Living in a new house for the New Year, in the first phase of Xiziwan, many residents who have completed the renovation have moved in before the year and officially moved into this high-quality community, which is known as the first plate in Jiangzhou. They are the living advertisements of Jiangnan Real Estate, so many people who come to see the property take the first phase as their reference. It is Qin Ran's request to open the first phase of the community for visitors to visit, so that they can freely feel the sincerity of Jiangnan Real Estate in the community.
However, this also made the security work more difficult, and Guan Xin had to send additional manpower to patrol back and forth in the community. Among the crowd, many are prospective owners, such as customers who have purchased the second and third phases, and they drag their families to play, and by the way, they have a long way to guide their families to the future home. Fortunately, the Chinese people are in line with the idea that more things are better than less, and the decision to open the community for people to visit has not been openly opposed by the residents of Xiziwan Phase I.
Visitors are still divided into two groups, customers who have already paid a deposit, and new customers who come here today, who are received by different sales teams.
The middle-aged man who didn't buy a house when the first batch of the third phase of New Year's Day opened rushed over with his wife early this morning. They found the saleswoman in charge of their order, and she led them into the lottery hall. The 800 houses launched today, the female saleswoman has promised that they will definitely be selected, but the specific room location needs to be selected by lottery.
In order to ensure the company's reputation, Qin Ran instructed customers to only accept 800 potential owners with resolute intentions to sign up for the second batch of openings, and all subsequent ones will not be accepted for the time being. Although hunger marketing and deliberately creating competition for scarce resources can speed up sales, Qin Ran felt that he should consider treating loyal customers who paid a deposit in advance, so he sold at a ratio of 1:1.
Of course, things will not always be as expected, 800 registered customers, in the end only 622 came at the deadline for check-in, and the remaining 178 people gave up their qualifications to buy a house. This was also expected by Qin Ran, more than 600 people were already very satisfied, and these people would be potential prospective owners.
"Wow, so many people?"
As soon as the middle-aged man's wife entered the hall, she found that it was full of people, and there were 5 or 600 people in a large area of black press.
"Yes, I thought there weren't many people last time I came, but who knew that after I came, I found that the first batch of houses were sold out."
After throwing the number in his hand into the transparent glass lottery box, the middle-aged man replied.
"How do you feel like the vegetable market, it's noisy."
His wife continued to mutter.
"Didn't you listen to the saleswoman just now: It's just like us who have paid the deposit in advance, and there are many people outside who are not eligible to come in for the lottery. Even if someone takes a sack of cash, they won't let him in and draw lots! ”
Finding a seat, the middle-aged man sat down and said.
The time is about the same, all the people who signed in have entered the venue, and the sales staff began to draw the lucky ones who chose the house first, and there were also staff from the Jiangzhou Notary Office on the spot.
"No. 147, Jiang Yiping."
The first lucky winner was born soon after.
"Yay!"
I saw a woman in maternity clothes high-five her husband in celebration.
The middle-aged man took a closer look and found that they were the young couple who had placed a deposit with him on the afternoon of New Year's Day. The last time we met, the woman still had a flat belly, and she had become an expectant mother in less than two months, and it seems that the unborn baby has brought luck to their family.
The young couple happily followed the staff to another room next to it, ready to choose the location of the new house. As the first pickers, they have a very large amount of freedom of choice.
In the end, they chose a south-facing apartment on the 3rd floor, and it was located in the center of the community, which was the dream place for the two of them.
Watching one after another buyers raise their hands to signal that they were selected, and Le Zizi went to the side to choose a house, the middle-aged man's wife was a little impatient.
"Why can't it be our turn, it's so troublesome to buy a house and send money to the door!"
"No way, at least we can draw lots here. People outside will have to wait for the next batch, and they may not be able to buy it by then. ”
The middle-aged man comforted his wife in a loud voice.
"No. 146, Wu Biao."
The number that has just been drawn is broadcast on the radio.
"Hey, here, here!"
The middle-aged man's wife quickly stood up and raised her hand to greet him.
Not bad!
In the middle stage of choosing a house, you can choose the house you like, the middle-aged man said secretly in his heart.
What they want is the 7th floor, seven up and eight down, and they hope that the male owner can rise one more level in the workplace. However, many people also had the same idea before, after all, there is an elevator, so the 7th floor is not very high, and many good 7th floor locations have been picked up.
The two discussed for a while and finally decided to choose a 7th-floor house located in the depths of the community, but when they explained to the sales, they found that the house had just been decided by another family a minute earlier. Because the people who come in to choose a house by lottery may not be able to make a decision immediately, they need to take a slow look at the sand table and the distribution map of the community, so there are almost 20 customers who are picking a house at the same time.
Seeing this, the couple hurriedly activated the backup plan. Fortunately, they chose a 7th-floor house near the road, and this time no one grabbed it with them, and the two of them determined their future new home.
Due to the funds in place, the strict management of Jiangnan real estate, and the smooth construction, the delivery time of the third phase is in September this year, and you only need to wait for half a year to live in a new house, which is also one of the reasons why the third phase of Xiziwan is very popular.
Most of the 622 customers who entered the venue chose the apartment type they approved, but there were also about 10 customers who were selected later and found that their favorite units were all selected and could not choose a house. They want to give up this opportunity and wait for the third batch of forced listings on May Day to be selected.
Jiangnan Real Estate has fully considered the reasonable requirements of customers and agreed to their requests, but also reminded them that the price of the third batch of houses on May Day may have to rise. In such a situation, 7 more customers who are considering it decided to choose a new house that is barely acceptable, after all, price is a very sensitive factor for Chinese people. Today's opening has increased by 150 yuan per square meter compared with the average price of the first batch on New Year's Day, and if it is May Day, it may rise by 100-200 yuan. Based on a set of 140 square meters, it is obvious that it will cost nearly 20,000 yuan more.
After the customers who have paid the deposit are processed, there are still more than 180 houses left unclaimed, so it is the turn of the customers who are temporarily received on site today to choose. Under the prompt that the price will definitely rise on May Day, the remaining more than 180 houses have also been snapped up by the public. Because of the strict implementation of the principle of "one room, one price", Jiangnan Real Estate has scored and evaluated each house before the opening, and then priced separately, even if it is the opposite door on the same staircase and the same floor, the price will be different. In this way, you can avoid comparing prices with each other, and companies that buy expensive and low will have a reason to deal with it.
On the Jiangzhou side, because the market has been opened and the brand has been started, Qin Ran is not worried. He is concerned about the two new cities: Wenzhou and Ningbo, how are these two places looking?
The news column and weather forecast of Wenzhou TV have been broadcast under the title of "Jiangnan Yaju" of Jiangnan Real Estate. After a month of radio bombardment, most of the citizens of Wenzhou know that a new real estate project from a developer from Jiangzhou will be launched on the fifth day of the Lunar New Year.
"Living in Jiangnan, spring is blooming!"
The company's unified advertising slogan decided by Qin Ran began to circulate in Wenzhou, and he also asked Chen Hao to make many public relations drafts and soft advertisements in Wenzhou's major media to spread the news that Jiangnan Real Estate has obtained the national high-standard residential community certification. In recent years, the name of a national brand is still very popular, and the credibility of the government is still very strong.
Because the number of customers who subscribed was not large before, Qin Ran only pushed 400 houses, with an average price of 2,500 yuan per square meter. But to Qin Ran's surprise, the citizens of Wenzhou flocked to "Jiangnan Yiju" to visit like a tide that day. As the first high-standard commercial housing community in Wenzhou that adopts new technologies, it has attracted many citizens who have watched the excitement after publicity and fermentation, and of course, there are many interested potential customers.
Unlike many of the residents in Xiziwan, Jiangzhou, who are government agencies, Wenzhou's customers are mainly small and medium-sized private entrepreneurs, which is also in line with the developed economic model of local private enterprises. Wenzhou people do business and like cash transactions, so there are many customers who come to buy houses with cash on the same day. Although the number of bookings was small, there were many people who bought houses with cash on the spot, which greatly surprised Qin Ran.
The 400 suites launched were quickly sold out, and Chen Hao consulted Qin and then urgently pushed another 200 units to meet the needs of customers on site. The people sent by the Wenzhou Industrial and Commercial Bank did not expect that the sales would be so hot that day, and stacks of RMB cash were deposited into the bank after changing hands from Jiangnan Real Estate. They urgently applied to the headquarters for cash trucks to transport the large piles of cash collected back to the bank vault. Wenzhou people rarely take out loans to buy houses, and they all pay in cash in a lump sum, showing the thickness of hiding wealth from the people.
Wenzhou won the first battle, so what is the situation in Ningbo City?
In addition to publicizing the characteristics of the community, the city also highlights the geographical advantages, especially the commercial center planned to be built on the side and the planned pedestrian street.
"The top design team, the most professional property team, the most prime location, 'Jiangnan Ningxuan' - every Ningbo people dream of home, looking forward to you and your family to move together!"
Each city has unique advantages for each property, so the advertising slogan and publicity focus are also different. However, "Living in the south of the Yangtze River, spring blossoms" is a mandatory conclusion that must be added after every advertisement, which is a mandatory regulation made by Qin Ran in order to unify the company's publicity.
Unlike Jiangzhou, which is dominated by government agencies, and unlike Wenzhou, which is dominated by private entrepreneurs, the customer base of Ningbo "Jiangnan Ningxuan" is more like a combination of the previous two cities, half to half.
In the face of the average price of 2,450 yuan per square meter, the citizens of Ningbo also showed very strong enthusiasm and subscribed for housing in a large way. Especially in the contrast of rising housing prices in Jiangzhou, many people rushed to buy new houses, and 600 suites were also sold out on the same day. Originally, the average house price of Ningbo Ningbo was 1,800 yuan/square meter, but it was forcibly raised to 2,000 yuan/square meter by the sale of "Jiangnan Ningxuan". Mainly because there are not many commercial houses in the city at this time, the listing of new houses in Jiangnan Real Estate has suddenly raised the housing prices.
Why is the average price of Jiangnan real estate sold at 2450 yuan / square meter still sought after by the public?
Because many of the houses of 1,800 yuan / square meter are single-family or several buildings made by local small developers, there is no property and it is not as beautiful as the design of Jiangnan real estate. In simple contrast, Ningbo citizens are more willing to choose the high-end and well-known Jiangnan Real Estate new real estate to move in.
Seeing the hot sales of "Jiangnan Ningxuan", especially the average price of 2450 yuan/, there is also a group of happy people who are residents of the relocated community not far from the opposite. The cost of their relocation real estate is priced at 1,400 yuan per square meter, and now the opening price of "Jiangnan Ningxuan" is 2,450 yuan per square meter, which virtually makes their house appreciate a lot. Although there may not be the property management of Jiangnan Real Estate, and the house design is also poor, compared with the cost price of 1,400 yuan per square meter, their house has increased by at least a few hundred yuan per square meter.
The huge market demand is like a sponge absorbing water, and the new listings launched by Jiangnan Real Estate are sucked out one by one. On the fifth day of the Lunar New Year, Qin Ran smiled again, and the openings of the three places exceeded expectations, and all the sales targets were completed on the same day. The vast and fertile virgin land gave Qin Ran, who was the first to arrive, a full meal and accumulated more capital for the company's future expansion.
The second batch of 800 houses was sold in the third phase of Xiziwan in Jiangzhou, with an average price of 4,150 yuan per square meter, with a total income of 482 million yuan; Wenzhou's "Jiangnan Yiju" added 200 sets with a total of 600 houses, with an average price of 2,500 yuan per square meter and an income of 218 million yuan, and Ningbo's "Jiangnan Ningxuan" also had 600 units, and finally recovered 210 million yuan.
On the fifth day of the Lunar New Year, in just one day, Jiangnan Real Estate returned a total of 910 million yuan in cash. Among them, the new projects in Wenzhou and Ningbo City have made a good start, and they have almost recovered the investment costs, and the remaining unlaunched houses are the company's net profits.
The most beautiful but a good start, in 1999, Qin Ran came!
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