Chapter 243: Ratings skyrocket again
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The people around Chu Shi have basically accepted the fact that Chu Shi and Guoguo withdrew from the first season of "Voice of China" competition.
For example, Fan Bingling, Song Yu, Chu Haoyang and others already knew in advance and supported Chu Shi's decision, while Tang Yanran, Liu Yushi and others have also accepted it under Miyazaki Nami's explanation, and they don't have too many opinions on Chu Shi, but for the vast majority of ordinary people and fans, this is a 'big deal'!
So much so that after the end of this issue of "Voice of China", Chu Shi took a tough attitude and instantly topped the hot search list of all search engines.
The entire network and the entire entertainment industry seem to have been dominated by the words 'Chu Shi's withdrawal', and with it, the ratings that were originally slightly stagnant have improved significantly.
After all, compared to a simple competition, Chu Shi's withdrawal from the competition made the ending of "The Voice of China", which was originally foggy, confusing again, and naturally, both the attention and ratings received have increased a lot.
Originally, in the ninth issue, that is, the last time Chu Shi took the stage, Chu Shi released the latest song "Little Dimple", and with the strong toxicity and popularity of the song, it was on the top of the major music charts in the blink of an eye, and was loved by countless people, and it also made the ratings of the show reach a considerable height, making the viewership share of "The Voice of China" reach a height of 25.45%, a rather terrifying number.
25.45% viewership share. If it is the last episode of the show, it can only be regarded as a fire. has a great possibility of winning the 2009 variety show champion, but it cannot be 100% guaranteed. At best, that is, there is an eighty percent chance that a new work against the sky will be born in the second half of the year, refreshing this record and making the entire Ice World Entertainment Company take the trophy of the second variety show champion and be depressed.
But the ninth episode is not the last episode of "Voice of China", after that, there are many episodes of the program. There is considerable room for improvement.
Variety shows are different from TV dramas, when it comes to the audience base, they are much worse than TV dramas, and the viewership share of 25% is basically a limit, and even if it is increased by even one percentage point, it is a gap between heaven and earth.
If the viewership share of a variety show can break through to 26%, although it is only one percentage point, in this case, it can be said that there is a ninety percent possibility. won the throne of the annual variety show champion in one fell swoop.
Two or three variety shows whose ratings share can reach 25%, and there may not be a variety show whose viewership share can break through to 26%, which seems to be only a percentage point gap, but it is really big.
It's like the first season of "Where Are You Going, Dad". The last episode of the program won 26% of the ratings, completely establishing the throne of the 2008 ratings champion, "Voice of China" in 2009. also has the opportunity to exceed 26% of the ratings share and win the supreme.
But the ratings after that. But it made the employees of the entire Ice World Entertainment Company, including Chu Shi, depressed.
It's not that the grades are bad. It's just a bit of a 'lack of stamina' feeling!
According to the normal situation, it is not easy for the viewership share of "Voice of China" to break through the 25% mark, at least it can be done by more than a dozen episodes of the program, but with the help of Chu Shi, taking advantage of Chu Shi's high popularity and the excellent Cheng dù of the song "Little Dimple", this feat was completed when the ninth episode of the program was broadcast.
In the ninth episode of "The Voice of China" won 25.45% of the ratings share of the next two episodes, the ratings of "The Voice of China" did not rise but fell, although not much, the declining viewership share of each issue is between 0.1% and 0.2% at best, and has not fallen to less than 25%, but it is still declining, which is a very bad state.
After the ratings of several episodes of the program continued to decline, "The Voice of China" finally relied on the excellent production to stabilize the ratings and no longer decline, and with the introduction of new things in each issue, and after the introduction of 99 mass media reviews, "The Voice of China" has guaranteed both style and fairness, so that the ratings of the program have increased again.
It can also be seen from here that Chu Shi's decision to introduce ninety-nine mass media judges is correct!
Although it has paid a lot of benefits and narrowed a lot in terms of 'degree of freedom', it has raised the inner content of "The Voice of China" to a new level, and after having a considerable 'fairness guarantee', the audience base is getting bigger and bigger.
Overall, Chu Shi still made money.
Of course, the ninety-nine mass media judges invited by Chu Shi are also sure to make a profit, and they don't need to pay any price, as long as they send a staff member to the scene and hang up their own company's name, they can not only promote their own brands, but also grab some potential students, which is definitely a good and harmless thing.
Of course, the main reason for agreeing to be on the stage as a judge of "Voice of China" is that "Voice of China" now has an countless audience base, and if the results of this show are not good, even if it is to throw millions of dollars, these mass media will not compromise.
They chase profits, but they definitely don't sacrifice their own brands.
It is also the implicit help brought by these 99 mass media reviews that has made the viewership share of "Voice of China" rise again, and as of the end of the previous episode of Chu Shizai's re-appearance, that is, the end of the in-group championship selection competition of the Hasen group, the viewership share has increased by 0.3 percentage points, reaching a figure of 25.77%.
This number has fascinated countless people and made countless entertainment companies blush!
If there is only 25% of the viewership share, the chance of winning the annual variety show championship is eighty percent, although it has only increased by less than one percentage point, but this probability has risen again. Even if the viewership share of "Voice of China" remains unchanged, there is also a chance of more than ninety percent. can get the trophy that countless variety shows people envy.
Not much viewership growth, in terms of 'ad sharing'. It can't bring too much benefit to Chu Shi, but Chu Shi knows that as long as his plan is implemented smoothly, then in the next time, he will make his income increase exponentially, and it will definitely be a big profit, and in the bottom of his heart, he is naturally more and more grateful for the participation of ninety-nine mass media.
Without them, Chu Shi would never have been able to earn so much!
Of course. This also makes many variety show companies excited!
As early as the time when "The Voice of China" was popular, a number of entertainment companies began to plan variety shows for the production of music talent shows, which was also expected by Chu Shi, and there was no dissatisfaction with this.
The popularity of a type of variety show is bound to cause a series of reactions to follow the trend, just like "Where Are You Going, Dad", after the fire, countless similar parent-child variety shows were born, but it is a pity that the resources of star dads and cute babies in the entertainment industry are really limited. And the big names among them are also waiting for the call of "Where Are You Going, Dad", and few big names are willing to participate in trend-following programs, which makes the number of such follow-up programs limited, but music programs are different. After all, there are too many people with music dreams in the whole of China!
From the very beginning. Music talent shows have not attracted much attention, although there was a birth of "Super Girl" during the period. But the works that followed the trend all suffered the failure of Cheng Dù without exception, which also made this heat fade quickly. And now, with the support of the two popular music talent shows "Super Girl" and "The Voice of China", people also have a new understanding of this kind of program, giving birth to many audiences who love it, and also making many music talent shows born in a short period of time.
Not to mention that it is in preparation, but only to say that it has been officially broadcast on major TV stations, there are no less than five files, among which there are many well-made works, but they want to surpass "Voice of China"......
It's not a matter of time, it's simply impossible!
There are many famous singers in China, and the tutor seats of "Voice of China" are scarce, as long as these works are willing to spend money, they can indeed invite huge star mentors from Mingqi, but it is difficult to do it in terms of outstanding students!
Self-confident and super strong students, either plan to participate in "The Voice of China", or plan to participate in "Super Girl", with the help of these two popular programs and debut, rise, and only limited strength of the contestants will go to the stage to follow the trend of the show to try their luck, without excellent player resources, it is really difficult to run a music talent show.
This is the importance of the brand, and it is also the reason why Fan Bingling insists on building the Chushi variety show brand, and Chushi also approves of it.
In the case of the constraints of the college's resources, various music talent shows want to increase their popularity, and they also set their sights on the 'mass media review', wanting to use their brand influence to make the program bigger like Chu Shi, and even Chu Shi heard that some local tyrants directly threw a considerable amount of money to these mass media reviews, but the effect was very poor, even the most willing to spend money on the program, only invited less than ten mass media judges.
For any company that is in a positive stage of development, or has become bigger, brand influence and credibility will always be on top of pure money, as long as it is managed properly, there will be countless opportunities to make money in the future, there is no need to kill chickens and eggs, and consume brand influence prematurely.
This is also the director, there is only "The Voice of China" on the market, a music talent show that cooperates with 99 mass media judges, and while the ratings have increased again, it has also laid a more solid foundation for the program itself, which has played a vital role in the next competition, as well as the second and third seasons of the program.
It is also with the help of this 'foundation' that in this issue, in the last episode of Chu Shi's show, because Chu Shi announced his withdrawal from the competition, the show's viewership share has really climbed to a peak and limit! (The novel "The Second Generation of Reborn Stars" will have more fresh content on the official WeChat platform, and there will also be a 100% lottery gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued......) R1292