With the end of the weekend and the arrival of the working day, even if the box office of "The Two Towers" exceeds 100 million in the first weekend, and the theater chain has increased the number of theaters and the film scheduling rate, it will inevitably decline, but the market has been warmed up by "The Fellowship of the Ring" last year, and in the same schedule, except for the American version of "Hell", which is slightly better, "The Two Towers" does not have any substantial competitors at all.

Even the table xiàn of the American version of "Seeing Ghosts", which has replaced the heroine compared to the past, can be ignored.

After all, "The Two Towers" grossed $103.03 million in its opening weekend, while the American version of "Ghosts" was just over $17 million.

On Monday, the American version of "Hell" dropped directly to $1.02 million at the box office in a single day due to the compression of the film scheduling rate, while "The Two Towers" only fell 40% on the first working day to $20.71 million due to the increase in the film scheduling rate and the number of theaters.

Although the box office of "The Two Towers" showed a downward trend in the following days, it was generally stable at this stage, earning $19.75 million, $19.53 million and $18.66 million in North America on Tuesday, Wednesday and Thursday, respectively.

By the time "The Two Towers" reached its full week in theaters, the North American box office had accumulated $185.75 million!

This film completely shows the trend of crushing the market.

Whether it is an art theater or a commercial chain theater; Whether it's a border town in Washington state in the northwest or a beach area in Miami in the southeast, the shadow of "The Two Towers" can be seen in all theaters, and people get together and watch "The Two Towers" must be one of the topics of discussion.

Especially in school, people who have not seen this movie will be faintly ostracized and considered to be people who can't keep up with the trend of the times.

Duke's films really don't please older housewives. However, it is popular with many young girls and working women.

In this world, publicity plays a huge and even critical role in promoting the commercial success of a film, but even the most fierce publicity offensive cannot attract people into the theater more than the good word-of-mouth word-of-mouth.

From the time of "The Fellowship of the Ring", the series has created a good enough audience reputation. "The Two Towers" is even better, when a movie forms a movie-watching frenzy, it will indeed cause some people's rebellious psychology, but it can drive the curiosity of much more audiences, so that they can enter the theater to contribute to the box office, and even become staunch fans, spending a lot on peripheral products.

The Lord of the Rings two-part series, which has been released, can be said to be typical of them, and the PG-13 rating also makes the film have a wide enough audience.

Before the second weekend arrives. The crew was split in two, with Duke leading some of the members to Europe to promote the film's journey to Europe, while others continued to make announcements in major cities across North America.

Today's Hollywood movies, it must be an exaggeration to say that they have conquered the whole world, but no one will deny that they can't find opponents in the world.

Duke's first stop was Cannes, France, although "The Two Towers" did not enter the competition at the Cannes Film Festival. However, it will also be screened during the festival.

Although there is no interest in the three major European film festivals, Duke will not deny their influence. Screening at Cannes is also an established promotional strategy for Warner Bros.

It's just that no one thought that "The Two Towers" stole the limelight at the Cannes Film Festival, and the premiere of the film in Cannes happened to coincide with Roman? Polanski's "The Pianist" was put on the same afternoon, and then the film promoted by the organizers was ignored by both the media and fans. There were not many people on both sides of the red carpet of the premiere, and there were not many people on both sides of the red carpet, so it could only be said that chatting was better than nothing.

On the other hand, on the side of "The Two Towers", the scene was grander than the opening ceremony of this Cannes Film Festival, and the waiting fans lined up from the Palais des Festivals to the beach opposite, and the reporters in the interview area were crowded. There is a slight physical friction at any time because of the grabbing of positions, and if it weren't for this kind of occasion, I'm afraid someone would have been fighting each other with old fists.

Just like the repercussions caused by the two films among ordinary audiences, there is a hot crowd here, and not far from the next door, "The Pianist" is deserted.

"It's a tragedy that the world's best art directors gathered in Cannes and were stolen by a commercial director from Hollywood."

France's Le Figaro commented on this the next day, "I don't know what the organizing committee thinks, they actually agreed to the screening of "The Two Towers" during the film festival, do they really think that the works participating in the competition unit can suppress Duque?" Rosenberg? As it turned out, the organizing committee of this year's Cannes Film Festival made a big joke! ”

When "The Two Towers" was screened in Cannes for three consecutive days, and it was hard to find a ticket, "Le Figaro" spoke out again, "All the films participating in the competition unit together are not as strong as the response of the film "The Two Towers", even if you don't want to admit it, but you have to be officially realistic, Duke? Rosenberg alone will win the entire Cannes Film Festival. ”

Sitting on the balcony of his hotel room, Duke looked across the yacht dock, his first time in Cannes and his first time at a European film festival, but he was destined to be just a passerby.

"The support provided to us by the organizing committee is decreasing."

Tina on the other side? Fei put down the coffee, withdrew his gaze from the distance, and said, "The difficulties we encounter are increasing. ”

"It's normal." Duke took the spoon and stirred it slowly in his coffee cup, "For the Festival de Cannes, we are simply spoilers. ”

was robbed of the limelight by a film that was only promoted by the film festival, and anyone would be unhappy if it was replaced.

Tina? Fei's mobile phone rang suddenly, she pressed the answer button and said a few words, then hung up the phone and said to Duke, "The guests have arrived, and they are in the café on the first floor." ”

"Let's go down."

What Duke wanted to meet was a client introduced by Warner.

In the café on the first floor, Warner's people went to the hotel lobby to wait for Duke, and one of the two people who waited quietly was a little uneasy.

"Old Liu ......," the slightly younger man said, "You have also experienced a lot of big scenes, which of the big domestic directors is not polite when they see you, why are you suddenly nervous." ”

"Can they compare to him?"

This middle-aged man named Lao Liu knew that the young man opposite had been in China and didn't know much about the foreign film market, so he simply explained, "Do you know how much box office his movie got in North America in three days?" More than $100 million! Do you know what his last movie ended up grossing at the box office? $1.1 billion! ”

"$1.1 billion!" The young man couldn't help but open his mouth wide, "The box office of one of his films is more than our total domestic box office in the past two years?" ”

"It's just the box office!" Lao Liu sighed and said with emotion, "Do you know the surrounding of the movie? It is said that all the merchandise from his last film combined has sold for $1 billion! ”

"How much?" The young man seemed incredulous, "A billion dollars? What are the toys around? Can it be sold for so much money? It's all worthless stuff. ”

"It's really worthless in China...... Lao Liu shook his head, "but in Hollywood, the profit margin of the periphery can exceed fifty percent." ”

The young man took a breath of air, and a movie made a profit of $500 million just around it......

Lao Liu said again, "Do you know what the director's salary for one of his movies is?" ”

"I read domestic reports that some Hollywood superstars can get a salary of $20 million, and I heard that this is the top salary in Hollywood."

Hearing the young man's words, Lao Liu shook his head, raised two fingers at him and shook it, "The most conservative estimate is that he took $200 million in dividends from the previous film!" ”

The coffee that the young man had just drunk in his mouth almost squirted, and he quickly swallowed it and said, "$200 million, so possible?" ”

"Nothing more, no less!" Lao Liu said conclusively, "Don't look at him who has not won an Oscar, but the status and treatment he enjoys in Hollywood and the United States are only higher than Spielberg." ”

Having said this, footsteps were heard not far away, and the two turned their heads to look at it and quickly stood up.

"This is Duke? Director Rosenberg, this is Tina? Miss Fei. ”

"This is Smith? Liu, this is Johnson? Han ......"

Warner's man gave a brief introduction to both sides, and then sat on the side, without further ado, he is from Warner's headquarters in North America, and he is well aware of Duke's temper and character, and will not rush to meddle in this kind of incident.

This was a meeting within the scope of work, and Duke didn't go around in circles, and asked directly, "Mr. Liu, Mr. Han, did you find me through Guò Warner, is there anything wrong?" ”

"That's right."

These two men are obviously named after Smith? "Since 95, our group company has successively introduced "Brave Island", "Speed of Life and Death", "Saving Private Ryan", "The Matrix" and "The Fellowship of the Ring" directed by you since 95, these films have received a very good response in China. Director Rosenberg, you, like Spielberg and Cameron, are the most familiar Hollywood directors to domestic audiences. ”

Duke looked at the other person, he was not used to this way of talking, and preferred to be straight.

Fortunately, the other party did not let him wait longer, and continued, "The leaders of our group hope to invite director Rosenberg to participate in the premiere of your film we introduced at the right time, which is also a film cultural exchange between China and the United States." ”

Hearing this invitation, Duke did not feel surprised, with the results he achieved, it was a natural thing, and from last year Tom? Cruise and Nicole? When Kidman went there to promote "Moulin Rouge," Hollywood's first-class actors and directors gradually realized the vastness of that market.

In particular, Paramount Pictures took the lead, and the major Hollywood companies gradually established Far East branches, and several of them also established liaison offices in the north. (To be continued......)

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