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The black Rolls-Royce drove into the small city of Valencia, Duke looked through the rearview mirror, followed by a lot of paparazzi, and in this day and age, directors like him still want to hide behind the scenes, which can only be described as wishful thinking. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The car stopped in front of a leukemia rehabilitation center, Duke and Scarlett got out of the car, picked up gift boxes and flowers, respectively, and walked towards the inpatient area under the guidance of the staff.

The two of them had just entered a small white building, and Pani, who had arrived here ahead of schedule? Kelis walked over.

As he walked towards the ward, Duke asked in a low voice, "How's it going?" ”

"Don't worry." Pani? Kelis also lowered his voice, "He and his family were very excited to learn that you were coming. ”

Duke nodded, said no more, and followed Pani? Behind Kelis, he walked into a hospital room.

The ward was not particularly large, there was only one bed in it, and on it sat a little boy about eight years old, he and a middle-aged couple who were supposed to be his parents, after seeing Duke walk in, they all looked a little excited, as if they couldn't believe this scene.

"Duke, this is Alex? Bosh, this is his father, Johnny? Bosh, is this his mother Dinah? Bosh. ”

Maybe Pani? Kelis did enough beforehand to avoid any bloody scenes, and after her introduction, Duke and Scarlett shook hands with the family of three.

"Director Rosenberg, thank you very much......"

Johnny? Bosh is still a little excited, after all, it is also a big wish of his son to see the director of the "Batman" series.

"You're welcome." Duke smiled and sat down in a chair beside the bed, "I heard about Alex and felt that something should be done for him. ”

said. He turned to the bed, "Hello, Alex. ”

"Hello, Director Rosenberg." He looked at Scarlett with a slight shyness, "Miss Agent." I...... Can I give you a hug? ”

Scarlett couldn't help but laugh, it was only a trivial thing to deal with such a scene, she put the flowers on the bedside table and hugged the little one softly.

While Scarlett was sitting beside her, Duke took the gift box and handed it to the little one.

After taking it. The little boy named Alex scratched his face embarrassedly, hugged the gift box and asked, "Can I open it?" ”

"Of course." Duke nodded slightly, "It's yours now." ”

With the assistance of his mother, Alex unpacked the gift box. After seeing the black gift inside, he exclaimed happily, "Wow, is this the latest version of the Batman doll?" ”

He pulls out the gift from the box, which is a figure of Batman riding a cool motorcycle.

"Do you like it?"

Hearing Duke's question, Alex nodded heavily, "This is the best gift I've received this year, thank you." Rosenberg ......"

"Call me Duke." Duke reminded him.

"Hmm!" The little boy nodded again, "Thank you, Duke." ”

"I heard you like Batman a lot?" Duke asked again.

"yes. When I got sick, I couldn't do anything and had to lie in the hospital every day. Alex seemed to be in a somewhat depressed mood, "Batman's comics, cartoons, and movies are my favorite to watch, and it's Batman who accompanies me. ”

Duke couldn't stay here for long, added. "I heard you've always wanted to be Batman?"

Alex blinked, "It's actually already been done." In the hospital, I was Batman. Is mom Selena? Kyle, Daddy is a badass......"

Everyone in the ward laughed.

After the laughter, Scarlett showed her feminine side and said in place of Duke, "We want to host a Batman parade event and invite you to join us, would you like to go?" ”

Without even thinking about it, Alex said, "Of course ......"

But when he had said that, he looked at his parents again, and when he saw the Bosh couple nodding, he smiled happily.

Next, Duke asked about Alex's condition and current condition, spoke a few words to the people at the rehabilitation center, and then left.

That's the man found by the Duke's studio, and the eight-year-old Alex, who lives in Valencia, a small city in the Los Angeles area, was diagnosed with leukemia at the age of two and is now recovering from treatment.

He has a wish to be a "Batman"-style hero.

This wish is very much in line with the publicity project planned by Duke and Warner Bros.

Duke's Duke Foundation and Warner Bros. Advocacy were responsible for making this wish his wish come true.

Visiting Alex at Duke Rehab? After Bosh, the so-called public welfare action to help seriously ill teenagers realize their dreams began to run rapidly.

First of all, Warner Bros. launched a call through the Internet, wanting to recruit a group of volunteers to participate in this dream event. After the Ledger incident, everything related to Batman has attracted much attention during this special time period, but in the three-day event, nearly 40,000 people have signed up, many of whom are from the East Coast.

These equally crazy Batman fans are even willing to travel to Los Angeles at their own expense to participate in this dream event.

At the same time, Duke and Warner Bros. both received a call from Chicago City Hall to make the event take place in Chicago, but due to Alex's physical condition and the willingness of Los Angeles City Hall to cooperate with the event, the final venue was Los Angeles.

With the support of the place and the corresponding manpower resources, you also need the corresponding equipment and characters.

Christian? Will Bell personally drive a Batmobile with Alex? Bosh acts together as Catwoman, whom Alex also likes very much, Selena? Kyle won't be absent either, Scarlett? Johnson will make a cameo for the time being.

In addition, the Los Angeles County Police Department, which has always had a good relationship with Duke, intends to participate in the event, not only will all the police and equipment come from the police, but the chief of the Los Angeles County Police Department will also make a guest appearance as the mayor of Gotham City.

In this land that cannot be measured by common sense, this activity that uses a lot of public resources has not only been questioned by no one has raised questions, but has also been unanimously recognized by the public, even the George W. Bushes in Washington, D.C., mentioned in an interview that this public welfare event for seriously ill children, and for Alex? Bosh cheered up.

In a small video that was instantly shared, George? Walker? Bush said, "Come on, Alex! Go rescue Gotham City. ”

This so-called public welfare activity has unsurprisingly become the focus of attention in the United States, and Batman has also become the most talked about topic during this time period.

"Male number one 'Bat Boy', by eight-year-old Alex? Played by Bosh, the male number two 'Batman' by real Batman actor Christian? Played by Bale, the female number one 'Catwoman' by Scarlett? Johnson plays, Batman's 'assistant' Robin by Alex? Bosh's father is played, the mayor of Gotham City is played by the Los Angeles County Police Commissioner, and the police officers, prosecutors, and FBI agents are all played by real people......"

In the conference room, looking at the list that I just got in my hands, David? Ellison's face was quite serious, he looked at the Sky Movie Studios executives in the room, and asked, "Look at Duke?" How does Rosenberg promote marketing, and what do you do? ”

All the people were silent, and not one spoke.

They all know very well that as two films with a certain competitive relationship, the various publicity and marketing methods of "The Dark Knight" have occupied an absolute advantage before the screening.

Some time ago, they did a survey, and among the 100 people randomly selected, they basically knew that the movie "The Dark Knight" was about to be released, and more than half of them said they would go to the theater to watch it.

Less than half of the people who know that "I Am Legend" will be released in the next week, and only a quarter of those who want to go to the theater to watch this film.

Finally, an executive said, "Duke? Rosenberg has so many publicity tricks that it is said that this charity campaign is the work of him. ”

Heath? Ledger's propaganda hype is uncontrollable, after all, for the sake of publicity, they can't put Will ? Smith killed, right?

David? Ellison sat back in his chair, "Don't we have any news points to hype?" ”

An executive thought for a moment and said seriously, "Will? Smith's popularity is a place we can take advantage of, and I suggest going with Will? Smith's agent to talk to him in public with Sally the film's heroine? Richardson has dated a few times and released the news that his marriage has turned on a red light, which I believe can attract the attention of many people. ”

Think about it a little, David? Ellison said, "It's up to you." ”

He asked instead, "What about the theaters?" How is Disney talking about the North American theater alliance? Can 4,000 cinemas be guaranteed? ”

"4,000 is hard." Another executive said, "The theater chain said that 3,600 is the minimum baseline, and the number of theaters and the film scheduling rate will depend on the market response of "The Dark Knight" released the week before." ”

"Intensify PR efforts." David? Ellison stood up, "I'm asking for a higher number of theaters and a higher schedule. ”

Even with David? Ellison's arrogance and pride also felt a lot of pressure this time, and the pre-publicity momentum of "The Dark Knight" was too violent, and it was almost like drowning all the films released in the summer file.

He's got it, Duke? Rosenberg may not be a professional in publicity and marketing, but he always makes some suitable and actionable suggestions to make his film easily the focus of attention in the United States.

Last year's Iron Man was like that, and this year's The Dark Knight is one step further.

If a film wants to succeed, it is not only about production, but also about the role of publicity and marketing.

David? It's not hard for Ellison to come to this conclusion.

He saw very clearly that the so-called dream charity event was held on April 25, and "The Dark Knight" began to sell tickets on April 26! (To be continued)

ps:I saw a friend say that the signature was modified.,In order to be able to come out of the small dark room.,I have to do this.。。。