72_72291 Rodeo Avenue, one of the most lively streets in Los Angeles all year round, the spacious street can accommodate four cars in parallel, but at this moment, it is directly cut off by the surging crowd, the crowded crowd makes people mistakenly think that the Junjie Music Festival has moved to Rodeo Avenue, and the dense crowd of people directly blocks all the scenery in sight, not to mention the car, even a child is difficult to squeeze into.

The intern really saw what it meant to be a sea of people at this moment, even if it was "a thousand people", he felt that it was not enough to describe the magnificence in front of him, and even if there were three thousand people, he was willing to nod and believe. All the people who ran forward were like insignificant drops of water, converging towards the vast ocean in front of them, and the turbulent scene made the brain crash directly.

In the car just now, James said so much content and information that the intern didn't fully digest it for a while, let alone understand it. But at this moment, looking at the tsunami-like crowd in front of him, he instantly fully understood what James meant.

The intern hesitated and walked forward, but all he could see was a crowd of people in the dark, not to mention the red carpet, and even the façade of the Burberry flagship store could not be seen at all.

He walked to the edge of the sea of people and tried to weave in through the gaps, but he only moved less than five steps before he was already sweating profusely, and he was directly sandwiched between a three-hundred-pound strong man and a goth lori, unable to shake, and the embarrassing situation of being unable to move forward and backward made him almost suffocate.

In the end, a forty-year-old aunt pushed forward like a bulldozer, loosening the dense crowd, and he began to move again, but this time before he had time to move forward, he was directly forced to retreat by the "ebb tide" crowd, and in less than two minutes, he stood outside the sea of people again to watch the excitement.

Wiping the sweat like rain, and looking at the surging sea of people in front of him, he could only stand in place depressed and watch from the wall.

The intern sat helplessly and watched, the excitement of the scene lasted from nine o'clock in the morning until three o'clock in the afternoon, but the sea of people in front of him that had been completely tangled in a mass did not disperse so easily, and when the sun had already set on the sea level, Rodeo Avenue was restored to smooth flow again, and there were still two or three hundred people wandering around the streets, but they were all completely dispersed, so that all the scenes could be seen clearly.

However, the residual heat in the air made the early spring of April like the heat of midsummer July, and the fiery clouds with long tails dragging out of the sky made the whole avenue boil like a pot of oil, and many people took off their coats and roamed the streets in short sleeves.

When the intern saw James, it was already dinner time, and James looked very dry, except for a few wrinkles in his clothes—but the intern knew that this was not a drop of sweat, but a sign that his clothes were soaked, dry, soaked, and dry after so many times, and the residual tiredness on his face proved it.

"Did Hugo just leave?" The intern inquired about how he had been sitting here all day today, observing such a crazy sight on the spot except for his lunchtime to buy a burrito. The screams and shouts that erupted from time to time have become almost one of the most impressive images today.

"No, Hugo left in the morning." James didn't get into the car directly, but leaned on the front of the car, directly took the water bottle in the intern's hand, and poured all the water into his stomach in one go, "He only stayed on site for less than 30 minutes, saying that he was just attending the unveiling ceremony as a friend, and he didn't want to be interviewed." It can be seen that Hugo is a little tired today, could it be that he has been partying for the past few days? But that's not Hugo's personality......"

The last few words were almost James muttering to himself, and the intern couldn't help but raise his voice and ask, "What?" ”

"No, Hugo only stayed for thirty minutes today." James repeated.

"Thirty minutes?" The intern was so surprised that he couldn't speak, "That'...... The ......" he kept pointing to the crowd still wandering the streets, his eyes dropping.

Hugo left before ten o'clock, so what was the purpose of this whole day of blockage?

James looked like "you're an idiot", "I said, don't underestimate Hugo's influence." The phrase 'as a friend' is the most valuable investment Burberry has made since entering the United States. ”

After finishing speaking, James didn't pay attention to the intern anymore, opened the car door directly, sat down in the driver's seat, and saw that the intern was still in a daze, he couldn't help knocking on the car door, "Hey, get in the car, we still have work when we go back!" ”

As James said, Hugo's powerful influence is incalculable; As seen on Rodeo Avenue that day, the unveiling of Burberry's flagship store in Los Angeles caused an unimaginable sensation.

In just 30 minutes, the traffic on Rodeo Drive was completely paralyzed for 10 hours, and there was no other semicolon in such an influential world, which also made the opening ceremony of the Burberry flagship store effortlessly become the front page headline of the major entertainment TV news that night, and even the "Saturday Night Live" of the day was the first to make jokes about it; The next day, major newspapers and magazines followed up on the situation, which directly made Burberry the most topical keyword.

Although it was just the unveiling of a flagship store, Burberry had been brewing for two years for this day, infiltrating Guò Hugo one by one, almost making Burberry one of Hugo's important symbols, and thus becoming part of pop culture with Hugo's rise.

Since the beginning of "Pulp Fiction", Hugo has quietly changed the history of American cultural development, and clothing as a part of Hugo's personal image has gradually become deeply rooted in the hearts of the people. Therefore, when the Burberry flagship store was unveiled, it had already received a lot of attention, and Hugo, who had reached the peak of his influence in the near future, appeared again as a "friend", even if it was only for half an hour, it was enough to make everyone crazy.

Subsequently, the wavelength of influence of this grand unveiling ceremony began to gradually show its power.

Including "Vogue", "Elle", "Harper's. In the May issue, eight of the world's top three fashion magazines chose Burberry clothing for their covers, and in the following seven months, 27 magazines around the world used Burberry clothing for their cover shoots. What does this mean? It means that Burberry is truly back at the top of the fashion world, and it is menacing.

This situation is even more impressive in terms of sales, in North America alone, Burberry's sales in April reached 35 million US dollars, which is almost the same as Burberry's sales in North America in two quarters or even half a year, but now it took only one month to reach, and the momentum is really terrifying to fall below the fragments of glasses.

If April was due to the buzz of the new flagship store opening, then Burberry's monthly sales curve was even more gratifying, with sales reaching $190,000 in May and June, followed by July and August due to the crazy discount season of summer vacation, sales have recovered to more than 25 million, and the second half of the year has always maintained such a steady pace.

In the end, Burberry's annual sales in the North American market in 1996 reached 230 million US dollars, surpassing many competitors in one fell swoop, and ranking fifth in the year-end men's clothing sales list, the top four were Armani, Givenchy, Gucci, and Versace, which is almost a rocket upward pattern - you know, in 1995, Burberry was only 16th in North America, and in 1994, it was outside the 30th.

What's more, Burberry swept $570 million in retail sales worldwide throughout the year, and North America alone accounted for almost half of the share, which is the most terrifying part!

It's hard to imagine that, just two years ago, Burberry was still an unknown "old" brand in the United States, and almost every year when the London headquarters mentioned North America, there were even internal high-level builders who canceled the entry and exit of the North American market. But now, the North American branch has held up half the sky!

The top brass at Burberry's headquarters knew that at least half of the credit for this qiē went to one person, and that was Hugo. Just like James's intern's point of view, it is almost impossible to make people believe that relying on the strong influence of one person alone can bring a brand back to life and directly create a wealth of 200 million, 300 million or even more. But now, the facts are in front of them, and the numbers that never lie are reminding them that this "Arabian Nights" has become a fact.

On April 2, more than 2,300 people gathered on Rodeo Avenue in Los Angeles, creating a rare jam. What's even more exaggerated is that the next day, Burberry's flagship store on Rodeo Avenue received more than 10,000 customers in just one day, easily breaking the Guinness World Record; On April 4, Burberry surpassed $3 million in sales on that day, making Los Angeles the number one store in the U.S., easily overtaking New York and breaking Burberry's own record......

Behind this series of exaggerated and incredible records, people can truly feel what is called King's Landing, and also let people truly understand what "influence" is