Chapter 126: Second Propaganda

At the end of 2oo8, because the end of the year is approaching, almost all the stars are busy, but there are not many new works.

As the New Year approaches, singers, actors, and others have stopped their work to reunite with their families after a hard year, or are preparing for the New Year's Eve celebrations of David TV.

Without competitors, the most dazzling thing in today's Chinese entertainment industry is undoubtedly the show "Voice of China".

Since the third episode, every subsequent episode of the program has produced this number, and since the fourth episode has exceeded 21% of the viewership share, it has been rising all the way.

The increase in the viewership share of each issue is only a few tenths of a percentage point, but it also makes Chu Shi quite satisfied.

In addition, "Dad is Back", which has been overwhelmed and has a mixed reputation, has also attracted the attention of many people, although it has been constantly complained about and has been in turmoil, it has also been compared with the similar "Where Are You Going, Dad" and "The Voice of China" in the same period and criticized, but the ratings share is not bad.

After Mango felt that its own program was far inferior to "The Voice of China", it adjusted the broadcast time, and also made the program's viewership share stable at more than 1o%, at least it can recover the cost - whoever makes this work invest too much, and changes it to other programs, even if it is only 1o% of the viewership share, I am afraid that it will be celebrated.

As for the new variety show "Where Are You Going, Dad" that shocked China in 2oo8, although it has been over for a long time, the rivers and lakes have always had their legends.

Five star fathers and six cute babies are still popular and active in the Chinese entertainment industry, among which Guo Langtao wants his son to choose the life he wants, but he did not debut as a child star and rarely appears in people's field of vision, and the remaining five cute babies all debuted as child stars.

Advertising shooting, catwalks, anime dubbing, MV participation, starring in TV dramas, and variety shows.

Even the Candy Sisters. After Chu Shi carefully considered it, he also let them debut as child stars while studying, Tangtang was filming a TV series, and Guoguo was also practicing songs every day. With the wonderful performance on "The Voice of China", it has gained even more popularity.

Including sugar candy, if a few cute babies don't have good works. With the passage of time, popularity will inevitably decline, which is what most child stars will experience, but Guoguo is doing the opposite, and her popularity is soaring, although it is slightly inferior to Tangtang, but it is far from several other cute babies.

Even catching up with sugar candy is just around the corner!

With the popularity gained by other programs, it can also be fed back to "Where Are You Going, Dad". As long as she can continue to be prosperous.

The popularity of "Where Are You Going, Dad" is still not only because of the popular guests, but it is the show "Dad is Back" that I want to thank the most.

Although the results are very different from "The Voice of China", a variety show that is imitated and somewhat innovative can be popular, and it has also made many production companies have a flash of inspiration in their minds.

There are indoor and outdoor variety shows for the whole family, as well as parent-child variety shows where star dads choose star moms. Although many games are modeled after "Where Are You Going, Dad" and "Daddy is Back", there are also some innovations that are eye-catching, even if there are no programs with a 1o% viewership share. can be reminiscent of the show's shabby guest lineup, the small scale of the company, and the TV station with a low audience base, such achievements have also made them quite satisfied, at least they can make a small profit, although there is a huge difference in fame compared to Chu Shi and Zhou Shuhai, but it has also changed from obscurity to today's small fame.

Although it is difficult to succeed, in the absence of a good idea, 'following the trend' is a good choice.

This is also the reason why the ratings share of "Dad is Back" is declining, not only the suppression of "Voice of China". There is also the plundering of audience resources for works of the same type.

Zhou Shuhai and Friendship Entertainment sneered at these followers, but Chu Shi and Tang Dynasty Entertainment liked them very much. At least they made "Where Are You Going, Dad" famous.

With the continuous explosion of the topic of "Where Are You Going, Dad", Tang Dynasty Entertainment relies on the energy of China's top entertainment companies. Dozens or nearly 100 news media were convened to hold the last press conference in 2oo8.

"After several months, five star dads, six cute babies, and countless staff and behind-the-scenes staff have worked hard, and the movie version of "Where Are You Going, Dad" has now been officially completed!"

Zhou Shuhai's folded halberd sinking sand made Cai Honglei sit firmly on the throne of president, and his whole body also revealed the taste of 'spirit', holding the microphone and facing the countless reporters present, "At present, my company has been completely settled, this movie will be officially released on January 26, 2oo9, that is, on the first day of the Lunar New Year, to meet all audiences, I hope everyone can like it, after all, this is a work that has condensed the efforts of countless people!" ”

"At the same time, those who choose to purchase tickets in the middle of the seven days before the release of the movie will also enjoy the discount of the 'Family Package', so that you and your family can walk into the cinema together to enjoy this warm and happy work during the New Year......"

Cai Honglei on the stage crackled and muttered non-stop, and the reporters on the scene recorded with great interest that Chu Shi, Fan Bingling, and the main creators of the film, including the Candy Sisters and Chu Haoyang, were all yawning - Cai Honglei, who was too excited, was too good at inking.

After listening quietly for nearly half an hour, Cai Honglei ended his tirade, Chu Haoyang and the Candy Sisters all took the stage, and Chu Shi, as the program planner, was also invited to the stage.

"How long is the production cycle of the movie version of "Where Are You Going, Dad"? As far as I know, the star dads and cute babies have not stayed in the crew for a long time recently, just like Guoguo participated in the show "Voice of China", many people question the short shooting time, poor quality and insincerity of this movie, what do you think, Mr. Cai? ”

"It's completely unfounded!"

Cai Honglei's face was pale, "The filming time is not long, it was completed a month ago, but the preparation work is quite long, including location selection, game conception, etc., after all, this is a reality show movie, which is shot by a relatively pure DV recording method, and it cannot consume too much time, but the energy we put into it is not a lot, and the quality is absolutely guaranteed!" ”

Cai Honglei is another miracle, the movie is about to be released, the news is sweeping China, countless people are looking forward to it, it is inevitable that many people will question it, and Cai Honglei also knows very well in his heart that it is impossible for his competitors not to send someone to smear him, and he also calmly answered every tricky question on the scene.

"Recently, many variety shows are essentially parodies of "Where Are You Going, Dad", what are your thoughts on this?"

"It's more accurate to borrow from it than to imitate, as if someone has opened up a genre of film, and it's normal for future generations to shoot the same type of work, and I don't have any opinion on that."

Cai Honglei smiled and said indifferently, who knows how many similar programs will appear next, Rao is Cai Honglei does not dare to offend these variety artists, companies, and TV stations, and ......

Turning his head and glancing at Chu Shi, in Zhou Shuhai's opinion, these programs infringe on Chu Shi's interests, and it is not his turn to take care of it, but he is a little curious, shouldn't the young Chu Shi stand up and criticize and criticize?

"Minister Chu, what do you think about this?"

"Recently, there have been many parent-child variety shows, as the founder, I am very happy, which proves that my idea has been recognized by more people, and there are also many advantages to the Chinese variety show industry, I think it is a good phenomenon!"

Chu Shi's official answer made the reporter sigh helplessly, at first he felt that Chu Shi was young, and with his own experience, he could easily produce useful news, but after a long time, he also knew that don't look at Chu Shi's age, some tables are more sophisticated than Cai Honglei, unless Chu Shi wants to say, it is really difficult to get words out of his mouth.

In fact, Chu Shi really didn't care.

A type of work comes out, otherwise there will be countless followers, some people make a lot of money from it, some people lose blood, with more and more works, the audience also has a day when they are tired of watching, and it will not take a year for this craze to dissipate.

At that time, the names of these trend-following works will gradually be forgotten, and even "Dad is Back" may not have many die-hard fans, but "Where Are You Going, Dad", as the founder, is not.

Followers can attract more audiences to embrace parent-child programs, and these audiences will eventually remember the work "Where Are You Going, Dad", as long as they can endure loneliness, the only one who will benefit in the end is Chu Shi, and there is nothing to be unhappy about.

"Actually, I think it's a good thing that many similar works have appeared!"

To Chu Shi's surprise, Chu Haoyang, who was standing next to Chu Shi, grabbed the microphone and talked eloquently, which also attracted the attention of many reporters, on the one hand, he was the guest of the show, the father of the Candy Sisters, the biggest beneficiary in terms of popularity, and the father of Chu Shi, the biggest beneficiary in terms of interests, his attitude towards this matter is also equally important.

"Although there is a suspicion of following the trend, it is undeniable that there are many eye-catching works, such as "Dad is Back" is a novel indoor parent-child program, and the recently very famous and popular "Dad, Let's Go" program on the Internet!

Chu Haoyang changed his words and said quite enthusiastically, "Although this show is similar in form to "Where Are You Going, Dad", it is a program specifically for ordinary people, although the fee is slightly high, and it will only be broadcast on the Internet, but it can provide some fathers who rarely have time to play with their children a chance. When the child grows up, he looks at every picture in the show, which is the best memory in his life......" (To be continued)

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