"Ladies and gentlemen, this is FM88.8, and I am broadcasting it live for you at the Jiangzhou Municipal Government auction site. As we all know, the land auctioned today can be described as the center of Jiangzhou city center, which is claimed to be only 300 meters away from the West Lake in a straight line. What is this concept? In other words, if you live here, West Lake will be your back garden in the future. Get up in the morning and walk two steps downstairs, you can go to the West Lake to enjoy the morning breeze and sunrise to exercise. In the evening, after dinner, the family can go out of the house to the lake for a leisurely walk and count the stars. Alas, this is really the ideal state of life in my dreams......"

In a studio next to the auditorium, a live broadcast room was set up for the popular radio program "Voices of the Line", which was popular among listeners in the province, and the auction was broadcast live on the radio waves. The room has been easily decorated, which has a good sound insulation effect and can clearly see the scene.

"The total area of the A1 plot is 32,000 square meters, the plot ratio is required to be below 1.6, the height limit is 18 meters, and the starting price is 100 million. However, the plot is set with a reserved reserve price, and the transaction will not be completed if the reserve price is not reached. Now the auctioneer has announced that the minimum increase is 2 million, which can only be equal to or multiples of the bid, otherwise it will be invalid. From my point of view, the auctioneer's eyes are like Jiang Taigong fishing, and those who wish to take the bait! But I saw that the bosses were eager to try it, regardless of whether the hook was straight or curved and barbed. ”

The male DJ of the live broadcast worked very hard to introduce the live situation to the audience, and his infectious tone made people feel immersive.

"A viewer called and asked what the reserve price is? It is an objective and reasonable price set by the land entrusting party according to the actual situation. Generally speaking, it means that the entrusting party thinks that my land is worth at least 100 million, so this 100 million is the reserve price. Why set a reserve price? It is to prevent malicious collusion, so as not to collude with bidders and deliberately close the transaction at a lower starting price, because the starting price is basically far lower than the reserve price. So what is the reserve price today? The news that leaked out a few days ago was rumored to be 150 million, but with so many applicants, it is estimated that the reserve price will definitely be raised. My personal guess is around 180 million. ”

Some professional terms need to be explained by the host on the spot in an easy-to-understand manner, otherwise ordinary listeners will hear it in a fog.

With a snap, the auctioneer's hammer fell, and the auction officially began! No. 12 was the first to raise the card, and they quoted a high price of 150 million yuan. There was an uproar at the scene, I didn't expect this auction to be so exciting from the beginning. Let's take a look at the identity of the No. 12 auctioneer, which is a well-known Wanjian real estate in China. Some time ago, I heard rumors that they were going to withdraw from the Jiangzhou market, but I didn't expect it to be a disguise, and today they proved their confidence in the development of Jiangzhou with their actions. ”

It seems that this DJ host has still done his homework, and even knows the news that Wanjian Real Estate intends to withdraw from Jiangzhou.

"Your old club is menacing, and it seems that your reason for leaving is gone."

Seeing this, Qin Ran said to Zhou Zhidong with a low smile.

"It's amazing that after hearing that the group's senior management had a meeting, they decided not to leave."

Zhou Zhidong turned his head to Qin Ran and replied.

"No. 1 represents a price increase, and they have added 20 million on top of 150 million. This is Jiangcheng Group, a veteran developer in Jiangzhou, and the one holding the sign is Tang Long, who is known as the successor of the company. Oh, I'm sorry, it's not Tang Long, it should be his younger brother Tang Hu. ”

Tang Hu participated in such an auction for the first time, and his right hand was still trembling when he raised the card.

"There is another representative of the 18th who raised the card, and they increased it to 200 million. I looked at the information first, ah, they are representatives of Zhongyang Group. This auction attracted the participation of predators in the real estate industry across the country, and Wan Jian and Zhongyang are now the top three representative enterprises in China. ”

Qin Ran smiled calmly and watched the performance of his opponents, now it was just an appetizer, and the main meal had not yet started.

"No. 12 Wanjian Company, on behalf of OnePlus, is 40 million, shouting a high price of 240 million. This made some representatives of other companies who came to bid and did not bid began to shake their heads, seeing that they should have given up the bidding, and the price was estimated to have exceeded their expectations. I gave up without raising a card, and I really got up early in the morning to accompany the prince to read. ”

A taxi had just pulled up on the side of the road on the street of Jiangzhou, but no one got out of the car, and both passengers and drivers were attracted by the live radio broadcast, staying in the car and waiting for the next revelation.

"These real estate companies are really rich, a price increase is tens of millions, and I don't know how many thousands of years it will take to make such a large amount of money if I open a rental."

The driver did not urge the passenger to get out of the car, but chatted with him.

"Yes, the real estate bubble in Qionghai Province was crazy enough a few years ago. Just take an official seal and open a white note, and the next day you will earn millions of dollars by selling the land. But the results all know that the last person who went bankrupt, ran away, and jumped off the building is a living example.

The passenger with a briefcase and a comb in the middle of the head answered.

At this time, the sound of DJs continued to be heard from the radio.

Representative No. 3 began to raise his cards, and while the battle was in full swing, No. 3 joined the melee. Judging from the data, No. 3 is also a well-known real estate enterprise in Jiangzhou - Real Estate Real Estate, which has developed many well-known communities including rose gardens. Their offer is 280 million! Although the host reminded 2 million OnePlus, these large enterprises are all tens of millions of units. With a bid of 280 million yuan, even the leaders of Jiangzhou City, who were watching the game from the sidelines, were overjoyed, and it seemed that they had achieved more success than expected in the first auction of land in the country. ”

"Crazy, these people, have money and no land to spend!"

From his point of view, the taxi driver really couldn't understand such a crazy auction, isn't it just a piece of land, but it is so valuable.

"The representatives on the 18th discussed it and decided to bid 310 million again, which seems to be starting to approach their real psychological price. But as soon as the auctioneer's first shouting of 310 million yuan ended, someone raised a sign to bid. Or No. 12 Wanjian Company, they gave an offer of 320 million, and it seems that they also showed their hole cards. ”

In less than 5 minutes, the auction price of the A1 plot rose from 100 million to 320 million. Although Wong sat in his seat, he was happy and already thinking about when to launch a second auction.

"The battle is very fierce, No. 1 raised the card again, 330 million, and the head snake fought Jianglong. Representatives of local real estate companies in Jiangzhou do not seem to want the fat to fall into the foreign population. ”

Tang Hu feels that the auction is like playing cards with his friends now, and the money is not money after the game, but just numbers. But being able to shout out the number of 330 million in person, he felt that he was still very calm, although his hands were shaking all the time.

"No. 12 Wanjian Company shouted 334 million, it seems that they are now inclined to a conservative bid, and the price increase has been reduced to one million. But immediately, No. 3 Real Estate was still full of confidence, and they once again shocked the audience with a price of 10 million, 360 million! There was an immediate outcry inside and outside the venue, and it seemed that everyone was shocked by the courage of the real estate. This auction has been a predator-level competition from the very beginning, and the companies that are not strong have no chance to even raise their cards, which is really exciting. ”

360 million seems to have exceeded the psychological bottom line of Wan Jian and Zhongyang, and they began to shake their heads and no longer participate in the bidding. Because now the floor price of 360 million yuan has reached 7,000 yuan, in the environment of the average price of 7,000 yuan / square meter of surrounding buildings, if you want to make money, you need to sell at least 10,000 yuan / square meter. Judging from the current development trend of the property market, it is an impossible task.

"No. 1 company raised its card again, and they quoted 368 million! It seems that now the two tigers are competing, No. 1 and No. 3 are on the bar, and they are both local leading enterprises in Jiangzhou. ”

The DJs on the live broadcast shouted hoarsely, and the auction was climactic from the beginning, and it was not known who would kill the deer until the closing stage.

"370 million"

"372 million"

"374 million"

"376 million"

……

"388 million"

After ten rounds of alternating bids, the two real estate companies continued to raise their cards on the basis of a price increase of 2 million, and the price climbed all the way to 388 million. The last time he asked for the price was Jiangcheng Group, and Tang Hu's hands were sore when he continuously raised the cards, but seeing the envious and amazed eyes of the surrounding crowd, he felt that he still enjoyed participating in the company's operation occasionally.

"388 million"

It seems that the price has reached the limit of the real estate, and their boss began to discuss with his subordinates in a low voice.

At this time, the auctioneer saw that the atmosphere on the scene was getting colder, and the land was likely to be sold for 388 million. As an experienced auctioneer, he decided to give more time for real estate to consider, and at the same time casually asked other companies to comb through to see if they could re-enter the battle.

As a result, he announced that the auction would be suspended for a five-minute break before resuming bidding.

The tense and suffocating atmosphere of the venue made many people adrenaline high, and as soon as they heard about the break, they had to rush to the bathroom. As one of the protagonists, the real estate boss hurriedly walked to a no-man's land with his subordinates at this time, took out his mobile phone and began to make phone calls, it seems that he really doesn't want to give up the A1 plot in his heart.

"Last night, I asked you to prepare for an interview with reporters after the successful bidding, didn't you forget jì? Later, you will be represented by our company on stage to sign agreements and be interviewed. I think we should be able to settle them out with our estimated reserve price. ”

Qin Ran said to Zhou Zhidong with a smile.

At this time, Tang Hu turned his head to look at Qin Ran, his eyes full of provocation and disdain. Seeing this, Qin Ran smiled and nodded to greet him, not caring about his appearance at all.

"Don't worry, I've memorized all the points. After all, what you said is the first official appearance of our company in China. Alas, following you, I found that life is endless mountaineering, never knowing where the highest peak is! ”

Zhou Zhidong looked at the old colleagues of Wanjian Real Estate in front of him and said with some emotion.

"Your metaphor is so bad, it should be the climax of life, wave after wave, high to the point of never seeing the end."

Qin Ran was in a good mood and joked with Zhou Zhidong.

"Hey, I said there's a lady around. You seem to have gone too far. ”

Gong Huiyun interjected with a straight face, like the head teacher who caught two children talking nonsense in class.

"Hehe......"

Qin Ran and Zhou Zhidong hurriedly excused themselves to go to the toilet to avoid the limelight.

"The auctioneers have returned to their seats, and the entrepreneurs who have come to bid have returned to their seats one by one. Exciting times are coming, but is the figure of 388 million the final bid? Let's wait and see. Well, the auctioneer struck the hammer and motioned for the auction to continue. ”

Dedicated DJs take advantage of the break to run to the toilet during the commercial break, and then immediately run back to continue the broadcast.

At this time, the on-site auctioneer shouted: "No. 1, 388 million, the first time!" ”

At this time, the real estate representative finally raised the sign again, and the enthusiasm of the audience was mobilized again.

"390 million!"

Seeing that Real Estate was once again in the war, the auctioneer's face once again showed a look like Jiang Taigong, and he applauded his witty pause just now.

"392 million"

"394 million"

……

"400 million"

Finally, the quotation exceeded 400 million, and Tang Hu's last offer completely crushed the real estate, and their boss had already spread his hands to give up.

"400 million, such a crazy price is estimated that no one can imagine before the start of filming. Under the bidding of the two leading local enterprises in Jiangzhou, the original starting price of 100 million yuan has now quadrupled to 400 million. I see that there are no companies on the scene that have any plans to bid, if there is no accident, 400 million is the final mystery today. ”

The DJ is still working hard, but he's already getting ready to wrap up his arguments.

"No. 1, 400 million, the first time!"

"No. 1, 400 million, the second time!"

The auctioneer inspected the venue again, ready to shout one last time, if no one has raised a sign, it is the No. 1 Jiangcheng Group that won the bid.

Tang Hu is already full of ambition, and today he is really in the limelight. It's a pity that the boss of Xiziwan didn't raise his card, otherwise he would crush him every minute with the strength of his own company, so that he really knows who is the boss in the real estate industry in Jiangzhou!

He decided to look back at Qin Ran's reaction, only to see the No. 6 card that had been watching the battle in silence all the time raised. Seeing Tang Hu look over again, Qin Ran smiled mysteriously at him.

At Qin Ran's signal, Zhou Zhidong raised the No. 6 sign in his hand.

"404 million"

"Wow, where is this mysterious No. 6? Just like the snipe and clam competing for the benefit of the fisherman in the end, they killed at the last moment, and the 404 million offer was like a sword to seal the throat. ”

The voice of the live DJ was so excited that it actually brought a hint of crying.

"I look at the information, oh, this is the upstart in the real estate industry in Jiangzhou - Jiangnan Real Estate, the Xiziwan real estate they are developing has been famous before it is put on sale. It is said that in cooperation with national ministries and commissions, the pilot of the national well-off demonstration community has been obtained. It's really happy, their bid is like a ray of hope in despair, activating the audience at the last second to save the audience. Because it's so exciting, so unexpected! ”

The duck, which was thought to be cooked, suddenly has a strong competitor. Tang Zhongtian, the boss of Jiangcheng Group, turned back for the first time and carefully looked at this new opponent.

Qin Ran greeted him with a smile, as if responding to what Tang Zhongtian had said before entering the door just now - "The shopping mall is like a battlefield, and I won't show mercy later." ”

"The afterlife is terrifying!"

Tang Zhongtian secretly said in his heart that 400 million is really the limit of the company's calculation, and at least sixty percent of the estimates will be lost. But as a shrewd businessman, he also smelled the significance of this auction. As long as the cost or loss is not much, the advertising money is worth it, and this is an excellent demonstration of the company's strength.

can stand in the business sea for many years, Tang Zhongtian has a clear understanding of the control of his desires. Once the price exceeds the bottom line in his heart, he will not hesitate to give up immediately. So he has planned to withdraw from this auction, but in the end, he still wants to give the young man No. 6 some lottery to participate in the banquet, and he motioned to his son to increase the price to 406 million.

Tang Hu raised his card again and quoted 406 million.

The competition began again, and the audience began to get excited again.

"No. 1, 406 million, the first time!"

"No. 1, 406 million, the second time!"

Hearing the auctioneer's shout, Tang Zhongtian wondered a little at this time, could it be that Qin Ran deliberately set him up and let him spend an extra 6 million.

That smiling young man, his eyes were as unfathomable as the sea, and he was by no means an easy character to deal with, Tang Zhongtian regretted that he had made another offer in order to make Qin Ran spend a few million more.

"No. 6 raised the card again, and they quoted 408 million!"

DJ: You are so dedicated, I am really sorry for the majority of listeners who are in front of the radio if you don't ask the station leader to increase your salary tomorrow.

Seeing the quotation on the 6th again, the big stone in Tang Zhongtian's heart finally fell. This time he didn't dare to add more, because he couldn't pick up a stone and hit his own feet.

"No. 6, 408 million, the first time!"

"No. 6, 408 million, the second time!"

This time, in front of the majority of leaders, media and entrepreneurs, the auction task was successfully completed, and the auction price was sky-high, and the auctioneer felt that he had added a lot of money to his career.

When he shouted the third time, he looked around the venue again and found that no one was interested in raising their cards again.

"No. 6, 408 million, the third time!"

"Bang-"

Drop the hammer deal!

But there is one more necessary procedure to go through the motions.

"Please submit a reserve price."

The auctioneer asked the staff to take out a sealed envelope, which contained the reserve price of the auction. In front of the audience, he opened the envelope and announced the reserve price to the audience and the media.

"180 million!"

As the DJ had expected, he yelled excitedly.

"Now I declare that the deal is valid! Congratulations to Bidder No. 6, please come to the stage to sign the bidding confirmation. ”

Qin Ran finally got his wish, and obtained the A1 plot in Jiangzhou, which has attracted much attention, at a psychological price of 408 million. Finally, the audience stood up and congratulated Zhou Zhidong, who was holding the No. 6 sign, on coming to the front desk with warm applause. At this time, radio and television stations broadcast the sky-high price of 408 million for the first time.

The taxi driver parked on the side of the road muttered to himself when he learned the result.

"Is it that I don't understand, or is the world changing too fast?"