Chapter 789: Oscar also needs hype

readx;?“ What do you think is the biggest hit of the edition? ”

On the other side of the Pacific Ocean, because a certain TV station buys the relevant rights but never broadcasts it live, those fans who care about the dynamics of world movies can only watch the live broadcast of the Oscars from the Internet. Pen & Fun & Pavilion www.biquge.info

Fortunately, the network has a higher degree of freedom, and it will not be like a certain evening rebroadcast, which will make the editing of the awards ceremony messy.

Wang Ziming sat in front of the computer, listening to the host of the website and a guest chattering here.

After the host asked this non-nutritious sentence, the guest named Zhang Yibai immediately replied, "I think the hottest or most promising film is "The Social Network"! ”

The host asked, "Why?" ”

"It's very simple...... the guest was completely dressed as an Oscar expert, "At the Golden Globes, the biggest bellwether before the Oscars, "The Social Network" was the biggest winner, as is customary in previous years, ......"

Hearing this, Wang Ziming almost didn't squirt out the water that he drank into his mouth, he had studied the film industry on the other side, although he was not like the self-proclaimed expert in the live broadcast, but he also knew that the Golden Globe Award had little to do with the Oscars, and in the important union awards, "The Social Network" could only be said to be a fiasco, which almost foreshadowed its ending at the Oscars.

The two were still discussing there, and Wang Ziming switched the window and came to a discussion forum, where the discussion was quite enthusiastic.

"Will Duke win the second Best Director statuette?"

That's the focus of the discussion here.

"I will definitely get it, otherwise there is no fairness in the Oscars!"

"Duke's two nominees, Inception and Gravity, grossed more than all the other nominated films combined!" ”

"Duke is the most popular director among the audience!"

Although most netizens in the discussion were optimistic about Duke winning the award, some people were still calm enough.

"The box office is of no use to winning an Oscar, and the old guys in the academy don't care if a director or a film is liked by the audience......

As soon as this sentence came out, the discussion area was much quieter, and as long as you know a little about Hollywood, you will know that this is indeed the case.

Across the Pacific Ocean Academy of Motion Picture Arts and Sciences awards, when did you care about the audience?

As the red carpet kicked off, Wang Ziming returned to the live webcast. It's still morning on this side of the Pacific, and it's approaching evening in Los Angeles on the other side.

As we all know, in recent years the ratings of the Oscars have repeatedly hit new lows this year. The Academy of Motion Picture Arts and Sciences and the Oscar organizing committee spent a lot of money on the most extravagant crystal stage ever built, designed to catch people's eyes visually. The stage design for the 83rd Academy Awards, designed by Rockwell, was decorated with 92,000 Swarovski crystals. A spectacular "crystal waterfall" is formed to create a fairytale world.

In the interval between the awards gala, the organizing committee will follow the example of the "Super Bowl" and intensively broadcast the upcoming Hollywood blockbusters to win more eyeballs and get more advertising money.

The organizing committee also deliberately added interactive links to give full play to the enthusiasm of the audience.

It can be said that in order to save the ratings of the Oscars, which are declining year by year. The college and the organizing committee really plan to fight.

You know, in the past, the Oscars were basically the second and third most watched programs in the United States, except for the Super Bowl - no program and event can compete with it - there are almost no real opponents, but the decline in ratings and viewership in recent years has made the entire Hollywood feel the crisis.

Publicity, hype, and eye-catching boos are the only ways to increase ratings.

Of course, if the academy is willing to consider the blockbuster films in the big awards, the ratings will certainly not be a problem. It's a pity that the academy wouldn't do that easily.

From another point of view, the decline in Oscar ratings is also inseparable from the increasingly conservative and niche choices of the college.

Maybe the college thinks the highlights are not attractive enough, or maybe it's just media hype. Just two days before the awards ceremony, the shocking news that the Oscar winners had been leaked was spread on the Internet.

In this list, "The Social Network" will win three awards: Best Film, Best Director and Best Cinematography; The other hit film "The King's Speech" only won two technical awards: Best Costume Design and Best Makeup; In terms of actor awards, Leonardo? DiCaprio's defeat to arch-rival Colin? Faith, missed the actor, and Natalie? Portman will win the Oscar for Best Actress with "Black Swan", defeating a number of powerful opponents.

The list also claims to have a new rotating president of the Academy, Cheryl? Boone? Isaacs' signature. Amy? Adams will win Best Supporting Actress, and Best Supporting Actor will go to Christian? Bell, the winner of the Best Director award is David of The Social Network? Finch.

Many media outlets were in an uproar, and almost all entertainment media began to hype up the incident, and the media collectively asked on the eye-catching page - is there a leak of the highly confidential Oscar winners?

The Academy of Motion Picture Arts and Sciences came out to refute the rumors.

"This list is absolutely fake," said Leslie, a spokesperson for the Academy of Motion Picture Arts and Sciences. In an interview with the media, Unger responded, "PwC is still making the final count of votes, and only two people will know the attribution of the awards until the results are announced." The Academy will not inform the winners of the results in advance, let alone send out such a list of winners. ”

In general, an Oscar leak is almost impossible to happen.

The selection for the Oscars is a rigorous process, and the well-known accounting firm PricewaterhouseCoopers oversees the selection and counting process, and there has not been a single leak since they took over the Oscar counting.

After the ballots are collected, PwC will send two credible counting supervisors to oversee a team of final votes in a secret place until the winners are out, divided into two envelopes.

Only the two supervisors knew the final results, and on the night of the awards, the two men rushed to the Kodak Theater in two cars by different routes to prevent the two of them from being stuck in traffic jams and other accidents at the same time, and the whole process seemed foolproof.

However, only the rotating chairman of the academy and the rotating committee of this session know whether there is any cats.

Perhaps, the bigwigs of the academy saw that there was a fake list on the Internet, and deliberately wanted to take advantage of the hype to increase the attractiveness of this year's Oscars; Or perhaps, this list is a fake by them, deliberately adding topics to the media and the public......

You must know that the theft of the little golden man at the beginning of the new millennium has not been truly convincing until now.

The Oscars, which represent Hollywood's highest artistic achievement, also need hype and gimmicks to attract audiences, and in this day and age, commerce has penetrated into every corner of the film industry, and even the most artistic acts in this industry are ultimately inseparable from business.

When the sun is close to the horizon, Duke is holding Scarlett? Johnson showed up on the red carpet on time.

As in the past, he was still dressed in a crisp traditional black dress, but Scarlett? Johnson's makeup is much more beautiful and fashionable.

Scarlett? Johnson wore a handmade purple trailing evening gown from Docle &Gabbana, with a slim fit and patterned lace to make her look elegant and chic, while the open back and sheer details added to her sensuality.

"If you have a more elaborate hairstyle, it's even more perfect."

When he walked into the interview area, Duke said to Scarlett, who gently grabbed her well-groomed blonde curls and replied disapprenously, "Your fashion eye has never been very good. ”

Duke shrugged his shoulders and acquiesced to Scarlett's statement, and the two walked into the interview area.

On this occasion, the reporters asked nothing more than some routine questions, basically focusing on their views on the awards they were nominated for.

"In a few hours, you'll know if I can win or not." Duke's answer was also quite routine.

In contrast, Scarlett had to say a few more words, "Of all the actors nominated for Best Actress, I am the youngest, and the other four are all outstanding actors, and they are more deserving of this little golden man than me." ”

It doesn't matter if anyone believes this kind of thing, the important thing is that almost all the nominated actors are saying it, and they are clearly creating a modest, peaceful public image.

In fact, Scarlett knows very well that her chances of winning the award are at least 30%, and her biggest competitor is Natalie? Portman, the roles and performances of the two are basically on the same level, and the rest depends on how well the other aspects of the work are done.

At the critical stage of voting, Duke used to use Benjamin? Millerpi's ex-girlfriend made a big fuss, which would inevitably offset some of the advantages of the other party's pregnancy......

As Duke walked into the Kodak Theater, he went straight to the second row where the "Gravity" and "Inception" crews were located.

"Godmother ......"

Releasing Duke's arm, Scarlett took a quick step and hugged Mrs. Leah tightly, "Godmother, I'm so glad you came!" ”

Lady Leah patted her on the back, "My dear, I always want to witness your glorious moments for myself. ”

In the past few months, she has also kept in touch with old friends in Hollywood.

When Duke greeted Lady Leah, Scarlett sat in her place, maybe it was a coincidence, next to the "Gravity" crew was the "Black Swan" crew, and when she turned her head to look, she happened to see Natalie? Portman was watching this side, and the two of them collided directly with each other. (To be continued.) )

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