Chapter 68: The Beginning of the Wind
Wang Zixuan played in Paradise Ranch for a day and then went into rehearsals.
On March 5, the ninth episode of "The Voice of China" was broadcast, and the ratings declined again, but the figure of 13% is enough for other programs to look up to.
The average rating of the first nine episodes of "The Voice of China" was 13.333%, and the advertising fee between Evolution Media and sponsors has risen to 3.996 billion.
If the ratings of the peak night exceed 2o, the average rating of "The Voice of China" will reach 14%, and the advertising cost will rise to 4.32 billion.
With Wang Zixuan's current popularity, it doesn't seem difficult to break through 2o% in the ratings of Peak Night.
On March 8, Evolution Media auctioned an advertisement for the night of the pinnacle.
In order to avoid arousing the audience's disgust, Evolution Media only produced six ads, but the reduction in the number made advertisers more competitive.
The advertising effect of the first nine issues of The Voice of China is obvious, and the sales of sponsors have increased greatly. In addition, Wang Zixuan will take the stage on the peak night, which makes the final more eye-catching.
Both of these reasons have prompted advertisers to bid regardless of their costs.
The last six advertisements were sold for 150 million.
Such a sky-high price also stunned the industry.
The price of an advertisement on Peak Night is equivalent to the naming fee of a season of average ratings.
A reporter interviewed the director of a company that won the bid.
An overnight hit or a dull season, which one would you choose?
Advertising on The Voice can improve the company's brand value, but can other programs?
These two rhetorical questions are a good explanation for why advertisers are chasing peak nights.
On the same day, Wang Zixuan's official website appeared in the setting of peak night registration, netizens who want to participate in the peak night sign up there and register their identity information, but people with heart disease and other diseases that cannot be stimulated are prohibited from registering, because Wang Zixuan will be shocked to appear.
On March 1o, 60,000 spectators will be randomly selected to participate in the summit night.
After Wang Zixuan announced the news on his neck, many media also transferred the report.
A large number of netizens logged on to the official website of Wang Zixuan to register, and many people registered as members of the Wang Zixuan website.
Now there are more than 3 million members on the official website of Wang Zixuan, although it cannot be compared with the more than 10 million fans of Wang Zixuan's scarf, but these members are basically real fans of Wang Zixuan, and there are many fans of Wang Zixuan, and there are many people who only occasionally look at his bib and are not real fans.
In two days, the number of applicants exceeded 30 million, which is also a deliberate shortening of the registration time by Evolution Media, so as to prevent some people from registering early, but not being able to participate when it is approaching, wasting places.
The number of members on the official website of Wang Zixuan has also increased to more than 7 million through this event.
On March 1o, the website announced 60,000 lucky winners.
Evolution Media began to contact these people, and if there were those who could not attend, they would give the vacant spots to other viewers. At the same time, people with heart disease and other conditions that cannot be stimulated are once again reminded not to take risks.
Evolution Media's repeated reminders also whetted everyone's appetite, and everyone was speculating about how Wang Zixuan would make his shocking debut.
On the same day, the four mentors and disciples of The Voice all went to the Bird's Nest for rehearsals.
However, Wang Zixuan did not appear.
The stage, lighting, sound effects, etc. of the peak night are all designed by the world's top team, with a total expenditure of more than 100 million yuan, which can be called the most expensive concert in the world.
Before the peak night arrived, these news were overwhelmingly occupying all kinds of pages.
On March 12th, the eyes of the whole country are focused on the capital, because the peak night is about to begin, and the most legendary genius, the world's richest, and the first good in China will perform in the finale.
Countless journalists also gathered in Beijing.
At noon, a convoy suddenly appeared on the road in Beijing.
In the center is a white stretched Rolls-Royce, and in the front, rear, left and right are four knightxVs.
knightxV is a Canadian-made luxury armored off-road vehicle, which looks like an armored car, and the headlights are covered with explosion-proof nets, which is very strong, and the body is more than six meters long.
In front of knightxV, the Hummer of more than four meters is also a small thing.
Most people don't know knightxV, but when they see the armored car-like body and the white extended Rolls-Royce in the middle, everyone knows that he is worth a lot of money.
Soon, someone took a photo and posted it on the Internet for netizens to identify.
There are not too many car burners on the Internet, and immediately some people will recognize this luxury civilian armored suV, all handmade, luxury carpets, leather seats or something, all the luxury equipment you can think of can be equipped in.
The body is as bulletproof and explosion-proof as an armored car, and it is even equipped with a poison gas active pressure defense system to resist poison gas attacks.
The empty weight is as high as six tons, and the fuel consumption is 58L per 100 kilometers, which is a real oil-burning monster.
A knightxV is worth more than 10 million yuan, and it often takes several months from order to delivery.
The monstrous knightxV even stole the limelight from the middle lengthening Rolls-Royce.
When the convoy arrived at the airport, it immediately attracted the attention of reporters squatting at the airport.
Although no guests were invited on the peak night, many celebrities and big names still came from other places to help, especially the star judges of the audition, so many reporters were squatting at the airport.
Wang Zixuan's finale performance did not change the nature of the peak night being the final of The Voice, the protagonists are still the four disciples, and the four mentors are only singing a song with their disciples respectively.
Some clever reporters already have a vague sense of who this motorcade is picking up.
Except for the loser who donated 1ooo billion, no one seems to be willing to get such a team out. Even if you are willing, it may not be so high-profile.
Sure enough, after waiting for more than half an hour, surrounded by a team of bodyguards in black suits, Wang Zixuan, who was dressed in a white suit and was handsome, walked out of the VIP passage.
The reporter who was waiting saw that it was Wang Zixuan, and immediately pressed the shutter without money.
When Wang Zixuan and his entourage came out, the reporters immediately surrounded them and began to ask questions.
"What song are you going to sing on the night of the pinnacle?"
"Are you going to sing Chinese songs or English songs?"
"How will you make your debut?"
Wang Zixuan beckoned to reporters with a charming smile.
The reporter immediately fell silent.
Wang Zixuan said with a smile: "In order to surprise everyone, I will keep it secret, but people with a bad heart had better not watch the show alone." ”
After saying that, he got into the extended Rolls-Royce car surrounded by bodyguards.
This team was ordered by him earlier, and he paid a high salary to let the manufacturer work overtime to produce it.
Seeing the four monster-like knightxVs, he didn't want to take a long Rolls-Royce.
Wang Zixuan sat in the lengthened Rolls-Royce, and the accompanying bodyguards got on knightxV.
The convoy slowly left.
(Thanks to the book friend "Lao Cada Shiver" 2oo reward, "God of Domination", "←│ Bookworm ̄", "Xun Mi Kai" and "Xu Xingjie" 1oo reward.) )
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