Chapter 9 Chromatic Printing and Dyeing

When Cui Shuanghui heard the Jian yƬ conveyed by Yinggu for the first time, he was very shocked, and immediately questioned: "It's not difficult to hide the assets from the sky and the sea, how to hide them and escape the pursuit of others?" How to make money and avoid shrinkage? Starting from scratch? This ...... Isn't that a joke! ā€

Cui Shuanghui is most worried about: Lin Ruhai and his wife, who left the city, relied on the Lin family's original officialdom and business connections, and after years of painstaking management, they established this business empire. To avoid being traced, the existing connections must not be used, and you can't stay in the city anymore. Only go to other places, but the market has been tightly dominated, how easy is it to talk about it?

The path proposed by Lin Dai, Cui Shuanghui was also skeptical at first, but he still did it.

On the Qixi Festival, "Ahanda" sells duck lanterns, which is the first step to test the waters.

Lin Dai's outline is: not to do "high-end" goods, but to do "reliable" goods, aimed at the majority of ordinary city citizens, the price is the price they can afford, and the quality should make them never worry, to play "A Han big things, we must be able to afford it, the quality must not be said." "Such a word-of-mouth.

Superior cost performance, small profits and quick turnover, you can ensure profitability. In order to achieve a large number of profits, it is necessary to rely on large-scale production and large-scale operation.

Therefore, starting from the Qixi duck lantern, Cui Shuanghui is committed to creating an assembly line operation mode for large-scale production.

This is completely contrary to today's production philosophy. You know, the production of the moment. Either it is a small household production, such as a workshop to create a stone statue and jade statue, or a woman to weave cloth on a loom, all of which are family-style production models, and the quality depends on the parties themselves, and the entire production process is often completed by the manufacturer from beginning to end. If the quality is exquisite, stepping into the upper class, and the highest can be worshiped in front of the emperor, it is still a personal handicraft. to ensure its unique flavor and quality.

The consequence of this is: the production of small doors. The process is delayed, the quality cannot be guaranteed, and the price does not have a fixed standard, so customers should be very careful when buying. Otherwise, it's easy to lose money. And the seller will also feel that he has lost money. Cause a noise. As for the hand-made goods of the upper class, they can only be consumed by the high-ranking elites, and they are completely luxuries. The average person spends very little.

It was this blank that Lin Dai was aiming for.

Taking the duck lamp as an example, it is a group of workers who cut the skew, another group of workers who assemble the skeleton, the third batch of paper, and the fourth batch of coloring. Each batch of workers only completes a fixed few movements, which helps to become proficient quickly. And the specifications and quality of each action are also rigidly stipulated. This rigid model does not help to create works of art at all, but it is competent and enjoyable to manufacture products with "consistent specifications and excellent quality".

In this way, the speed of production has increased, quality standards have been established, time costs have been reduced, and raw material waste has been reduced. For ordinary people who do not need to pursue high-end artistic taste, the cost performance has also reached the highest value. Through some means of benefiting the people, word of mouth has been established. Cleverly distribute some small objects printed with the LOGO of the business, so that customers feel that they have taken advantage of it, and the consumption in Ahan is not like spending money, it is like making money, and the enthusiasm is also mobilized. Those small objects circulated among the people, and the advertising effect was out.

This is how Ah Handa quietly grows big. By the time Lin Dai moved away from Xie Fu, the brand had built up a fairly solid customer base. And the group continues to grow.

It's time to expand your cargo. Otherwise, they can't keep up with this rapidly expanding customer base. If the product can't keep up with it in a timely and effective manner, customers will churn. That would be a shame.

What Cui Shuanghui showed Lin Dai today was an assembly line sample that conformed to the purpose of "Ahanda".

Clay sculpture is a small ornament that many people will have. Of course, three-dimensional furnishings made of porcelain, bone, jade and other materials are also popular. But porcelain must first make porcelain adobe, the soil must be good porcelain clay, and must be hand-drawn on the turntable to shape, non-skilled craftsmen can not complete, refining is more difficult to do, now there is no high temperature thermometer, the firing heat is all based on the experience of the old craftsman, Lin Dai can not be it assembly line, standardization, can only sigh.

Products such as bone and jade also face similar problems.

There is only clay, which can be made in batches like plaster statues.

Cui Shuanghui carved the mold, took out the clay in batches, and then the workers painted it in batches. Several colors should be used for a clay sculpture, all of which are prescribed, the workers who dye red only dye red, the workers who dye green only dye green, the workers who paint eyebrows only practice drawing eyebrows, and the workers who paint petals only pay attention to painting petals. The process is very fast, and according to Cui Shuanghui's estimates, the cost can reach 60% of the cost of the original family workshop. Giving up 20% to customers, competitiveness is already ruined. It is estimated that many local family workshops will be wiped out. These workshop members who were knocked out of their jobs happened to be absorbed into Ahanda's workshop and became a new labor force.

Lin Dai was very satisfied with this.

The pattern was a complete disaster!

Lin Dai originally thought that some of the more popular paintings that were more than a year old and Zhong Kui catching ghosts would also be carved into molds, printed, and sold in batches, and the cost would be much lower than that of hand-painted paintings! This kind of New Year's paintings, murals, and door panel paintings don't need much art, but they are nothing more than a fresh and lively festival every year, and every family has to post them, and the sales are good. What a golden job!

It's a pity that on a New Year's painting, there can always be only a white ink line, and it is inevitable that there must be several colors such as red and emerald green, golden yellow and indigo. So a mold, the last color can not solve the problem, to color printing.

It is said that the technology of color printing and dyeing has also matured. In the dyeing workshop left by Lin Ruhai, there are finely dyed flower cloths, which are very popular. The problem is, it's expensive!

If "Ahanda" uses the technology of fine dyeing cloth to print paper, this is ...... It's better to ask the old painters to paint one by one!

Therefore, the printing and dyeing method used by Cui Shuanghui can only be the roughest and cheapest soil method.

This kind of soil method can be printed on the cotton cloth, and a simple color can be printed, which can be sold a little more expensive than ordinary white cloth. But this simple color is obviously not enough to meet the needs of New Year's paintings!

The printed Zhong Kui, his arms and body are detached. The fat doll that has been in the middle for more than a year is a weird little squint, and the red lips run to the nose!

Lin Dai sighed and put down the template: this is all because there is no convenient and accurate computer positioning in this era, so it all depends on manual adjustment and machine assistance. The machine is mostly made of wood, and the process itself also needs to be operated by experienced craftsmen. Therefore, once there is a requirement for accuracy, the cost has to rise sharply, and the accuracy has to go down to the cost to suppress the cost. (To be continued......)