Chapter 778: Counterattack (3)

"With an investment of 400 million, it may be so, but is the whole game really as beautiful as its promotional video? This is true for every scene? ”

"I don't think so, this is a propaganda trick to say that it sounds good, and if it is ugly, it is deception!"

"The electronic entertainment industry is highly competitive. In order to get ahead, even the first party will do anything. Now the most recognized electronic entertainment brand in the world is still Nintendo. This is not a gap that can be offset by a few masterpieces, what the Qin Dynasty needs is time, and use time and strength to eliminate Nintendo's influence on the industry. ”

"But, apparently, the company is in a hurry. I can understand the mood of the people at the helm of the Qin Dynasty. Make your own game and win the global sales crown. Genesis FM became the best-selling console last year, however, the fame is still far from Nintendo. It is indeed globally known now. It's just that there is still a gap between this popularity and Nintendo, which is recognized by the electronics industry. ”

"To make up for these gaps, the young helmsman of the Qin Dynasty is obviously in a hurry (forgive me for calling him young, as far as I know, this helmsman is twenty-six years old. At the age of twenty-two, he started the Qin Dynasty, just four years ago, and Nintendo has been fighting in the video entertainment industry for more than a decade) He took a tricky approach and used 'technological innovation' to obfuscate the fact that it was a game. ”

"So I want to ask, the high price of two hundred dollars, who will pay for this technological innovation? Obviously, the Qin Dynasty passed on the cost of development to innocent players. And the quality of this game is completely unpredictable. As we all know, any game is priced before it is released, and he sets this price from the beginning, and after deception, it is dictatorship. What does he think the player is? I think players also have the right to say no! ”

My father's solemn expression is here!

Not the price of the game, but the quality of the company.

Can a company that cheats players make a good game?

He doesn't play games, he doesn't know, he just knows that if a person's character is not good enough, then he will not be trusted for anything.

And this badge of "bad character", although it was not directly said, it was revealed between the lines. Most importantly, it was awarded by a heavyweight newspaper like The Times.

He silently glanced at the room and sighed, son, I'm sorry, this game is so expensive, it's better to talk about it......

Meanwhile, in an apartment in Paris, a mother slapped a newspaper on the table: "Look, I'll just say no." Even the Times openly criticized, what can such a company do? ”

"Mom! They talk nonsense! ”

"Oh dear, I'd rather believe the newspaper...... No, no, no, don't cry, it's not that I don't believe you, but I believe in the Times more than the Qin Dynasty. ”

I don't know how many families, after seeing their Times of the day, shattered the sweet dreams in their children's hearts.

This is the power of branding, this is the power of discourse. If the other side of Yunhe Mountain is sold now, this newspaper will at least destroy the hundreds of millions of profits of the Qin Dynasty!

The information age will not come for a day, TV stations, radio stations, famous newspapers, not to mention 400 million, 4 billion can also play for you in minutes!

"Good Poisonous Eyes...... In an office in New York, North America, Zhong Han looked at the Times in front of him, grinding his teeth fiercely, he was rarely nervous, and a layer of cold sweat secreted on his forehead.

"Zhong Dong?" In the office, the flower floating shadow is also there, and her expression is not relaxed. After such a long time of getting started in person, she also smelled the menacing and undisguised smell of gunpowder from the other party.

"Sony is a good tool." Zhong Han crumpled the Times into slag, threw it into the trash, and sighed: "The Qin Dynasty is targeting the player, and they are doing the opposite, aiming at the player's parents, who are the real money bags. Advertising, we do it, they do it, and in the end, the dispute between the two parties is likely to arouse everyone's curiosity and make the expectation on the other side of the cloud and the mountain rise again. They...... Not even the slightest chance was left behind. ”

His eyes flickered: "The Times is a group of adults who want to cut off the possibility of players buying our games in the first place. Miss Hua, look at it, today's is still the beginning...... The language is still gentle, but in less than three days, they will deepen this impression step by step! It wasn't until a week later that we were slammed into asking why we were cheating on the players. Completely destroy our brand. That's what they're for. ”

"And they know that this means are temporary. A good company, it's nothing for the brand to be hit for a while. Through two or three years of operation and good works, gold will always shine. And yet they only need this year and a half! A year and a half later, once the other side of the clouds and mountains fails, the next console game will never be favored by players! And when the time comes, Sony will be able to take the opportunity to release its own console. And a flat river!"

"Kill two birds with one stone, the goal is accurate, and the attack is decisive, worthy of Sony." He thought deeply and stood up, pacing back and forth a little impatiently: "Qin Dong...... How are you going to cope? We've been the nail in the coffin in the eyes of the first party, and this game is so beautiful that it could really make the difference between victory and defeat in the console market after its release. But...... It has to be released! ”

"He has his ideas." Flower Shadow pursed her lips and said, "Our positioning is technological innovation, and the opponent immediately uses our argument as evidence to deceive the player. Zhong Dong, how is AT&T over there? ”

"That's what I'm worried about!" Zhong Han slapped the table hatefully: "FOXTV, The Times!" I don't know what Sony and Murdoch traded to get their support, I just know that if we don't handle it well, it's going to be a big mess this time! ”

"Who is the Murdoch Group? That's the hegemon of the media now! Put it to the world of video entertainment, that's Nintendo in '83! Invincible! If AT&T hadn't helped us, how would we have survived? ”

He walked around a little anxiously, China didn't know the news yet, no one expected it, such a predator suddenly appeared, I don't know who Sony contacted, but the support of the Times simply made Zhong Han have a splitting headache!

Even if he operates in Europe and the United States for another five years, he will definitely not be able to match the statement of the Times, let alone not only the Times now, but the flames brought by this Mars are far more fierce than imagined!

CBS's all-round accusations, with such fierce rhetoric that they did not save face from the beginning.

CTV, BBC, and other TV stations are also waving their flags and shouting, major countries, if they say that they have one-fifth of the right to speak in public opinion, their opponents have dispatched at least three-fifths of their troops!

If you don't leave a back hand at all, you will come up and strangle the propaganda of the Qin Dynasty in the cradle with the most fierce offensive!

Without users, brands are questioned, who are they going to sell their products to?

Oops...... Worst......

Zhong Han bit his lip tightly, he really didn't have any way now, his time in the United States was too short, it was not enough to form the interest network of the Qin Dynasty, what was the use of the support of a few shopping malls? If the Murdoch Group does not support Sony, it is better to say that it can share some worries for the company, now?

Bucket!

"Miss Hua, you immediately report this matter to the headquarters. Remember, be sure to report it to Jack, as well as the two major directors, Xu Xiang and Mr. Kubo. Qin Dong had to listen to their opinions on this matter. ”

"What about you?"

"I'll go to the Times Group right away, and then we'll go to the Bell Seven Brothers together." Zhong Han sighed: "Things are changing too fast, Sony is really murderous, and is willing to exchange benefits with the Murdoch Group, and we are not qualified to do so now." Now, we can only hope that AT&T will make a move, and we will have hope. ”

Hua Fuying was silent for a moment, and said solemnly: "I know Brother Xiaofeng, he won't like this kind of prayer for the same help." ”

Zhong Han took a deep breath: "Now it's not whether he likes it or not, but whether the 400 million will be played with." He only said that he used outlets to drive sales, but God, even if we add up all outlets, it can't compare to a word from The Times! ”

At the same time, a female secretary hurriedly walked through the corridor and sorted out her clothes in front of a wooden door before knocking on the door.

"Your Excellency Paul." She respectfully handed over the information: "This is the statistics of the first wave of advertisements of 3DO on our seven major channels today. Please take a look. ”

Paul Gorly let out a deep hum, and was about to take it, when the female secretary's jade hand touched his palm.

Paul Gorley looked at it, and there was already a hint of a charming smile on the other party's face.

"Listen, Ellie." Paul Golly, who usually touches it with his hands, said in a surprisingly cold tone today: "I'm not in the mood right now." Please close the door for me from the outside. Thank you. ”

Ellie immediately restrained her smile, bowed more respectfully, and turned to leave.

Paul Gorly took a deep breath, he was really not in the mood, today's day was too important. It is not an exaggeration to say that it is the beginning of the war on the other side of the clouds and mountains. Propaganda, for the Times Group, which started in the media industry, they know too well what it means.

The era when the wine was not afraid of deep alleys has long passed, and the current propaganda is the second battlefield, and it is the battlefield that can dominate the life and death of the product!

Even Hollywood's budget of investing hundreds of millions of dollars is one-third of superstar salary, one-third of production costs, and one-third of publicity. 400 million works...... How can propaganda be relaxed!

Even if they can't get involved in the game, the host is named 3DO! With this alone, Times Group is willing to die for 3DO!

He took several deep breaths and opened the profile. At first glance, I saw a high expectation of 80%.

He didn't laugh because he knew that the point was still to come.

How did the opponent fight back, and how much force did they use to fight back...... When he thought about it, his heart was beating hard.

That's a global electronic hegemon for decades......

He didn't believe it when he said that the force was light.