Under the instructions of Han Jin, Yongsheng not only made a big publicity in the newspaper, waved the flag and shouted for "Rich Train", and urged the momentum, but also stared at Jiahe.

Golden Harvest itself only has fifteen theaters, and in order to make "Dragon Brother and Tiger Brother" a little higher at the box office, it must expand the scale of the release.

Hong Jingbao's "Nirvana Train" was released in 30 theaters, and "Dragon Brother and Tiger Brother" must be screened in at least 20 theaters in order to have a fight with "Nirvana Train". Otherwise, the scale of the release is half smaller than others, even if "Dragon Brother and Tiger Brother" is a "god film", it will be difficult to turn things around.

It's just that Yongsheng is staring at Jiahe, they talk about a family, and Yongsheng will rob one.

These independent cinemas in Hong Kong are all grassy on the wall, and whoever opens the cinema is willing to cooperate with whomever the conditions are high.

Golden Harvest is willing to score four or six points, Yongsheng will say five or five points, and when the quality of the movie is about the same, of course, who makes more profits, these independent theaters are willing to cooperate with whom.

In the end, the scale of the release of "Rich Train" was expanded to 45 theaters, while Golden Harvest's "Dragon Brother and Tiger Brother" only had 20 theaters, which was even more different than before, and Zou Wenhuai ate several catties of gunpowder a day.

"Bastard, bastard, bullying too much!" Zou Wenhuai jumped like thunder.

He originally wanted to use "Dragon Brother and Tiger Brother" to fight a turnaround battle, but now it seems that this battle has been lost before it is fought.

Yongsheng used 45 cinemas to jointly release "Rich Train", and the scale of the screening hit the largest in Hong Kong. In comparison, Golden Harvest only has 20 theaters, which is more than twice as bad as others.

And now the Hong Kong film market is hot, and people like to watch movies, so basically as long as there are new films released. It will be able to attract the audience to enjoy it. Even if he regrets scolding the street after reading it, the money has already been earned anyway.

This principle is the same as the mainland film market after 10 years, if the film market is good, you are not afraid of bad films, as long as the scale of the film schedule is large, you will not worry about not having a high box office.

Therefore, many films are obviously scolded by so many people. However, the box office has exceeded the 100 million yuan mark one after another, and even 300 million and a half million is not a problem.

Zou Wenhuai naturally knows this truth, so he wants to expand the scale of the release. But apparently in this regard, the deep-pocketed Yongsheng has an advantage over it.

He inquired, and Yongsheng's dividend to independent theaters was 55 percent. And generally big studios like it take the lion when they cooperate with independent theaters, and June Fourth and July 3 are frequent. And an action blockbuster like "Rich Train", which is stable and profitable, is very cost-effective even if it is eighty-two.

But Han Jin was bleeding heavily this time, giving up thirty percent of his profits in vain. Isn't the purpose to suppress Jiahe and make it never turn over?

"Raymond, don't be angry, it's useless. Let's think about what to do next. He Guanchang persuaded.

"How can I not be angry?! Han Jin's method like this will at least cost us tens of millions of Hong Kong dollars. Zou Wenhuai said angrily.

Let's not talk about how much the local box office of the movie "Dragon Brother and Tiger Brother" in Hong Kong will be stolen by Yongsheng's "Rich Train", just talking about the box office in other cities will lose miserably.

Nanyang filmmakers are now buying films at Golden Harvest, and they are not buying at a high price regardless of whether they are good or bad like before. Now it is also up to the Hong Kong box office to make a decision.

If "Dragon Brother and Tiger Brother" has a high box office, then the copyright in other cities can naturally be sold at a high price. Turn. If the box office of this movie is dismal, then the foreign copyright will not be sold at a high price.

The box office of this port plus the loss of copyright in other cities. It is optimistic to say that it may lose tens of millions of Hong Kong dollars, and it is not even impossible to lose 20 million or 30 million Hong Kong dollars.

"So what do we do, Raymond?" He Guanchang asked eagerly.

"What else can we do, there are a total of 82 theaters in Hong Kong, and he accounts for more than half, how can we fight him?" Zou Wenhuai said depressedly. "Now I can only hope for the movie "Enter the Dragon" itself, hoping that it can win all the word-of-mouth and win the favor of Hong Kong citizens. When the time comes, everyone will like to watch it, so "Rich Train" will be useless no matter how big the scale is. ”

"......" He Guanchang couldn't help but be a little speechless when he heard him say this.

He knows Hong Jingbao's ability very well. Although he is a martial artist, he is very talented in making movies. Especially when it comes to making action comedies, there are few directors in Hong Kong who can match him.

Now that he has launched this "Rich Train", the star lineup alone is scary, and hundreds of well-known actors have joined the performance, just looking at these stars is enough to pay back the ticket price.

Not to mention that it is written by Huang Bingyao, and the storyline must be exciting, "Enter the Dragon" wants to crush it in word-of-mouth, how easy is it to talk about it? !

Although Zou Wenhuai said that he did not mean to surrender, his tone of voice had already indicated his state of mind.

"Raymond, don't be discouraged, there is a bet not to lose, as long as the film is not released for a day, we may not lose to Yongsheng." He Guanchang persuaded.

"Ah Chang is right, Raymond, we don't have a chance." Cai also advised, "The most important thing for us at the moment is to do a good job in publicity, so that the more Hong Kong people know about our film, the more people can be attracted to the theater to enjoy it." ”

"I'm afraid I can't compare to others in terms of publicity." Cai Changyong said, "I heard that Yongsheng's publicity cost this time was set at 5 million Hong Kong dollars, in addition to using its own media to publicize, it also placed advertisements in major newspapers, and even bought advertising time on TV stations. Our publicity fee is only 1 million, how can we compare with others? ”

"I wanted to be tied to Yongsheng to promote it before, but now I heard that Yongsheng released a message to warn those media not to involve us with them anymore, and now I can't use my strength to fight it." Cai Wei also shook his head and said.

"Humph! It's really too deceitful, Han Jin clearly hurts people with his roots. HK$5 million in promotional expenses?! He is not afraid that he will not even be able to get his book back in the end. Zou Wenhuai scolded.

He Guanchang and the three knew that he was talking angrily.

Although the publicity fee of five million is a little expensive, it is not too difficult to earn it back.

The release scale of "Rich Train" is so large, the publicity is so strong, and the good reputation of Yongsheng Films has always been, it is not a problem for this movie to exceed 30 million at the box office.

If you count the box office of Shanghai takeaway port, it is trivial for this film to earn tens of millions, and now it is just a piece of cake to allocate 5 million for publicity.

It's just that Han Jin is rich and dares to spend money, but Jiahe is difficult to compare with him. The main thing is that Cheng Long is doing ghosts.

Before Han Jin sent Zeng Zhiwei to Yugoslavia to dig Cheng Long, Jiahe took the lead after receiving the news and reached an agreement with Cheng Long, successfully retaining him, but the price paid was equally high.

Half of the box office of "Dragon Brother and Tiger Brother" has to be distributed to Cheng Long, and Golden Harvest can only share the other half of the box office.

Therefore, of course, he can't be as rich and capricious as Han Jin, even if it is a million publicity expenses, they are carefully considered before being approved.

"Raymond don't be angry, there are propaganda methods with money, and there are propaganda methods without money." Cai Changyong thought for a while and persuaded, "Although we don't have so much publicity funds, we still have people." I suggest mobilizing all employees of Golden Harvest to go to the streets to do propaganda and save Golden Harvest from danger. ”

"I also agree with this, now that we have reached the time of life and death, every employee of Golden Harvest should have the obligation to stand up." He Guanchang also agreed.

"It's just that it's June now, and it's so hot, it's really hard to go on the streets to do publicity. I'm afraid that employees will complain. Cai Bin said with a frown.

In Hong Kong, where the temperature is in the 30s in the summer, it is a bit impersonal to drive employees to the streets to promote the movie.

"The company has reached the critical point of life and death, but all employees who still have feelings for the company should stand together with the company to advance and retreat together." Zou Wenhuai waved his hand and said, "If you don't even have this feeling, then find another job!" ”

Cai Huan heard him say so desperately, and he couldn't say anything at the moment, but he shook his head in his heart, knowing that Zou Wenhuai was walking a tightrope. Using morality and money to kidnap and coerce employees to do things, in this way, it is easy to cause employees to be separated from the company. At that time, maybe without Yongsheng's blow, Jiahe itself may collapse.

"Ah Chang, you can wait to draw up a propaganda charter and see what kind of situation is best for publicity." Zou Wenhuai instructed, "Except for the employees who have to do things, all other employees, whether administrative staff or cast members, have mobilized me." Now is the most critical moment for Golden Harvest, and everyone must unite and contribute their own strength. ”

"I see, Raymond!" He Guanchang nodded and went down to prepare.

When Cai Changyong saw it, he couldn't help frowning.

This idea was figured out by him, but now it is arranged for He Guanchang to do it, which is really unfair to him.

Because this can give him the power to mobilize all the employees of the company, which is really not a small power.

If he can get this opportunity, he will be able to take the opportunity to establish his own prestige in the company, and it is not impossible to overshadow He Guanchang and become the second-in-command of Golden Harvest. But now it's all in vain, and I still have to let He Guanchang hold it down.

Thinking of this, he couldn't help but glance at He Guanchang with envy and hatred.

Although it was just a glance and fleeting, it was still noticed by Cai Bin.

"Alas, it's been to this point now, and I don't know how to unite yet, and I still want to fight for power and profit, which is really stupid." He shook his head and sighed inwardly. (To be continued......)