After the success of the previous four films, the entire Marvel Comics and Marvel Studios are full of confidence, and perhaps it would be more appropriate to describe it as 'none of the series is as ambitious as Marvel', and they use easter eggs in each movie to remind the audience that these superheroes live in the same universe, and how vast and wonderful the picture of this universe will be?

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At the end of May, Duke took all the Avengers to the premiere of "Thor", such a film adapted from Marvel's second-tier heroes has also attracted the attention of countless fans, especially the establishment of "The Avengers", which has made this film more eye-catching, and has also brought Marvel's Dafa into full play.

In the first three days, Thor, who was not very eye-catching and popular in Marvel Comics, took away a whopping $78.09 million at the box office from North America, even if the film's reputation was not very good, it still attracted a large number of fans.

Perhaps Thor himself seems a little boring, but the villain Loki's personal charm is amazing, and with the release of the film, Tom? Hiddleston also became an instant hit, which made people look forward to Loki's performance in "The Avengers" even more.

With the help of the popularity caused by the crazy publicity of "The Avengers", "Thor" received $150 million from North America in just ten days, and the global box office exceeded $250 million, which can be said to be a success.

Such a film without any star actors joining, has achieved such brilliant results in a short period of time, which can be said to be a miracle in Hollywood.

But for Marvel's films, this has become the norm.

The previous series of movies were basically produced around the main creative team such as directors, actors, and screenwriters, such as the first three parts of "Superman", and the director was Richard? Donalgar Richard? Lester, the screenwriter is mainly David? Newman and Mario? Puzo, especially the audience simply can't imagine that other actors can replace Christopher? River comes to play Superman - so when River has an accident, no one makes a Superman movie for many years.

Now in the Marvel superhero movies. The irreplaceability of the starring role has been greatly reduced, a few years ago, Toby who starred in "Spider-Man"? Maguire felt that his worth had increased greatly and asked the filmmaker to increase his salary to $20 million. Sony Columbia Pictures said that for a character who wears a mask two-thirds of the time in a movie, changing actors is a matter of minutes. Maguire had no choice but to keep the matter silent.

Despite Captain America, Chris? Evans signed a six-film contract with Marvel, and Sebastian the Winter Soldier? Stan signed a whopping 9 films. But they can all be replaced - like "X-Men: First Fight", all the actors are replaced, and playing the past life relationship between Professor X and Magneto is a possible means.

While replacing the main cast is the last option, in the Marvel Universe film franchise, the uniqueness of the cast has been reduced to an unrecognizable degree, and it is often difficult for fans to remember which superhero movie starred whom, what they remember is how the film is related to the previous films, and how the relationship between the heroes has changed.

Especially in the idea of focusing on the presentation of the worldview suggested by Duke, the actor will no longer be the soul of superhero movies, but has become only an external skin, and the irreplaceability of the actor will be reduced. The development of superhero movies is no longer limited by the withdrawal of actors, but can develop more freely with the needs of the market, and the story can grow freely.

Throughout the series, any character who is popular can expand into a new universe, even if he is only a second- or even third-tier character.

Of course, the success of "Thor" is not only due to Marvel's Dafa, but also due to the film's excellent digital special effects.

Today's high-speed development of digital special effects is undoubtedly one of the guarantees that Duke and Marvel Comics can realize Marvel's big plans.

In the 1970s and 1980s of the last century, movie props and special effects became the wings that held up the take-off of science fiction films, and after entering the 21st century, computer digital imaging technology took over the production of special effects, and the Hollywood film industry completed the upgrade. Technology is starting to go hand in hand with creativity.

Today's technologies such as 3D, IMAX, Dolby Atmos, high frame rate, and motion expression capture can bring out the unbridled imagination in comics, which makes Marvel Comics finally usher in the ability to turn two-dimensional paintings into live-action movies after years of hard work. Digital technology that brings imagination to life on the big screen.

Driven by studios like Duke and a variety of technical and commercial interests, superhero movies have become the perfect digital technology models, with different styles of on-screen spectacle taking viewers on a rollercoaster ride from one climax to another.

Will the audience get bored with superheroes? The answer is yes. It's like they've been fed up with cowboys, cabaret stars, robots, and aliens.

In the long-term plan of Duke and Marvel Studios, and even the movies in ten years have preliminary plans, will the new generation still be extremely interested in the universe of superheroes in the future, and will the display idea of pursuing a world view deviate from the narrative art and go further and further?

Duke doesn't know this kind of thing, and only the future can come to the answer.

As a contemporary myth, as long as there are interests, the story of superheroes will definitely continue to be told until the entire society and culture are changing, and Duke knows very well that it is commercial interests that shape superheroes, and it is society that needs to give them godheads.

Whether it is Superman, Batman, Iron Man, or Spider-Man, they are actually just projections of the real world in another parallel universe.

The appearance of this "Avengers" also means that the Marvel Universe series of movies has entered the second stage, and the superhero movies at this stage are no longer a single hero showing themselves on the screen, and the entire series of Marvel movies are intertwined with each other to form a near-real social picture, so that its superheroes can live together, fight, fight against each other or assist each other.

Even, Duke's layout of the entire Marvel movie is very clear, for example, in terms of style, the "Thor" series focuses on gorgeous fantasy style; The "Iron Man" series takes the route of handsome, rich, prodigal son and high-tech; The "Captain America" series may continue to follow the realistic route; "Guardians of the Galaxy", which has been put on the agenda, takes the style of funny comedy that has hardly been played in previous superhero movies......

In the future, the world of superheroes will be bigger and more real, but it may also be darker and more chaotic.

By July, when preparations for The Avengers were in full swing, Thor had grossed nearly $230 million in North America and more than $450 million worldwide.

The new San Diego Comic-Con also kicked off in San Diego, and as an important promotional position in Hollywood, Marvel Studios will certainly not miss this event.

On the day of the opening of the San Diego Comic-Con, Duke led all the main Marvel actors to appear in the Marvel Comics exhibition area.

The media that reported on the scene directly described the campaign as ""Avengers" all-stars appeared at the Anime Festival, and superheroes gathered.

At the Marvel Comics exhibition that day, in the face of nearly 10,000 comic book lovers and fans present, Samuel Lee, director of S.H.I.E.L.D. bureau. Jackson took the stage to introduce the super cast of "The Avengers", which is scheduled to meet the audience in 2012 - "Agent Coulson" Clark? Greg, Scarlett "Black Widow"? Johnson, "Thor" Chris? Hemsworth, "Captain America" Chris? Evans, "Iron Man" Robert Jr.? Donnie, Jeremy "Hawkeye"? Reyna and Mark "The Hulk"? Ruffalo.

At the same time, Marvel also announced the first posters of the film at Comic-Con, and the new looks of the six Avengers were also revealed for the first time.

"When we were taking makeup photos, 'Thor' held his hammer, 'Captain America' had his shield, 'Hawkeye' was also equipped with a bow and arrows, 'Iron Man' was hovering above us, and 'Hulk' was big enough to kill us directly,"

When interviewed, Scarlett seemed a little angry, "I was the only one with two small pistols, but the stylist immediately comforted me, 'This gun is a perfect match for you!'" Get rid of a killing machine that doesn't blink an eye! ”

Compared with the focus of these actors, Duke was distracted by other aspects of work in addition to preparing for "The Avengers".

This month, he also attended the premiere of "Transformers 3", and since Michael? After Bei took over, the series has come to the third installment, although the film's reputation is not as strong as the first, the commercial results are still bright enough, the second part has received more than $350 million from North America, and more than $1 billion from the global box office.

Michael? With this series, Bei himself completely got rid of the decline of the past and once again returned to the ranks of Hollywood first-line commercial directors.

The series has always worked closely with the Chinese side and has also grossed record highs in the Chinese market, with the third installment earning more than $30 million in advertising sponsorship from China alone.

"Transformers 3" has unabated commercial momentum, earning more than $130 million in the first week in North America, and more than $400 million in nearly 100 markets around the world that was released at the same time.

What was once a machine life has become a global pop culture.

For "Transformers", Duke is reassuring enough that this is a completely commercial series, Michael? Beck is arguably a very suitable director, and if, as those professionals say, Optimus Prime and Megatron are allowed to engage in philosophical reflection and think about the meaning of existence at every turn, the series will only rot.

In addition to focusing on "Transformers", Duke focused more on "Harry Potter and the Deathly Hallows", which has already been released from North America, and he and Warner need to use a lot of means to prevent some people from taking too much of their profits. (To be continued.) )

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