readx;?“ In Snow White and the Huntsman, Charlize? Theron gave the director a perfect answer, the queen she played is really captivating and impeccable, in her comparison, Christine? Stewart's version of Snow White is like a clay wood sculpture of * silk, from beginning to end with an expression is counted, and small imperfections such as eye bags and large teeth are infinitely magnified. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo”

"A princess is more beautiful than a queen? Magic Mirror: Do you have cataracts? A plump queen, a bewitching look, and a terrifying temperament, she beats the vampire Snow White with a big mouth, big eyes, and a body that seems to be immature, I dare to say Chris? Hemsworth's cups are bigger than Snow White's! I've fallen under the Black Queen's raven skirt......"

Back at work, Duke also paid attention to the reviews of "Snow White and the Huntsman", which were perfect for relaxing jokes after intense work.

Although the filming went on for many days, except for the intersection at work, Duke did not have much personal contact with several actors, and the two sides existed on different levels, and those actors would not come to disturb him if it was not necessary.

As one of the film's de facto bosses, Duke won't be stupid enough to mingle with those who work for him.

Like Black Widow, most of the action scenes of other actors will also be completed by stunt doubles, for which the crew has prepared three stand-ins for each main actor, as long as it is not a frontal close-up, there is hardly much difference from them, if you add post-embellishment, they are simply real Avengers.

Like Robert Jr.? Downey and others, what they do the most in front of the camera is to show that face.

Duke's filming is underway, and Marvel Studios and Warner Bros. have not relaxed their promotion and marketing of "The Avengers", and in recent times, they have even used some unconventional means to gain attention.

Late October. A message on the Internet was frantically forwarded, attracting media hype - the script of "The Avengers" was leaked!

If a movie hasn't been released yet the script has been leaked, how serious will the impact be? unimaginable! Orchestrated by Marvel Studios and Warner Bros. The 'script' of "The Avengers" was exposed and put on the Internet for public bidding, and this incident easily moved the public's attention to "The Avengers" again.

The incident originated from an email. In the letter, the man stated that he had a full 129-page script for the "Avengers" movie, and that each one had the name of the actor on it, and that after being asked to provide evidence to prove that he was not the one who said it, the owner of the email posted two photos, and the actor who lost the script was also exposed: he was Samuel, the director of S.H.I.E.L.D. bureau. Jackson!

This part of the content was written on May 8 of this year, and the "Duke? Rosenberg's signature also confirms its authenticity.

The media and fans immediately talked about it. Many people who are waiting to see the excitement are looking forward to the protagonist of the email to post more script content, not just two, so that Duke can have a smooth ride all these years? Rosenberg and Warner Bros. have a big head......

However, the whole incident is a publicity and marketing, how could Marvel Studios and Warner Bros. shoot themselves in the foot?

"The latest news from this newspaper, the author of the "Avengers" leaked script email currently says that the script is the only one, and he will not make any more copies, but no one has bid to buy it yet, and Samuel? It is also unknown whether Jackson will be in trouble. As of now. Warner Bros. and Marvel Studios have also not responded to this. ”

After a week of fuss on the Internet and other media, the leaked script of "The Avengers", like any other news, inevitably turned cold. And the script on the Internet has not been sold, and at this time, Duke's crew responded and once again attracted attention to "The Avengers".

Duke announced at a regular press conference for the crew that Samuel? Jackson himself has paid back the leaked script, and he will pause filming of the film and call in the screenwriter to rewrite the leaked part of the script.

"How do you prevent the script from leaking again?" A reporter asked.

"In order to prevent another accident with the script of "The Avengers", since last week, all scripts have been specially escorted by security guards. No more mail forwarding. ”

It was a hype, and Duke threw out shocking words. "I asked the actors to burn the script as soon as they finished reading it."

After the press conference, the media attention to "The Avengers" did not diminish in the slightest. They have a new question that is full of interest, how do the actors remember the lines?

For this reason, countless reporters and paparazzi circled around Warner Studios, and everyone in the "Avengers" crew became the object of chase, even the cleaners.

So, the actors of "The Avengers" stood up as a matter of course and answered this question to the media and the public at the right time.

Tom who starred in Rocky? Hiddleston told the BBC reporter that "we have to burn the script of the day every day, which is very interesting...... We are not allowed to take home the script from the day's shooting. ”

Robert Jr.? Downey also talked about the so-called security measures that suddenly increased during the filming of the film, "Everything at Marvel has a very good storage mechanism, and I have re-signed a non-disclosure agreement with them. ”

"Thor" Chris? In an exclusive interview with "Vanity Fair", Hemsworth said, "After signing the new non-disclosure agreement, Marvel will no longer mail the script to the actor by e-mail, but let two security guards escort the script to the actor." ”

The hype didn't end there, and then the media broke the news, Samuel? Jackson's script wasn't lost on set, but his apartment in Burbank was stolen.

All kinds of related news emerge one after another, and people always keep a certain level of attention to "The Avengers".

The most important thing in marketing is differentiation, whether from the product, packaging, channels, positioning, brand, we must be different from competitors in order to stand tall in the market, looking at many famous products are not to create a new category or to do different things with opponents, and in the case of many contemporary social media, creative marketing, will make people pay attention.

Not only Marvel Studios and Warner Bros., but also the film's advertising sponsors, are also helping to promote The Avengers.

Like other Duke films, "The Avengers" has a large number of product placements, from cars to **, from banks to insurance companies, all kinds of brands emerge in an endless stream.

In a soundstage built at Warner Studios, the street where the final battle took place, was covered with all sorts of logos.

Starting with the standalone Iron Man, Tony? Stark has always been the most popular among fans, and the sports car he drives is of course the object of sponsorship competition, and in the script, when Iron Man returns to Stark Tower, he will wear a pair of bracelets in a private bar, this pair of bracelets is set in the video setting of the remote control start device of Iron Man Mark 7 armor, but in fact, it is a well-designed advertising placement!

It is a famous Japanese magnetic health care brand, and what Iron Man will wear in "The Avengers" is the brand's D series specially designed for the film, priced at $199.

The brand's implantation will also feature a big close-up in the film, which shows Manhattan, New York, in a scuffle, with alien fire blowing up a store that has been assigned to the brand by the commercial development team.

In the ensuing shoot, three Asian faces joined the crew, and in a bombing scene, Duke placed them at the front of the crowd fleeing for their lives: the brand's owner, Katsumi Komatsu, his wife and daughter.

The reason for this is simple, Duke is not only the director of the film, but also the biggest boss, and spent $100 million on the series of special custom implants in "The Avengers".

Not only that, there will be n implants in the melee in Manhattan, but also include: Citibank, ** brand, insurance companies, etc.

They appear separately in the form of street advertising signs.

For example, in the setting, Iron Man will fall in front of a phone booth, and the model of the phone booth has a huge "" written on it, which is a well-known backpack brand in the United States.

In the footage that has been filmed, the fighter plane in which Captain America, Hawkeye, and Black Widow are flying is parked in front of Citibank when it crash-lands on the street.

Like the "Transformers" series, "The Avengers" also has a Chinese brand implant, and in the private jet set that has been built, Pepper uses it to watch the live news, and the TV set is clearly marked with "TCL".

In one of Scarlett's shots in the early stage, before Black Widow appears, there will be a CG-added train passing by, and the last two carriages have red advertising posters - "Erie Grains".

"The Avengers" will have crazy advertising placement, but it will not be abrupt, the main advertising placement, all appear in the film's vehicles and the streets of New York in the final battle, this is a modern world, it is normal for some trademarks to appear on the streets of New York, and the means of transportation make people can't say anything, can't superheroes only rely on two legs to hurry, right?

Even if "The Avengers" has not yet been released, these advertising placements are enough for the crew to recover the production cost of the film, and such a high advertising sponsorship has also set a new record for advertising revenue for Hollywood films.

The enthusiasm of advertisers has also reduced the revenue pressure of the film suddenly, but Duke still has no slackness in filming, after all, the success or failure of "The Avengers" will be related to the future development trend of Marvel Comics. (To be continued.) )

ps: I'm going back to my hometown this weekend, I can't code words, and I've bottomed out the manuscript。。。。。 Ask for referral tickets and commuter passes!