Chapter 12: The Premiere
When the Apple 11PLP first went on sale in June last year, it sold just over 1,000 units a month, but after acquiring Shen Chong's electronic spreadsheet software, it now sells more than 20,000 units a month. Pen ~ fun ~ pavilion www.biquge.info
Atari VP was listed in 1977 and sold more than 1 million units in two years from 1979 to U month, and after a series of popular games such as "Tetris" and "Pac-Man" appeared, in 1979, during a Christmas shopping season, more than 1 million units were sold out in the United States, and in 19ru, the popularity did not decrease, and in less than half a year, more than 1 million units were sold, and the market ownership approached 5 million units, so that the shares of Warner, which was not doing business, rose again. It has become one of the most popular among the eight major Hollywood film companies.
The better the performance of these two companies, the more attention Shen Chong who lies on it and sucks blood, Apple is planning to go public, according to the prediction of the Wall Street Journal, once listed, Shen Chong's stock is worth at least 200 million US dollars, and the money he invested in electronic trial balance software at the beginning, but only 100,000 US dollars, a year up UU times, can be described as a stroke of genius.
But what's even more surprising is the video game business, Atari's own games, almost no one cares, and the games produced by Activision, one is more popular than the other, according to the statistics of Fortune magazine, the total sales of a series of games such as "Tetris", "Pac-Man", "Tank Wars", etc., have exceeded UU 10,000 sets, with a turnover of $45 per game, and a turnover of up to $900 million, which is a very terrifying data, you must know that the box office of the ten highest-grossing movies in North America in 1979 combined, It's just over $400 million
In the face of such dazzling facts, Shen Chong's remarks last year, such as "knowledge economy," "software drives hardware," and "personal computers will be the next industrial revolution," have been interpreted and studied by more and more mainstream media and authoritative experts, and various hats such as "one of the richest super-rich people in the world," "future world business leaders," and "the top ten idols most admired by young people" have been buckled on his head, and his name has become a household name in the United States.
After Shen Chong arrived in the United States in early April, he engaged in everything he could, bought the bottom everywhere, invested in Coca-Cola, took a stake in Wal-Mart, and merged four or five computer and electrical appliance chain companies in a row, all of which were very hot news, in addition to accepting exclusive interviews with print media such as "Time" and "Forbes", he also participated in the prime-time interview programs of the three major television networks in the United States, frequently appeared, soared in popularity, and became the king of topics, so at the premiere ceremony of "Star Wars Empire Strikes Back", he originally came to play soy sauce and became one of the focuses of the media chaseAfter he arrived at the Chinese Theater, as soon as he appeared, he was surrounded by many reporters.
"Mr. Shen, there is news that you are preparing to buy Fox Film Company and enter Hollywood, is it true?"
"Mr. Shen, you have invested tens of millions of dollars in Silicon Valley to set up a laboratory dedicated to the research and development of new film technologies, do you think film technology is the next gold mine?"
"Mr. Shen, will you participate in the investment and filming of "Star Wars 3"?"
The huge success of "Star Wars" in 1977 made the almost bankrupt Fox Salty Fish turn over, double its market value, and create a stock market miracle, and most of the movies produced by Fox in the past two years are very bleak at the box office, the financial reports are very ugly, the stock is shaky, and it is urgent for "Star Wars" to save the scene, so at the premiere ceremony, in addition to reporters from major entertainment media, there are also many financial reporters, so the problem quickly went beyond the scope of movies.
"Mr. Shen, you have participated in the Republican Party's election fundraising parties many times recently, do you have any thoughts of naturalizing in the United States? Is it true that there are rumors that Reagan wants to invite you to be his chief staff member in his presidential campaign? ”
"Mr. Shen, it is said that Atari is preparing to ban third-party companies from developing games on Atari VP and intends to sue Activision Games, how do you respond to this?"
"Mr. Shen, Jobs thought that IHN was outdated and would be obsolete, and you, as the second largest shareholder of Apple, have recently been buying IHHNR shares on a large scale, can you explain why?"
Under the protection of security and staff, Shen Chong struggled through the encirclement of reporters, walked into the Chinese Theater, went up to the second floor, and found the booked VIP box. ”
"I'm a humanoid money printer." Shen Chong laughed at himself and said: "In the real world, people love money, and in the screen world, people love beauty. ”
After greeting a few people in the box, Shen Chong stood at the front of the box, looked around, and said, "Seeing the decoration here, I thought of two words, guess what?" ”
"I think." Zhang Yonglin stood next to him and said with a smile: "One of them must be carved beams and painted buildings."
"That's right, it's nondescript on the outside, it's not Chinese or foreign, but it's very Chinese on the inside." Shen Chong looked at the golden ceiling carved with Chinese dragons and the red curtain, and said, "It's magnificent, it's very interesting.
Zhang Aijia pointed to the side of the theater and said, "Then another word is poetic." ”
Shen Chong gave her a look that you still understand.
The side of the Chinese theater is very cleverly designed, it is a Chinese landscape painting wall with white lines on a brown background, painted with phoenixes, plum branches, pagodas and other very Chinese characteristics, the front is separated by four blue and white pillars, between the pillars is the corridor for the audience to enter and exit, between the entrances and exits, the paintings are looming, quite have the taste of "still holding the pipa and half covering the face".
After a few people looked at the interior decoration of the theater for a while, Shen Chong began to show off and said, "Do you know? This theater was the property of Fox a few years ago. ”
"Really?" Zhang Yonglin was surprised and said: "I only knew that it was built by West Germany Graumann in 19 years, but I didn't expect it to be Fox Company." ”
"West German Graumann is the most famous performance manager and theater owner in Hollywood in the era, this theater started construction in 1926, built in 19 years, cost more than 2 million US dollars, at that time it can be described as astronomical, after the opening of the sensation in Los Angeles, the first movie released was "King of Kings", the governor and mayor came to participate that night, the ticket price was as high as ll dollars, you must know that even now, the ticket price of American movies does not exceed 3 US dollars." Shen Chong said eloquently: "In fact, when it was built, West Germany Graumann only owned one-third of the shares, in 19 years of the Great Depression in the United States, he almost went bankrupt, so he sold the shares to the theater company under Fox, in 1950, Fox acquired the other two-thirds of the shares, and owned the theater as a sole proprietorship, but in 1973 Fox lost weight and sold the theater company to Tedman, and this theater is also among them, by the way, in fact, the official name of this theater is now called. Thai theater, it's just that people are too lazy to change their words, and it is customary to call it a Chinese theater. ”
"Mr. Shen is really knowledgeable." Zhang Yonglin praised him and said: "I think even a local in Los Angeles may not know the story." ”
"Profound what?" Shen Chong smiled and said, "I just coveted it here and wanted to buy it, so I did some homework." ”
"Great, Alan, I've got your back." Lili, who was chatting with Leslie Cheung, was overjoyed when she heard this, turned around and interjected: "You buy it quickly, I won't worry about not being able to buy premiere tickets for popular movies in the future." ”
Zhang Aijia looked down at the crowded hall and asked, "This is located in the prime location of Los Angeles, and its reputation is so big, it's not easy to buy, right?" ”
"It's hard to buy." Shen Chong made a distressed expression and said: "The price is not a problem, but Tedman not only sells, but if he wants to buy, he has to buy the rest of the more than 300 movie theaters in his hand, which is a bit troublesome." ”
"That's a lot of trouble." Zhang Yonglin frowned and said with deep feeling: "As soon as I hear the word bundling now, my head will be big." ”
Zhang Yonglin has a good ability, and in just three months, he successfully opened more than 200 video cassette chain stores in Hong Kong, with a monthly turnover of up to 10 million Hong Kong dollars.
After the channel construction is basically completed, the expansion of content resources is on the agenda, the film and television resources in Hong Kong and Taiwan are not rich enough after all, Hong Kong is a British colony, and English films are also very marketable, Zhang Yonglin then turned his eyes to the United States, and Shen Chong was also happy to let him take the lead and test the water in Hollywood, so he approved his application to come to the United States to acquire film copyrights, but listening to his tone, the progress was not smooth.
Shen Chong had watched "Star Wars Empire Strikes Back" many times in his previous life, so others watched it attentively, but he sat in a comfortable and luxurious box and chatted with Zhang Yonglin half-heartedly: "What does Fox think about the videotape market?" ”
"It's strange that videotapes are a very lucrative business." Zhang Yonglin lifted his glasses and said: "We are doing a lot in Hong Kong, but in the United States, they don't know anything about it, and they don't even have any media reports. ”
"It's not surprising that Americans are used to seeing the United States above the top, and they think that the United States is the world." Shen Chong smiled and said, "I estimate that six out of ten Americans don't know where Hong Kong is. This view of the senior management of Fox is very beneficial to us, and we can use it as much as possible during negotiations. ”
"That's what I thought too." Zhang Yonglin also had no intention of watching movies, he looked at the screen casually, and said: "Although Americans don't understand the video tape market, they are arrogant and cunning, we can only buy movies from three years ago, and to buy a good movie, we must tie in ten garbage movies, these movies are almost all black and white films before the fifties, not to mention no fame, the quality is still very poor, and no one watches the videotapes at all." ”
"There's no hurry, what we have is time." Shen Chong smiled slightly and said: "Universal and Disney have been suing Sony since l97U, arguing that video recorders allow users to illegally record TV and movies without the permission of the copyright owner, infringing copyright, and causing them economic losses, Sony has indirect legal responsibility for helping the infringement, demanding compensation, and banning the sale of video recorders in the United States, you know this case, right?" ”
"Yes." Zhang Yonglin nodded and said: "In 1977, the Central District Court of California rejected the lawsuit of Universal and Disney, and then these two companies quickly appealed, and it dragged on for another three years, and the U.S. Court of Appeals for the Ninth Circuit is still hearing it. ”
In 1976, the United States revised the copyright law, in the same year, Universal sued Sony, and then Disney also joined the warband, in 1977, the Central District Court of California found Sony not guilty, Universal appealed, and in 198l, the U.S. Court of Appeals for the Ninth Circuit overturned the judgment of the first instance, arguing that Sony did "help infringement", Sony was not satisfied, and appealed to the U.S. Supreme Court, after three years of tossing, in 1984, the U.S. Supreme Court finally ruled that Sony was not guilty, and the sale had a "substantial non-infringing use" does not constitute "aiding infringement".
This is one of the most famous cases in the history of high-tech intellectual property, and this case sets a legal model for how to define "fair use" and "aiding infringement" - Sony's defense lawyer argues that the video recorder is only produced to help the audience make reasonable use of time and change the time of watching the program, and is for personal purposes, non-commercial purposes, and belongs to the "fair use" of technology products, so the sale of video recorders to the public does not constitute "aiding infringement".
If Sony loses this lawsuit, not only will there be no video recorder, but also digital products such as cameras and NP recorders in the future, and they will face the natural legal trouble of "copyright infringement" as soon as they are born, and in Shen Chong's previous life, many cases have cited this judgment as a defense, such as the case of the five major record companies in 0L years jointly suing NAP, and dozens of film companies such as MGM and others joining forces to sue PP network service providers.
In 1984, after the U.S. Supreme Court ruled that Sony was not guilty, the VCR market immediately exploded, and the rental of video tapes also rose, becoming the largest source of revenue for film companies.
"Americans love lawsuits, and this case will definitely drag on for a long time, and before the final verdict comes out, Sony and K dare not produce and sell video recorders on a large scale in the United States, otherwise once they are banned, they will suffer heavy losses." Shen Chong pretended to be a god and said: "So I estimate that the video tape market in North America will not become popular in two or three years, and two or three years is enough for us to slowly lay out." ”
"That's what Mr. Shen said." Zhang Yonglin had a very lively mind and said: "In this case, why don't we go to the Japanese market first?" Japan is the world's second largest consumer market, and it is also the home base of Sony and C, so there will be no trouble with banning sales. ”
"You can try it." Sure enough, it was a fierce general who was charging into battle, Shen Chong immediately agreed, and said, "I'll ask Vivian to help you arrange a meeting with the president of Toho Co., Ltd." ”