"Three, two, one!"

With the countdown of the master of ceremonies, Qin Ran, who was wearing black-framed glasses, and the guests present picked up gold scissors to cut the red ribbon, and the long-awaited first Jiangnan Square finally opened its doors in the Jiangzhou CBD area. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

From scratch, what used to be the old government compound has now become an urban complex with shopping plazas, pedestrian streets, Grade A office buildings, and five-star hotels, and it is the first project completed by Jiangzhou CBD.

Huang Weiguo, Governor of Jiangsu and Zhejiang, and Du Changqing, ******** of Jiangzhou, attended the ceremony in person, and the official lineup was not strong, showing the strong background strength of Jiangnan Group.

The number of merchants settled in Jiangnan Plaza is 459, adding about 12,000 jobs to Jiangzhou, and it is expected that the annual passenger flow will reach 10 million person-times, the annual sales will be more than 800 million yuan, and the tax payment will reach 40 million yuan.

Coinciding with the May Day holiday, Jiangnan Square launched a large number of preferential activities for the opening ceremony, and the surrounding traffic showed red congestion early in the morning, and a large number of citizens came to the door early to prepare to queue up to enter. For this reason, the Jiangzhou police had to send a large number of police forces to the scene to support and maintain order.

To paraphrase the original words of the reporter at the scene, "I feel that half of the people in Jiangzhou City come here to see the excitement", and even more, many citizens from surrounding counties and districts also took advantage of the holiday to come to the provincial capital to find out.

The commercial plaza is the most important to be a hit, and the door will be popular, and today Jiangnan Plaza should have overfulfilled the task.

The main stores represented by Carrefour, IKEA, McDonald's, Sunan Electric Appliances, Xinhua Bookstore, etc., are crowded with people, and there are long queues in front of the checkout counters, and people are rushing to buy goods as if they don't want money. After all, the consumption of 300 will give 150 yuan coupons, and the whole site will be used without discounts, and Jiangnan Square has ignited the shopping desire of all Jiangzhou citizens.

The newly opened Jiangnan Cinema has created an incomparable movie-watching experience environment with the top hardware standards in China, with a ticket price as low as 5.1 yuan, and all seats are full at all times.

The spillover effect of the anchor store has made other small and medium-sized shops also overflow with customers. Outside the newly opened "Taimei Desserts", a large number of customers are waiting in line at the door, and according to Aunt Xu's calculations, today's sales volume is enough to cover a month in the old store. After all, the store is several times larger, and there are a lot more waiters.

In Gangnam Plaza, shopping, watching movies and singing KTV, tasting food, games and entertainment can be completed in a "one-stop" manner, and customers can find various forms of consumption experience as soon as they enter the door. It is a paradise for children, a romantic date for young people, and a place for middle-aged and elderly people to relax.

Jiangnan Plaza has redefined the business structure of domestic commercial real estate and set a new benchmark in the industry.

According to incomplete statistics, on May Day alone, the passenger flow of Jiangnan Plaza reached 250,000 people, and the sales volume rushed to 117 million yuan amazingly, and all the merchants who settled in made a lot of money.

Of course, such an achievement is based on Qin Ran's generous subsidy, and Jiangnan Plaza and merchants bear the promotion cost in half, just to make a good start.

Since the second day of the holiday, sales have dropped by more than half as the degree of preferential promotions has decreased, but the customer flow has remained above 200,000 people, and there is an endless stream of customers who come to visit.

During the seven-day holiday, Jiangnan Plaza received a total of 1.4 million customers, and its sales exceeded 300 million yuan.

In addition, there is also a dazzling achievement that 608 sets of 45-60 square meters of business apartments were sold out during the seven-day holiday, and 130 million funds were withdrawn. The property right of the business apartment is 50 years, and the price is 1,000 yuan cheaper than that of ordinary houses, which does not make more profits for the company. In the future, Qin Ran plans to add residential projects to the newly opened Jiangnan Plaza, and the value of the house with 70-year property rights will be higher. Another 28-storey office building has not been put on sale, and Qin Ran plans to hold on to it until the appreciation is further contingencies.

Qin Ran did not forget Aunt Xu's invitation, and came to the "Taimei Desserts" shop on the third night of the holiday to congratulate the opening of her new store.

The initial success of the first Jiangnan Plaza is a foregone conclusion, because although the traffic has been booming, the project has not brought much incremental capital income to the group. Jiangnan Plaza, which claims to have invested 1.5 billion yuan, has an actual final construction investment of 1.043 billion, mainly because the land worth 300 million yuan only cost 1 million cabbage prices. A total of 869 million yuan was returned to the sales projects including shops, office buildings and apartments, and the company still has 116,000 square meters of self-owned shops, 42,000 square meters of office buildings, and one 18-storey five-star standard hotel asset with 563 rooms.

The annual rent of Jiangnan Plaza will increase by at least 3%, and the contract for small and medium-sized shops will be signed every 3 years, excluding the 10-year long-term contract of the strategic partner. Generally, there is a 3-year maintenance period, so the rental income for the first 3 years is not high. After calculation, including shops and office buildings, the annual rent of the first Jiangnan Plaza in Jiangzhou is expected to be about 60 million yuan.

The popularity of Jiangzhou Jiangnan Plaza has given the company positive and consistent confidence, especially Ningbo City, which has taken a reassurance, and they began to urge the second Jiangnan Plaza to continue construction as soon as possible. Due to the company's strategy of going north to Tianjing, the construction process of Jiangnan Plaza in Ningbo City has slowed down before, and now Jiangzhou has ready-made experience, and the project in Ningbo City can be on the right track.

Nimbo's Gangnam Plaza is primarily a shopping mall, and was not designed with offices, apartments and a five-star hotel in mind, as it is technically the first plaza to be designed.

"One point, two sides and three lines" is the overall plan for the renovation of the old city of Ningbo City, one point is Gangnam Square, two sides are residential projects, and the third line is a retro model pedestrian style street.

The five-star hotel is the signature face of a city, and after negotiation, Jiangnan Group has added an 18-storey five-star hotel project next to Jiangnan Square in Ningbo City, which is also welcomed by the government.

At that time, Jiangnan Square in Ningbo City will be the core of the regional economy, a comprehensive shopping main pedestrian street will be used as a bridge, and two secondary pedestrian streets will be linked by special food and handicrafts and small commodities to form a new urban economic center of Ningbo City.

In the vicinity of this area, in addition to the resettlement of resettlement houses, Jiangnan Real Estate will also have a residential development land with a construction area of 240,000 square meters.

After half a year of rest, Jiangnan Group has passed the first fat period, digested inventory integration resources, and with the completion of the first Jiangnan Plaza, it began to return to the public eye.

In the past six months, the developers of eastern Guangdong Province have been in the limelight, and they have begun to go north in groups, not to mention Wanjian and Zhongyang, and private enterprises such as Fuli, Guiyuan, Hechuang, Hengyuan, etc., have a great momentum to catch up. In the land bidding, auction and listing markets in Tianjing and Hudong, they slaughtered all the way and harvested a large number of high-quality land, which ruthlessly overshadowed the previous Jiangnan Group.

This is a world where the giants are rising together, and it is also a world where the law of the jungle is the strongest, and China's real estate market has begun to enter the stage of competing for hegemony.

If you don't advance against the current, you will retreat, Jiangnan Group has been recuperating for half a year, and when you look back, you find that there are many hungry wolves and tigers on the side of the couch. The success of Jiangnan Group has made them see the way to success, so they have followed the example of heavy money and staking land, and there is a great tendency to catch up with and surpass Jiangnan Group.

Feng Shui takes turns, the emperor came to my house today, last year's recognized real estate company boss is Wanjian Real Estate, their annual sales exceeded 6 billion yuan and ascended to the throne. Entering 2001, the industry estimates that Jiangnan Group will replace the position of Wanjian Real Estate and become the first in the industry's sales, but I did not expect Jiangnan Group to be silent for half a year without expansion, it seems that it is difficult to say who will die for this year's championship.

The successful opening of the first Jiangnan Plaza proves that there is still enough market for commercial real estate in China at present, although the rate of return is lower than that of residential real estate, but the model of rent collection is more durable than that of residential real estate, so that Qin Ran can let go of his hands and feet and prepare to do a big job.

According to the existing data analysis, the demand for housing in the first-tier cities of Tianjing, Hudong and Yangcheng is still very strong, and the early consumption of loans to buy houses has gradually become a major consensus among families in big cities, not to mention that the mother-in-law economy has begun to sprout. Residential real estate will usher in a more hot market pattern, from first-tier cities to second- and third-tier cities.

As for commercial real estate, a Jiangnan plaza can provide at least 10,000 jobs, pay tens of millions of taxes, and form a new urban center, driving up housing prices in the surrounding area, thereby increasing the price of government reserve land. It is believed that the current local governments are driven by the political achievements of attracting investment, and it is impossible not to be tempted by such a partner, as long as the successful introduction of a Jiangnan Plaza is equivalent to the completion of nearly one billion investment projects, not to mention the value-added potential of the surrounding land for development.

The central and local governments have begun to realize that the real estate market has become a new tax growth point, especially some local governments that are good at running cities, and land fiscal revenue has taken the lead, and has begun to produce land fiscal dependence. Banks have also found a stable source of profits, and the high safety rate of mortgage income is not prone to financial risks, which is more suitable than small and medium-sized enterprise loans to control risks. Another major factor is that the domestic stock market has suffered a long-term bear market downturn, and domestic investment funds urgently need to find new channels to preserve their investment value. Under the combined effect of these factors, Qin Ran estimates that the real estate market will usher in a state of savage growth for at least three years, and the first wave of macro control will not be ushered in until public opinion boils.

After more than three years of hard work, Qin Ran's company has become a high-quality customer in the banking industry, especially the successful opening of the first Jiangnan Plaza has led to a substantial appreciation of the group's own properties, which proves the development strength of Jiangnan Group.

With the mortgage of the first Jiangnan Plaza building in Jiangzhou, the bank's valuation is 1.1 billion yuan, and the rental income mortgage in the next ten years is at least 600 million yuan, and only this Jiangnan Group can obtain a 10-year loan of at least 1.5 billion yuan from the bank, and the 1.5 billion yuan will be used as the start-up capital for the subsequent development of Jiangnan Plaza.

In the future, the sources of funds for the project development of Jiangnan Plaza will include: free funds, bank development loans, builders' advances, sales proceeds, rental income, medium and long-term mortgages for operating properties, etc. Through such multi-faceted fundraising, it is enough to ensure the flow of funds for the phased construction of Jiangnan Plaza and ensure its continuous expansion and opening throughout the country.

On June 1, 2001, Qin Ran officially sounded the charge to march to the whole country, and Jiangnan Group once again revealed its sharp minions hidden in the industry for half a year. (To be continued.) )