When actually shooting, Duke still gave the camera assistant a certain amount of autonomy, after all, people are not machines, the other party just needs to follow his requirements in the general direction of shooting. Pen "Fun" Pavilion www.biquge.info [Fengyun Novel Reading]

And the temporary stills artist was also a smart guy, shooting according to Duke's request, but never shooting from the perspective of the main camera.

Stills can be different from the original movie shots, not necessarily what the film director's position is, what the stills are, this is not mandatory, and even must be different, because the movie is a dynamic lens to show the plot, and the stills are actually a picture to illustrate the plot, and the stills can be modified and cropped after all.

Therefore, as long as the stills can show the plot, the frame is actually the best in the middle and close shots, but it must be the same as the movie picture, that is, the emotions conveyed should be the same, and the stills should highlight what the movie wants to highlight. If the movie is a small and fresh movie, and the stills are taken, cold, hard, and bitter, how can it be?

There is also the green screen special effects that Duke will use on a large scale, and some key scenes are shot in the studio against the green screen, and there is no background painting at all, what about the stills shooting?

Such scenes are often key scenes, and it is impossible to have no promotional stills, so there is only one solution, which is to go to the post-HD machine to capture still frames, but the still frame picture can basically meet the needs of news releases, but the picture quality is much worse.

In addition to stills, what other pictures can be used for the promotion and marketing of movies? The behind-the-scenes work photos of the crew are actually very interesting and disseminated, but they must also be "designed", not all behind-the-scenes wearing a coat, the director's photos in front of the monitor are so watchable, the most important thing about the photos is to have content, and there is content worth spreading.

This shot is over, and it's time to get off work, but Charlize? Theron and Daisy? After Ridley took off his makeup and changed into his usual clothes, he did not leave the studio. Instead, he returned to the set and stood with Duke and let the temporary stills artist take a lot of photos, that is, promotional work photos.

It is also used for promotional marketing. But work photos and publicity stills are different, publicity stills require that the actor must be with a performance, in line with the characters in the play, if the actor does not bring a performance, especially a modern play. There is no difference from the promotional photos taken by this actor in any scene, if it is in the filming scene, the photos taken without the state of the character are all work photos, because the stills are "a faithful reflection and record of the movie." ”

And the crew's job is to promote the movie, not the actors.

At the end of the day, when Duke cleaned up his workbench, Charlize ? Theron came to him.

"Do you have time?" She stood across from Duke with a charming smile on her cold face, "Dinner together?" ”

"I'm sorry......" Duke shook his head slightly. Looking at the studio doorway, Scarlett? Johnson had just walked in, "I promised Scarlett that we would go together in the evening to inspect the theater in which she had invested and shared." ”

It's like there's an eye on the back of your head, Charlize? Theron turned around and saw Scarlett? Johnson walked briskly to this side, his bright eyes narrowed into two thin long lines, and sighed softly.

As he grew older, Charlize? Theron felt more and more that he had made the wrong choice, but now he had no chance to make up for it.

She knows it well. Some things are missed, and they can't be retrieved at all.

Charlize? Theron doesn't want to see Scarlett? Johnson, while she hadn't come over yet, said to Duke. "I'll see you when I have time."

Duke didn't say anything, just nodded slightly, and his gaze gradually retracted. Theron vs. Scarlett? Johnson passed by, not greeting each other, as if they didn't know each other at all.

Don't seem to see Charlize? Theron. Scarlett? Johnson walked up to Duke, didn't mention her, took his arm, and walked out of the studio together.

"This is our first major theater chain to open in Los Angeles."

Walking down the narrow road of Warner Studios, Scarlett seemed happy, "Our investment is finally paying off. ”

"My dear," Duke corrected, "it's your investment." ”

According to the relevant laws in the United States, people like him cannot be involved in the cinema industry.

Scarlett knew this and took the initiative to change the subject, "Have you heard, the North American Cinema Alliance is ready to start a new round of popcorn price increases." ”

Nowadays, popcorn is almost the symbol of movies and movie theaters, as the king of theater sales, popcorn profits are far beyond the imagination of outside the industry, and it is not an exaggeration to say that a little popcorn is a big hero to save movie theaters.

There are generally two types of theater popcorn at present. One is "butterfly-style" popcorn, which has multiple irregularly shaped "wing" shells, which have a crispier taste and are more common in theaters; The other is "mushroom-style" popcorn, which is more like a round ball or ellipsoid, with a more cottony texture and is relatively uncommon.

Since the invention of the first popcorn machine in 1885, popcorn has become the preferred snack for customers who participate in outdoor activities and visit the circus due to the portability of the popcorn machine.

However, at that time, there was only one type of entertainment venue that did not have popcorn - the cinema.

At that time, movie theaters were very high-end and formal, popcorn was a small snack that could not enter the eyes of moviegoers, and theater operators did not want to bring the mess and rich smell that comes with popcorn into their neat and tidy theaters. At the same time, since the movies at that time were silent films, the noise of chewing popcorn would also seriously affect the movie-watching experience.

But technological and economic developments have changed everything.

The most important technological innovation in cinema was the addition of synchronized sound.

After 1927, people could hear the characters in the movie speak without having to read the movie's subtitles all the time. This opened up the film market to a new audience, mostly poor, illiterate and young children.

These audiences won't be attracted by the opulent design of the theater, and it doesn't seem like a great deal of trouble for them to get their carpet dirty because of some fun little treat. At the same time, as movies enter the sound age, the noise from popcorn is less noticeable.

Soon after, the Great Recession ushered in the United States, many theaters went into decline, those who survived were not optimistic, and everyone involved in the movie-related industry was suffering - except for the street vendors who proved that popcorn was a buttered gold mine.

Popcorn became the cheapest luxury for people at that time, and it became the first snack that people secretly hid under their coats and brought into the cinema, and in those dark days, people could make a living and even make a fortune by selling popcorn on the streets.

An East Coast cinema chain has experimented with selling popcorn in the chain's smaller theaters, while its five high-end movie theaters still don't sell snacks in order to keep the environment clean.

As a result, the theaters that sold popcorn were all profitable, while the five high-end theaters were in the red.

Eventually, the theater managers realized that popcorn was the key to the theater's profitability, and that popcorn really saved the theater's business, so much so that one Great Depression-era entrepreneur gave this advice - find a suitable place to sell popcorn and build a movie theater next to it.

Nowadays, it can be said that it is an era when no popcorn is not a movie.

Today, decades later, for many people, the movie-going experience is incomplete without popcorn, and for movie theaters, popcorn is just as important as it was in the past.

Movie fans often complain that the price of the theater is too high, but the audience often ignores its cost and pricing of popcorn in the sale, and most theaters have a gross profit margin of more than 85% in terms of selling products, and the annual profit from selling products generally accounts for 50% of the total profit of the theater, far exceeding the revenue in the box office.

Since film producers and distributors invest so much in film production and distribution, they have a reason to take more from box office revenues, but the high rent of movie theaters, the cost of large air conditioning, the constantly updated surround sound and seats, and the digital 3D system are all huge expenses.

In order to survive, theaters can raise ticket prices, which will cost audiences, so for theaters, selling products is the only option to rely on, although the revenue from sales accounts for only 20% of the total theater revenue, they account for 50% of the theater's profits.

And all theaters will be bundled, and popcorn also has a feature, that is, it makes people thirsty, so if you buy popcorn that is "standard" for watching movies, most of you have to buy drinks.

Generally speaking, audiences are not weighing no snacks with just a few snacks before watching a movie, they think about it: no snacks, or buy a bunch of snacks.

Therefore, there are two types of cinema customers: those who are willing to buy a lot and those who are very sensitive to price.

When a theater sets the price of a product to a level that is acceptable to almost all customers who are willing to buy big, even if they continue to reduce the price, it will not attract more customers to buy and sell the product, because for price-sensitive customers, they will only consider buying when the price of the product is even lower than the supermarket price, and it is obviously not cost-effective to do their business.

As a result, theaters only need to refer to the prices that are accepted by customers who are willing to buy big.

This is also an important reason why the North American Cinema Alliance dares to propose a collective price increase for theater sales.

Anyone who invests in the cinema industry cannot ignore the role of selling goods.

It is precisely because of the high profit of the sale that the theater can lower the price of movie tickets, and realize differentiated pricing through the profit of selling products and services, so that more audiences can enter the theater.

So it's fair to say that it's the combination of air and starch that keeps theaters running, and without popcorn, there probably wouldn't be a movie theater – at least not as they are known today. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!