Chapter 193 (Tang God of War)
Whether it is Mango Channel or other TV stations, they all have their own prime time, and the TV series that can be broadcast during this time period are all masterpieces without exception.
The broadcast time of prime time is basically from half past seven to ten o'clock in the evening, as long as the TV is turned on during this time period, there are many excellent works that can feast the audience's eyes.
But the prime time is also divided into three, six, nine and so on, and the requirements for prime-time TV series are also different between ordinary local stations and Mango stations.
Taking Mango Channel as an example, the most precious schedule is undoubtedly the 'weekend prime time' on Friday and Saturday, and the other schedules of the week are slightly inferior.
In Mango Channel, the first place in China, the prime time works on ordinary dates are required to be high-quality works, and the requirements for weekend prime time are at least to reach the investment of one million per episode, after all, it is the best time period, and only four episodes are broadcast a week.
The quality is not up to standard, it will be broadcast in large quantities in other time periods, relying on quantity to win, for the production company, the proper operation can also make a lot of money, but for star artists, it is obviously the top masterpiece has greater significance.
The investment in the TV series "The Inheritors", which is about to appear on the weekend prime time of 6 Mango Channel, is the same, and the TV series "God of War of the Tang Dynasty" broadcast before this is the same, although the results are not particularly against the sky, but in fact this is also a masterpiece, with an investment of 1.15 million episodes.
Otherwise, even if the relationship between Huangtian Entertainment Company and Mango TV at that time was extremely close, it must not relax when it comes to the 'weekend prime time'.
When it comes to investment, script quality, cast, team strength. The TV series "God of War of the Tang Dynasty" is not strong, in fact, the results of this work are also quite good. It's just that he didn't get to the throne of the 'hottest TV series of the year', but he can't deny its achievements.
Chu Shi himself is the top variety artist in China. Although he has not been in the industry for a long time, he knows everything related to variety shows very well.
In terms of ratings share and annual ranking of works, Chu Shi knows very well, and he has also made an extremely detailed investigation and understanding of this.
Not surprisingly, if you want to sit firmly on the throne of the 'No. 1 variety show of the year', you must make the viewership share of variety shows exceed 25%, just like last year's "Where Are You Going, Dad" and this year's "Voice of China".
Of course, this is just to say, 'sit on the throne'. In fact, in the past few years, not every year there were such excellent variety shows, as long as the viewership share of a variety show can exceed 2o%, while sitting firmly on the throne of the 'top three of the year', there is also a chance to compete for the first place.
As for the 'top 10 of the year', the fluctuation is much smaller, usually as long as the audience share exceeds 15%, it can be successful, bad luck, there are endless excellent works in this year, and they are all hovering at 16% or 17%.
As for the results outside of the 'Top 10 of the Year'. Chu Shi didn't know very well, after all, Chu Shi was extremely proud and didn't think that his work would fall outside the top ten.
But in terms of TV series, Chu Shi had to have a richer and more detailed understanding!
Compared to variety shows. I don't know how much competition in TV series is, whether it is in investment or income, or the popularity gained by the star himself. Neither can be compared.
The average viewership share of the TV drama industry is 5% higher than that of variety shows. If the 25% viewership share can be used as the first place in the variety show industry, then in terms of TV series. You need to have a 3o% viewership share!
The annual champion TV series needs a 3o% share of viewership!
The top three of the year, or the contenders for the annual championship in individual years, must also have a 25% share of viewership, and in recent years, the cake of TV dramas has become more and more rich and sweet, and this number has gone further, as if it has reached 27%.
If you take Chu Shi's debut novel "Where Are You Going, Dad", you can't even get into the top three of the year, which shows how difficult it is!
As for the previous life of the year, if you combine the previous numbers, you need to have a 2o% viewership share, but in the same way, with the endless emergence of excellent works this year, this number seems to have climbed to 23%, which is not something that everyone can achieve.
If there is no accident, it will be ranked in the 'annual TOP2O', which is also quite a difficult achievement, and it is an excellent work that major TV stations are competing to chase.
After that, Chu Shi didn't study it, just like he produced two variety shows successively, Chu Shi has absolute confidence, no matter how bad it is, the score of the TV series "The Inheritors" will not be less than 2o%.
If it really doesn't reach 2o, Chu Shi will go home directly, and it will be okay to honestly show variety shows, TV series or something, at least in the next few years, there is no need to touch it again.
It is precisely because of these numbers that Chu Shi compared the results of TV dramas and variety shows, and was surprised that in the past two years, the exhibition in the TV drama industry is definitely terrifying!
Originally, the average viewership share difference between the two was only 5%, but now there is a 7% gap, and this is still in the case of countless bad movies every year.
TV series have a large investment and high risk, from these two aspects, the investment is much worse than that of variety shows, but the profits of TV series are enough!
A variety show, as long as the viewership share meets the requirements of the TV station, at a relatively high level, and the company itself is quite energetic, will not be lowered by the TV station, and the signed contract is an advertising share, then the remuneration that can be obtained is about 1oooo per 1% of the viewership share.
The specific situation is negotiated on a case-by-case basis, such as the strength of the company and the strength of the TV station, but it is probably such a number.
In addition, it is difficult for variety shows to have other income, and the income from peripheral products is not large, not so much to make money, but to earn some bonuses and benefits for the company's employees, and it is extremely difficult to figure out guò its benefits, and similar to the variety show "Where Are You Going, Dad", it is even more difficult to make a lot of money with movies, as of the beginning of 2oo9, the variety shows that have been adapted into movies and made a lot of money are only "Where Are You Going, Dad" and "The Law of Survival".
Coupled with the free online broadcast rights, the income of variety shows stops at advertising sharing, it seems that Chu Shi has made a lot of money with the two works of "Where Are You Going, Dad" and "Voice of China", but you must know that this is the 'annual champion' work of 2oo8 and 2oo9, if you can't make money, then there is really no need for the 'variety show industry' to continue to mix.
There are more other variety shows, and the income is far from Chu Shi's two works.
But the TV series is different!
With the same viewership share, TV dramas can make a lot of money by virtue of excellent peripheral products and the sale of online broadcast rights, and the total profit is no less than the advertising fees signed with TV stations.
"Where Are You Going, Dad", which is not adapted from the movie, and "The Voice of China", which has sold the adaptation rights in several countries, are only ordinary variety shows, with the same viewership share, and the income of TV series is at least more than double that of variety shows!
Even, if it is replaced by a few more special and extremely popular TV series, this number will increase, and the income will exceed that of TV dramas with the same rating share by more than 2oo%, which is quite terrifying.
For small and medium-sized entertainment people, the wealth earned by investing in TV dramas is far greater than that of variety shows, and compared with the two, it is as difficult as to make a sophisticated product, and they naturally love the investment system of TV dramas.
When the profit is more than 2oo%, the capitalists can do anything no matter what, not to mention just a little risk!
And for large entertainment companies, the 'future' of TV dramas is obviously much greater than variety shows, and it is not easy for the annual No. 1 variety show to have an audience share of more than 25%, and such an achievement is placed in a TV series, and it is impossible to get the first place at all, which is more exhibition and challenging, it goes without saying.
"The results of the TV series "Tang God of War" broadcast on Mango Channel's weekend prime time before the TV series "The Inheritors" that I invested in and participated in are very good, at least in the initial stage, it will bring a lot of pressure to me and our entire crew, of course, I have to say that Huangtian Entertainment Company is really courageous!"
Chu Shi also made a detailed investigation into the four entertainment companies that are about to compete, as well as the popular "Tang God of War", even if it is a competitor, Chu Shi must affirm the courage of the other party!
Although there is a big difference between the many excellent works in Chu Shi's mind, I have to say that the work "God of War of the Tang Dynasty" is really very good, investment, lineup, team, publicity and other hardware are not mentioned for the time being, the plot of the story itself is also interlocking, the war scenes are magnificent and vast, people can't help but bring it in, there is a feeling of immersion, and the emotional handling is also extremely delicate, the whole story can be described as ups and downs, with all war, costume and romance TV series have a common point.
Although it can't be exhaustive, all three types of TV series have the more outstanding characteristics, which can be described as a masterpiece, and his ratings are also quite good.
So far, based on the experience of the previous two years, its results should be able to stabilize the position of about 20 in the whole year.
After all, the 2oo9-year TV drama industry in this world is far more than the 2oo9 years in Chu Shi's previous life!
The position of about twenty is not particularly outstanding, but Chu Shi knows that as long as the senior management of Huangtian Entertainment Company is willing to increase the number of episodes of this work by another twenty or thirty episodes, it will definitely be able to increase the viewership share by a few percentage points without affecting the quality of the TV series at all, and it will be difficult to squeeze into the top ten of the year, but it can also make a lot of money.
If you change to other entertainment companies, you can't wait to produce hundreds of episodes of content in a row, but Huangtian Entertainment Company is ...... (To be continued!)
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!