7 November, the day before the opening of the preparatory meeting.

In the auditorium of the Beijing Film Academy, "Empty Mountain Spiritual Rain" was screened.

This movie is about a rich man and a general, snatching a precious scripture, only to be stopped by a poor man who was framed as a prisoner, and finally the poor man took the position of the family and became the host of the temple.

"Empty Mountain Spiritual Rain" has an unsatisfactory reputation at the box office in Hong Kong and Taiwan, but in terms of artistic value, it is still extremely good, the plot, costumes, props, pictures, soundtrack, and artistic conception all do not conform to the aesthetic taste of traditional Chinese culture.

And the reason for its box office failure is that the rhythm is too slow, such as the beginning, Xu Feng and others followed the monk, walked and walked in the temple, walked for nearly two minutes, if it is a general commercial movie, it should be edited quickly, and passed by, Hu Jinquan deliberately shot a lot of shots in order to express the Zen in the temple, although the picture is beautiful and the artistic conception is far-reaching, but the film is not a photography exhibition, Hong Kong and Taiwan have already entered the modern society of industrialization, the pace of life is very fast, and ordinary audiences are no longer used to slow-paced movies, and they will be very impatient to watch.

The second is that the martial arts drama is not good enough, as a martial arts film, there are few fights, and it is not exciting enough, and the entertainment is not enough, and at the same time, because the fights are not amazing enough, the identity of the martial arts master cannot be highlighted, and the tension of the director is unbalanced, and the tension that the movie should have is lost - in the situation of saber rattling and mutual constraints, the masters make moves, it is about life, and it is the proper meaning to be careful with each other, but if the martial arts of both sides are ordinary and the fighting is like ordinary people, it is a careful temptation, It has become a child's game of playing house, causing jokes in vain.

At the same time, because it is an internal screening, the audience's cultural literacy is very high, and they can easily read and understand the artistic conception and Zen that Hu Jinquan wants to express, so after the screening, the scene responded very well and everyone praised it.

This is exactly the result that Shen Chong wanted, and he paid a high price to buy the ownership of "Empty Mountain and Spiritual Rain" with a hammer, and the main purpose was to gain word of mouth during the National Film Workers' Congress -- to create a very good and powerful atmosphere for his film company, which would help him expand his popularity and influence in the mainland.

As for making money through TV and video channels, it is just to fool Zhang Aijia, after all, she is Taiwanese, and there is no need to say this carefully in the current strict and antagonistic cross-strait political environment.

Because of the overwhelming response, after one show in the morning, it was re-screened in the afternoon, and it was still full.

After the screening, a tall and thin man walked up to the podium in front of the screen, picked up a microphone wrapped in a red cloth, slapped it lightly, and then made a gesture of pressing down with his hands to signal everyone to be quiet.

"Next, I would like to invite Mr. Shen Chongshen, the provider of the copy of "Empty Mountain Spiritual Rain", to give a speech for you." The man's name is Situ Zhaodun, the head teacher of the 78-level directing department of the Beijing Film Academy, and when Shen Chong walked up to the podium, he was the first to applaud and said loudly: "Welcome Mr. Shen." ”

"Thank you, Mr. Situ."

"Mr. Shen, please."

Beijing Film Academy was hit hard in the turmoil, and it was only last year that it re-enrolled students and resumed teaching, and the auditorium was in poor condition, but looking at the full number of people below, Rao is Shen Chong was experienced in a hundred battles, and he was also a little nervous.

"Hello leaders, teachers, students, everyone." The applause was not enthusiastic, it soon stopped, Shen Chong didn't care, he bowed, and said: "First, I want to tell you a truth that I just realized, that is, when you go to Beiying, you must not drink, especially not with Teacher Situ, as long as you drink, you will do stupid things in a daze, and now I am standing on the stage like a fool, which is a living example." ”

The audience burst into laughter.

"Beijing Film Academy is the holy land of China's film education, full of talents, and I am just a young man who dropped out of school." Shen Chong clasped his hands weakly, made a few slashing movements, and said: "Giving a speech about movies here is purely a big knife in front of Guan Gong, if there is something bad to say later, or if it is not right, everyone Guan Gong, please stand up immediately and stab me in the tongue, don't be polite." ”

The audience laughed again, and then applauded, much more enthusiastically than just now.

"All of you here are either experienced seniors, knowledgeable professors, or talented students, so whether it is experience, knowledge or learning ability, it is not something I can put my beaks in." After complimenting the audience, Shen Chong said: "As the saying goes, the ruler is short, the inch is long, I think about it, and I feel that the only strength of my inch is probably that I still have some experience in making money, so here, I will tell you about the relationship between movies and making money." ”

Shen Chong ignored the buzzing discussion in the audience, walked a few steps, came to the temporary blackboard that the two students had just set up, picked up chalk, and wrote the words "business logic of the movie" on it.

"Film is different from other forms of literature and art, it is not only a work of art, but also has the nature of a commodity, and since it is a commodity, it will definitely involve issues such as money and interests." After writing the words, Shen Chong turned around and said: "As we all know, Hong Kong is a commercial society, and in a commercial society, the main attribute of movies is commodities, followed by art......

Shen Chong used the behind-the-scenes story of "Empty Mountain and Spiritual Rain" as an introduction, and introduced the business model of Hong Kong and even Hollywood, the production and manufacturing of equipment, the filming process of the film, the rules of travel and screening, the secondary broadcast of videotapes and TV stations, and the opening of peripheral business models, etc., and the entire industry chain of the film is explained one by one.

Not only that, but he also took out some of the systems and rules of the mainland film industry that he had learned about in recent months, and compared them with Hollywood's mature business model, so as to deepen the audience's knowledge and understanding of what was said.

In his previous life, Shen Chong had accumulated a belly of gossip about the film industry, and after crossing over, he had extensive contacts, and he also had a magazine foundation, so all kinds of interesting stories and humorous jokes came easily and effortlessly, and the whole speech, although the content was boring, but the process was by no means boring, and bursts of laughter and applause broke out in the auditorium from time to time.

This speech, starting at half past three in the afternoon, and going until nearly six o'clock, was filled with four blackboards, not only Shen Chong said it happily, but the audience below was also attentive, for more than two hours, no one left the seat and walked away, but there were many new listeners standing in the back row.

"In the eyes of the government, film is a propaganda tool, in your eyes, film is a work of art, in the eyes of people like me, film is a commodity, and in the eyes of projectionists, film is a job." Shen Chong summed up in one sentence and said: In short, movies are very complicated, and Chinese films are especially complex, so if our country's films want to rise and go to the world, we need everyone's joint efforts! ”

The audience applauded thunderously.

Shen Chong bowed three times in a row, and then was about to step down, but in the midst of applause, he heard someone shouting: "Teacher Shen, I have a question to ask!" ”

Situ Zhaodun walked quickly to the stage, grabbed Shen Chong, held his hand, and greeted the audience, so the applause continued to sound for a long time, and finally stopped, he congratulated Shen Chong for a few words, then turned to the audience and said: "Ladies and gentlemen, time is tight, if you have any questions, please raise your hand, we will come one by one." ”

The audience immediately had a forest of arms.

"Shen... Mr. Shen, do you think there will be a commercial film company in China? If so, when will it be? ”

Shen Chong picked up the enamel jar sent by a female classmate, took a sip of water, moistened his throat, and said: "According to the central government's guidelines for emancipating the mind and reform and opening up, commercial film companies will definitely appear one day in the future, but when the state will allow the establishment of commercial film companies, it's not something I can answer." ”

"Why?"

"Film policy is a national issue, and I'm just a young man in Hong Kong." Shen Chong raised his hand and looked at his watch, and said with a smile: "Although I was promoted from Mr. Shen to Mr. Shen in more than two hours, if I want to become Director Shen of the Film Bureau, I am afraid that I will need to work hard for another 10 years, so it is better to answer you again at that time." ”

Shen Chong's humor was very popular with the audience, and the audience laughed mixed with applause, and there was a commotion, and several old guys sitting in the front row also looked at each other and laughed.

"Marx said that capitalists do everything in pursuit of profits, may I ask Mr. Shen, in Hong Kong and the United States, in a society full of capitalists, how to control the quality of films? After all, the lower the cost, the higher the profit, and the lower the cost, it will inevitably hurt the quality of the movie. ”

"That's a very good question." Shen Chong picked up the teapot and took another sip of water, there was no way, after talking for so long, his throat was smoking, and he said in a slightly hoarse voice: "At the same time, this is also a very complicated issue, so let's use the story of Hong Kong's birth in 1973 and 1974 to illustrate this problem." (Note 1)

As he spoke, he turned around and picked up the blackboard eraser, ready to erase the text from one of the blackboards.

"Mr. Shen, don't move yet." Situ Zhaodun immediately stopped, he turned his head and asked the audience: "Did anyone make a record of Mr. Shen's speech just now?" ”

"I did." A bespectacled boy stood up and reported.

"It's all recorded?"

"I didn't remember much about the front, but I remembered everything in the back."

"Okay, sit down." Situ Zhaodun took the blackboard eraser, took it personally, erased the content on the last blackboard, and said, "Mr. Shen, use this." ”

Shen Chong smiled......

Beiying asked Situ Zhaodun to come forward and invite Shen Chong to give a speech, probably as a kind of etiquette in return for him to give him a copy of "Empty Mountain Spiritual Rain", no one would think that he, a young man in Hong Kong in his early twenties, could tell anything, so he did not arrange a full-time recorder.

As a result, what Shen Chong talked about is detailed, has a complete system, and has unique insights, which is of great reference value and guiding significance to mainland filmmakers who lack information resources and stagnate theoretical research, and are very valuable things, which cannot be ignored by Situ Zhaodun.

This speech was improvised, and Shen Chong didn't even prepare a draft, but he has been thinking about how to open the mainland market for a long time, so although he was in a hurry, the content that should be said was said, and in Beiying, the most high-end education base in the Chinese film industry, sowing a seed of film marketization can have a very positive effect on the future.

Judging from the audience's reaction, this speech can be described as a great success and fully achieved the intended purpose.

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Note 1: Due to the excessive number of pornographic and violent films, Southeast Asian countries successively banned the import of Hong Kong films between 1973 and 1974, resulting in the closure of a large number of independent production companies and a sharp decline in film production.

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