With this idea, Li Yincheng turned on the computer when he returned to the dormitory, created a new document and started a simple OT analysis;

S (advantage): 1. I have a certain economic strength and have no problem in terms of capital investment; 2. I visited a lot of cafes in my previous life, and I have some experience in how to create a distinctive café; 3. I have mixed up some popularity in the school forum and have a certain publicity appeal; 4. I have a relationship with Director Liu in the school, and I can find someone to solve problems such as procedures.

(Disadvantages): 1. Lack of experience in the operation and management of cafes; 2. I lack a team to be responsible for the daily operation of the café, at least one store manager, one chef, one barista, one dessert chef, and one waiter or the like can find students to work part-time; 3. Lack of purchase channels, 4. Students' consumption capacity is relatively limited, and the pressure on later operations is greater.

o (opportunity): 1. There are more than 50,000 students on the main campus of Shu University, and more than 10,000 students at the Conservatory of Music opposite, and the potential market is very large; 2. At present, there is a lack of coffee shops suitable for couples to date in the surrounding area (after thinking about it, I added a sentence, market research and verification are needed).

T (threat): 1. The operation of the café is easy to be copied and will face competitive threats in the future; 2. There will be a rampant of malignant infectious diseases next year, and business will be greatly affected (Note: remember to reserve drugs after the start of the next semester) (Note: Remember to hook up with a girl from this school in advance).

After a comprehensive analysis, Li Yincheng came to the conclusion that he has funds and ideas, but lacks experience in implementation, but these are not problems, professional things are left to professional people to do, and he just needs to grasp the direction. The next thing to consider is the positioning of the café, what is the purpose of opening a café? Earn money? Li Yincheng shook his head, the main purpose is to have one more channel to contact the girl. After clarifying the purpose, there is a direction for what kind of café to open, first of all, the environment does not need to be high-end, but it must have a mood, which can attract couples and single girls to come to consume; Secondly, it is not just about selling coffee, but also about holding some activities to attract more students to participate, it is not only a café, but also a cultural salon that can attract girls.

Once you have the direction, the first thing you need to do is to understand the current situation of cafes near Shu University and find a suitable location. From tomorrow onwards, I will go to a nearby café to have a look, and then I will be depressed again, I opened a café to treat girls, so the café must be able to attract girls, and it seems inappropriate to go to the inspection alone. It must be appropriate for Ren Xuan to accompany her to see it, but unfortunately she is not around; Coco may be in Jincheng, but the difference between her aesthetics and that of college girls should be relatively large, let her come up with ideas, and it is estimated that she will give you a whole Starbucks.

Li Yincheng scratched his head, the more he thought about it, the farther he went, it was better to find a girl to accompany him to the café tomorrow; The girls in the same class don't want to look for it, so it's not good to have a misunderstanding, and the girls from other colleges haven't had time to get to know each other. So I went to the 6 school forum and made a new post, "Seniors ask for help, junior brother, I plan to open a café near our school, I need to inspect the market in the early stage, kneel down to ask the senior sister to accompany the inspection and propose a rationalization construction, and wait for the store to open a senior membership card for the senior sister, a lifetime discount of 20%. ”

Li Yincheng's account on the forum, Vestpalie, is also a little famous, and many people replied as soon as the post came out:

The boy on the first floor: I didn't see it, Xiaowei, you are still a master of your sister, such a awesome way to ask for a date has been thought of, and the senior expresses his admiration here.

Yeya on the second floor: I saw it with the wind, you are a junior and you don't have a girl yet, hurry up and let Xiaowei teach you two tricks.

Xiaoyu on the third floor of Tianjie: Xiaowei is going to open a café, and when the senior sister goes, remember to give it a discount!

chatted with them for two hours, and finally a senior sister named Lunetda promised to accompany him to the surrounding area of the school when he was not in class tomorrow, and after exchanging mobile phone numbers, Li Yincheng went offline and turned off the phone to sleep.

The next morning, Li Yincheng didn't go to the high math class, slept until more than ten o'clock and called Lunetda to make an appointment to meet at the Liangmu Yuan at the school gate, and went out to Liangmuyuan after cleaning up, Lunetda has not yet arrived, Li Yincheng went first to find a seat with a wider view and looked at the store, the store area is not large, the first and second floors add up to a hundred and fifty square meters, the door is the hall with a high ceiling on the first and second floors, there are a few scattered seats, the back is the cash register, the position inside is the sand seat, and the upstairs is scattered outside. Inside, there are also sand seats, and there are more than a dozen tables on two floors.

It didn't take long for Lunetta to call and say that he had arrived at the door, and Li Yincheng reported the table number; A minute later, Li Yincheng looked at the girl who walked towards him and froze, about 175 tall, wearing at least 5 cm high heels, a short hair slightly dyed brown, a red suit skirt wrapped around the bumpy figure, and slender legs extended from under the skirt. walked to the table, supported the table with both hands and looked down at Li Yincheng, "Xiao Wei? ”

Rao is Li Yincheng is well-informed and well-informed was also shocked by this girl, and stayed for a long time before nodding; Lunetta pulled out a chair and sat down, stretched out her hand and snapped her fingers to call the waiter, and ordered coffee, cake, red bean ice, and fried chicken wings.

wiped his sweat, "Senior sister, have you finished ordering so much food?" ”。

"How about you inspect the café and order a few more tastings? Didn't you see me order a drink, a dessert, an ice cream, and a snack? Lunetda put the bag on the table casually, Li Yincheng glanced at it, there was a golden h embedded in the bag, Hermes has not been reduced to a special prop for goddaughters in this era, and eighty percent of female college students carrying Hermes have a deep background. Glancing at her surroundings, Lunetta asked, "What do you think of this place?" ”

"As a café, the privacy is too poor, the boss places the tables and chairs too densely in order to accommodate more customers, and the seats are too close to each other, even if they whisper next to each other, they can hear it clearly; On that basis, the business of this store will not be very good. Li Yincheng said as he looked at the only two tables of customers in the store.

Lunetta clapped, "Yes, it looks like you've done a little bit of homework before; After a while to taste the taste of his coffee and food, if it is not very good, this shop will not have to stay. ”

After waiting for about ten minutes, the coffee and food ordered were ready, "It's too slow." Li Yincheng shook his head.

Take a sip of coffee first, then pick up the spoon and quickly order the cake and red bean ice, and without tasting the grilled chicken wings, Lunetda picked up the bag and got up and prepared to leave, "Let's go to the next one, this store has no value to inspect again." ”

After settling the bill, the two went out and went straight to the next store, and in just three hours, the two of them ran through the five coffee shops around the school, each store was refuted by Lunetda for nothing, Li Yincheng's just right addition also made Lunetta bored with the spoon in his hand stirring the coffee, "As far as these stores are concerned, they are all assembly line template products, and they have no own characteristics at all, what kind of store do you want to open?" ”

Li Yincheng told Lunetda about yesterday's thoughts, she sometimes praised and refuted at the same time, and finally nodded, "It's not a bad idea, it's not too big a problem in terms of concept, if it is done well in the later stage, it may be interesting." Do you have any special requirements for site selection? ”

"The area doesn't need to be too big, a hundred and fifteen to two hundred square meters is about the same; It is best to store pù on a floor, so that it is more convenient to have activities in the later stage; Not too busy area, but a quieter location is better"

Lunetta snapped her fingers, "If that's what these requests, I just know a suitable place." "Tomorrow afternoon, I'm going to go to the classification and push it, ask for tickets, ask for rewards

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