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Join Micro. The red envelope of the Spring Festival Gala seems to have become a symbol of the company's strength, and many companies have joined, especially the hot real estate companies this year, whether they are really rich or for better financing, they have thrown out 100 million yuan to greet the people of the whole country. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

On December 29, 157 companies joined We. The red envelopes of the Spring Festival Gala reached 11.3 billion, almost the sum of the previous two days.

The media is crazy, the corporations are crazy, and the people are crazy.

The mobile phone city has become a vegetable market, first smartphones below 1,000 yuan, because many people are still waiting to buy Prince mobile phones, then under 2,000 yuan, and then below 3,000 yuan.

&nbs```mp; Smartphones under 3,000 yuan are out of stock nationwide.

Some people who gamble more even began to buy more than 3000, but most people are waiting for the mobile phone city to replenish, after all, there are still fewer people who buy more than 3000 yuan of mobile phones, and they want to buy it early, and they will not buy more than 3000 yuan because of red envelopes.

The whole country fell into the micro-squeeze set off by Wang Zixuan. The red envelopes of the Spring Festival Gala are booming.

Small. The number of registered users is also rising.

In addition to the domestic media, the new addition of micro. The enterprises and the total amount of red envelopes in the Spring Festival Gala, foreign media were also attracted by this wave of red envelopes that swept China.

The BBC believes that the wave of electronic red envelopes set off by Wang Zixuan has accelerated the pace of China's entry into the mobile Internet era.

With the New Year just around the corner, 26-year-old Huang Jing is still single, but she has already exchanged red envelopes with friends. The fact that the NBC Finance Channel was concerned about this matter was due to a nationwide craze in China -- the rush to grab red envelopes.

Because Americans don't give out red envelopes, NBC has made a special popularization to Americans, and the red envelope is filled with cash, which is called red envelope in China, as a symbol of luck and blessings, and is generally sent by married people to parents, unmarried people and children during the Lunar New Year.

Traditionally, only married people give out red envelopes. Today, this act full of blessings and symbols continues, but Wang Zixuan and Wei. The tradition of Messenger has taken on a whirlwind change: the exchange of electronic red packets via smartphones.

In just three days, 157 Chinese companies have joined the red envelope war designed by Wang Zixuan. $1.7 billion in cash was distributed to credit users.

This red envelope war also made Chinese start to snap up smartphones, and in three days, smartphones across the country entered a state of shortage.

The Wall Street Journal commented that Wang Zixuan invented the micro. After the letter, use micro. Sending red envelopes and grabbing red envelopes has become a new way to convey blessings between friends. According to the data released by Prince Technology, from micro. Since the letter was launched, the Chinese region has participated in the distribution of red envelopes and the grabbing of red envelopes. The number of credit users has exceeded 60 million, and the micro-users in China. There are only more than 80 million credit users. It can be seen that the red envelope culture is prevalent in China. This data is as of December 15th, and this red envelope war is making micro. The rocket-like growth of users in China.

"The Economist" analyzed that this red envelope war may make micro. The number of users of Xin and Alipay in China has increased by tens of millions, completely consolidating their positions as leaders in the field of instant messaging and electronic payment.

If there is only one genius in this world, that genius must be Wang Zixuan.

With just $100 million, he took advantage of China's red envelope culture to add tens of billions of dollars, if not more, to his company.

Whether it is the Chinese character craze caused by the "Chinese Character Dictation Conference" or the current wave of red envelopes, Wang Zixuan has demonstrated his mastery of Chinese culture.

Although he studied economics in the United States. But a real Chinese.

The BBC website notes that micro. The letter red envelope brings convenience and reduces the trouble of Chinese cash.

Singapore's "Lianhe Zaobao" noted that with the micro. The rise of red envelopes. Sending and receiving red envelopes is no longer limited to elders and juniors, but is more active among peers, and even a "solitaire red envelope" on social software can connect netizens who don't know each other. For the "national red envelope" craze. According to the report, this has become China's national entertainment, and will gradually become a way for Chinese people to greet and greet the New Year.

CNN n) even announced. China's traditional red envelope custom will enter the "digital age". According to the commentary, the users who grab the red envelope are more familiar relatives, friends and colleagues. Grabbing red envelopes in such an atmosphere makes the atmosphere more enthusiastic, and the feelings between relatives and friends are more likely to heat up.

n also saw a change in the problems that had been criticized in the past, and the red envelopes of the Spring Festival Gala would reduce the "red envelope burden" of many Chinese a lot.

For many people, giving out red envelopes during the Spring Festival is a big burden, but this year they may be able to get red envelopes from the companies led by Wang Zixuan, thus reducing their burden.

According to the report, today's Chinese are increasingly fond of online transactions and e-commerce models, and tradition has taken a back seat in the competition with convenience.

While watching the phenomenon of "everyone grabbing red envelopes" injected new vitality into traditional Chinese customs, foreign media also discussed what kind of red envelope obsession China has, making it a smash hit at the end of the year.

The American "Overseas Chinese Daily" published an analysis article saying that in China, the reason why giving red envelopes can "ferment" the flavor of the New Year is entirely due to the fact that this traditional custom is attached to a special sense of cultural ritual. According to the article, according to Chinese folklore, red envelopes first originated from a red brick placed at the door of every household during the Chinese New Year to pray for good luck in the New Year. It can be seen that the true value of the red envelope lies in the beautiful hope it carries. Nowadays, friends and family exchange red envelopes in this latest way during the Chinese New Year, giving away a vision of a more harmonious relationship and a happier life, and the flavor of the New Year is even stronger under the catalysis of this vision.

In this regard, the BBC website said that in China, the Chinese New Year door-to-door New Year greetings are many people's childhood memories, and the transformation of modern society, especially the rise of the Internet, has made the traditional Spring Festival also undergo drastic changes.

In the eyes of many foreign media, China's red envelopes have become a wish between the elderly and the young. Reuters quoted economist Steve Brown. As people have become more convenient to transact online and have gradually expanded their user base, Wang's words say, this new way of grabbing red envelopes has influenced old traditions and allowed people to break with old ideas, which is a good example of creative ideas. However, the tradition of giving red envelopes has always been a gesture of blessing in China.

Although micro. The "watching the Spring Festival Gala and grabbing red envelopes" is only limited to domestic users, but this red envelope war has attracted global attention.

The Spring Festival and red envelope culture are also popular around the world. (To be continued......)

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