Chapter 21 Speculation
After lunch, Shen Chong quickly said goodbye and left, and when he returned to the office, he immediately instructed Qiu Siyu to answer Zhu Jiading's phone. Pen % fun % Pavilion www.biquge.info
"NH, I want you to help me make a crisis PR plan."
"About what?"
Shen Chong took off his coat, loosened his tie, and said, "My private life, you know." ”
"Someone wants to report on Mr. Shen's private affairs?" Zhu Jiading's tone was very surprised, and asked, "Which media is it, I'll communicate with them." ”
"No, not yet." Shen Chong sat down and said, "It's just that someone reminded me today that the media in Hong Kong is becoming more and more developed, and sooner or later someone will be embarrassed and come to report on my private affairs. ”
"Okay." After Zhu Jiading responded, he paused for a while and asked, "In which direction?" The two love each other, but the love has to be a last resort? ”
"I'm afraid this won't fool people." Shen Chong smiled and said: "Focus all the attention on me, spend your heart, step on two boats, be extravagant, play casually, anyway, I am neither a star nor a politician, a little merry, irrelevant, try not to let the media harass them." ”
"No problem."
After putting down the phone, Shen Chong sat on the office chair, crossed his hands, and frowned in thought.
Shen Chong would not be surprised if Shenbi and Bao Yu appeared together at lunchtime, Bao Yugang and Hongkong Land were fighting for a controlling stake in Wharf, and his stake was very important. But Bao Yugang did not appear, but Chen Songqing did.
Although Chen Songqing acquired the Golden Gate Building at a price of nearly 1 billion Hong Kong dollars, which shook the whole Hong Kong, most of the money was financing loans, and his personal assets were only one or two hundred million.
During the reign of HSBC, Shen Bi spent hundreds of millions of Hong Kong dollars to build the HSBC headquarters building, which is the world's first building with a cost of more than 1 billion US dollars, and cost tens of millions of Hong Kong dollars to renovate the HSBC Taipan House in Pule Road, which can be described as extravagant, but these measures have not been criticized, because the bank building has let the world know the strength of HSBC, and the Taipan House has also made a lot of money by reselling it at a sky-high price during the peak period of real estate.
His only failure was to strongly support Chen Songqing, HSBC not only provided him with a loan of about 100 million US dollars, but also its investment company Victory was deeply involved in the stock manipulation of Jianing Group, as a result, in 1984, Jianing Group went bankrupt, with debts as high as UU billion Hong Kong dollars, and suffered heavy losses.
According to the analysis of the reports that Shen Chong had read in his previous life, Chen Songqing was bold and greedy, at the beginning of 1979, he was just a small real estate developer with a net worth of about 10uu, and later after getting a huge loan from Malaysia, he expanded rapidly and did everything, in addition to real estate, he was also involved in tourism, shipping, insurance, film and other fields, not only in Hong Kong, but also in Japan, Thailand, and the United States......
But this is not the key, the key point is that this person is ruthless, in early 1984, when the Jianing Group building collapsed, he bought a murderer and strangled the key person in the case, resulting in insufficient evidence for the prosecution, and finally escaped prison.
Although there is nothing to do with Shen Chong and Chen Songqing, even if the lace scandal is exposed, Chen Songqing will not get any benefit from it, but it is not a bad thing to take precautions and make a crisis management plan in advance
Shen Bi probably cultivated Chen Songqing as the next Li Ka-shing, but unfortunately there is only one Li Ka-shing, but this is HSBC's business, not Shen Chong's business......
"A month ago, Longfeng International raised a large amount of social funds by issuing new shares, and then acquired P500,000 shares of Wharf shares held by Bao Yugang's family at a price of 55 Hong Kong dollars per share. Yuan Tianfan pointed to the slide and said: "On the whole, Bao Yugang holds about 30 shares of Wharf, and the Landmark Group is in the early percentage, and now the share price of Wharf has been pushed up to more than 70 Hong Kong dollars per share, and the Landmark Group wants to regain its position as the largest shareholder, at least 800 million yuan of funds must be used, but whether it is the Landmark Group or Jardine Matheson, they can't come up with so much money now." ”
At the end of the 70s, Jardine Matheson's overseas expansion was in trouble, the major shareholders held low shares, and Hongkong Land Group was hit by Chinese-funded real estate developers because of its conservative business practices, and its profits fell sharply, and its market value was not as much as its net assets. Therefore, Hongkong Land and Pao Yugang competed for Wharf, and Jardine Matheson naturally wanted to participate in the war.
After several kills in the financial market, Shen Chong is no longer a financial idiot at the beginning of the crossing, he immediately found the problem and asked: "The scale of Longfeng International's new shares is so huge, ordinary retail investors can't buy much at all, which big businesses are behind it?" ”
"There is news in the market that HSBC has subscribed for a lot of new shares of Longfeng International, while Cheung Kong has underwritten all the new shares"
"With these two strong reinforcements, Wharf is basically the fat in Bao Yugang's mouth." Shen Chong nodded slightly and said, "How many Wharf shares do we have?" ”
"The $100 million was basically used up, and I bought more than 000,000 shares, accounting for all the shares of Wharf, because I started early, and the cost per share was about Hong Kong dollars."
"Enough to sway the situation." Shen Chong pondered for a while and asked, "What's the movement of Hongkong Group?"
"According to the information I received, just a few days ago, Bao Fuda, the general manager of Jardine Matheson's Taipan New Bijian and Land Group, made an appointment to meet with Pao Yugang and his son-in-law Wu Guangzheng." Yuan Tianfan pressed the remote control, switched the photos of the three buildings, and said: "The condition of Niu Bijian is that as long as Bao Yugang transfers the shares of Wharf to Jardine Matheson, all the properties of Hongkong Group on Hong Kong Island can be picked by him, and then Bao Yugang picks these three, Golden Gate Building, Prince Building, and Taikoo Building." ”
"Bao Yugang, this is a lion's big mouth." Shen Chong was amazed and said: "According to the market value, the shares in his hand are worth 100 million, but the Golden Gate Building alone is worth 1 billion, and the Prince Building and the Taikoo Building are the two best buildings in Central, which are more expensive than the Golden Gate Building. ”
"That's right, the conditions offered by New Cliff are the Golden Gate Building, the Starlight Club in Kowloon, and some luxury houses in Mid-Levels."
"If it was Huo Yingdong, he might agree to this condition, after all, Starlight Xing is his eternal pain." Shen Chong laughed and said: "But this condition is too small for Bao Yugang, he has mansions all over the world, and he doesn't care about whether he is halfway up the mountain or not." ”
"Mr. Shen is high-minded, and his words are not speculative, and the two sides finally broke up unhappily." Yuan Tianfan picked up another remote control on the table, pressed it, opened the electric curtain of the conference room, and then said: "Wharf has wharves and warehouses in Tsim Sha Tsui, Kowloon, the New Territories and Hong Kong Island, it can be said that whoever masters Wharf will master Hong Kong's cargo handling and warehousing business. The two sides will definitely fight to the death, sit down and talk, but it is just a mutual exchange. ”
"That's right." Shen Chong bowed, he held a pen, unconsciously moved around, and after a while, asked: "Hong Kong's current law stipulates that if the holding does not exceed 49, it will not be forced to carry out a comprehensive acquisition, the Wharf is too big, no one can swallow it at once, it must be going for the status of the absolute majority shareholder of 49, so the shares in my hand are very important, when they come to negotiate with me, what conditions do you say I will open?" ”
"Bao Yugang only has a fleet, but I don't think Mr. Shen is interested in shipping, just collect money. If it is Hongkong Land, I propose to increase the capital to buy Prince Tower. Yuan Tianfan picked up a piece of paper, drew a picture casually, and said: "Wharf's stock has been rising, now it is more than 70 Hong Kong dollars, if the Hongkong Group is sincerely acquired, it will be at least 30% premium, that is to say, 90 Hong Kong dollars per share starts, so calculated, the stock in our hands is worth about u000000, the Landmark Group is now in urgent need of cash and Bao Yugang to confront, if the capital is increased by another 100 million US dollars, I think they will give up the Prince Building, this building, the future appreciation space is very large."
Prince Building was built in 19 years, the high-rise, of which the ground 5 floors are shopping malls, famous for luxury goods, the rest of the multi-storey is office buildings, tenants include KPMG, Pricewaterhouse and other world-class enterprises, the Hong Kong Legislative Council Secretariat is also among them, but also the headquarters of YK Pao Global Shipping Group, its geographical location is very superior, surrounded by buildings, no need to go downstairs to cross the street, from the flyover to the Mandarin Oriental Hotel and the headquarters of HSBC and Standard Chartered Bank, is one of the most valuable buildings in Central.
In 19ru, the US dollar was 4 against the Hong Kong dollar According to Yuan Tianfan's plan, the price of Prince Tower was about l billion, but the real estate market in Hong Kong is very hot now, and 100 million is definitely underestimated, and 1.5 billion Hongkong Land Group may not sell it.
But the situation is stronger than people, Prince Building and Wharf are like sesame seeds and watermelons, as long as the timing is right, Hongkong Land Group has to sell if it is not sold, otherwise Shen Chong will transfer the stock to Bao Yugang, and Wharf, which is worth tens of billions, will have no chance with Hongkong Land......
If Hongkong Land is ruthless and agrees to this condition, then Shen Chong will be able to win the Prince Building at a cost of 100 million US dollars, which is equivalent to no more than 100 million Hong Kong dollars, which is lower than the cost of Chen Songqing to buy the Kinmen Building
But what's the use of getting a building back? No matter how valuable it is, it is just a rental building, Shen Chong put a pen on his chin, thought for a while, and said to Gu Liwei: "Go get a map of Hong Kong, I want to take a closer look at what good things Jardine Matheson and Hongkong Land have in place." ”