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In addition to promoting Duke and letting the audience pay attention to his latest movements, Warner Bros. once again launched viral marketing, which is not suitable for every movie, such as "The Avengers", which has not been used much, viral marketing must choose the right carrier, "The Dark Knight Rises" is undoubtedly a very suitable genre. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ. (?。 c〔o［m

While The Dark Knight Rises is still in the pipeline, viral marketing takes just time to leaven.

At the end of July, Warner Bros. released its first official makeup photo, and its impact swept away the crew's previous dull silence, making the third installment of Duke's Batman trilogy a hot topic of discussion again.

At the same time, Warner Bros. also opened the official website of The Dark Knight Rises.

Earlier, when someone clicked on the start page of the website, the entire page was pitch black, with only a strange background sound, like a mysterious spell.

There are powerful fans who have managed to see the visual spectrum of the audio file and now it's a hashtag that can be shared instantly, and it's like a poster of thousands of photos of "Truman's World", a small picture is like a pixel, and this picture is Dawn? Johnson's Bane the Destroyer, Batman's most formidable enemy in The Dark Knight Rises.

When fans spelled out the picture, a strange letter appeared on the website.

Is this Lucius? Fox wrote to Bruce? Wayne's Secret Letter!

Of course, this letter is actually written by Duke, which can not only properly reveal some news about "The Dark Knight Rises", but not too much.

"Bruce, I want you to read this letter. While I was looking forward to speaking with you in person, Alfred told me that it would be best for me to write to you when you were not available. That being the case, I will write to the full extent of what I have speculated about the situation within the company. ”

"It's clear that in the current economic environment, our investors are becoming more and more interested in their investments. ╪╪┝┢┢┞. (《。 c[om because of this. Our own profitability is being analyzed by the Board of Directors at its own discretion. ”

"In the past, we didn't give them any reason to worry because our income and expenditure were consistent. This gives us the autonomy to invest in Wayne Philanthropy as well as the company's own scientific research. But over the past five quarters, our revenue has been on a downward trend. Meantime. Our R&D spending has been astronomical and our overall revenue has been dismal. I'm in a situation where I have to answer some questions to the board, especially for projects you've been passionate about. ”

"No one can deny that innovation is the key to our growth and success. as a business project for us. That's why the Board of Directors has started reviewing our research budgets and setting your business machine to focus on projects that make more sense to invest. Because they don't understand what you're doing, they just understand that a lot of money is being spent on something that they now think has little benefit — the pursuit of clean energy, and that's the crux of the matter. ”

"In our last conversation, you expressed your reluctance to plan ahead and initiate the next phase of the review. I understand the reasons for your argument. But if you want to continue with the project you're working on at the company, I think it's time for us to give the board more of what they want — and if you succeed, it's not just the basics of how the company is running, but also showing them what this project will mean for Gotham City. ”

"Personally. I also want them to know that as you get older, you, Bruce? Wayne has decided to carry on your father's legacy and aspirations, using Wayne and the resources it has to support our city with pleasure and reliability. ”

"There's nothing wrong with that, Bruce. But if you decide not to address the issue at hand, I don't know how long you can hold up in front of the Gulf Board, and what makes the problem even more difficult is your absence. I'm sure you have your reasons for this, after all, it's not my job. But I'm worried. If you ignore it or are absent for an extended period of time, we may run the risk of violating another Bill. I can foresee those board members around the conference table manipulating the company's influence. The most obvious is John? Dagget, I think he's the last person we're facing in the struggle for power. ╡w{ww.。

"In my role, I am fully aware of what is necessary for my work and our agreement. I also know your preference for all things Wayne Enterprise. But. I have to tell you, if we don't address the board, we're going to be in a position to be changed. Change isn't necessarily a bad thing in most cases, but now I'm worried. I'm sure you'd think my projections were pessimistic, and that's just another part of my personal charisma. It may be the case, but let's believe: what you're hiring isn't my charisma. ”

"I look forward to hearing from you."

"If you're lucky, I hope you can check it out for yourself."

"Greetings to you, Lucius? Fox. ”

In short, this letter is to tell fans that there are some problems within the Wayne Group, and someone is interested in Bruce? Wayne is dissatisfied with a new energy project that has been launched at a huge cost and wants to seize power, Lucius? Fox wants Bruce? Wayne was able to step in personally to address these issues.

Fans reacted enthusiastically to this, the letters were forwarded on the Internet, and some people commented.

"If you look at the tone of what was written earlier, you know that it was written by Fox."

Is this indeed Duke's imitation of Lucius in the film? Fox's way of speaking was written.

"Will Wayne Enterprises be smashed this time?"

The truth is more serious than what this fan wrote, Bruce? Wayne is about to go bankrupt.

Any publicity is time-sensitive, and after a period of fermentation, fans have gradually turned their attention to other aspects while remembering "The Dark Knight Rises".

When the time entered August, a BSP suddenly circulated on the Internet; The first revelation was about a Russian nuclear physicist, and the announcement indicated that the scientist had disappeared.

Disclosed dossiers show that the former Soviet nuclear physicist worked for the Soviet military for four years and was in charge of nuclear facilities in the Chelyabinsk region of the Soviet Union. Later the mystery disappeared. Three years ago, the BSP was caused by participating in the IEEE (Institute of Electrical and Electronics Engineers) event; Last week, a militia group in Georgia contacted the U.S. Embassy saying they were helping Dr. to take refuge in the U.S. and demanded $3oo from the U.S. in exchange for the nuclear physicist.

Fans with fast brains, the avatar of the nuclear physicist and the actor Aaron shown on the announcement instantly appeared? Abtol is extremely similar, while Aaron? Abtor was just announced by Warner Bros. a few days ago to join the crew of "The Dark Knight Rises".

The second is a top-secret CIA document, on which the names of the interlocutors have been erased, and it is impossible to know who the two sides of the conversation are, but it can only be roughly estimated that this is a conversation between CIA agents and a scientist who knows that he is missing.

From the transcript of the conversation, it is known that the missing scientist is hiding by himself, that someone is following him, trying to make him create a terrifying weapon, that he is very scared, and that he wants to go to the United States for protection.

Viral marketing is not a new thing, fans can quickly guess that this is "The Dark Knight Rises" related materials after watching it, but they still can't help but be curious, curious about what kind of weapon this missing scientist wants to make, what is this weapon used for, is it the destruction of Gotham and Batman?

In the first viral marketing, it has been revealed that the villain of the film is Bane the Destroyer, so many websites across the United States received a package - a mysterious package sent by Bane.

The mystery package consists of two parts, with a cylinder affixed to a map of Gotham City on the outside, with five different attack zones marked in red handwriting. Inside the cylinder is a T-shirt with Bane's face on it and a sign that reads "Fire Rises."

The meaning of these two items is obvious: the villain Bane wants to launch an all-out attack on Gotham City, defeat Batman, and take control of Gotham himself.

Bane's instigated riots, possible nuclear bombs, the CIA, mad scientists...... Well, fans already know enough about The Dark Knight Rises, but that anticipation will always make you want to know more before the film is released!

Not only that, since fans began to prepare, Duke also stood up for the first time for an interview, officially talking to the media about "The Dark Knight Rises".

"In this film, there will be an explanation of the fate of all the previous characters, including an extraordinary female character, who will appear in the "Batman" movie for the first time in history, as for who? We'll find out in May next year. ”

After many fans saw the relevant reports, they began to speculate again, and the crew released Gail a long time ago? Will Gadot star as Catwoman Selena? Kyle's news, and the classic image of Catwoman has appeared in the "Batman" film several times, which is definitely not unprecedented.

Fans wander around the internet, trying to find relevant information, but to no avail.

Not to mention ordinary fans, most of the crew doesn't know who this character is, only Nancy? ICM, controlled by Josephson, is selecting its actresses and sending the crew to Anna? Prinz and Tina? Faye auditioned, and ended up by Leonardo? The Margot recommended by DiCaprio? Robbie was the lucky winner.

Margot? What Robbie's role is, what the relevant character scripts and scene crews are, few people in the crew know, and this has become one of the most mysterious characters.

Times are different, the social environment is changing, and according to the statistics of many research agencies, the audience's tolerance for relatively heavy films is also further decreasing, so Duke is not ready to make "The Dark Knight Rise" as heavy as "The Dark Knight".

And Margot? Robbie's role was also added by him when the project was adjusted to the script. (To be continued.) )

PS: Ask for monthly passes and recommended tickets!

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