Chapter 184: New Store Opening

At the beginning of October, Ye Xiaoyu had already handed over the finished ready-to-wear clothes to Liu's shopkeeper and sent them to Yuejing. Although the last sale was good, the market effect of ready-to-wear is still being explored, so Ye Xiaoyu's batch of ready-to-wear is made of high-quality fabrics, and the style and workmanship are also particularly particular, and she plans to target the customer base at the families of those rich people in Yuejing.

These people don't have to worry about the daily firewood, rice, oil and salt, the focus of life is not only to dress up, but also to catch up with the trend, what novelty wants. The most important thing is that as long as you are satisfied, the price is not a problem at all.

In addition to these, Ye Xiaoyu also looked further.

Historically, although not every clothing trend was triggered by the upper class aristocracy, as long as it was the trend that started first in the upper class, it not only spread faster, but also had a higher value, and was more likely to be sought after by other classes in society.

So Ye Xiaoyu plans to start with the upper class first.

Although this model of ready-to-wear may be more suitable and convenient for ordinary people.

Ye Xiaoyu thinks that she has never been a saint, she has worked hard to open a shop and make clothes day and night, not to benefit the people, at least not now. She is a businessman, and businessmen should put profit first, and in business, seeking advantages and avoiding disadvantages is the most fundamental principle. Only by trying to make her ready-to-wear popular among the rich can she earn more money and live a better life, and when that time comes, it is not too late to think about benefiting the party.

However, no matter how capable Ye Xiaoyu is, he is just a countryman, with neither connections nor funds. If it were her alone. Even if you are more tired and desperate than you are now, it is difficult to open such a ready-to-wear store in Yuejing. Fortunately, there is the old Jianghu of Shopkeeper Liu to cooperate with her, so that things have become much simpler, contacting buyers and daily preparations do not need Ye Xiaoyu to worry about these things, she just needs to make the ready-to-wear fine, the style design looks better, and then catch up in quantity.

Speaking of Shopkeeper Liu, Ye Xiaoyu remembered that Ling Yu was still pulling the thread in the middle, so that he no longer had to go back and forth between the capital and Quanxiu Village to sell some handkerchiefs. That day, Ling Yu also relieved himself in front of the woman in yellow. And now. Ling Yu has changed from a vivid person to a vague face in his memory, from a former sunny boy to a strange and wealthy woman who married a rich lady.

The power of time is sometimes ridiculous and pathetic.

However, no matter what kind of person Ling Yu has become now, he will always be the warm boy in Ye Xiaoyu's heart who smiles as if the whole world is full of flowers. Although because of Lu Qian. He didn't want to mention Ling Yu again. But Ye Xiaoyu knew that without his initial help, he might have been able to get to where he is now. But the process can't be as smooth as it is now.

As the saying goes, the grace of a drop of water should be reciprocated by a spring, although Ye Xiaoyu's life is not too good now, and everything has just started, but she still plans to wait for the opening of the ready-to-wear store in Yuejing, and find a time to take something to the shopkeeper Liu to bring to him, because she has to take care of Lu Qian, but Ye Xiaoyu herself will not go to see Ling Yu again.

But if you want to open a store, it is not so easy, just the name of the store, Shopkeeper Liu discussed it with Ye Xiaoyu for a long time.

In fact, the name of the store is not the name of the store, Ye Xiaoyu doesn't particularly care, as long as he can earn back the capital at that time, there will be dividends every month, the name of the store or something, it is all something outside the body.

But Shopkeeper Liu didn't think so, and he didn't know why, he was particularly persistent about the name of the store. After discussing and discussing, "Lingyu Ready-to-Wear" was finally decided, and Ye Xiaoyu's name was included in the name of the store, which can be regarded as a part of Shopkeeper Liu's heart for this cooperation.

Because it is the first shop in the history of the Lu family, for the sake of prudence, on the eve of the opening, Lu Yishou took Ye Xiaoyu and they arrived in Yuejing the day before and came here in advance to prepare for the opening of the next day.

The big bed in the inn was very comfortable, but Ye Xiaoyu couldn't sleep peacefully all night, half-asleep and half-awake listening to the even breathing of Lu Qian beside her, and suddenly inexplicably envied this carefree and unruly young lady.

The next day, after a lively lion dance, Ye Xiaoyu and Liu Shopkeeper opened the "Lingyu Ready-to-Wear" shop Shun LĂŹ opened at an auspicious time.

Ye Xiaoyu was originally worried that the opening of the new store would be a little deserted, but when she saw one or two carriages parked in front of the shop, one by one the richly dressed ladies and ladies came to congratulate her.

Their shop is located in the center of Yuejing East District, and "Yuling Cloth Fang" is on the same street, and the positioning of the customer group is also very clear, it is these rich girls who do not worry about food and clothing, as soon as it opens, these people come to help, even if these people just look at not buying clothes, it can also trigger the surrounding sales effect.

Regarding the crowd effect of the shop, Ye Xiaoyu herself has deep feelings.

In the previous life, every time there was a day, the shops in those big shopping malls would hang up discounts and promotions one after another, attracting a group of people to rush to buy. But in fact, no one cares about whether it is really a discount, everyone cares more about the effect of the crowd, and the psychology of customers who like to be lively, that is, when they see so many people in front of the store, they will want to join in the fun.

Ready-to-wear is a new thing for this era, and if new things want to open up the market, in addition to workmanship and high quality, they also need publicity. Like the kind of business experience that "the aroma of wine is not afraid of deep alleys", it takes a long time to precipitate, Ye Xiaoyu urgently needs to make money, but there is not so much time to consume. So her focus fell on the advertisement.

For this, she herself played a little clever.

There is a lot of people in Yuejing during the day, and in addition to local residents, there are also many people who come and go for business. These people like to find a place to rest after they are busy with business, and the various tea houses on the street have become the best choice for these people. However, if you just drink tea, eat snacks, and eat a few times, even the most delicious things will make people feel tired. In order to maintain business and customers, the proprietors of these inns cooperate with the storytellers, and the teahouses provide a place for the storytellers to retain customers with various stories, and then the teahouses take a cut according to the agreed proportion. In this way, these teahouses are really full of customers every day, and in addition to people from other places, there are also more rich young masters and other idlers who have nothing to do in the local area. This teahouse has gradually evolved into a distribution center for many rumors.

Ye Xiaoyu saw this.

So she decided to take the time and put a little thought into embedding the concept of ready-to-wear into the storyteller's story, which can be used as a gossip from the upper class to tell these listeners from far and wide.

In fact, Ye Xiaoyu originally planned to write hundreds of propaganda "posters" and post them everywhere in the capital, but after thinking about it, he felt that it was inappropriate. Not to mention that she doesn't know if it's legal to post "small advertisements" like this here, and such a straightforward publicity is definitely not as good as soft advertising.

So she turned her gaze to the teahouse storytellers.

In fact, most of the stories of these storytellers are folklore and their own fiction, and the authenticity is really not high, but it is such a fictional thing, which is more of an appetite for ordinary people, too real, but has lost the meaning of word of mouth.

On the day she went to find the storyteller, Ye Xiaoyu specially borrowed a particularly beautiful and luxurious skirt from Lu Qian and put it on, and then helped Qinglang to take a day off to Lu Yishou, pulled up the sunny with an uncertain expression on his face, got into the carriage of the Lu family, and drove to Yuejing gorgeously.

In the carriage, Ye Xiaoyu looked at the sunny sun who was also forced by her to dress like a gentleman, and suddenly laughed a little in her heart.

The teahouse doesn't open too early, so the storytellers who come early usually wander around the market stalls near the teahouse, pricking up their ears to collect their own stories. You know, the competition between storytellers is fierce, and the key to competition is the story.

The carriage of the Lu family was also arranged by Ye Xiaoyu overnight, and it was rich and luxurious, so when the richly dressed sunny helped the domineering Ye Xiaoyu to get out of the car, it still caused a small onlooker in a small area.

The two sat down at the street stall, and Uncle Yang went to stop the carriage next to him.

"I said, not only has the teahouse opened late recently, but those storytellers are almost exhausted, telling some old-fashioned stories, don't you say that they are the most well-informed? Why don't even the most popular ready-to-wear know that no one has ever mentioned such a trendy thing-"

A bowl of noodles came up, Ye Xiaoyu reluctantly stirred it with chopsticks a few times, and then put it aside with a disgusted face.

"My father just came back from Huzhou, the largest city in the south, yesterday and brought me this piece, how about it, not bad, right? Although our Yuejing is the capital, but the people's side is the birthplace of the trendy, just this workmanship and fabric, this fit, you can't imagine buying it directly from the store, there is no need to waste time to find a tailor to measure the size like we here. They have all sizes over there, and there are many styles......"

Ye Xiaoyu showed off the clothes on her body and said to Qinglang who was sitting opposite with a show off, her tone full of disdain for the storyteller in Yuejing. At the same time, he also secretly patrolled the people around him with his eyes to see if anyone had taken the bait. So for a while, the facial features on Ye Xiaoyu's face were very busy.

It's also a shame that it's sunny, in this case, no matter what Ye Xiaoyu says, he still has a calm expression, if it was Ye Xiaoyu himself, he would have laughed a long time ago.

"Hello Miss, I also opened a cloth shop in the east, but the style of your body is very rare, I can tell the contemptible a little bit, I also learn to learn the style, this set of clothes is really contemptible people like it......"

Sure enough, an elderly man dressed as a scholar walked up and talked to Ye Xiaoyu respectfully. (To be continued......)