Chapter 60: The Opposite
But in the end, how the two sides of the competition will calculate the profit and loss, it depends on the ability of both sides, Hengyuan real estate to attract famous supermarket chains to settle in this land, rather than in other areas to settle down, but also to show quite sincerity. How much sincerity does Hengyuan Real Estate show? What is the amount of each bid and how is it calculated? It's all information that both parties would love to know.
The news of the first confrontation between Guoye Group and Wanlian International has spread throughout the industry. Investing 1 million, the psychological bottom line is 100,000 returns, otherwise why invest? This time, Guoye Group and Wanlian International are based on the premise of not losing money, although there are 20 companies competing for this land, but everyone knows that the winner will only be produced in Hengquan and Hengyuan.
Hengyuan and Hengquan are also in the game. Murong Mo knew Hengyuan's plan well, but Hengyuan didn't know which trick Hengquan's Murong Mo made. If Murong Mo greatly increases his costs, for example, the reserve price is only one million, and Hengyuan bids 10 million, and in the end, although Hengyuan gets the land, but it is not profitable, this will also be ridiculed by the industry.
And the only person who knows victory or defeat may be Murong Mo.
"Wheat." Murong Mo heard that the old subordinates were coming, so he came over to rest and hide quietly.
"Sit down and eat together." Nie Zuo greeted, and Mai Yan went to the boiling water room to get plates, knives and forks.
Murong Mo was not polite, nor did he dislike himself as a light bulb, and began to eat, Mai Yan put down the plate and knife and fork and asked curiously: "Boss, what kind of medicine are you selling in the gourd this time?" β
"Wheat, now that we have different positions, it is inconvenient to talk about this." Murong Mo said: "I'm in the same group with your boyfriend now. β
After all, Nie Zuo knew that Murong Mo would not shy away from Mai Yan, and asked, "What?" How can I help? β
Murong Mo said: "You have been helping, now I feel that many people are staring at my safe, and my cost is too high than Hengyuan Real Estate, this bid is nine times out of ten." "The school stipulates the size of the campus, and the community has a hard and fast rule on the floor area ratio, so you can't fake it. He can calculate this account very clearly, how many houses, what is the approximate price, Hengyuan's business center plan is better than Murong Mo's education plan.
Nie Zuo didn't answer, walked to the boiling water room and took a deck of poker, opened it, and began to deal cards, Nie Zuo himself is a bright card, four 2s, and Murong Mo is a hidden card. After the cards were dealt, Nie Zuo picked up his four cards: "Come, fight a landlord, bet on dinner." β
"Four cards to fight the landlord?" Murong Mo picked up his cards, he was a pair of A and QK, and threw the cards: "Shall I have a treat?" β
"Okay." Nie Zuo unfolded his card, which was 3456.
Murong Mo exclaimed: "The hand is very fast." β
"Little trick, not worth mentioning." Nie Zuo shuffled the cards and said: "I am the dealer, I am you, I know that Hengyuan Real Estate's hole cards are very good, and I know that my hole cards are very bad." How can we turn defeat into victory? I need to use some tricks to make Hengyuan Real Estate think that there is no hope of winning and give up this bid, or to grab this business at any cost. β
Murong Mo was pleasantly surprised and asked, "How to operate this little trick?" β
Nie Zuo turned over four 2s: "Let everyone think that your hole cards are four 2s." β
Murong Mo understood what Nie Zuo meant, pondered for a long time and asked, "Who is TongguΓ²?" β
"Commercial espionage." Nie Zuo said: "You hired a commercial spy to steal your own secrets, and then sold them to a bidding company that is not Wanlian International. This company wants to have a certain business friendly relationship with Wanlian International, and Wanlian International indirectly knows that your hole cards are four 2s. Wanlian International will either increase or admit defeat. β
Murong Mo said: "There is another choice, Wanlian International remains unchanged and turns over the hole cards with me." β
Nie Zuodao: "It is possible, to avoid this possibility, we have to send Wanlian International a step, one way is to talk about a project cooperation between Guoye Group and Wanlian International, Wanlian International will take this step down and give up the bid when it knows that there is no chance of winning." β
"Afterwards, Wanlian International knew that cooperation was a disguise, and he should not be hated to death."
"Don't they hate you now?" Nie Zuodao: "There is another way, to create rumors, after surveying and mapping by a research institute, this land is not suitable for building high-rise buildings." β
Murong Mo smiled: "Nie Zuo, you are not from the business circle after all, in fact, there is a better way, there are rumors that the government will soon auction another piece of land better." I'll have to explain to you the connection between real estate and banks...... To put it simply, real estate is similar to a white wolf with empty gloves, for example, I take the land first, and then mortgage the land to the bank to get a loan. I used the loan to build a shopping mall and a house, and then sold it to the outside world and repaid the bank loan. But there is a joint where I have to pay interest for at least a few years. Now unless the board of directors of Wanlian International injects capital into Hengyuan Real Estate, the liquidity of Hengyuan Real Estate is only enough to get a piece of land, otherwise it will become a bad debt. Hengyuan Real Estate is a subsidiary of Wanlian International, the subsidiary is a legal person, Wanlian International as a large group listed on a number of subsidiaries, it is difficult to complete the capital injection of Hengyuan Real Estate in a short period of time. Of course, another way is for Hengyuan Real Estate to sell the current project at hand. But if you use your little tricks, Wanlian International obviously knows that it is going to lose, and it is impossible to cut meat from other places. For businessmen, it is in their interest to give up this land and focus on a better land. It's a good little trick, but it's hard to convince people in the industry. β
Nie Zuo thought for a long time and said, "The first step is to hire commercial spies to steal your own information, and the second step is to report yourself." β
"What's the explanation?"
"You take someone to start another plan, which is the plan for the next piece of land, and you have to take care of the contact projects, such as supermarkets and foreign fast food. At the same time, one of your cronies killed his relatives and reported to the police, saying that you had bribed a deputy mayor and obtained trade secrets. β
Murong Mo looked at Nie Zuo and thought about it for a long time: "The crime of false accusation is a private prosecution, if I don't sue him, he will be fine." Because there is no connection between this plot and the next, the municipality will not suspend the auction of the first plot. I had to seize the time to complete the auction of the first plot of land before the city government came out to refute the rumors. And Wanlian International has to calculate, compete with me for this land at a high price, or focus on long-term development. At the same time, Wanlian International doubts that I know the financial situation of Hengyuan Real Estate, and whether I will deliberately make it bad and tie Hengyuan Real Estate to the first piece of land. β
Nie Zuodao: "Although Wanlian International may still turn over your hole cards with you, the possibility is relatively small, and the cost of your investment is not high, and the cost of hiring commercial spies is only a drop in the bucket compared with the money for buying land." β
"That's how to do business, if a small investment has a big return and the risk is guaranteed to be within a certain range, it is a good business." Murong Mo asked, "I can handle other things, but which one is stronger in commercial espionage?" β