The world is realistic, and the benefits of money are not only reflected in the luxury cars, but also in various details of life, such as taking a plane, from Los Angeles to Hong Kong is a popular flight, and the first class must be booked a few days in advance, but Shen Chong made a phone call in the middle of the night, and the next morning, the Yuntong company sent someone to send the ticket over. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Shen Chong has been in the United States for nearly two months, busy with everything, and the time with Zhang Aijia adds up to less than a week, and this time she only stayed for one night, and then she was about to leave again, which made her quite reluctant.

Although Shen Chong is always thoughtful when dealing with people, and he never lacks courtesy, he actually hates red tape very much, which is most obvious when traveling, no matter where he goes, he only carries a small box, containing a few daily necessities, and he never inks.

Between Los Angeles and Hong Kong, more than 10,000 kilometers apart, even if it is a direct flight, it takes about 16 hours, in order to pass the time, Shen Chong brought a book, a book that has just been published, a book that he exclusively bought out the Chinese copyright, and a book that he has read many times in his previous life - "The Third Wave".

The Third Wave is the most famous work of Alvin Toffler, one of the masters of futurology and social thinkers, and his masterpiece, published in March 19ru, in which he divided the development of human society into three stages.

The first is the "agricultural stage", that is, human beings entered an agriculture-based society from the primitive and barbaric era of fishing and hunting, which lasted for thousands of years and formed a social structure based on the family unit.

The second is the "industrial phase", which lasted 300 years, it destroyed the ancient agricultural civilization, in this wave, the family is no longer the economic unit of common labor, small families, factory-style schools plus large companies, forming the social structure of the second wave period, in this period, under the influence of standardized industrial production, the society pursues uniformity, advocates uniformity, and refuses to be unconventional.

The "third wave" began to rise in the United States in the 50s, based on information and high technology, based on the premise of innovative people, with the purpose of "integration of production and marketing" to meet the diverse needs of human personality, informatization or service industry has become the mainstream, society is no longer measured by technology and material living standards, but measured by rich and colorful culture, diversified, individualized, miniaturized, interactive production, has become the mainstream of industry, people advocate individuality, refuse to be the same.

Toffler analyzed the impact of this wave on all aspects of human society, from micro personal feelings to macro global political and economic trends, all involved, in addition, he also made a lot of predictions for the future, such as multinational companies are about to prevail, the world will enter the era of electronic networks, it is possible to work from home with computers, people can watch TV programs on their own wired or wireless networks, online stores, home delivery, cash on delivery business models will also appear......

You must know that in 19ru, even the TCPP protocol has not yet come out, even senior computer experts, few people have a concept of the global Internet, and Alvin Toffler was able to predict the rise of UTU, Amazon and other business models more than 20 years in advance, this vision can be described as extraordinary, not inferior to the party.

In Shen Chong's previous life, after the publication of "The Third Wave", it caused great repercussions all over the world, "Business Week" considered it "the eternal coordinates of interpreting the present and future of mankind", and the British "Guardian" considered it "a super great work", in 1983, Joint Publishing introduced this book, deleted the content about criticizing Marx, and after it was released on a large scale in 1984, it quickly became one of the best-selling books in the mainland, selling as many as 10uu million copies.

Countless people have read this book, but it is a pity that it is rare to take this book seriously and use it as a reference for personal prospect planning or business activities, because everyone likes to predict the future, but paradoxically, no one believes that the future can really be predicted.

For example, Ted Turner believed in his prediction of informatization, so he became a network giant, and US President Clinton was also his believer, so the "information superhighway" project costing hundreds of billions of dollars was launched, laying the foundation for the US economic revival and seizing global cyber hegemony......

Rather than talking about the Internet, which emerged 20 years later, Toffler recently predicted that "the world economy will enter a state of asset restructuring and asset transfer, and some people will gain unpredictable wealth from it." That's right, at the beginning of the DU years, there was a wave of mergers and acquisitions around the world, and all those who were bold and reliable had a reliable vision and ate oil at the corners of their mouths.

In the past two months, the US media have sneered at Shen Chong, which is evident -- he spent $4 or 500 million in one go, invested in more than 30 kinds of stocks, and acquired more than 10 companies in different fields, and the New York Times described him as a "crazy and ignorant nouveau riche, like a donkey who strayed into Wall Street, and knew nothing about investment." And the Wall Street Journal columnist bluntly said that he "got carried away and got hit in the head by a plane." ”

The more this is the case, the more it shows Alvin Toffler's extraordinary vision, so after Shen Chong finished tinkering on Wall Street, he specially visited him, not only bought the Chinese publishing rights of "The Third Wave", but also added a special clause to the agreement: Shen Chong can publish a Chinese review version based on this book.

Anyway, even in the 21st century, few people think that "futurology" is a rigorous science, and more as a science of gods, since this is the case, why not release the future knowledge that he knows, but has no energy or interest in involved, in the form of comments? Assuming that this book can still sell 10uu of copies in the mainland, if there are 10 people who take his words seriously and have the ability to make a career, maybe there will be more business giants or technology experts in China in the future.

Before getting off the plane, Shen Chong used a pencil to mark a passage on the book signed by Toffler: "In the face of the impact of the 'third wave, civilization, everyone must consciously eliminate three kinds of illiteracy, namely, literacy in writing, illiteracy in computer and illiteracy in communication media. ”

Movies, television, newspapers, and magazines are all communication media, and they are extremely important things in the third wave, but China's brains and brains, and their understanding of the media is still stuck in the thirties and forties of propaganda and brainwashing......