Chapter 55: Creativity
The French feast is famous all over the world, but the three of them have their own ghosts, the words are not speculative, and the natural food is not sweet, a high-end atmosphere and high-grade dinner party ended in a hurry, and it took less than an hour. Pen × fun × Pavilion www. biquge。 info
"Mr. Shen, where are you going now?"
Shen Chong looked at the time and said, "Let's go to Jiayi TV Building first, I'll arrange tomorrow's things, and then go home." ”
After the car started, he asked, "Ah Jun, what do you think TV is?" ”
Dai Aijun was puzzled, he slowed down the car, turned around and glanced at Shen Chong with puzzled eyes.
"Ah Jun, you usually like to read, don't you?"
Dai Aijun smiled a little embarrassedly and said: "When I am bored, I don't know much, my family used to be poor, and I went to earn work before I finished primary school, and then I went to be a soldier, and I read a few books in the army, and my education level is very low." ”
"It's a good thing to read more books, I see that the books you read are very miscellaneous, there are newspapers and magazines, there are martial arts novels, and there are also professional books." Shen Chong asked again: "Do you think TV is like a colorful street stall tabloid, or like those tome books in a bookstore?" ”
"Tome, of course." Dai Aijun drove the car smoothly and said: "A newspaper is only a few cents, most books are dozens of books, and the TV is dozens of times more expensive than those tomes." ”
Shen Chong was a little speechless, and found that he had asked the wrong person, Dai Aijun was from the mainland, and he was still in the mindset of defining everything by price, and he didn't understand what he meant - he was asking about the image of the product, not the physical value.
Touching his head, he turned to ask: "Ah Jun, you have been in Hong Kong for more than half a year, you must have watched a lot of TV, do you think H is more like a government department, or more like a song and dance hall?" ”
Dai Aijun thought for a while and said: "When the news is played, it is like the government, when it is played in a TV series, it is like a theater, and when it is happy tonight, it is like a song and dance hall." ”
"That's an interesting statement." Shen Chong smiled, his fingers tapped on his legs, and asked, "Then you say, a TV station boss like me, in his eyes, should be a serious person like a government official, or should he be a person who nods like a song and dance hall owner?" ”
"Of course it's like a big official." Dai Aijun said as a matter of course: "How can a vulgar place like a song and dance hall be compared with a TV station." ”
"Then you're wrong." Shen Chong laughed and said: "In my opinion, TV stations are the same as song and dance halls, they are things that entertain the public, there is no difference. ”
Sure enough, in 19ru, although watching TV has become an ordinary leisure and entertainment activity before and after tea, people still retain awe and admiration for TV stations, thinking that this is a serious and high-end industry, but Shen Chong is a crossing party, he believes in the concept of "entertainment to death", and TV stations are a toy to entertain the public in his heart.
Niu Bijian thought that the start of the TV station was as serious as the meeting of the Legislative Council, but Shen Chong thought that the start of the TV station was the same as the opening of the song and dance hall......
In the conference room on the top floor of the Jiayi TV Building, in the corners of the front and back, there are two electric fans, both of which are turned on to the maximum gear, shaking their heads, blowing the wind from side to side, and the people in the room, some are leaning on the back of the chair, some are bent over on the table, a little frowning and thinking, some are biting the pen in a daze, with different postures, but the expressions are similar, they are all miserable and haggard......
"How?" Shen Chong pushed the door in and asked with a smile, "Is the air conditioner broken?" ”
"Mr. Shen."
"Mr. Shen......"
"Sit down. 11u, you're there too. Shen Chong waved his hand casually and said with a smile: "Everyone is really considerate, on such a hot day, don't turn on the fan for the air conditioner, save me money?" ”
"It's not that we don't want to turn on the air conditioning, it's that we smoke too much, and the house is full of smoke." Zhou Liang Shuyi explained with a wry smile: "So I can only open the window and use a fan to cool down." ”
"I see." Shen Chong was surprised, and he asked knowingly, "What did the Broadcasting Administration say over there?"
"The people of the Broadcasting Administration are vague about the official document, saying that it was personally signed by Chairman Luo Bao, but Chairman Luo Bao went to Tai Mo Shan to check the TV broadcast antenna very early and will not return to the office today." Zhou Liang Shuyi said apologetically: "Mr. Shen, I'm sorry, as the general manager, I didn't do the preparatory work. ”
"You don't have to blame yourself, this matter is mainly my responsibility, if I didn't want to make a gimmick and come back from buying "Star Wars" in the United States, I wouldn't have done this thing." Shen Chong comforted her for a few words, then looked at the ashtray and Coke bottle stuffed with cigarette butts on the table, and said, "Everyone has smoked so many cigarettes, there must be results."
Zhu Jiading coughed, dragged the chair, leaned forward, and said, "Mr. Shen, we have thought of a few plans, but we are not very satisfied, and we are still conceiving." ”
"Where's the thought? Show me. ”
"We put all our ideas on that whiteboard."
Shen Chong turned his head, looked at the whiteboard behind him, then grabbed a pen on the table, and said, "Let me see what ideas are there." Everyone is working so hard, if there is a suitable one, they will leave work early and go back to rest
"Using "Double Beauty" to replace "Star Wars", ** the movie has a gimmick, which can not only attract audiences, but also cause controversy, and downplay the adverse effects of not being able to show "Star Wars"...... Who thought this, the brain is in water? "Golden Vase Shuangyan" is a large-scale Fengyue film, with a lot of nude and pornographic scenes, if it is complained by parents, the Broadcasting Administration will issue another official document and justifiably close down the TV station, who is responsible? The first day of broadcasting, the second day of closing, then we will be the first laughing stock since the opening of Hong Kong, using scandals to cover up mistakes, stupid"
Shen Chong commented while drawing a big cross on it.
"Published a protest in the newspaper to protest against the Broadcasting Administration's indiscriminate issuance of unreasonable official documents to show innocence...... Nonsense, the lawyer said that there was no legal problem with the official document, what reason to protest? Luo Bao is the chief member of the Legislative Council, and he will definitely lose, and push the responsibility to the upper management department, and you can figure it out, the people don't understand the reason why they don't fight with the officials? ”
Another big fork.
"In the name of apology, helicopters were used to sprinkle money all over the city, create gimmicks, and attract audiences...... Who came up with this? Oh, it's you, sit down. This idea is very imaginative, I like it, I have no problem with sprinkling money, I can afford it, but have you thought about the actual operation? Money falls from the sky, who doesn't fight to grab it? If there is a stampede during the scramble, and someone is injured, or even worse, someone dies, are you responsible? If the victim sues the TV station, will you pay compensation or go to jail? ”
One more big fork.
Published an apology, compensated all the advertising expenses of "Star Wars" fans, and hired him as the spokesperson of Jiayi TV with a high salary...... There is no imagination, if the apology is useful, the world will not need the police, and you will be invited to come with a high salary, not to do this kind of low-level work that elementary school students will do, and to say that advertising also needs to consider the image of the spokesperson, if that fan is an ugly monster, how to advertise? Gagging people with money is inappropriate and not good.
Shen Chong chattered and criticized while drawing a fork, and after a while, he made a mess of a huge whiteboard, and after shooting the last idea, he turned around, threw the pen on the table with a snap, and mocked: "NH said that you are all the best advertising people in Hong Kong, but seven or eight of you, after thinking about it for three or four hours, you came up with these bad ideas?" ”
His group ridicule angered one of the middle-aged men, he suddenly stood up and said loudly: "Mr. Shen, our profession is advertising and marketing, not to wipe people's butts, you have to resolve the crisis, but also to pull ratings for the TV station, how can there be the best of both worlds in the world." ”
"If I'm not mistaken, your name is Zheng Jinshui, and you used to work at "Sing Tao Daily", right?" Shen Chong stared at him and said: "You are in the "Sing Tao Daily" for 6,000 a month, I give you a salary of 10,000 yuan, all kinds of subsidies are calculated separately, take people's money, eliminate disasters for others, I am the boss, I sent a job, you didn't do a good job, but it was my fault?" Then you say, what am I asking you to do? Do you specialize in smoking? ”
The man's face was red and white, and he grabbed his clothes and was about to leave.
"If you walk out of this door, believe it or not, no company in Hong Kong will hire you again?"
Shen Chong's soft words made the man freeze, struggled a few times, and sat down again.
"Mr. Shen, don't care, this is the first time we have encountered this matter, so we have no clue for a while, and Jin Shui is also under too much pressure, so I lost my words for a while." Zhu Jiading played a round and said: "Give us a little time, we will definitely come up with a way." ”
During the preparation of the TV station, Shen Chong has been in the United States, he and the staff of the following departments are not familiar with each other, this time he has a belly case, and he deliberately sent a task to let people study, that is, to make a dismount, put up his own knowledgeable and strict boss image, to prevent being snubbed in the future, besides, with a high salary, so many employees, if you don't squeeze hard, what kind of boss is it?
He looked around and saw that those people were as earth-colored and silent as cicadas, and felt that the majesty was almost killed, so he asked: "NH, what is the deadline for advertisements in major newspapers?" ”
"At the latest, it's half past ten in the evening, and there are still more than two hours." Although Zhu Jiading was anxious, he still remained calm and said: "I can communicate with the newspapers again and ask them to wait for another half hour." ”
"No need." Shen Chong waved his hand, bent down to pick up the rag and pen on the conference table, and said, "Forget it this time, I'll wipe your buttocks, next time this kind of thing happens, if you still can't figure it out, write a letter of resignation." ”
He slowly wiped the whiteboard clean, and then wrote two big words on it - "streaking".
Zhou Liang Shuyi was the only woman in the conference room, her eyes widened, she looked at the words on the whiteboard in surprise, and asked, "Mr. Shen, is this...... This...... What is the meaning? ”
"How many regular employees are there at 11U TV station now?"
"Ul people."
"That's good." Shen Chong knocked on the whiteboard and said with a smile: "Tomorrow at twelve o'clock at noon, this person, plus me, a total of people, will gather on the first floor of the Oriental Charm Building, and then let's run naked to Wan Chai Pier, and jump into Victoria Harbour from there, which can be regarded as an explanation to all TV viewers in Hong Kong." ”