Chapter 35: European Distributors
In the past 81 years, the film industry in Hong Kong was in the early stage of the exhibition, and the overall box office market hit new highs with the rise in ticket prices and the increase in the number of moviegoers. Watching movies has gradually become an entertainment habit for most Xiangjiang people.
And with the addition of the outsider Li Xuechu, the butterfly effect finally began to show its strong power after nearly a year, with the release of Home Alone in Europe in June, the previous life until the collapse of the New Art City, which occasionally played soy sauce in Japan and South Korea, showed its face in Europe this time. The box office in the early days of Home Alone's release was actually dismal, and many Europeans simply ignored him when they saw the Asian face in the poster. Although Europe is almost dependent on government subsidies for Hollywood films, it still maintains an arrogant sense of superiority in front of Asians, and only niche movie lovers are willing to buy tickets to watch Asian films, including Xiangjiang films, which is largely due to Li Xiaolong and Japanese films losing money for a long time.
It's just that gold will always be light, this comedy movie that basically has no cultural differences, and there is no such thing as zĂ i not being able to understand anything. With the high praise of some curious audiences after entering the audience to watch it, the reputation of the movie is slowly fermenting, and finally ushered in an explosion half a month later. The original attendance rate of less than 20% made the West German businessmen who spent 1.8 million US dollars to buy out the European rights at a 'sky-high price' complain, and after two weeks of hard capping in the loss, they were ready to go offline and resell the videotapes to recover some of their capital. Who knew that the box office of the movie began to rise slowly after more than ten days, and this Xiangjiang movie finally attracted the attention of professional film critics and the media, and entered the public's sight. Beginning in the third week, the movie's attendance surged to more than 60%, and by the weekend, cinemas were at their peak and European audiences were finally lining up to watch the hilarious family comedy. The cute little boy Gu Jucheng in the movie became the star who entered the mainstream theaters in Europe and the United States after Li Xiaolong, and thousands of European audiences fell for the eccentric little boy in the movie, and the thief combination of Mecca and Qian Xiaohao also showed his face fiercely in Europe, and the battle of wits between the clever little boy and the two stupid thieves around the big house provoked laughter in the movie theater, and in this classic comedy, cultural differences seem to become worthless.
Since Li Xiaolong's unexpected death, Zou Wenhuai has been committed to cultivating a 'second Li Xiaolong' to enter Europe and the United States. The person he chose was Chen Long, the future kung fu comedy superstar, but Golden Harvest has spent huge funds and energy for more than ten years, and has never been able to achieve the desired results. It wasn't until the peak moment that Chen Long really gained a foothold in Hollywood, it was already ninety-eight years, and the movie was not made by Golden Harvest. Now, seventeen years ahead, an eight-year-old boy has taken the lead.
With Home Alone's box office in Europe's big 6 exceeding 40 million US dollars, and soaring towards the 50 million mark non-stop. Xiangjiang, located in the corner of the East, finally entered the sight of European and American filmmakers ten years later. In July, there were more than 100 white people in Xiangjiang who came to look for the source of the film with checks, allowing Xiangjiang filmmakers to relive the glory of Li Xiaolong's period.
However, the European and American filmmakers who were cheated ten years ago are much more savvy this time. At that time, Li Xiaolong set an astonishing global box office of 230 million US dollars in 73 years by virtue of the dragon's battle, and European and American filmmakers came to Xiangjiang to buy Li Xiaolong's previous films, but Li Xiaolong actually only made three and a half films in Xiangjiang. But this is not difficult for Xiangjiang producers, they have asked their artists to change their names, what Li Xiaolong, Li Xiaolong, Li Xiaolong...... Foreigners who didn't understand Chinese played a word game, fooling foreigners into buying dozens of 'Li Xiaolong movies'.
This time, foreigners have brought professional filmmakers to select films, and the film will be screened once in a small screening hall, and then evaluated by several professionals to determine whether the film is worth buying and estimate the guaranteed box office. The producers of Xiangjiang were happy to sell their films, but in the end, most of the producers were disappointed. Foreigners don't buy most of the Xiangjiang market-style comedies, and the few movies that are reluctantly agreed to buy are priced at low prices of 100,000, 50,000 or even 30,000 US dollars. But fortunately, more than half of the production costs of Xiangjiang are less than one million now, and it is better than nothing to get tens of thousands of US dollars.
At this time, several of Li Xuechu's movies are particularly dazzling, and the two later Hollywood movies that have been localized adaptations of the King of Words and the Drunken Hero have been favored by the film companies. The drunken hero was sold the European rights to the British film company Odeon by Golden Harvest at a 'high price' of 1.7 million US dollars, and Golden Harvest also took the opportunity to connect with British film companies and promoted several of their own films, but the most favored by British companies was the fake gods and rat catchers who had just hit a high box office, and finally the rat catcher was also bought out by the British company at a high price of 1.5 million US dollars, far from his production costs. And the King of Big Talk and the Fake God are movies of Oriental DreamWorks, which needs to be talked to Li Xuechu.
Li Xuechu doesn't want his movie to be bought out. According to the experience of later generations, movies with high box office can only make more profits, and once they are bought out, no matter how good the box office is, it has nothing to do with themselves. Li Xuechu insisted on a 30% share of the box office, even if the Odeon company offered two 'sky-high prices' of 4 million US dollars, he was unmoved, so that Ye Zhiming, who accompanied him to participate in the negotiations, took a breath of cold air, and this price could quadruple his little boss's net worth. Li Xuechu's 'insatiable greed' deeply annoyed the British, and finally stopped the negotiations and walked away.
"Thirty percent? It's a Hollywood blockbuster, are you sure you can get it? When the negotiations broke down, Ye Zhiming was also deeply annoyed and asked loudly.
"Don't worry too much, it's not just them who are coming to Europe now, and someone will always find them. Is a lot of two million? Get 10 million at the box office, and 2 million with two components. How much is the box office of Home Alone now? It's more than 40 million, and it will be added in the future, which is much more cost-effective than buying out, right? Thinking about the box office in later generations, Li Xuechu really doesn't feel that he has made money with that money, although the purchasing power of money now is much greater than that of later generations.
Ye Zhiming looked at him angrily: "This account can't be calculated like this, if we want to get a share, we have to add the cost of publicity, and we have to pay taxes after the money is in hand, and if you don't get 10 million or 20 percent, you may not get 1 million in the end, and it may not be until half a year later, how can you think so cheap?" Also, how do we do propaganda in Europe? Our propaganda team in Xiangjiang has just been set up, and you let them go to Europe with a black eye? â
Li Xuechu stopped talking, he really didn't understand these things. It is not uncommon for propaganda to fail to keep up with the aftermath of good movies hitting the streets, and even some bad movies are not uncommon to sell at the box office because of propaganda, and even the so-called 'bad movie economics' has been derived.
Seeing that Li Xuechu was silent, Ye Zhiming also dissipated his anger, and turned to comfort: "It doesn't matter much, just like you said, it's not just his family who came over, and I think he will come back in a few days." In fact, things haven't gotten worse, and most of those filmmakers are unwilling to go home empty-handed. But it's time for your standards to drop a little, even if you have confidence in your own movies, but you still have to start slowly, in the end, those Europeans still despise our Xiangjiang movies, and it's impossible to get a treat with Hollywood before you prove your strength. â
Li Xuechu thought for a while and said, "Then you can do it, but my request still has to be shared, even if it is only one percent." We can share the propaganda cost with them, and when the time comes, you can send a few people to Europe to follow, which can be regarded as feeling the number of propaganda channels in Europe and estimating the propaganda cost. Xiangjiang has more than 200 film companies for this 5 million population, which is too small and too crowded. Sooner or later, we have to go out, and it's better to go early than late. â
This Ye Zhiming also agreed, Ye Zhiming also went out to wander in his early years, and also earned hundreds of millions of family assets, if Li Xuechu only thought about being rich and safe in the territory of Xiangjiang, the two would not cooperate for long. Thinking of going to Europe to create a world, Ye Zhiming is also hot.
The two agreed on the bottom line of the negotiation of one percent box office share plus one million cash for each movie, and if the other party is really unwilling to give the box office share treatment, then insist that one is at least four million, even if it can't be sold, I'd rather keep it, anyway, Europe and the United States are very strict about copyright patents, and it's a big deal to talk about it in two years.
After Odeon left Oriental DreamWorks and moved to New Arts City, there is one movie that Odeon is most interested in: Baby Sedoulong. However, after Odeon's deflated position at Oriental DreamWorks, negotiations in the new art city were also quite unsmooth, and they encountered strong competition from Ukrainian film companies from West Germany. The Ukrainian company is the same dealer who spent $1.8 million to buy out the ghost master before. After eating the high profits brought by the first film, the Ukrainian company became more interested in this movie with a style similar to that of a home-owned, but ingenious baby as the protagonist. In the 80s, West Germany's economy grew by leaps and bounds, and there was a faint momentum that surpassed Britain to become the number one economic power in Europe, and domestic films were almost more incompetitive than British films, so every year they brandished the mark to buy films all over the world. Odeon, which actually belonged to a small company in Britain, was finally defeated in front of the wealthy German rich man, and the Ukrainian company won the baby Sedoulong in one fell swoop for a high price of about four million US dollars.
got this huge good news, and the baby Saidoulong, who is in the hot screening, is even more slammed into the fire again, and it seems that it is a sure thing that the more little ghost will become the new box office champion. made Lei Juekun, the big boss of Xinyi City, have a big face, and Baby Saidoulong has almost won the summer box office champion in advance by pressing the rat catcher, and the box office of Baby Saidoulong, which has only been released for a month, has exceeded 10 million, comparing the 12 million box office of the rat catcher with the fake god who is about to go offline. And the money from selling one movie by himself is more than that of two Golden Harvests, which makes Zou Wenhuai, who was originally happy, lose face.
After this wave of panic buying, Li Xuechu's reputation has risen more and more. This year's Xiangjiang summer file is his movie competing for the world. The original ghost horse Zhiduoxing, who won the third place at the box office in 81 years with 7.5 million in history, only broke 6 million under the attack of his own comedy, and his three new comedies all hit a box office of more than 10 million, which is more ferocious than the three at the end of last year and the beginning of the year, and there are two upcoming action movies Killer Leon and Black Man did not shoot, but the industry and the audience are now full of confidence in Li Xuechu's script, and they want to come to the box office will not be bad.
The three films that sold at high prices in the hands of European film dealers were all from Li Xuechu, and the three sold a total of 7.2 million US dollars, which is much more than the remaining 20 or so films sold in Xiangjiang combined, which not only shocked the Xiangjiang film industry, but also made the rich people in the financial industry feel envious, when did the dollar make so good money? What's more, there are still two movies that have not been released, which makes everyone in Xiangjiang envious and wait for the exhibition of the following events.
At the end of last year, when Lei Juekun and Zou Wenhuai each waved a million checks to buy Li Xuechu's script, most people were envious but actually laughed at the two rich men for doing a big deal. Now when the box office breaks 10 million is a miracle, you spend 1 million or even more than 1 million to buy a script? I won't be able to kill you when the time comes! The result was greatly unexpected by everyone, it has only been half a year, Lei Juekun and two others have already earned several times the capital in his hands, and Boss Zou is probably like this, and it is cheaper to compare millions of scripts. This time, when Lei Tycoon asked Li Xuechu for a sequel to Home Alone, he directly doubled the price, but no one said anything anymore.
After Li Xuechu's assets broke 10 million, many people secretly said that this guy was so lucky that he would not want to have such a cheap thing in the future, but now his wealth growth has accelerated a lot. Even if Baby Sedoulong and Rat Catcher didn't get a share, Home Alone's share was almost gone, and the hot sales in Europe sadly had nothing to do with themselves, but relying on the sale of the remaining movies and the Home Alone sequel, the assets still broke 20 million in one fell swoop. There are also two films whose copyrights are completely in their own hands that have not yet been sold in negotiations, and it seems that it is a sure thing to more than double their net worth.
In the envy of everyone in Xiangjiang, Li Xuechu ushered in his seventeenth birthday.
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