In a studio on the fourth floor of the Jiayi TV Building, Shen Chong stood in front of the monitor, looking at the screen intently. Pen ~ fun ~ pavilion www.biquge.info

Knock knock knock...... Knock knock knock......

A man in a tuxedo sits in front of the piano, facing the audience, playing Beethoven's "Symphony of Destiny" freely, and after a piece of music, he stands up, bows and salutes, and the applause is like a tide, and the picture gradually fades, and then two different logos appear in color "Jiayi TV" and black and white "MTV".

"Jiayi music, joyful life, welcome to MTV music channel."

Zhu Jiading pressed the remote control, paused the videotape, and asked, "Mr. Shen, it's just the image advertising idea of the music station we designed, what do you think?" ”

"It's a good shot." Shen Chong put his left hand on his chest, touched his chin with his right hand, and said after a while: "But I think it's a little too elegant and ungrounded." ”

"What?"

"It's nothing, I mean the piano and classical symphony are too elegant, and they don't fit well with the style of the band, you know, our MTV music station focuses on pop music, which is very popular."

Zhu Jiading knew that Shen Chong said this, which meant that he vetoed the idea, but others didn't know that a creative with long hair and a beard, like a rock star, explained: "Mr. Shen, this is a corporate image advertisement, and it has nothing to do with the product itself, the TV station should create an elegant and high-end image, so as to lead the social trend, just like the Academy Awards." ”

"You're thinking the right thing, but you're going in the wrong direction." Shen Chong is not as polite to others as Zhu Jiading, and said bluntly: "Pop music is different from movies, it is a pure, youth-based secular culture, what is needed is not elegant and high-end, but avant-garde fashion, only in this way can we lead the trend, and avant-garde fashion, to put it bluntly, is eight words: maverick, unconventional......"

As he was talking, the door of the studio was pushed open, and at the same time someone spoke loudly: "If I meet Shen Caishen, I will hug his thigh, and then shout: Big brother, I am your long-lost brother Xiao Yuanbao......"

This voice, dry**, but a little hoarse and funny, very recognizable, Shen Chong didn't need to look back to know who it was, he listened to the other party's voice, said it interestingly, and also playful, so he coughed lightly, straightened his face, and then turned his head and reprimanded: "Who let you in?!" ”

Those few people didn't expect Shen Chong to be here at all, they were stunned by his stern expression, and the man in the front who looked like a short winter melon turned his head and pointed his fingers wildly, and said, "We...... We...... Miss Liu asked us to come here to take promotional photos. ”

"Then come in." Shen Chong slowed down his expression, waved his hand, and said, "Zeng Zhiwei, come over for a moment." ”

Although Zeng Zhiwei was 27 years old at this time, he was still in the initial stage of his career, his heart and confidence were not high, and he was embarrassed when he heard the joke, and he was frightened by Shen Chong's name with a straight face, he trotted over and asked with a smile: "Mr. Shen knows me?" ”

"Aren't you my long-lost little ingot?"

The people around couldn't help laughing, let out a chuckle, Zeng Zhiwei was embarrassed, his face was red, and he was speechless, Shen Chong saw this, and felt that it was a little too much, so he patted him on the shoulder and explained with a smile: "Mr. Zeng, just kidding, don't take it seriously, I've seen your movie, and it's very good." ”

In an instant, the two heavens of ice and fire made Zeng Zhiwei not know what to do, and he was stunned for a while before holding back a polite sentence: "Mr. Shen has won the award." ”

"I'm going to shoot a TV station advertisement, is Mr. Zeng interested in trying it?"

"No problem! It was my honor to film Mr. Shen. ”

Only then did Shen Chong turn around and say to the photographer: "Old horse, turn on the machine, I'll try to take a picture." ”

He then waited for the photographer to prepare the equipment while greeting the rest of the group.

"Miss Cui, hello."

There are three models in the film industry, one is the director-centered system, one is the star-centered system, and the other is the producer-centered system, Shaw Brothers uses the director-centered system, so there are big directors such as Li Hanxiang, Zhang Che, and Chu Yuan, and Golden Harvest is the star-centered system, so there are superstars such as Bruce Lee, Xu Guanwen, and Jackie Chan, while Shen Chong's oriental charm uses the producer-centered system, after the company was established, it almost didn't sign long-term contracts with any directors or actors, and only recruited a bunch of production assistants.

Oriental Charm opened nine dramas at the same time this time, in fact, it was a budget for nine production assistants, so that they could go to the market to find directors and actors, build their own crews and film themselves, Oriental Charm only provided infrastructure and distribution channels, Zeng Zhiwei These people are the crew made by production assistant Cui Baozhu, they came to Jiayi TV today to record the "Movie Face to Face" program to promote the soon-to-be-completed film.

Fans who are familiar with Hong Kong movies should be familiar with the name Cui Baozhu, she has participated in the production of classic movies such as "Huang Feihong", "Fang Shiyu", "Tai Chi Zhang Sanfeng", "Zhongnanhai Bodyguard", "Crouching Tiger, Hidden Dragon", "Kung Fu", "Yangtze River No. 7" and other classic movies, and is one of the real gold medal producers in the Chinese film industry.

Cui Baozhu's father is a photographer and has a family background, she entered the film industry as an assistant director in 72, the Hong Kong film industry is small, and there are very few women who work behind the scenes, so it is easy to find her, because she is friends with Xiao Fangfang and Xu Anhua......

"Mr. Shen is good." After Cui Baozhu and Shen Chong greeted each other, they introduced the elegantly dressed and gentle-looking woman beside her: "This is Miss Chen Qiqi, the heroine of our play." ”

"Sister Kiki doesn't need to be introduced." Shen Chong smiled and said very familiarly: "I didn't scare you just now, did I?" ”

"A little bit." Chen Qiqi carried the Kun bag and said with a smile: "Mr. Shen has always been gentle and elegant, and I have never seen you angry." ”

Chen Qiqi is a Shaw Brothers actress, the star road is average, but the love road is open, she is the girlfriend of Huo Yingdong's second son Huo Zhenhuan, the two have been dating for 9 years, the relationship is stable, the piano is harmonious, Huo Yingdong is also very satisfied with her gentle and quiet temperament, if nothing else, she will soon marry into a wealthy family......

Fok Yingdong is a veteran pro-China tycoon, Shen Chong is a new pro-China tycoon, the two have had many exchanges in Beijing and Hong Kong, and have been to each other's family banquets, so it is natural to know Chen Qiqi.

"This is our martial arts instructor and actor Liu Jiarong."

"Hello Mr. Liu."

Liu Jiarong is Liu Jialiang's younger brother, the two are somewhat similar in appearance, but unlike Liu Jialiang's hard temper, Liu Jiarong is more open-minded, Liu Jialiang did not film in Xinyicheng after the Shaw Brothers stopped production, and resolutely did not make movies that did not match the style of real kung fu, while Liu Jiarong jumped out of Shaw Brothers as early as 76 years to help Mai Jia make various funny movies, and later mixed in Xinyicheng - Mai Jia was able to know Sammo Hung because of his introduction.

Cui Baozhu's crew is quite interesting, the male protagonist is a dragon and tiger martial artist, the heroine is a wealthy daughter-in-law, and he also found Zeng Zhiwei, who is much stronger than filming, as the director, I don't know what kind of scene it was filmed - the filming report submitted by these 9 production assistants, Shen Chong only watched the first round, and the second round was completely gone, allowing them to play freely, so that people with ability can exercise themselves.

"Mr. Shen, we're ready."

"Miss Cui, Sister Qiqi, you take a rest first, I'll be fine soon." Shen Chong walked to the camera, looked at Zeng Zhiwei's clothes, and then asked the staff, "Is there any paint for painting here?" The kind that can be applied to people. ”

"Yes." An employee quickly ran to the corner, took out three small jars and a brush, and said with a slightly smug and expectant smile: "This is what we specially prepared for the naked running of the music station when it starts." ”

"Nonsense, who told you that the music station has to run naked? Have you all become exhibitionists? Shen Chong couldn't cry or laugh, he took the brush, motioned to open the paint, and then ordered: "Mr. Zeng, trouble you, take off your shirt, shoes, and socks." ”

Zeng Zhiwei came to the TV station to participate in the show, wearing a very formal dress, a polo shirt on the upper body, trousers on the lower body, and a pair of shiny leather shoes, although he was a little shocked when he heard this, but he was also refreshing, and he took it off in two clicks, worthy of being a person who made his debut as a dragon and tiger martial artist, although his stature is not high, his muscles are very strong.

"Do you know how to play football?"

"Yes! I used to be a professional footballer and played for Sing Tao Football Team. ”

"That's good." Shen Chong picked up the brush, smeared some red and blue paint on his chest and back, then observed it, and wiped it on his face a few times, feeling almost done, before putting down the brush, picking up a headset and an empty Coke can, and said: "Mr. Zeng is an expert in acting, I won't say more, please put on the headphones, and then kick this jar as a ball in front of the camera, relax and kick, kick casually." ”

Although Zeng Zhiwei was puzzled, he didn't say anything, he wore headphones without an external sound source, walked to the backdrop, and used the Coke can as a football, left and right, upside down, the level was very good, and it didn't land after more than ten times.

“cut！”

Shen Chong shouted a pause, and then instructed: "Mr. Zeng, you can do some running and kicking movements, you don't need to look good, you just need to relax...... Ah Hai, put a trash can over there...... Yes, there it is...... Mr. Zeng, I'll make a gesture later, and you can kick the can into the trash. ”

Zeng Zhiwei has been in the film industry for five or six years, and he has long been a master, this simple action performance is not difficult at all, and he only did it twice and completed all the shooting.

"Thank you, Mr. Zeng, Ah Hai, take Mr. Zeng to wash the paint." After Zeng Zhiwei left, Shen Chong asked the photographer to play the tape, and then pointed to the screen and said to the advertising planner led by Zhu Jiading: "From here...... Over here...... There's also a 15-second shot here, and then with music, with a little more intense rock music, at the end, don't use the fade effect, you have to switch to the logo screen immediately. ”

Also, at the moment of switching, it is accompanied by two powerful drum beats...... Boom! Out of the TV station logo, knock again! MTV's logo ...... To be clean and neat, the feeling of hitting the target, in a word, is still those eight words: maverick, unconventional, new, strange, cool, individual, we want to create culture, not follow culture! ”

After he finished speaking, he snapped his fingers and reminded: "This is just a demonstration, if it's not true, the specific advertising ideas, you have to think about it yourself, before the music station starts, you must come up with at least 10 different ideas for me, otherwise you will be punished for running naked." ”

Several people from the creative department laughed, and the bearded man raised his hand and asked, "Mr. Shen, where should the advertising slogan be placed?" ”

"The advertising slogan is gone." Shen Chong waved his hand and said, "Everything is in words, everything is in music, why bother with words." ”