72_72291 First week of August!

For the summer file, it has entered the second half of the stage, and this year's summer file has too many surprises, the first stage of "Tornado" and "Mission Impossible"; The second phase of "Brave Death Island" and "Independence Day" swept away the silence and gloom of last year in the entire North American film market, and once again made people feel the glory of Hollywood's peak moment.

However, the first week of August seems a little lacking, with only two new movies released this week.

One is "Matilda", this movie as a children's family fantasy movie, actually invested 36 million, in the absence of big names in the cast, the famous comedian Danny DeVito (Dano), who once played the villain Penguin Man in "Batman Returns", became the only highlight, he not only played an important role in the movie, but also the director of the movie. This work was released in 2,000 theaters, and it is clear that Sony Columbia Pictures is still quite confident.

Another "chain reaction (. REA)" is menacing, investing $60 million, and also finding Keanu Reeves and Morgan Freeman to partner up, and the heroine chose rookie actress Rachel Weisz (rachel). weisz), it can be seen that the ambition is not small. This was released by Twentieth Century Fox and released in 2,300 theaters, apparently the original idea was to take over the "Independence Day" class and continue to hit the summer season in August - but I didn't expect the "Independence Day" to be strong until August!

Originally, in the eyes of the media, the "chain reaction" was undoubtedly a strong candidate for this week's box office champion, but "Independence Day" still has a weekend box office capacity of $25 million after entering the fourth week, which makes the box office trend in the first week of August unpredictable, and no one can say what will happen.

Sure enough, the unexpected happened.

A series of real box office figures clearly show the popularity of "Independence Day" in the United Kingdom and Germany, setting off a frenzy of movie-watching around the world, which also makes those audiences who have never been interested in "Independence Day" can't help but wonder - not only in the United States, but also abroad, is this film really worth going to the cinema? As a result, in the fifth week of the release of "Independence Day", there was a wave of moviegoers picking up, which made people stunned.

Independence Day, which had already begun to reduce the number of theaters released last week, seems to have quietly increased the number of theaters again this week, which is definitely one of the few cases in the history of distribution strategy. This shows the enthusiasm of the moviegoers, and you can also feel the strong confidence of the major theaters in "Independence Day" and Hugo.

In the end, "Independence Day" repaid the trust of the major theater chains, and actually handed over a drop of only 10 percent, which made the media who originally thought that they would never be surprised again break their fixed concepts and dislocate their jaws again. The drop of $25 million last week is actually only 10% this week, which means that the weekend box office of the fifth week of "Independence Day" reached 22.5 million!

Week 5 Weekend! Two thousand two and a half million!

"Independence Day" easily broke the record held by "the speed of life and death" - 16 million US dollars on the fifth weekend, not only creating a new history, but also becoming the only film in film history to exceed 20 million at the box office for five consecutive weeks.

With the strong momentum of the weekend box office, "Independence Day" brought its cumulative box office to $379 million in one fell swoop, leaving only a little more than 20 million left from the 400 million moat, what does it mean? This means that if "Independence Day" can still maintain the strength of the fourth and fifth weeks, maybe history will be officially born next week! Even if the sixth week of "Independence Day" fell a little more, as long as it did not completely collapse by more than 50 percent, it was only a matter of time before it exceeded 400 million.

"Boom!" The whole of North America is buzzing, and everyone is so excited, because they are about to witness the birth of history, and they are about to witness the birth of the first film in film history to truly break the box office of $400 million in the first round of screenings! What was once thought to be an impossible benchmark is now within reach, and that's enough to make everyone fanatical.

But this is not a good thing for the "New York Post", "USA Today" and other media, Hugo has won again, with the victory of "Independence Day", it is conceivable that the balance of the entire Hollywood debate will be decisively tilted, and Hugo, as the first person in the 20 million club today, is deservedly the throne of the world's first person at this time, and no one can shake it.

Perhaps, the only thing to be thankful for is that this time the "New York Post" and "USA Today" did not get carried away, knowing that this is the process of history, so they did not arrogantly provoke Hugo directly, otherwise they would probably be like a "killing moment", and they disappeared directly before they had time to make a sound.

Of course, maybe they can also comfort themselves, the higher they stand and the more attention, the heavier the responsibility, the less room for error, and once they fail, they will fall even worse. But...... Will Hugo really fail? Will such a day really come? Colin Myler suddenly felt a little dazed.

In the first week of August, the resurgence of moviegoers on Independence Day became the biggest attraction, "Matilda" and "Chain Reaction" did not come out of nowhere, just bubbled up, and then quickly disappeared from sight, and few people can really shake the heavy wheel mark on the path of the wheel of history.

In the end, the weekend box office of "Matilda" was 8 million, and the weekend box office of "Chain Reaction" was 7.5 million, which can be said to be a fiasco. Especially relative to the "chain reaction", the investment of 60 million US dollars and the addition of a super cast lineup turned out to be a feather back, which is obviously a blow to the twentieth century Fox. However, such a blow is not worth mentioning in the face of the prestige of "Independence Day".

Under the strong pressure of "Independence Day", it handed over a 15% drop and achieved a weekend box office of 12.75 million US dollars, which is also the only work in the past three weeks that can exceed the 10 million threshold at the weekend box office, especially in the face of a giant crocodile like "Independence Day".

However, the box office figures of "Killing Hour" accumulated $41.5 million in two weeks are still dismal, and there is no problem in recovering costs, but it is even more difficult to make a profit. The battle between Joe Schumacher and Hugo, in just two weeks, ended with gold and came to an end, and even the people who watched the jokes were gone, leaving only an empty place of chicken feathers and deserted.

"Independence Day" domineeringly completed the North American box office for five consecutive weeks, which also became the longest consecutive championship week after "Yihai Xiongfeng" in 1992, and this is even more rare in the extremely competitive summer file. At present, the number of weeks that "Independence Day" has won the championship in the summer file is only "Back to the Future", "Ghostbusters", and "Alien E". After "T", "Unforgivable", it is ranked fifth in film history.

"Killing Hour", "Matilda" and "Chain Reaction" ranked second through fourth in this week's box office charts, respectively.

Everyone is focused on the North American box office charts, because any day in the next year may become the day when the cumulative box office of "Independence Day" exceeds 400 million, the day that goes down in history, the day that changes the North American film market, and the day that changes the film landscape.

In this context, "Jake" and "Escape" were released in the second week of August. from。 l。 a)" It's a little embarrassing, obviously they are a brand new work released this week, but in media interviews, "Independence Day" has become an unavoidable topic, and they have all become the foil of "Independence Day" through and through.

In particular, "Jack in the Family" is still starring Robin Williams, the comedian and Hugo have always had a very good relationship, but he is very open-minded and accepts this qiē with a smile, "I will ask Hugo to invite me to a meal, I am working so hard to promote his film." Of course, I accept a check as well. ”

Robin's wit and humor also made reporters laugh, and in response, Hugo, who had returned to the United States, went to the cinema to see "Jack at Home" in person, although he missed the movie premiere, and also brought a large group of friends with him. The scene was recorded by reporters and became an interesting tidbit of the week.

Even so, the real focus is on Independence Day, and from Monday until Thursday, the flow of audiences in major theaters has become the focus of discussion - because the North American Theater Alliance does not announce the daily box office number, but only announces all the box office details of the past week at the same time as the weekend box office.

Fox TV is even more exaggerated, they even set up a section in their news program, regularly collect movie theater reports from major cities in the United States every day, and then analyze when the moment of "Independence Day" will make history, according to Fox TV, this day is likely to be Friday of this week, that is, August 9th!

While this section sounds boring, it surprisingly garners a large audience, and viewership has been steadily rising, which has made the Fox TV station euphoric and others stunned - the "Independence Day" craze is everywhere.

The facts also proved the wisdom of Fox TV, because on August 9, the cumulative box office of "Independence Day" officially crossed the threshold of 400 million, becoming the first work in North American film history to reach 400 million box office within the first round of the screening cycle!