Heiankyo.

An old man with a gray head, sitting on the sand, carefully looking at the advertisements of the Qin Dynasty, was sitting beside him.

"A stroke of genius." The old man sighed with emotion, and the folding fan in his hand gently patted Minoru Arakawa's shoulder: "Arakawa-kun, you have to learn from him, his concept is very advanced, almost beyond this era." ”

"Hey." Minoru Arakawa nodded hurriedly: "However, our game, just relying on advertising, he can't reverse it." ”

"I'm sure you're still on our side, after much deliberation. Even if his ads can pull away a portion of the less loyal players. ”

The old man watched the TV for a while before he raised his hand, and Minoru Arakawa immediately helped him up.

"After this is over, find a way to bring down this company." The old man seemed to say that he would eat grilled saury at night: "I will say hello to them from the market supervision department, but this company should not save zài." ”

"Hey."

The old man looked at the TV: "It's very dangerous to let them go on." ”

He looked at Minoru Arakawa word by word and said, "I, I need this person." ”

"Get ready to greet him at the position of the head of the propaganda section." He gently opened the door: "As for now, we'll give them some more ingredients." Turn their ads into a laughing stock. Oh, remember what we did with Sega in '83? ”

"Hey!"

While they were deliberating, the eyes of the whole of Japan were focused on this novel advertisement!

Never felt long for advertising! There has never been an urge to watch it a second time after the ad is finished!

This ad did it, I want to say I love you loudly, Beyond's voice, and with this advertisement, it will appear all over Japan! And got most of the teenagers "One Ear Affirmation!" ”

Beautiful things always come from the bottom of their hearts, and this song gives them the most primitive sense of identity!

"What a hesitation!" In the video game clubs of several universities, many people have sad faces.

For fifty dollars, the real problem was in front of them.

Which one to buy?

Countless associations, because of this advertisement, for the first time, there was a trace of hesitation.

It was like a sturdy door that suddenly cracked.

"The quality of the Qin Dynasty company is also good...... The four girls gathered together and played with the pen fairy boringly: "The pen fairy pen fairy...... Sue sù me...... Which one is good to buy......

"yes...... I only have enough money for one Christmas present. "I'm really hesitant, I had a lot of fun with the Fire Emblem last time, and this time it's probably good, right...... However, I really want to buy a level Mario......" "The song is also very good......

Time has passed day by day in this hesitation, and many parents have begun to ask their children what kind of gifts they need.

There are two weeks left, it's Christmas, and if you don't decide, it's too late.

"It's it!" During a holiday party with a video game club friend, a male classmate finally stretched out his hand and pointed to the screen on the TV: "That's it!" ”

"It's ......" In one of the houses, a girl sighed: "It's really reluctant...... But...... Hey......"

"It'...... No, it's still it...... Oops, annoying! "That's it......" "Pick it!"

You can't have both fish and bear's paws, and one decision after another is made in the hearts of millions of young people in Japan.

It's just that this decision is strikingly similar! Despite repeated hesitation, in the end, I finally chose Mario 3!

December 15th.

Just three weeks before January 4th, FamI once again released the expectation survey, with 8o% of Mario dominating the first place, heartbeat recall, and reversing the referee to tie for second place with 14%.

The disparity in proportions once again proves the influence of this masterpiece!

“14%。” In Nintendo, Minoru Arakawa casually put down the expectation list of FamI Pass and sneered: "Under the high pressure of Mario, you can win 14% of the expectation with a single advertisement, which is really surprising to me." ”

"You're not worried?" Mori Hitohiro, who was sitting across from him and leisurely flipping through a book, asked without raising his head.

Minoru Arakawa smiled lightly: "Business wars often only have one chance, if you don't make a move, you must have full certainty." ”

"Look...... Drama...... It's just getting started......"

"I want him...... 1% can't be kept! ”

The so-called undercurrent, when it is not revealed, often does not see the Ni Duan, but once it explodes, it is enough to make people deadly.

Just as the time was approaching Christmas, on December 13, the electronic Sankei newspaper quietly published a news item on the front page of the headline.

"Miserable and inhumane capitalists, so they are deceitful and lose their humanity!"

The writer is a well-known writer for the Sankei newspaper and a senior critic of the electronics industry.

"The other day, there was an interesting ad on TV. I was very interested after reading it, and I believe that many people were instigated by it. ”

This advertisement, which is an advertisement for Hong Kong's Qin Dynasty Company, is about relying on games to save an imprisoned girl. I just want to ask this unconscionable president, since you know that she is imprisoned, why didn't you save her? ”

"Please recall this advertisement, the content is so real, I even suspect that the content of his advertisement comes from the Tokyo Metropolitan Police Department, with the surveillance footage, with the location, why not save it? Actually use this kind of video to sensationalize? Don't sue me that these videos are fake. If it's all false, the phrase 'based on real cases' is fooling the people of all Japan! ”

Some things start out with often just a small, inconspicuous piece of news.

The story caught the attention of some, but it didn't attract widespread attention. However, in the following week, it seemed that a wave of anti-counterfeiting was set off, and most of the famous talk shows in Japan conducted a program called "On the Conscience of the Business World, the Misleading of Advertising".

It's like a blueprint that has been planned for a long time, slowly unfolding. It's so compact that it's breathless.

"This is the highlight of the day." "The current affairs discussion program invites you to enter the era of new topics together." "A week of focus on the latest topics from all over Japan."

The next day, a number of well-known TV stations broadcast similar programs in the afternoon and subprime times, and the topics were surprisingly consistent, all aimed at the advertisements of the Qin Dynasty.

"I don't think there's any basis for this advertisement. He employs a very ingenious emotional kidnapping. Has anyone ever wondered why he didn't save the girl? If it's true, then the president has no humanity. If it's fake, I personally call for an all-Japan invasion of this company from today, and he does not hesitate to take advantage of people's sympathy in order to manipulate consumers! His heart can be punished! ”

A special advertising industry veteran spat on TV, and even won the support of many people.

"Has Uehara-kun ever considered a search channel that he didn't know how to make?" The moderator asked.

"Impossible! I wonder how he found out about this? With this, there is a clue! Unless the Metropolitan Police Department is too incompetent! Everyone, are you willing to believe the Tokyo Metropolitan Police Department, or is it a Chinese from overseas? ”

"I dare to assert here, from my personal knowledge, there is a shadow of the Metropolitan Police Department behind this report! The Qin Dynasty, a bad company that maliciously falsified and fooled the people, deliberately created false news with the help of the Metropolitan Police Department! ”

Similar words, within a few days, with an unhurried, but unusually solid degree quickly encroached on people's eyeballs, from the beginning of a day or two to a week, basically turned on the TV to watch a short time, you can see similar news.

At the same time, Nintendo's level Mario commercial broadcast, which is very simple, is the demo screen of level Mario 3, but the advertising words on it are quite worth pondering.

"A simple game, without pretense, brings you the purest happiness."

Who is false? With the momentum of the past few days, the answer is simply obvious!

"Fake?" A group of students looked at the newspaper and were dumbfounded, they were all game lovers, and they had already decided to buy a heartbeat memory reversal referee combination, but the bombardment of the week really made them unable to sit still.

If this is fake, then isn't it selling dog meat on the head of a sheep under the banner of saving lives?

"What does the Qin Dynasty Company think of us?" A student angrily slammed the newspaper: "We were kind enough to think about him, for the sake of that unwarranted Junko Furuta, but he teased us like stupid pigs?!" ”

"It's too much!" "It's inhuman!" "Playing with life! This kind of company is not worthy of making games! ”

Countless game lovers were completely ignited by the news of this week, and they considered the games of the Qin Dynasty with a human mentality, but they were actually played as fools?

A deep sense of anger at being fooled rises in the hearts of many people, and there is no Internet yet, otherwise we would immediately see the overwhelming abuse on the Internet.

Don't doubt that the masses are induced by public opinion, look at the many entertainment news in the future, as well as some talent shows in the big 6, you can get a glimpse of the leopard. And it only takes three days to change a person's immature cognitive judgment!

On December 15th, the game was criticized and sold, and Mario was ranked first with the same expectation of 9o%, and in the top ten, there was no trace of heartbeat memories and reversal of the referee!

The expectation level is infinitely tending to be below 3%!

"Nintendo did it." In Konami, Shang Yuejing was looking at the sudden rain of fireworks of public opinion, and thoughtfully flipped the words printed on his hand "True or false?" On Sega's Qin Dynasty Company and the Metropolitan Police Department to create suspected false advertisements", sighed: "On the public opinion building before the decisive battle...... Nintendo is the ancestor of this...... 83-year-old Sega was beaten out of the host world by them with a word...... Tens of millions of dollars in vain...... Qin Jun...... How do you cope? ”

In the air, President Kenzo Tsujimoto looked at the TV and said with emotion: "Ming Xiu plank road is dark Chen Cang...... Nintendo played this hand beautifully...... If the Qin Dynasty does not respond in time, I am afraid that the trust level will immediately drop to the minimum...... No, it's low now. ”

Crisis of confidence!

In a business war, the most exhaustive and exciting part is often not the final simple financial duel, but the countless foreshadowing, wave after wave of accumulation, intrigue in the open and secret, and looking for weaknesses in each other, so that the last step of defeat is like a mountain.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!