Chapter 36 Golf Course
"Boom-"
With a puff of smoke and dust, a villa that had completed the main project fell down, marking the official resumption of work in the Tianjing Rose Garden.
Bei Jianzhong was responsible for redesigning and planning the rose garden, and needed to blow up the 57 villas that had been completed, and Qin Ran boldly agreed to his construction, and would rebuild the artificial lake and central square of the entire villa area on the old site.
The first generation of villas is to build houses, the second generation of villas is to build landscapes, and the third generation of villas are to build lifestyles. While other domestic counterparts are still obsessed with building houses, Qin Ran has reached a consensus with Pei Jianzhong and decided to introduce the professional villa community in North America to Tianjing by leaps and bounds, creating a top villa area that leads the fashionable lifestyle of the capital.
Regardless of whether Qin Ran admits it or not, European-style villas will always be the mainstream of the domestic real estate industry, and what is the most popular in the market, then give them what they want. Pei Jianzhong grew up in the United States, so he has a deep understanding of villa architecture with North American style, and he is the most suitable person to renovate.
Five man-made lakes will be excavated throughout the Rose Garden, named Lake Superior, Lake Huron, Lake Michigan, Lake Erie and Lake Ontario according to their true geographical location corresponding to the distribution of the Great Lakes where the United States and Canada meet. It can be seen that in the future, the rose garden will be divided into five districts, each of which will be named after a lake. Now the first phase of the project is distributed in the Michigan Lake area, so it will be tentatively named "Phase I?" when it opens in the future. Lake Michigan". There will be 142 single-family homes around the Lake Michigan area, and the neighborhood roads will be named after famous cities in the United States and Canada. As soon as you enter the community. Owners will be able to appreciate the rich North American style and cultural heritage.
Although the rose garden is very famous, Tianjing people will have an impression when they mention it, but because of its previous reputation. Therefore, in order to change the face and meet people with a new look, Qin Ran decided to change the name of this project. Rose Garden, these three words were discarded, "Jiangnan? North American Lake Villas" as its new name. Simple and popular and straight to the point, Qin Ran's "North American Lake Villa" got the highest vote, so the "Rose Garden" disappeared in the long river of history.
Five man-made lakes will be connected by the Guò waterway and will converge in the central square of the community, where a small artificial waterfall fountain will be created in Pei Jianzhong. Of course, it will be named after the Niagaraga Falls. The same dish is very different after being made by different designers, and Qin Ran knows that the "Jiangnan" full of North American style when he sees the renderings? "North American Lake Villa" will be one of the top luxury housing representatives in China at that time.
One north and one south. Jiangnan Group will operate two top villa projects at the same time, which is also a test and demonstration of the company's strength.
Located on the edge of the West Lake in Jiangzhou, the "Jiangnan? Impression", since Jiangnan Group proposed to be willing to bear bank interest after checking out unconditionally within a year, it has attracted the attention of many wealthy people.
During the 3-day period of May Day. "Gangnam? Impression: 48 of the 199 sets were booked. As for the remaining listings, under Qin Ran's order, all of them were sealed and suspended.
"Sold so fast!"
After Qin Ran learned that he had sold 1/4 of the house in 3 days, he decided to temporarily accumulate customers first and cancel the 98% discount while raising the price and waiting for the second opening.
"Gangnam? "Impression" has two major advantages when selling, one is that the existing houses are basically turnkey this year, and the other is the VAM agreement to unconditionally check out and maintain the value, which makes potential owners free from worries.
At the same time, the average price of the community will be raised by 1,000-2,000 yuan, and the highest unit price will reach 30,000 yuan per square meter. The luxury house in the out-of-print area, each house can see the beautiful scenery of the West Lake. Precise market positioning, in the future "Jiangnan? "Impression" has a strong potential for appreciation.
In the "Gangnam? Impression" detonated Jiangzhou's top luxury housing market. Qin Ran also had to start looking for its successor. Directly north of West Bay, he also vacated a large tract of land where villa estates with golf courses would be built. Of course, the positioning of this golf villa area will be lower than that of "Gangnam? impression", belonging to the entry-level luxury villa complex. The market of a city or even a region is limited, but in the limited market, it needs to be further divided and find a subtle entry point positioning. "Gangnam? "Impression" is positioned for the world's successful Chinese billionaires, while the new golf villas are the main market in the province, and they are the upstarts who have just successfully accumulated some wealth.
But when it came to the real argument, Qin Ran found that he was thinking too naïvely. He originally thought that the golf course was just a gimmick, and it was enough to build a small course of about 9 holes. However, even the 9-hole course does not have that much land, and the golf course is actually just a golf training course in the blueprint of Bain International. A 9-hole golf course needs to cover at least 1,000 acres, while a training course costs only one percent.
Fortunately, behind this land is a large mountain forest, which is positioned as the "green lung" of the city in urban planning, and there is enough land here if a golf course is really to be built. A standard 18-hole golf course requires at least 2,000 acres of land, and the investment may require 300 million, more than half of which is land costs.
There are no international standard golf courses in Jiangzhou, and many rich people still need to take the road to Hudong City to play, which is a bit embarrassing to say. Therefore, when Huang Weiguo, secretary of the municipal party committee, heard that Qin Ran was going to build a golf course, he was very happy, and the golf course represented the taste and strength of a city in attracting investment.
But now that he wants to spend 300 million yuan to build a golf course that has no sense of zài for himself, Qin Ran, as a shrewd businessman, is not willing to act as such a wronged leader. Because he had boasted in front of Huang Weiguo, secretary of the municipal party committee, Qin Ran had to find a time to explain to the secretary in person.
As the leader of the provincial capital, Huang Weiguo is very busy, and his schedule is full every day, Qin Ran originally wanted to invite him to a light meal to discuss this matter at the dinner table, but the leader was not available. However, Secretary Huang heard that Qin Ran had a more important matter to report on, so he specially approved his 15-minute interview time.
Qin Ran said first, "Jiangnan? After all, this top luxury residential community caused a lot of turmoil a while ago. It has also made the relevant departments specifically control it in public opinion. Hearing that the project was selling smoothly, Huang Weiguo nodded happily, after all, the market accepts the most convincing evidence. It's enough to silence those who are skeptical.
"Secretary Huang, our company's plan to build a golf villa in the north of Xiziwan has encountered some problems, and the land is ......."
Before coming, Qin Ran made some drafts, but when he really opened his mouth to report that he could not complete the expected promised goals, he was still a little speechless.
"It just so happened that the other day when we had a municipal planning meeting, the issue of golf courses was raised. Your company is not talking about building a golf course. Why is there no following now? At the meeting, some cadres suggested that there were other investors who wanted to build a golf course in Jiangzhou, but I stopped them. Golf course. Frankly, there are pros and cons. The good thing is that it can create a good image of the city when attracting investment, and now the golf course is a second place for many investors to work. The bad thing is that the golf course occupies too much land and the land use is not cost-effective, so from the perspective of urban operators, it must be strictly controlled. A city doesn't need too many of these courses. ”
Don't wait for Qin Ran to explain. Huang Weiguo took the initiative to take over the topic and talked about it eloquently.
"Now, it is enough for your company to build a golf course in Jiangzhou for the time being, and no matter how much the city can't accommodate, it will cause a waste of resources. This year is the year of our Jiangzhou big work, the city has circled a lot of key projects, such as airports, railway stations, new government buildings, etc., I think you have to add your company's golf course to the right. We Jiangzhou people must dare to think and dare to do, and strive to use three years to completely change Jiangzhou's new look, and the governor of Jiangzhou has already given instructions on this, encouraging Jiangzhou to seize the historical opportunity and strive to be the vanguard. So. You have to do your best to set up the project and start the construction as much as possible. Strive to present a gift for the National Day at the dawn of the new millennium. ”
Listening to Huang Weiguo's meaning, he placed high hopes on the Jiangnan Group, and also asked for the golf course to be built before the 11th Festival in 2000. However, what to do with the land, to get a golf course, you need at least 2,000 acres of land, and you have to invest 300 million yuan, Qin Ran doesn't want to do a loss-making business.
"Secretary Huang, your instructions are very encouraging. But in terms of land, it takes a lot of land to build a golf course, and I think you know, we don't have the right place on hand right now. ”
"Xiao Qin, you're not kind! I've already guessed the purpose of your visit today, are you already staring at the large mountainous area north of Xiziwan? There is a green reserve planned by the city, and there is indeed enough space for you to build an international standard golf course. ”
Huang Weiguo stared at Qin Ran with a look of control.
"Since it is a key project in the city, as long as you can guarantee the completion date, then the city will try to cooperate with you, and the preferential measures will be given."
Hearing the secretary say this, Qin Ran couldn't react for a while, what did Secretary Huang mean? Do you really want to set aside that large area of woodland for yourself?
"Okay, I don't have much time, I'm going to rush to the next meeting, you can talk to Lao Luo, and he will contact you."
Huang Weiguo hurriedly ended the interview with Qin Ran, and then handed over the follow-up to his housekeeper, Luo Yuanchao, secretary general of the municipal party committee. Qin Ran and Luo Yuanchao are more familiar, so when talking to him, they are not as restrained as Huang Weiguo.
At this time, Qin Ran understood some hidden content in the conversation with Secretary Huang just now. At the planning meeting, Mr. Wong rejected the idea of building a golf course elsewhere in the city, citing the fact that Jiangnan had already applied for it. In his heart, he had already included the mountains and forests north of Xiziwan into the scope of Jiangnan Group, just to build a golf course. When Qin Ran first reported to Huang Weiguo that he was going to build a golf course, Secretary Huang thought that the place Qin Ran was talking about was the large reserved mountain forest. Unexpectedly, Qin Ran was referring to cutting a small piece of land in the north of Xiziwan owned by his company. This oolong incident made Qin Ran inadvertently get huge benefits.
5,600 acres of mountain forest, the entire area is included in the planning of Jiangnan Group's golf course. As a key supporting investment project in the city, the Jiangzhou Municipal Government agreed to transfer the 5,600 acres of forest land to Jiangnan Group at a price of only 56 million yuan, at the cost that Jiangnan Group will build an international standard golf course here, which will include two 18-hole courses and one 26-bay driving range. There is also a supporting five-star hotel, golf club and international conference center, with a total investment of 500 million.
Of course, within 5,600 acres of forest land, Qin Ran also got 400 acres of villa land, which can be specially built and sold to the outside world. The annual maintenance and operating expenses of the entire golf course project are estimated to be 15 million, compared with the few venues that make money in China, and it is a great joy to maintain normal operation and balance of payments. Therefore, it is a common rule in the industry to use real estate to make up for the huge investment in golf development.
Real gold platinum smashed 500 million into it, and it is expected that Qin Ran can earn at least twice as much as the income, and also add a golf course. The state will suspend the approval of a qiē golf course in a few years, and the value of the golf course will be unlimited, and the value of the golf course will be unlimited.
Although Qin Ran didn't want to be tied up with a government official, he had to admit that his good relationship with Huang Weiguo had brought him incomparable benefits. Just the land for the old government building and the golf course transferred by agreement made itself a land difference of 500 million out of thin air. Of course, there is such a premise for the government to make profits, Qin Ran needs to invest at least 2 billion real money according to the contract, which is very few people in China who can invest so much under the conditions at that time.
If you want to eat a big meal, you must have the qualifications to serve on the table, and fortunately Qin Ran achieved the original accumulation in a short period of time and got the admission ticket. (To be continued......)