In Qin Ran's real estate empire envisaged development route, the occupation of the Yangtze River Delta is the foundation, and now it seems that Jiangnan Group has basically achieved this strategic intention in three years. Jiangsu, Zhejiang, southern Jiangsu, and eastern Hudong stand together, supporting Jiangnan Group to have enough capital to step out of the next step towards the country.

Now, the next step of the strategy will be actively launched, and Qin Ran has taken Tianjing as the second support point for the company's national expansion. Despite winning the Rose Garden project, Jiangnan Group's ambitions in Tianjing go far beyond that, as Qin Ran has decided to set up the headquarters of the entire group in Tianjing, the political, economic, and cultural heart of China.

It is a common perception that Tianjing is the political center and Hudong is the economic center. In fact, this is just a difference in narrative perspective, Hudong is indeed the center of the country in terms of economic aggregate, but the command brain of the national economy is still in Tianjing. Because there is a decision-making and supervision center for the entire economic operation here, all the instructions related to every move of the national economy are sent from here to all places.

To be able to let him fly away from Yungui in advance, there was something more important for Qin Ran to be present in person.

Tianjing City decided to change the development model of the only center of the pie in the past, and transform it into a multi-center and multi-point flowering satellite city model development route.

Increasingly congested traffic and scarce public service resources have caused a lot of dissatisfaction among the people of Tianjing, so the city decided to change itself, and the initial plan is to cut the entire city pie into six pieces, and strive to form a regional center with its own characteristics.

Now that this is the first pilot of polycentricity, Tianjing intends to use the land policy to attract investment and create a new urban regional center on a trial basis.

This new regional center is similar to CBD. It belongs to the central business district, but it is a little different. Because it is aimed at the headquarters of large-scale enterprises. The headquarters of state-owned enterprises, multinational companies and national private enterprises.

The land in this area comes from the centralized demolition of old factories and covers an area of 4.5 square kilometers. The land transfer method will integrate land bidding, planning scheme bidding, and industrial project bidding. In accordance with the principle of "competitive plan, competitive strength, and price limit", unified planning is carried out to attract investment.

Taking advantage of China's accession to the WTO, Tianjing's large-scale move this time was not inappropriate, and as soon as the plan was made public, it attracted the attention of many enterprises, especially some multinational enterprises, which were the most enthusiastic, because they were all waiting to enter China's huge market.

For Jiangnan Group, this is also a once-in-a-lifetime opportunity, just thinking of Tianjing to build a headquarters, there is a good opportunity to meet it.

However, the Tianjing Municipal Government's investment promotion this time does not count the monetary benefits brought by land revenue. Rather, it is necessary to consider comprehensively from the aspects of influence, tax ability, and employment drive. In short, if it is just a local snake enterprise in a certain province, it plans to spend a lot of money to display a piece of land here. I'm sorry, Tianjing doesn't welcome you, because you're not good enough, and the local people are more willing to give the price of cabbage to a multinational company that intends to invest in China to build a headquarters. To be shortlisted for this feast, you have to prove that you have what it takes to enter the door.

If there is no name of the rose garden, the Tianjing Municipal Government will really not put the Jiangnan Group in the corner of the Yangtze River Delta in its eyes, after all, the famous enterprises at the feet of the Son of Heaven are like carp crossing the river. When the application of Gangnam Group is received. Tianjing City also sent people to Jiangzhou and Hudong to investigate, and only then did they reluctantly accept the letter of intent for bidding.

Ten thousand people responded, but no one was present, after the Tianjing Municipal Government proposed to build a headquarters business district. Suddenly they found that the reality was not as rosy as they imagined.

The headquarters business district is very popular, but there are two major problems that must be faced. One is that many state-owned enterprises already have splendid headquarters buildings in Tianjing, and they have no incentive to toss and settle in the new area. The second is that multinational companies are very interested in entering China. But they have no plans to buy real estate in China, especially with a budget of $1 billion for a building. It is difficult to get approval from the board of directors. They prefer to lease a Grade A office building, or just buy one or two floors. Such a budget is acceptable, after all, China is still a strange and risky market for them.

Yes, everyone is actually still waiting, after all, the first person to eat crabs has to take a huge risk.

The location of the first phase of the investment plan is related to the success or failure of the headquarters business district, so Tianjing City reduced the scale of the original 20 buildings to 15, and moved the location to the core area, which will be the center of the headquarters business district in the future.

On the first phase of the planned land covering an area of 1.5 square kilometers, there will be 3 metro lines gathered here, 4 bus stops, and the absolute transportation hub.

Today is the moment when Jiangnan Group stated its plan to the relevant departments of the Tianjing Municipal Government, the stakes are very high, and some things need to be decided by Qin Ran on the spot, so he flew to Tianjing in time to meet the team.

"Our group will build the largest high-end commercial cluster in Tianjing, and the project is intended to be divided into two phases. The first phase is the construction of the largest Jiangnan Plaza in China, including 5 office buildings, 2 high-end apartments, 1 five-star hotel, 1 international exhibition center and a large shopping mall square, with a total construction area of 700,000 square meters. The second phase is the construction of two twin buildings, initially expected to be 48 storeys with a height of about 190 meters, and in the future our group headquarters will be located in the twin buildings......"

Guo Huiming, general manager of the group's "Jiangnan Commercial Land", which focuses on commercial real estate, is talking eloquently under the projection screen.

Chen Zhuoshi, executive vice mayor of Tianjing City, who is also the deputy head of the investment promotion leading group, deliberately interrupted Guo Huiming's explanation.

"Mr. Guo, look at the information, your Jiangnan Group plans to invest in the construction of a 66-storey high-rise building in Hudong City, with a total height of 280 meters, which is known as the second tallest building in Hudong. How did you come to our Tianjing, all of a sudden, the little family was short, and there was no courage in Hudong. ”

Guo Huiming didn't expect Chen Zhuoshi to ask such a question, and after glancing at Qin Ran, he found that he didn't say it, so he thought for a while and replied.

"Mayor Chen, we have set a plan in strict accordance with the height of the capital's sky control, after all, you also know that at the feet of the Son of Heaven, we foreign monks come to chant the scriptures, so we naturally have to bow our heads and abide by the rules."

The construction of high-rise buildings is strictly prohibited in the second ring road of Tianjing City, and the high-rise buildings are strictly controlled in the third ring road. High-rise buildings with a height of nearly 200 meters are already rare in the city.

At present, the tallest building in Tianjing City is the 238-meter-high Global Fortune Center Building, so when it was originally planned, Jiangnan Group set the twin towers at 48 floors and did not exceed 200 meters.

"The central government has just approved the new planning plan submitted by the city. Realistic skyscrapers are allowed to be built in the headquarters business district. This is what has just been conveyed, and you may not be aware of it yet. In my opinion. As the headquarters of the group, your twin buildings are a bit conservative in design, right? ”

Chen Zhuoshi, as the specific person in charge of attracting investment in the headquarters business district, understands very well that the construction of the new district is related to his career, and also understands the urgency of the city to create a new landmark in Tianjing.

The developed countries have passed the skyscraper boom, and even the deep-pocketed Hong Kong businessmen have begun to make careful calculations in pursuit of a rate of return, so the city's attempts to find a skyscraper landmark high-rise in Tianjing have been repeatedly damaged.

Frankly speaking, the construction and operation of skyscrapers require large sums of money, and the most important thing is that the return on investment period is as long as two or three decades, and the yield is not high. In the eyes of budget-conscious investors, building skyscrapers that don't have the boundaries to build is not the best idea.

However, things are not without benefits, that is, the relationship with the government is good, and in the future cooperation, appropriate policies will be inclined to take care of enterprises. What's more, companies and governments reach agreements that allow companies to build skyscrapers, and the government provides preferential compensation for other land transactions through tax cuts, refund of transfer fees, and customized land transfers.

Of course, Tianjing City did not give any compensation conditions in this investment promotion, after all, it is already a great preferential treatment for them to provide land at a low price for enterprises to build landmark buildings in the capital.

"Mayor Chen, as you can see. How can we design our group headquarters to be considered unconservative? ”

Qin Ran's role in coming to the scene is this, he has the ability to improvise and make a final decision.

Chen Zhuoshi knew that the executives of Jiangnan Group had basically arrived in Tianjing this time, which explained the sincerity of the other party, and he also knew that Qin who was sitting in the middle was always the group's talker.

"At least more than 238 meters. The title of the tallest building in Tianjing has not been changed for a long time, and the citizens of Tianjing have complained for a long time, saying that the dignified capital cannot compare with the development of other provinces and cities. ”

After smiling and taking a sip of tea. Chen Zhuoshi replied.

When Qin Ran asked, he knew that the bait he threw had worked. So he waited for the price like an old fox and sold. It's not in a hurry to say that you're in a hurry, after all, there are still many companies waiting to be discussed. If you don't worry, you're in a hurry. After all, before the National Day, the first phase of the overall plan should be reported to the city, and then transferred to the central government for approval.

Qin Ran looked through the information, whispered to Guo Huiming and Zhou Zhidong, the chief executives, and said loudly.

"According to the preliminary exploration data, it is not a problem to build a high-rise building of more than 300 meters here, and if the city approves it, we are willing to build a skyscraper of more than 238 meters, after all, we have been unhappy with the Global Wealth Center for a long time."

As soon as the words fell, bursts of laughter rang out in the conference room, after all, everyone knew that Qin Ran was just joking when he said that he was unhappy just now.

"But—"

As soon as the conversation changed, he successfully focused everyone's attention back, and Qin Ran continued.

"We designed the 48-storey twin towers on top of the original footprint, and if we were to build a building of more than 300 meters or even 400 meters, the original footprint would not be enough. After all, we can't rudely add 20 or 30 layers to the original 48 layers at this time. Whether it is the foundation or the comprehensive consideration of the return on investment, further planning is required. If the city can further support it, I think our group is a good partner who is willing to share the worries of the citizens of Tianjing. ”

Since both parties are interested, the next step is to bargain behind closed doors.

In the end, the Tianjing Municipal Government was willing to hand over another larger and more core piece of land located in the south of the original plot to Jiangnan Group for development, and led the bank group to give the project a low-interest loan of no less than 3 billion yuan, on the condition that Jiangnan Group build the tallest building in Tianjing City Twin Towers with a total investment of 8 billion yuan, and the building height will reach 450 meters, and it will become the tallest building in China.

Jiangnan Group's development process for the project will also become three phases: the first phase is to build Jiangnan Plaza in two years, and the main Grade A office buildings and business apartments will be sold to the outside world; The second phase is to recoup funds through the first phase of the project, and start the construction of the 98-storey main building of the first tallest building, the Twin Towers, which is expected to be completed in 4 years; The third phase is the construction of the 68-storey annex of the Twin Towers after the opening of the first tallest building, which is expected to take three years. Except for the overlap in the first and second phases, the entire development process is expected to take at least 7 years.

It sounds like a very grand project, but Qin Ran knows that investing here is investing in the future, and the return on the company must be extremely rich. (To be continued......)