readx;?“ Next, we would like to present two very special awards. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info" Zhang Aijia stood alone on the stage and said: "At tonight's awards ceremony, many guests have said that film is an art, and only one person has said that film is still a business. ”

This sentence was not funny at all, but the audience burst into laughter, because she was obviously talking about Shen Chong.

"There are many types of movies, there are romance films, martial arts films, kung fu films, police and gangster films, etc., but there is a movie genre that many people ignore." Zhang Aijia held the microphone and continued: "If you talk about art, this type of movie is the most artistic, it can go up to the world, it can do anything, it is a real dream machine, if you talk about business, this type of movie is the most profitable, because it doesn't have to reinvest in remakes, you can take out the old movies every few years and re-release them, they will not be outdated at all, and there will always be people watching them." ”

"This film genre is animation."

As soon as Zhang Aijia raised his hand, the projector began to work, showing the clip of "Havoc in Heaven" that Shen Chong specially borrowed from Shanghai Fine Arts Film Studio, the film made the last episode in 19u, and produced the next episode in 19, not long after it was completed, the internal turmoil was in turmoil, and he only went to Eastern Europe to participate in the film festival once, and basically no one in Hong Kong had ever seen it, so as soon as the vivid Monkey King appeared, he immediately hooked the audience present.

"In animated films, we can soar through the clouds, call the wind and rain, be ever-changing, catch the moon on the top, play the dragon on the bottom, and there is no more suitable tool for playing fantasy in this world." Zhang Aijia looked at the big screen and pinched the time to introduce: "This is the animated film "Havoc in the Heavenly Palace" produced by Shanghai Fine Arts Film Studio 18 years ago. ”

"The artistic value of animated films is so high, why do many people ignore it? I think it has something to do with the fact that it belongs to the children's movie genre, and when it comes to children, I subconsciously think that it can't be put on the stage, it's child's play. At the end of the screening, Zhang Aijia continued: "This is a misunderstanding, the more it belongs to children, the more attention needs to be paid to it, because there is an idiom, called the child can be taught, and there is an idiom, called edutainment, children are playful, love to play, animated movies are the best educational tools." ”

"Most of the guests here are adults, and I say these big and simple lines, which are very boring, not good, and not fun." Zhang Aijia paused for a few seconds before continuing: "I believe everyone is more interested in making money, so let's talk about the commercial value of animation." Recently, I've read a lot of articles analyzing how someone makes money, and I'm also curious about this question, so I asked him. ”

The audience immediately applauded and whistled one after another.

When the audience stopped, Zhang Aijia said with a smile: "This person told me that making money is actually so simple, all men in the world work hard, either for the beloved girls or for the dear children, so as long as you catch girls and children, men all over the world will work for you, and money will come like a tide." ”

"Then he gave an example, and I'll share it with you here." Zhang Aijia raised her arm, and after a few seconds, the projector started working again, she explained: "Disney, one of the eight major Hollywood film companies, was founded in 19 years, has a history of 57 years, this company has only produced 155 films, most of which are animated films, relying on these movies for children, now with a market value of more than $1 billion, with two playgrounds, receiving millions of tourists every year, and making hundreds of millions of dollars in annual profits, which is more than all the film companies in Hong Kong combined for a year." ”

When the animation clip finishes, the lights come back on.

Zhang Aijia pointed at the female stars sitting in the first row one by one with her fingers, and said: "All men will try their best to make their beloved girls more beautiful, so there are beautiful clothes and gorgeous jewelry in this world, and all men and women will try their best to make dear children smarter, so there are beautiful fairy tales and wonderful animations in this world."

"Here are the pioneers of Chinese animated films, animation masters and art masters, the legendary four Wan brothers, Mr. Wan Laiming, Mr. Wan Gu Chan, and Mr. Wan Chaochen. Mr. Wan Dihuan presented us with the Best Animated Feature Film of the Year and the Best Animated Short Film of the Year at the 1st Hong Kong Film Awards. ”

The four Wan brothers were born in a merchant family in Nanjing, their parents gave birth to a total of ten boys, three of whom died soon after birth, and three also died of illness, and the four who survived were the twin bosses Wan Lai Ming and the old 20,000 Gu Toad, the old 50,000 Chaochen and the old 60,000 Dihuan, the four Wan brothers liked to paint since childhood, Lu year, the four brothers produced the first animation in Chinese history "The Big Trouble Studio", and in 1935, they produced China's first sound cartoon "Camel Dance", in 194l, by Disney Inspired by Snow White, the four brothers spent a year producing the first masterpiece in the history of Chinese animation, "The Iron Fan Princess", which became a sensation in Shanghai after its release, and was also very popular in Hong Kong and Southeast Asia.

"Iron Fan Princess" was a big hit, so that the Shanghai film tycoon Zhang Shankun felt profitable, so he asked the Wan brothers to make a sequel, so they made a plan to shoot "Havoc in the Heavenly Palace", but because the Japanese army was stationed in the lend, prices soared, and finally the shooting plan ended without a problem, Wan Laiming and Wan Gu Chan went to Hong Kong at the end of the 40s to work for the leftist Great Wall Film Studio, Li Hanxiang and Hu Jinquan were down, they both worked under them as younger brothers, and learned a lot of things, Li Hanxiang said in his memoirs, Because the two are twin brothers with similar appearances, they often swap identities to play tricks on people......

Wan Laiming and Wan Gu Chan returned to the mainland in 1954 and entered the Shanghai Fine Arts Film Studio, and in 1958 they filmed China's first paper-cut animation "Zhu Bajie Eats Watermelon", and then in the UU era, they finally made "Havoc in Heaven" after a delay.

After the four old men introduced themselves on the stage one after another, they elected the boss Wan Lai Ming as the spokesperson.

"The Academy Awards deliberately set up a trophy for cartoons, we feel very gratified, animation is a very important film category, but it has not been valued by mainstream filmmakers for a long time, I hope this trophy can attract more attention, let more audiences like cartoons, and let more filmmakers support and participate in the production of cartoons."

Wan Laiming is already old at this time, his body and spirit are quite good, he is amiable, his words are gentle, and he is full of free and easy charm that does what he wants without exceeding the rules, although his words are very ordinary, but everyone listens to him attentively.

"Now our brother will present this annual animation award." Wan Laiming put on reading glasses, looked at the envelope, and said: "First of all, the first Hong Kong Film Awards Annual Animated Feature Film Award, which won Yan Dingxian, Wang Shuchen, and Xu Jingda's "Where to Trouble in the Sea". ”

""What is the Sea", produced by Shanghai Fine Arts Film Studio, is a widescreen animated feature film, adapted from the story fragment in "Romance of the Gods", this film is colorful, elegant in style, rich in imagination, with a very national style of painting, reproduces the well-known classical mythological stories in China."

Shen Chong specially set up an award for "Which Zha Makes the Sea", and naturally he would strongly recommend it, and specially cut a two-minute highlight short film, which attracted all the audience with a strong Chinese style, and after the short film, the applause was very warm.

Shen Chong applauded, and felt sorry for "Which Trouble in the Sea", because although it is a feature film, it is only 59 minutes, and if it is screened in the cinema, the time is too short, and if it is shown on the TV station, the time is too long, and it is very embarrassing.

And this is a cartoon specially made for the 30th anniversary of the founding of the People's Republic of China, the political flavor is relatively strong, and it is not a pure children's cartoon, so some of the plots and pictures in it do not conform to the children of a young age to watch - when Shen Chong watched this cartoon in his previous life, he was only seven or eight years old, and after watching it, he always recalled the scene of himself killing himself, and he was depressed and unhappy, and it lasted for a long time, and he couldn't eat and sleep, and his parents were anxious to die, getting into a lawsuit, is not conducive to the promotion of animated films.

He took the stage to shake hands with the Wan brothers one by one, and then took the trophy and said with a smile: "I am in the same factory with these old men, living in the same building, meeting every day, for many years, doing this "Which Zha in the Sea", the four old-timers also gave a lot of guidance and help, in fact, the organizing committee does not have to let us come to Hong Kong, as long as we mail this trophy over, we will be happy ourselves." ”

Applause and laughter.

"Of course, we are very grateful to the Academy Awards for setting up this award for us, the meaning is very special, especially a few old men to present the award, because they are all retired, this trophy represents inheritance, and the Chinese animated film they created will be inherited and carried forward by our generation. Mr. Shen just said that in 3 years, he hopes to come up and win the award, and I also said cheekily, I hope that after the year, I can come here to present the award, as a self-encouragement, and I also hope that Chinese animated films will get better and better."

There was a lot of applause, and Shen Chong raised his thumbs with both hands and greeted the camera.

"Xiao Yan is too modest, he is qualified to stand here today to present the award, but a few of us old guys have the advantage of age, respect the elderly." Wan Gu Chan took two steps forward and introduced: "When I was doing "Havoc in Heaven" in the ul year, Xiao Yan was the chief animation designer, and he was a very talented young man who was more capable than a few of us old guys. ”

Applause resumed.

"Next, we will also present the Best Animated Short Film of the Year Award, which is a puppet animation film, and it is also produced by our Shanghai Fine Arts Film Studio, directed by Qu Jianfang, Jin Xi, Liu Huiyi, Cai Yuanlan, Jin Fangling and others."

There are a total of 14 films, the first one was filmed in 1979, which was very popular after being broadcast on the TV station, and won the Outstanding Art Film Award of the Ministry of Culture, so it was out of control, and it was filmed for 10 consecutive years.

Jin Xi, one of the directors, who won the award on stage, is also in his sixties, and the people who do animation are more innocent, funny and humorous, he held the trophy on stage, and after watching it for a long time, he said: "I have been thinking about giving a speech on stage since the day I heard that there was a trophy, and I specially asked someone to write a thank you speech, but I didn't expect to be stolen by Xiao Yan last night, he said everything, and now I don't know what to say." ”

The audience burst into laughter.

"In short, thank you for the Academy Awards, we have shown our faces this time, and we will continue to show our faces next year."