Because of his identity, Duke can not say much, and how much the other party can listen to these words, is also unknown, as a person who is very rational most of the time, this is just a few feelings that once came out of his feelings, Duke knows very well that he will not be the one who leads the Chinese Film Festival. Pen "Fun" Pavilion www.biquge.info

And he won't take too much care of Chinese movies and Chinese filmmakers, let alone go into the water to select some Chinese actors and shape them into Hollywood superstars.

Not to mention now, even in a few years, it will not be possible.

Hollywood's exclusion and implicit discrimination against actors and other filmmakers from non-English-speaking areas is actually quite obvious.

The problems brought about by the entire social environment are not at all something that can be changed by one person, and anyone with a little bit of brains knows this.

When it comes to some Chinese film exhibitions, Duke rarely speaks again, and the topic of Shan Diao and Phil turns to the many issues of Warner Bros. films being introduced to the Chinese market.

Although he didn't get involved much, Duke still paid close attention to what the two were discussing, after all, it would also involve his future films.

Phil first mentioned the release date of Warner's films, and believed that once China Film Group was introduced, it should determine the release date as soon as possible to avoid collisions between the schedules of different films.

The protection month of domestic films here has also been a problem, and Warner hopes to enter the Chinese market during this period.

On the other hand, marketing is the key to the life and death of a movie, and if Warner can determine the release date of the film in China, it can get the star to go to China for interviews and build momentum for the film.

"It's a win-win-win situation for both the cinema side and the movies themselves in China, and the tax revenue can be increased, as long as the marketing is prepared in advance."

Phil is clearly well prepared, "Transparency is also very important to ensure that the box office revenue of the theater can go back to China Film Group, producers and investors." ”

The words of Mounta and Phil are basically about these four issues in terms of protection month, release date, marketing and transparency.

In fact, Warner and China Film Group have been constantly discussing and trying to solve these four problems, but the progress is not great.

In addition, the two also discussed the matter of co-production. It's not just Hollywood-style movies that are involved, but also Chinese-language movies.

The popularity of "Transformers" also made Warner completely see how huge the potential of this market is, and capital wants to maximize profits. Warner also wants to really enter the Chinese film industry.

The number of imported films each year is limited, not to mention a mountain carving, even the entire China Film Group can do nothing about it, which is part of the Sino-US WTO agreement.

As a result, not all of Warner's big productions can be introduced to the Chinese market.

Compared to making a movie, Duke pays less attention to this aspect. Although he has his own agents at Warner Bros. and Time Warner, and is a strong voice on matters that affect his own interests, he is not very involved in Warner's operations for a significant portion of the time.

Shooting a film and running a film company are also two completely different professions.

The people who are actually involved in the production of movies in Hollywood are a relatively small group, and the filmmakers are very familiar with each other, and if you look at their resumes, you will see that they have worked in many crews, and even in different departments of different crews, so in many ways this is a small group.

This ability to work together in stressful situations. It may take a year or more to create a movie, but after the production is completed, people come and go quickly, there is a gypsy feeling, it is very challenging, people who are not familiar with each other gather, and it may take longer to make a movie together.

Anyway, in this world. Anyone who creates something wants it to be liked and then moves on to the next one.

Duke is arguably the epitome in this regard, and his films are never intended for himself or a small group of people.

As he said to the mountain eagle before. The cost of making a movie is very high, and some movies do cost very little, but the vast majority of good movies require massive investment to make a good film, and it involves a lot of people, as is the case in the United States. It's the same in China.

About 95 percent of film professionals don't have the opportunity to walk the red carpet or appear on the cover of film magazines, and these people work hard behind the camera and work hard every day.

Electricians, carpenters, make-up crews, truck drivers, plumbers, ...... They're all working hard to make a movie, and if you sit a little longer after the movie is over, you'll be able to see their names in the end credits.

Bringing so many people together and working hard has never been about art and ideals, but about real money, and without enough money in return, there is no good filmmaking.

For example, films such as "The Shawshank Redemption" are regarded as classics by many people, and they do have enough quality assurance, but it takes more than ten years to generate profits.

In Hollywood, no matter what type of film, studios are willing to invest in production in order to make a profit, and to generate it as quickly as possible.

The cost of time is also a cost, and there is inflation that cannot be ignored.

If Hollywood companies were to choose between "Cars" and "Wall-E" now, they would 100 percent choose the former over the more classic latter.

Later, Duke also interjected a few words on the protection month and release date.

The farther a film is from its North American release date overseas, the more likely it is to suffer damage.

Anyone whose film can appear in the Chinese market, of course, wants to be released in the summer season in July and August, the Chinese New Year in December and the Spring Festival, followed by the May Day and November holidays, and if Hollywood's commercial masterpieces can be released in these time periods, it will undoubtedly create higher box office revenue figures.

But now it is not possible, the domestic protection month prohibits foreign commercial blockbuster films, that is, imported films that were originally screened can continue to be screened, but new imported films are not allowed to be released during this period.

Of course, except for imported films that China Film Group buys out the screening rights.

Duke definitely wants to get his film into these schedules, but it will take time and it will be difficult to solve it in the short term.

After meeting with the mountain eagle, Duke participated in promotional activities in several other major Chinese cities, and after spending the third weekend in China, he flew to Tokyo on a business jet.

"Transformers" also ran for two full weeks in China.

After collecting 32.56 million RMB at the box office in the first week, "Transformers" dropped in popularity the following week, but it still swept everything in the Chinese film market, easily collecting 296.24 million RMB in seven days in the second week.

In the two weeks since its release, "Transformers" has set the highest box office record in the history of Chinese cinema with 621.84 million RMB.

China Film Group and Chinese media have also quietly changed the box office expectation of this film to 1o billion RMB.

Just as Duke flew to Tokyo, the latest news came from Warner Greater China that China Film Group was very likely to get the key to the postponement of "Transformers", which means that the film could create a terrifying box office figure in China.

The film is popular in China, and around the world, and although it is not a sequel like The Dark Knight, "Transformers", which is the beginning of the series, has a lighter theme, more hot scenes, and is easier to attract audiences.

Even in the relatively mature North American market, this heavily popcorn-oriented film is no exception.

And the media that are a little more rational will not treat such a commercial masterpiece with the attitude of award-winning films.

Coupled with Warner Bros. public relations, compared with professional film critics who have not paid attention, the major mainstream media have praised the 3D and special effects of this movie.

The Chicago Tribune said that if you see "Transformers", you can understand how the audience felt when they saw "King Kong" in 1933; The Los Angeles Times believes that whether the audience chooses 3D or normal mode, the shock and awe brought by "Transformers" are worth watching, and the film will give people an unprecedented visual impact; The Detroit News praised "Transformers" as unmatched when it comes to real movie special effects; "Empire" praised "Transformers" for bringing a huge surprise experience to the audience, and the new technology allows directors to make movies like a sandbox......

The latest issue of Time magazine North America chose Optimus Prime as the cover character, and commented that "Transformers" is actually a film we have seen before, but the bold production method is like we have never seen it, it is the "Star Wars" of our time.

The blazing sun was baking in the USC Film School, and two students in their twenties sped through the brown-red corridor and walked briskly in the direction of the classroom.

The USC Film School is one of Hollywood's most important talent bases, and your studies here are closely connected to Hollywood's proximity.

The two students walked and talked, focusing on the characters to be discussed and studied in this theory class, as well as his films.

"Joseph, if "Transformers" was a failed movie that earned $311.21 million in North America and more than $670 million worldwide in two weeks of release, then what is a successful movie?"

The man named Joseph shrugged his shoulders and asked rhetorically, "Carter, is this a movie?" It's basically a commercial film that relies on special effects technology! ”

Carter wanted to say something, but the two of them had already walked to the classroom, so they had to stop talking for a while, chose a seat in the front and sat down, and then looked at the projection screen in front of them, which was the theme of this theory class What makes Dukr Rosenberg so unique! (To be continued.) )

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