Chapter 134: The third phase opens
The Ningdu land auction was not as large as the number of developers attracted by Jiangzhou, which made Qin Ran, who was used to seeing big scenes, feel a little uncomfortable. The first land auction in Ningdu did not launch too many plots, and only 6 plots were put on the auction table. One of the most eye-catching is the previous 80,000 square meters of N5 plots, and the rest are small plots located in the city center, with an area of about 40,000 square meters.
At present, Jiangnan Real Estate is generally considering the development of the large market, and the N5 plot barely meets the requirements, so Qin Ran of other plots is not in the scope of consideration.
When Qin Ran and Li Desheng walked into the scene, there was a burst of conversation at the venue, and the other developers present felt a little afraid of Jiangnan Real Estate. Because it has always been known for its large-scale land acquisition, Qin Ran and others appeared today, announcing the signal of Jiangnan Real Estate entering Ningdu.
In terms of land bidding, the developers on the site are not as proud as Jiangzhou, and they all increase prices slightly. The N5 plot is the finale, so the price competition for the first 5 plots of land is not fierce, and they were all successfully auctioned by local developers in Ningdu. Ningdu has not yet fully implemented the unified land bidding and transfer system, so high-quality land has not yet come to power, and it has been divided among related developers in various names, such as the N2 plot not long ago.
"Plot N5 is located in the city center ......"
The whole auction was uneventful, and unlike Jiangzhou's strategy of planning to become an instant hit, Ningdu just wanted to test the market first. So there is no quality land, and certainly there will be no fierce competition.
As the auctioneer shouted out the starting price of 60 million for the N5 plot, many developers on the scene joined the competition.
"65 million."
"67 million."
……
"90 million."
After almost ten rounds of bidding, the N5 plot only shouted the amount of 90 million.
"180 million."
Li Desheng shouted out the quotation of Jiangnan Real Estate, which was twice the quotation of the previous one, which really made the venue sound with a burst of sighs, and the connoisseur's shot was extraordinary.
The whole auction has only now finally entered the state, and the auctioneer, who was originally doing routine things on the stage, also blushed and shouted loudly: "180 million!" The highest price appeared today, is there anyone who continues to follow up? ”
"200 million."
Another local developer in Ningdu has made an offer.
From 2 million one-plus just now, it has now become 20 million, and the money is just a number when it reaches a certain amount.
"210 million."
Representatives of Zhongyang Group, who are also outsiders, raised their cards to bid, and their company also took a fancy to this piece of land.
"220 million."
Local developers in Ningdu followed suit again.
……
"270 million!"
After several rounds of competition between the two sides, the final price came to 270 million, and this offer was shouted by Zhongyang Group.
But the representatives of the two sides paid more attention not to each other, but to Jiangnan Real Estate, which suddenly fell silent. Since shouting 180 million, Jiangnan Real Estate has never participated in the bidding. The industry has always had the impression that as long as Jiangnan Real Estate participates in the bidding, it will basically end up with the highest price, and the ferocious and bold is the impression that Jiangnan Real Estate shows to its peers.
"272 million."
The price is basically close to the apex of the two sides, so the price increase has also dropped, and it has returned to 2 million one-plus.
……
"286 million, Zhongyang Group reported 286 million, is there any price increase?"
As he spoke, the auctioneer looked at the local developer in Ningdu, who had been participating in the bidding, and saw that there was no response, and then looked at Qin Ran's location, but there was still no movement.
“3”
“2”
“1”
"Bang-"
Jiangnan Real Estate kept silent, the N2 plot was already a very good bridgehead to enter Southern Jiangsu Province, so Qin Ran didn't plan to precipitate too much money here. Moreover, after next year, Ningdu may launch a large number of high-quality plots, and good steel will be used on the blade, Qin Ran plans to reserve some funds to do it again.
The moment they heard the sound of the hammer, the representatives of Zhongyang Group were completely relieved, and it was quite unexpected that Jiangnan Real Estate did not cut off the beard in the final stage. The news that Jiangnan Real Estate got the N2 plot has not spread, so it is normal for peers to be a little puzzled by its empty-handed return this time.
Knowing himself and knowing that the other side will not be defeated in a hundred battles, Qin Ran is mainly familiar with the opponents and environment in Southern Jiangsu Province today.
On New Year's Day in 1999, the third phase of Xiziwan was officially opened!
New Year's Day happened to be a Friday, so together with the following Saturday and Sunday, it formed a three-day holiday.
With the experience of the opening of the second phase, all the staff of Jiangnan Real Estate have been familiar with the grand opening of the day. With the hot sales of the first and second phases, coupled with the word-of-mouth effect of the owners of the first phase, the third phase of Xiziwan continues to be popular among the citizens of Jiangzhou.
The third phase of the customer has been sold out since the second phase was sold out, and after a month and a half of accumulation, all 600 units launched were sold out within three days on New Year's Day. Although there are other developers in Jiangzhou who also rush to sell properties during the New Year's Day holiday, compared with the hot sales of the third phase of Xiziwan, it seems unsatisfactory, and the best ones only sold one-third of the stock in three days. The removal rate cannot be compared with Jiangnan Real Estate, and the boutique building strategy created by Qin Ran has finally begun to bear fruit.
Going to see the house and visiting the real estate has become a leisure choice for Jiangzhou citizens during the holidays.
In fact, the last new house in Xiziwan Phase III was sold at 15:42 pm on January 2. Because when the last house is sold, the sales person in charge of signing the contract specially looks at the watch to record this moment. The houses are sold out, but this is only the first batch of listings, so for the rest of the time, the salespeople will have to continue to be responsible for receiving a steady stream of visitors and preparing for the second batch of sales for the Chinese New Year.
"What? Have all the properties sold out? ”
A man with a leaflet asked.
"We're sorry, but our first New Year's Day launches are all sold out. But in a month and a half, on the fifth day of the Lunar New Year, our company will launch the second batch of listings. If you are interested, you can pay the deposit in advance. ”
The task was completed ahead of schedule, and the saleswoman was in a happy mood, so she said to the man with a smile.
"What's the deal with the intent money?"
Knowing that new listings would be launched during the Chinese New Year, the man breathed a sigh of relief and continued to ask.
"The intention money is that you pay 1,000 yuan in advance, indicating that you are interested in buying a house in our company. At that time, for customers who have paid the intention money, we may have a discount for group purchases, as well as the right to draw lots in advance. You can rest assured that we can refund the intention money at any time. ”
"Oh, I'll take a look first."
Knowing the general meaning, the man planned to go to the first phase of Xiziwan to take a look at the site.
"Okay, this is my business card, you can contact me at any time if you need it, and I will be happy to provide you with thoughtful and satisfactory consulting services."
The saleswoman pulls out her business card and sends the potential customer away.
When he came to the ready-made Xiziwan Phase I community to see it on the spot, the man found that although many residents were being renovated, the entire community was still well managed and clean. He was impressed by the beautiful scenery of the whole community, especially the ubiquitous cameras and patrolling security guards, which made him feel safe and secure.
The first phase of Xiziwan is a high-quality community built by Jiangnan Real Estate, and it is ahead of the real estate of the same period in terms of details, so it is obviously superior to its peers in terms of details. The average sales price of the third phase is 4,000 yuan/square, which is 200 yuan/square higher than the opponent in Jiangzhou who opened in the same period.
After the field trip, the man thought that the extra 200 yuan per square meter was definitely worth the money. So, he strode back to the sales hall and found the saleswoman who had just received him.
Seeing the man turn back, the saleswoman knew that the repeat customers were potential customers, and she was now hosting another young couple.
"I'm sorry, but I'm sorry to wait a minute."
The saleswoman first arranged him at a nearby round table and poured him a glass of water.
Customers are God, and they determine the weight of your purse! The saleswoman kept in mind what Qin Ran had said, so she didn't dare to slack off on any potential customer.
In the end, the man and the young couple paid a deposit of 1,000 yuan on the spot, and they considered snapping up the second batch of properties during the Chinese New Year.
"Will there be any changes in terms of prices? Is it still around 4,000 yuan/flat? ”
The young couple asked.
This question is also of interest to the man, so he also listens attentively to the female saleswoman's answer.
"What the price is, we don't know the whole company. Generally, it will only be decided by the company's CEO the day before the sale, but I can only say that according to the current trend of rising housing prices in Jiangzhou, the second batch of houses in the Chinese New Year is estimated to have a certain increase. But you don't have to worry, it won't rise too much in a month and a half. If the price is not suitable, our company will refund you the intention money at any time, which is clearly written on the receipt. In black and white, you are happy to buy, we are happy to sell, so that the greatest customer satisfaction is our company's consistent purpose. ”
Before the opening of such a question, the company has trained the salesmen in a unified manner, so their answers are very standardized.
"Oh, well, see you then."
Knowing that the money could be returned at any time, the young couple dispelled their worries and left happily together.
600 houses, with an average price of 4,000 yuan per square meter, the first batch of sales of the third phase of Xiziwan has returned a total of 312 million yuan, providing sufficient capital reserves for Jiangnan Real Estate.
A large land auction will be held in Jiangzhou City before the year, because the government wants to fill their pockets for the Chinese New Year, and many employees of government agencies and units are looking forward to paying bonuses, so they need to get back a large amount of money in the land market. Jiangnan Real Estate has no development land for ordinary residential buildings in Jiangzhou, so it is necessary to take this opportunity to win the follow-up plots, otherwise it will face the situation of having no rice to cook.
Under Qin Ran's greeting, Yang Xiaohui finally mentioned the new Audi A6L he had been looking forward to, and on the day he picked up the car, he specially called Qin Ran to invite him to dinner to celebrate. On the grounds that doing a good job in the second phase of the project is the greatest reward, Qin Ran sent him away, after all, he didn't like to socialize very much.
The final exam finally came, and Qin Ran still maintained his grades in the middle and lower reaches of the class. At the beginning of the next semester, it is the second year of high school, and the second year of high school is about to start make-up classes, with the addition of evening self-study and a full day of make-up classes on Saturdays. Although Jiangzhou No. 1 Middle School is dominated by Su zhì education, under the national strategy of making up classes and the strong demand of parents, No. 1 Middle School also has to increase the study time of students who are about to take the college entrance examination.
Before leaving school during the winter vacation, Wang Yaxuan mysteriously told Qin Ran a piece of news, which surprised him.