Chapter 199: Deficiencies and Goals

"What?" Zheng Dongren asked with some consternation, as if he didn't understand what Zheng Xiuheng meant, and the same was true for Yoo Hee-yeol and Jung Jae-type.

Zheng Xiuheng handed the three printed materials to the Big Three, and then pointed to the L Academy model divided above and explained.

"Every agency will have trainees to focus on, and they will shoot advertisements and MVs to help expose and increase popularity before their debut, and these trainees will get the opportunity to debut in the end as long as there are no accidents, but Korean entertainment companies have not done enough in this regard!"

"The public's curiosity is very strong, nothing about anything, this is one of the human nature that most people have, so the academy model is not only to maximize the exposure of trainees, but also to allow the public to participate!"

"So I will temporarily divide the college model into four parts, preparatory students, students, model students, graduates, from the selection will be announced at the same time, we will be the L large-scale team planning out, all the trainees who can enter the college, in addition to the preparatory students, will become the trainees who will make their debut, in the future, you can maximize the exposure of the students through guò multi-faceted plans to attract the public's attention, and then make up for the preparatory students once a year through the selection conference, and finally through the open competition elimination system, Voted for by the crowd to select the trainees and get everyone involved! ”

"After the debut plan is decided, the members will be selected directly from the students, and the competition mode will be adopted in each group establishment plan, and the public will also be involved in it, so that the final group will be established!"

"The most important thing is that after becoming an official debut artist, the members will still retain their positions in the academy in some subsequent projects. It is also possible to participate in some temporary projects, although this will certainly create a lot of resistance and controversy, but if successful. It can form a good idol brand and break through the bottleneck of development in a short time. However, it is a pity that the company is still too small, and it is difficult to find a capable partner, even if it is cable TV or network TV, if there is a company that cooperates with us in an all-round way, the probability of success will definitely exceed 50%. ”

After listening to Zheng Xiuheng's speech, Zheng Dongren and the three of them had very wonderful expressions, and they were stunned for a while before Liu Xiyeol said: "Is this equivalent to making the company's plan completely open and giving a certain right of choice to the public?" The risk you will take is not too great! ”

Zheng Xiuheng also nodded. But the expression was with a smile and replied: "The risk is indeed there, but the big is not necessarily, this is just a little public about the trainees, selection and planning, which is no different from the risk of failure taken by burying one's head in development and then launching an artist, that is, invest more, on the contrary, this way can get more exposure, even if it is a bad review, it doesn't matter, as long as it is not a bad review, having exposure is equal to half of the victory!" ”

"Then in terms of the composition of members, what if the trainees selected through the public are not suitable together?" Zheng Dongren asked calmly. But his expression was surprised, and he looked a little moved.

Zheng Xiuheng replied indifferently: "The public's choice can only account for a part of the proportion, since it is an elimination system. The competition mode naturally has to occupy a large proportion, and in the end, as a planner, everyone's arrangement will be in the hands of the company, even if a trainee has 100% support, you can find many reasons to exclude it from the debut plan! ”

The three of them were stunned, looking at Zheng Xiuheng, whose expression had become a little flat, and they were all a little uncomfortable.

But Zheng Xiuheng's words are right, South Korea's fan culture is rather strange, and there may indeed be a situation where an unsuitable person is selected by the public. But let's not talk about the means, if we take the five-member group as an example. In the selection, the voters are all independent or individual fans, and even if one person is directly pitted, it will only cause opposition from a small number of people.

And Zheng Xiuheng has every reason to explain this matter in various ways. You can even let the trainees themselves take the initiative to quit, when Zheng Xiuheng thought of this plan, he had already determined the foundation for the success of this plan, and it must be added that all the students who joined were obedient trainees, of course, this kind of obedience is a kind of Cheng dù, which does not mean to erase personality, and before entering the preparation, it must be selected by the company to avoid unnecessary people to the greatest extent.

From the standpoint of the brokerage company, Zheng Xiuheng's attitude is perfect, if a brokerage company can't perfectly control the company's artists, it is an absolute failure, although in recent years, YG is talking about free style, but free style and company promotion, production strength has nothing to do with it, if YG can succeed, this is definitely not because of less requirements for artists, the reason for style freedom, can only show that Yang Xianshi does have the vision and ability of Li Xiuman.

And compared with S.M and YG, it is a perfect oppression model, super production and promotion ability, every artist launched will be successful, even the worst is not comparable to other small companies, but the same S.M oppression control zhì is very excessive, even if there has been convergence in recent years, but this has exceeded the meaning of control, more like persecution.

And the so-called control can be regarded as an unequal perfect cooperation, with the company occupying the initiative, maintaining rationality in some processes, and accepting certain suggestions from the artist, but there must be absolute control in the key general direction, even if it is an arrangement against the will of the other party, the other party will only complete it seriously, even if there will be some discomfort in the heart, and it will not leave a pimple in the end.

What is needed is to let the other party see the success at the same time, but also let the artist get the treatment he deserves, only in this way can he perfectly control the other party.

Unlike the S.M combination, once the contract period is reached, the two parties have the attitude of 'rather than the whole thing'.

Like Zheng Xiuheng, he has never thought about playing with a free and open attitude, at least in terms of management, he will definitely not let it go.

Of course, now that the company has just been built, there is no hair for the time being, Zheng Xiuheng will not run to the trainees to find prestige, according to his style, it is really easy to make the company's trainees afraid of himself, but he didn't think about the trainees to be afraid of himself.

Yoo Hee-yeol and the three of them were a little surprised, but the three of them also understood at the moment that Zheng Xiuheng was not joking if he wanted to develop in this industry, and there was no problem with his rhetoric, because Korean entertainment companies control artists.

"In this way, this project is mainly to attract the attention of the public through guò preparatory competition, and then increase attention and pull up the first batch of fans through public participation, I don't think there is any problem with this plan, but the problem is that our company's public relations ability is too poor, and the resistance to promotion is not ordinarily large, and the resources of trainees, we can no longer describe it as less, and it is difficult to say what the results of the selection conference will be!"

A plan is always a plan, but before the plan is realized, it can be called a utopian dream, so Zheng Dongren's words realistically pointed out the shortcomings of the company and the biggest problem facing this plan.

If this kind of project is done by S.M or JYP, I am afraid that it will immediately attract great attention, which is like a reason that every time a large club launches a new person, it will attract attention.

Zheng Xiuheng also knows this truth, so this plan still needs to be improved, especially how to implement this plan is the most important point, just when Zheng Xiuheng wanted to say something, Zheng Dongren suddenly looked at him and said very seriously: "Actually, I have a way to greatly increase the success rate of this project!" ”

Zheng Xiuheng was a little surprised, but seeing Zheng Dongren's serious appearance, he asked with some expectation: "What way?" ”

Zheng Dongren lifted his glasses, as if something flashed in his eyes, and then ......

"In fact, in the final analysis, the current situation is still a successful case that the company has not been able to get a hand on, although we have signed, but we have proved that she joined the antenna right choice, on the contrary, compared to the recognition of the voice of doubt has never stopped, so the top priority is to complete a successful plan, in order to prove the strength of the company, so that with the heat of this success, directly open the selection conference, the launch of the antenna academy plan!"

"Good idea!" Zheng Xiuheng's eyes lit up, and he said with some joy, to be honest, when he thought of this, Zheng Xiuheng was almost at the limit, and this was the inspiration he got from chatting with Li Zhongmin and others at MBC a few days ago.

In Lee Jongmin's words, now these idols, if they want to be popular, they depend on two aspects, one is whether the work can meet that kind of big hair, and the other is exposure, this kind of thing is basically increased by the program on the Guò, so even if it is a radio program, Korean artists will take it very seriously.

If the essence of Zheng Xiuheng's definition is to pay attention to this project and participate in it through the public's curiosity, then his goal is to choose the trainees with the least possibility of failure to form a team to debut and build a high-quality idol brand while gaining huge attention.

Not every trainee will receive a lot of attention before their debut, so no matter which company launches a newcomer, it will take a lot of risk, Zheng Xiuheng is not to form a team of thirty or forty people, but to make the artist selection public, just like a talent show, and at the same time in the circle of this plan, throw everyone in one brand, and there can be more operability in the future, and even the two combinations can be temporarily mixed and matched in a frenzy, which provokes Zheng Xiuheng and dares to play the practice of letting Lee Hyori lead the team, Of course, these are relatively distant ideas, and at present, Zheng Xiuheng's goal is to put the company on the road of rapid development more quickly and effectively. (To be continued) - 6949 + dpataioin + 4068761 - >