Chapter 58 Marketing
Shen Chong stood at the back door of the Broadway theater, watching the faint light reflected from the screen, carefully observing it for a while, and then retreated.
"The attendance rate is a bit low, it seems to be less than 50%?"
"yes." Jiang Zhiqiang looked helpless and said: "There are many Shaw Brothers theaters, and after they released "The Great Destiny", many viewers thought that "Crazy Robbery" was offline, but they didn't know that we were still showing it here. ”
"We need to do some more publicity." Shen Chong walked back and forth in front of the ticket window of the theater, thought for a while, and then asked, "Is there a camera that automatically produces photos after taking pictures is sold now?" ”
"You mean Polaroid?" Jiang Zhiqiang said: "I have one at home, does Mr. Shen want to use it?" ”
"I don't." Shen Chong shook his head, "How much does it cost to take a photo with Polaroid?" ”
"A box of photo paper is 1oo pieces, and you can take eight photos."
So expensive?
Shen Chong was a little surprised, he rubbed it for a while, and after half a sound, he asked, "Which is the most famous department store in this neighborhood?" ”
"Big company." Jiang Zhiqiang introduced: "Every Sunday, they have a 20% discount on all goods, so there are a lot of people. (Note 1)
Shen Chong's eyes lit up, and he hurriedly asked, "Do you know anyone in the big company?" ”
"I have a friend who works there as a manager."
"Very good, you can contact him to see if he has time, if he is free, let's go find him." Shen Chong looked at the clock hanging above the ticket window, and asked, "It's three o'clock, let's try to get things done before 6 o'clock, and the newspaper will advertise tomorrow morning." ”
Jiang Zhiqiang didn't know why, but he still took Shen Chong to the office of the theater and called him.
Shen Chong picked up another phone, took out a small notebook, and flipped through it, while thinking about nokIa, moTo, Apple, Android, and copycat machines......
"Hey, Boss Liang?" After connecting the phone, Shen Chong was a little anxious, and first introduced himself: "I am Shen Chong from "Film Times". ”
"Hello, Mr. Shen." The person who answered the phone was a woman, and she said, "I'm Zheng Mingming." ”
"Hello Mrs. Liang, isn't Boss Liang here?"
"Yes, he's taking pictures of the guests, and he'll be fine soon." Zheng Mingming said: "Or, I'll let him call you later?" ”
"No, I'll wait for him." Shen Chong chatted with her: "Mrs. Liang, I heard that you have been very busy, why do you have time in the photo studio today?" ”
"There is a big client in the photo studio who wants to take a set of art photos, and I will put her on makeup."
"You husband and wife, one with makeup, the other with photography." Shen Chong said with a smile: "It's really a perfect combination, the combination of two swords, invincible in the world." ”
"Mr. Shen said with a smile, you and Miss Li are really a perfect match." Zheng Mingming said a few polite words, and then said: "Lao Liang finished filming, I called him, you wait." ”
After a while, a middle-aged man's voice came, and he said with a smile: "Boss Shen, let's say, which star will I shoot this time?" ”
"I don't take care of your business today." Shen Chong took out the pen, opened the cap, and said: "You are an expert in playing with cameras, I want to inquire about something, do you know which Polaroid camera agent in Hong Kong is?" ”
"Yes." The other end of the phone said: "Mr. Shen, if you think I charge too much, you can just say that I will give you a discount, and take pictures of celebrities with that thing, I'm afraid you won't be able to get on the cover of the magazine." ”
"Don't worry." Shen Chong laughed and said, "You are still responsible for taking celebrity photos of magazines." I'm going to do something else. ”
"Earlier, I thought the business was going to be yellow." They laughed too, and then called a contact number.
Putting down the phone, Shen Chong smiled slightly.
The person he called to consult, named Liang Haiping, used to be a full-time photographer of "Southland Movie", almost all the promotional photos of Shaw Brothers stars were his handwriting, and later resigned and opened a photo studio in Tsim Sha Tsui, he is one of the most well-known photographers in Hong Kong, the first two issues of "Film Times" were cover photos taken by Shen Chong himself, and then all the star photos were outsourced to him.
And the person who chatted with Shen Chong just now was his wife Zheng Mingming, who is also very famous and is the founder of the beauty brand Monitan.
However, these two couples have not been going well recently.
Zheng Mingming has had several twists and turns, worked hard for more than ten years, and finally opened his own brand of beauty products, but last year, the business was just starting, and a fire burned the warehouse clean, which saddled a huge amount of debt......
Monitan can become a brand that even an otaku like Shen Chong knows in the future, Zheng Mingming is obviously a person with great perseverance and ability, and sending charcoal in the snow is the best investment in the world, both to earn favors and tickets, so after Shen Chong learned about it from Liang Haiping, he introduced Li Kaiyuan to Zheng Mingming, and then instigated her to invest a sum of money in Monitan.
Then dialed the agent phone number given by Liang Haiping, and Shen Chong said straight to the point: "I want 5o Polaroids, and 10,000 pieces of photo paper, you can quote a price." ”
Polaroid cameras are expensive, the photo paper is not cheap, and the image quality is not as good as the effect of photo studios, so sales have been sluggish.
"10,000 pieces of paper?" The other side was startled and repeated again: "Ten thousand? ”
"Yes." Shen Chong said with certainty: "You give a price, if it is suitable, in the next week, at least 50,000 pieces." ”
"Please... Please wait a moment. After a while, there was a different person over there, and he hurriedly asked, "Do you really want fifty or sixty thousand tickets?" ”
"At least that's much." Shen Chong's tone was calm: "The company is preparing a marketing plan, and it needs to take a lot of photos, if your offer is suitable, I will send someone to bring money to get the goods now." ”
After hesitating for a while, Shen Chong immediately said; "This price is too expensive, it's better to use an ordinary camera, and then go to the photo studio to print, you can quote a price, we are very short of time, if it is not suitable, forget it."
After hesitating for a while, he said, "79 yuan, the cost price, no matter how low it is, we can't afford to lose." (Note 2)
"Okay, I'll send someone to pick it up later, and you give me the address."
After remembering the address, Shen Chong put down the phone and asked Jiang Zhiqiang: "Is your friend free?" ”
"He's in the company, we can go over now." Jiang Zhiqiang was puzzled and asked, "Mr. Shen, what are you going to do with a big company?" ”
"Go fight the local tyrants." Shen Chong walked out of the office and said, "Look for them and ask for some coupons." ”
"They only offer discounts on Sundays, and they don't seem to have coupons."
"I can't print it." Shen Chong explained with a smile: "If Broadway is full, with thousands of spectators at a time, five or six shows a day, such a large flow of people, do you think big companies want it?" ”
"Shen always said that when we sell movie tickets, we give a coupon?" Jiang Zhiqiang suddenly realized and said: "Use coupons to attract people to watch movies, and then go shopping after watching the movie, killing two birds with one stone." ”
"It's not tempting enough to just give a coupon." Shen Chong said: "Hong Kong's business is so prosperous, coupons are everywhere, people have long been surprised, you have to add some other materials, otherwise the effect is not great." ”
"Shall we send another photo?" Jiang Zhiqiang thought of Shen Chong's phone just now, and said: "But Polaroid is too expensive, even if it is 79 yuan for a box of photo paper, the cost is very high, 10,000 pieces will cost 100,000 yuan, it is better to simply let people watch movies for free." ”
Shen Chong didn't explain, in the sun, squinted his eyes slightly, and said, "Let's go and see what kind of coupon a big company can give first." ”
……
Sunday, May 2o.
Feng Xiaobo was woken up by the shrill ringing of the phone, he closed his eyes, groped with his hands on the bedside table, and only after half ringing did he accurately grasp the microphone.
"Hey."
"Xiaobo, are you still sleeping?"
"It's poetry." It was the voice of the girl who had just been soaked, Feng Xiaobo immediately turned over and sat up, and said with a hundred times more energy: "No, I have already gotten up and am exercising." ”
"Well, I hate boys sleeping in the middle."
Feng Xiaobo laughed twice and asked, "Shishi, is there something wrong?" ”
"It's okay, I can't call you." The girl was coquettish, and then said: "Xiaobo, let's go watch "Crazy Robbery" again, right?" ”
"Huh?" Feng Xiaobo was surprised, "Haven't we seen it?" Besides, "Crazy Robbery" has been offline. ”
"There's a theater in Mong Kok that's still open." The girl whispered softly, "Let's go see it later, just have lunch after reading, and then go shopping together in the afternoon." ”
"I've watched "Crazy Robbery", what's the point of watching it again." Feng Xiaobo didn't want to go, he grabbed the alarm clock at the head of the bed, looked at the time - it was only 9 o'clock in the morning, couldn't help but pull the corners of his mouth and secretly smiled bitterly, and then shirked and said, "Why don't we go to watch a new movie at night." ”
He has mixed feelings about "Crazy Robbery" - when he went to the screening that day, he was so frightened that he hugged his sister in the middle, and he was ridiculed by his colleagues to this day, and even the building security guard knew the nickname of "Feng Xiaotiao......
And it was also because of that hug that he successfully soaked in the girl he liked, which can be regarded as a blessing in disguise.
"There are no good movies lately." The girl was very dissatisfied with his prevarication, and said: "Now go to watch "Crazy Robbery", there are activities in the theater, give a lot of gifts, let's go and see." ”
"What kind of gifts can the theater give?" Feng Xiaobo continued to shirk, "It must be the same Rubik's Cube from last time." ”
"It's not a Rubik's Cube, it's a new gift, you can find today's "Oriental Daily" to take a look." The girl was impatient, "Are you going?" Don't go, I'll go alone. ”
"I'll go, I'll go." Feng Xiaobo immediately compromised, and said softly: "You wait at home, I'll pick you up later." ”
After a hurried wash, Feng Xiaobo ran downstairs, bought a newspaper, and then walked to the bus stop sign and looked through it while waiting for the minibus.
Soon he saw the advertisement that the girl said - it was another large-scale, full-page advertisement.
At the top is the artistic word of "Crazy Robbery".
In the middle is a chart.
"In 1964, Chen Jingbo, "Golden Eagle", the box office exceeded 1oo thousand;"
"In 197O, Wang Yu, "Dragon and Tiger Fight", the box office exceeded 2oo thousand;"
"In 1971, Bruce Lee, "Big Brother Tangshan", box office over 3oo thousand;"
"In 1972, Bruce Lee, "Raptors Across the River", box office exceeded 5oo thousand;"
"In 1974, Xu Guanwen, "Ghost Horse Double Star", the box office exceeded 6oo thousand;"
"In 1976, Xu Guanwen, "Half a Pound and Eight Taels", the box office exceeded 8oo thousand;"
"In 1979, Ann Hui, "Crazy Robbery", the current box office is 9.71 million, and it is still being screened in Broadway Cinemas in Mong Kok......"
"Witness history, give back gratitude!"
"Oriental Glamorous Film Company and Broadway Cinemas have worked together to prepare a large number of Polaroid instant cameras, and all those who come to the cinema will take photos on site for free, and we will seal the photos together with the movie tickets as a souvenir to witness the birth of a new box office record in Hong Kong."
"Let's witness history together!
There is also a line of small words at the bottom: "There are also a large number of good gifts on the spot, and those who come have a share." ”
"It's kind of interesting......"
After watching the advertisement, Feng Xiaobo understood the girl's mind - even if you don't watch a movie, it's good to buy a ticket and take a photo as a souvenir, which can not only commemorate history, but also commemorate love.
Anyway, a movie ticket is only a few dollars, and a photo that can be taken immediately can cost more than a dozen yuan......
That's not right!
Is this film company crazy, in order to hit the record, is it a big sale at a loss?
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Note 1: Da Da Company was a famous department store in Hong Kong in the 7O years, which fell into trouble after 82 years and was liquidated in 86 years.
Note 2: The Polaroid Company has long been bankrupt, and the price of the photo paper in the article is fictitious according to the price of the photo paper reproduced on Taobao, so readers should not be more serious......
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