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"Today the three of us are on the stage. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info "On stage, Francis? Coppola was the first to say, "It's because we all know the excitement of winning the best director." ”

"It was the most magnificent moment of my life." Spielberg answered.

"Wait...... "George?" Lucas looked at the two of them separately, "I've never won this award. ”

The theater erupted in laughter, and Spielberg said in laughter, "So what are you doing here?" ”

"I don't know." George? Lucas gradually turned the conversation to the awards, "But I think it's better to gain than to give." ”

"It's weird!" Spielberg and Francis? Coppola said at the same time.

"Here's the list of nominees for Best Director." The three of them ended this little talk show, "Joel? Cohen and Ethan? Cohen, "No Country for Old Men", Martin? Scorsese, "The Departed", Duke? Rosenberg, The Dark Knight, Tony? Gilroy "Michael? Clayton, Paul? Thomas? Anderson, "Blood is Coming". ”

"The winner is ......" Spielberg opened the envelope, and there was no suspense in the answer, "Martin? Scorsese! ”

At this moment, only he understood Martin's feelings, and the audience and guests who stood up gave warm applause.

On stage, Martin? Scorsese vs. George? Lucas, Stephen? Spielberg and Francis? Coppola hugged in turn, then stood in front of the microphone.

"Thank you, thank you, thank you......"

A long list of thanks jumped out of his mouth, the director who always rubbed shoulders with the Oscar for Best Director finally realized his Oscar dream with a gangster film that was highly rated in North America.

"Can you check the envelope again? Did I really win the prize? I mean, I can't even control myself when I get this award from the academy, and it's this honor that my old friends gave me! We've been friends for 37 years. I was so moved, so moved. ”

"First of all, thank you Warner Bros. for giving me the rights to adapt this script, and thank you to the cast and crew who worked with me......"

After a long list of thanks, Martin? Scorsese seems to be going to sum up all these years, "I also want to say thank you to the people who have blessed me all these years. There are a lot of strangers in this. I used to walk down the street. People will say irresponsible things to me, walk into a doctor's office, or whatever, and they will encounter this situation. ”

"They said. ' You deserve an Oscar. I went for an X-ray, and the doctor said to me, 'You deserve an Oscar.'" I said 'thank you' to them. My friends who have been with me for many years, as well as many friends who came to the scene tonight, wish me this award. My family is the same, and I thank you. This moment is reserved for you. ”

Martin who got his wish? Scorsese was undoubtedly the biggest winner of the night, and then went on to win Best Picture.

"The Dark Knight" was unsurprisingly the biggest accompaniment of the night, taking home only two trophies out of nine nominations, and Duke's production style was undoubtedly quite unappreciated by the Academy.

"Change style?"

Sitting at the 'Oscar Night' party hosted by Vanity Fair, Duke vs. George? Lucas shook his head, "I'm not going to change because of the Oscars." ”

Lucas stood up and patted him lightly on the shoulder, "Duke, you've always been sane and determined. Go your own way. ”

Just like he will not change himself because of the Oscars, Lucas believes that a director who is not niche because of the Oscars will have a broader path in the future.

"I'll go first," Lucas nodded lightly to him and Scarlett, "you guys go ahead." ”

George? Lucas is gone, but the people around Duke have not diminished in the slightest, like Brad? Pete, George? Clooney and others sat at this table to talk to him, and the former's film studio needed Warner Bros. for distribution. It is necessary to enlist the support of Duque as a member of the board of directors; The latter is keen on politics, and Scarlett, who is also keen on politics? Johnson was speculative.

The center of these people's topics is naturally Duke, perhaps the companion of "The Dark Knight" tonight, and they don't talk about movies. The main discussion is about charity, after all, the news of Duke and Scarlett establishing a children's charitable foundation has been hyped by the media for quite a long time.

And in Hollywood and the entertainment industry, philanthropy is a topic that will never go out of style, and it is one of the best ways to elevate your style.

Anyone who knows a little about this circle knows that Hollywood is nothing more than a "dream factory" for celebrity charity.

When to see Angelina? Julie visiting ragged refugees in Afghanistan, George? When Clooney visited hungry children in Africa, the public would have thought about it. These heartfelt charity activities are actually planned by the brokerage company.

In today's Hollywood, celebrities have become a common practice to do charity, if any Hollywood big name has never participated in public welfare activities, it is simply an incredible thing, even if it is a second- or third-tier actor who is not in the stream, they are also scrambling to open up a 'second front of fame'.

Even the young stars who have just debuted are eager to join the mighty army of 'Aid Africa' or 'Save the Earth'.

The agency has packaged the star's acting career and public welfare undertakings to the market, creating a 'new culture' in Hollywood.

Don't talk about it from afar, just say Nancy? Josephson heads the International Innovation Management Company, also known as ICM.

ICM's headquarters on Wihill Avenue in Beverly Hills is a striking white building that looks like a law firm.

The company's most famous client is undoubtedly Duke, and Charlize is also the most famous customer. Theron, Jennifer? Aniston, Annie? Hathaway, Brad? Pitt and many other first- and second-tier stars.

How to make their own customer career further, is undoubtedly every brokerage management company must consider the problem, charity is a very good way, the international innovation management company has a special department responsible for this area, but also set up the international innovation management company charitable foundation.

Over the past decade or so, the charitable foundation's influence has grown rapidly as Hollywood has become more and more fond of philanthropy and social activism.

Nancy? Josephson's person in charge of the foundation, who worked for a senator from California, was so adept at fundraising that she was even a regular visitor to the Washington authorities, meeting with Pentagon and White House government officials, traveling around the world with United Nations officials and NGO heads to inspect various public welfare projects, and then returning to Hollywood to report to the company on what was going on, where the plague was outbreaking, and what new aid projects were ......

Connecting big stars who never read books or newspapers and don't know anything about the 'outside world' with various charity projects is the main job of the person in charge.

Like a 'matchmaker', she first learns about various projects, and then recommends trustworthy institutions to celebrities and provides guiding advice.

Just like a film company's project initiation of a film, this process is often not achieved overnight, and most long-term projects need to go through full and effective communication.

The secret of the success of this kind of 'marriage' charity is to find out what celebrities and charity projects have in common, otherwise contradictions will inevitably occur, such as celebrities are very urgent to improve their image and status by charity, but the project is not suitable, incompatible with their experience and temperament, and if they forcibly intervene, they will bring quite a lot of unknown factors to him and the reputation of the brokerage company.

Charity is not as simple as walking the red carpet and saying two words.

Celebrities doing charity will inevitably lead to 'show' criticism, such as Paris Hilton, the heiress of the Hilton Hotel last year? Hilton, who was briefly sentenced to prison for drunk driving, announced her visit to Rwanda with a charity shortly after her release from prison, accompanied by a large team of photographers because she likes to document everything.

As for the purpose of the trip, the descendant of a wealthy family was blunt - there was so much negative news about me that I needed to turn around my public image.

There are indeed people in the circle who are sincere in doing charity, but even Duke has to admit that charity led by brokerage companies is basically a show.

And nowadays, whether brokerage companies can get clients on the 'charity express' is very attractive to clients.

Some time ago, one of CAA's customers switched to ICM because of this. Josephson's biggest bait is to create an exclusive charity for the other party, which is quite a clever trick.

Nowadays, all kinds of 'philanthropy' undertakings are deeply implanted in Hollywood, and even have crossed national borders, and all major United Nations agencies have "goodwill ambassadors" from Hollywood - Angelina? Julie is a UNHCR "Goodwill Ambassador". Barrymore is the World Food Programme's "Anti-Hunger Ambassador", George? Clooney is a "messenger of peace" of the United Nations......

These philanthropic identities are also of great help to celebrities, even if they hit the street with one work, or they don't have outstanding works in a few years, the style they get through charity is enough to ensure that they will not fall quickly.

In Duke's view, the flocking of Hollywood stars to philanthropy is also related to a profound change in their 'self-understanding'.

In the past, being an actor was to gain adoration and admiration.

But nowadays, Hollywood stars are surrounded by agents and publicists with MBAs and even assistants, which makes them feel that acting is a naïve profession.

You know, in the past, agents were high school dropouts, just like them.

Therefore, having a career outside of acting is, to a certain extent, allowing Hollywood stars to regain their "specialness" and "sense of superiority" as actors in the past.

Of course, this doesn't apply to everyone. (To be continued.) )

ps: What this one says does not represent everyone, and there are still those who are truly charitable. Ask for commuter passes and recommended tickets!