After sending a group of Japanese into the elevator, after they left, Zeng Lizhen didn't seem to come back to her senses, she stood there and said, "Mr. Shen, is this signed?" Did Sony promise to sponsor? ”

"Of course, the contract is signed." Shen Chong pressed the elevator button to go up, and then said to the translator who followed behind him: "There's nothing to do today, you go and rest, Sister Zhen and I still have some personal matters to do." ”

"Okay, Mr. Shen, Miss Zeng, goodbye."

"The conference room hotel will clean up by itself, don't worry about it." After the translator left, Shen Chong said, "Let's go, go back and change your clothes, and go to Xu Anhua and Yan Hao for dinner later." ”

Zeng Lizhen held the briefcase containing the contract and walked into the elevator, she did not hide her admiration, and said with admiration: "I have been busy for more than a month, and I haven't done anything, Mr. Shen, you have done it all in one afternoon, and the Japanese took the initiative to sign the contract, which is really amazing." ”

Her tone and expression made Shen Chong a little embarrassed, and he explained: "Yamaguchi Baihui earns salary, Sony earns advertising, we earn box office, everyone earns, and there are no losers, so it's easy to get it, it's nothing." ”

"Mr. Shen, what you said is light, Zhu Jiading and I have worked hard to talk and beg people everywhere, but we can't get sponsorship, and as soon as you make a move, you signed a big company like Sony." Zeng Lizhen said: "Mr. Shen, I admire you so much. ”

"Don't, in terms of the level of work, I'm really not as good as you." Shen Chong shook his hand and said, "I can do it because I have more money than you, and I have money that can make ghosts grind, and even ghosts can move, let alone the Japanese." ”

"But this time, we are asking the Japanese to spend money to ask the Japanese to give us a living, and we are not spending money to invite the Japanese to live."

"You are wrong to think so, money is the most powerful weapon in the world, the more you accumulate, the greater the energy, when you have hundreds of millions of money, you have nuclear weapons, you don't need to really do it, you can make others obedient." Shen Chong stepped out of the elevator and said, "You and Zhu Jiading, the money is not enough, so you can't shake people." Really speaking, this time on the surface, we didn't have any money, but in fact, what came out was my fame and favor, which were assets, but intangible. ”

Standing at the door of his guest room, after speaking, he looked at his watch, and then said, "I'll take a shower first, rest for a while, and when it's half past five, come and call me again, and we'll go to dinner together." ”

"Okay."

Tianbao played crazy for a winter vacation, and now school is about to start, so after Li Kaiyuan finished his errands in Tokyo, he took her back to Hong Kong, and now only Shen Chong lives alone in the presidential suite, which is empty and quite deserted.

After taking a shower, Shen Chong changed into casual and loose clothes, then sat on the sand, turned on the TV, and watched the Japanese program absentmindedly while letting his mind run wild.

In order to train his group of junior producers, the producer of "Die Hard", he wrote the outline of the script, set the budget, and finalized the main creative staff, he basically left it alone, and let them toss, Zeng Lizhen went back and forth between Hong Kong and Japan, Shen Chong didn't know in advance, this time he helped, but it happened to be in Japan, and it happened to be met at the same time, and it was not within the scope of his original plan.

In this movie, the only thing Shen Chong cares about and is ready to meddle in is the action scene, to be precise, it is a fight scene, the current action design in Hong Kong, the rhythm is too slow, too routine, and does not meet the requirements of the new era, so he plans to use this drama to raise the fight to the level of the 9o years, similar to the level of "Black Man" or "Zhongnanhai Bodyguard" - in fact, the fighting style of "Spy Shadow" is the most suitable for this drama, but the shaky camera speeds up the editing of the rhythm, in this era, the audience may not be able to adapt.

However, since he intervened, Yu Crisp did it to the end, so after Shen Chong thought about it, he took over Zeng Lizhen's work and personally went into battle to negotiate with Sony.

According to information revealed by Akio Morita, aIkmau is scheduled to be released in the United States in June, and June, which happens to be the time when "Die Hard" is scheduled to be released in the United States.

Sony wants to promote aIkmau, naturally it has to advertise a lot, and the publicity fee and coverage will be very huge, at the same time, aIkmau is also the most trendy electronic product in the Ru era, and "Die Hard" is an urban movie, and the complementarity between the two sides is very strong, this shareholder style, it is worth borrowing, so the content of the contract signed by Shen Chong and Sony is not only to sponsor the actor's salary, but a package of cross-marketing agreements.

For example, the crew of "Die Hard" will specially create several exciting movie trailers for aIkmau, which will be jointly funded by both parties and broadcast on major TV stations, and in shopping malls and electrical stores, Sony will also use TVs and VCRs for display, and the video will also be played on a loop.

Sony can use the stills and characters of "Die Hard" to advertise, and "Die Hard" will put aIkmau in a prominent position when promoting, and the crew members will skillfully mention aIkmau when they are interviewed, and when the movie is released, they will carry out some promotional activities such as drawing aIkmau with movie tickets or buying aIkmau to get movie tickets......

In short, Shen Chong came up with more than a dozen marketing methods that were commonplace in later generations in one go, but as he himself said, it was very difficult to promote new business models.

For example, in 19, when Spielberg was filming "Alien T", in order to attract some sponsorship and reduce costs, he went to the nmnamnamn company and said: If he arranges for Alien T to eat nmnamnamn food in the movie and give a certain shot, how much is the company willing to pay?

Eat me, and you want me to give money? The NMNAMNamn company rejected Spielberg's proposal and even felt insulted......

Therefore, these marketing methods proposed by Shen Chong are very novel, Sony is skeptical about the effect of publicity, the conclusion of this agreement is not as simple as Zeng Lizhen sees, Shen Chong not only had dinner with Akio Morita and discussed for nearly two hours, but also made great concessions of interests, and finally let Sony's advertising director come to Hilton to sign an agreement - he only has Sony's shares, far from being able to affect the normal operation of the company

In this agreement, Sony will not only pay Yamaguchi Momoe's salary, but also pay a floating cross-promotion fee based on the film's final box office figures.

Movie cross-promotion fees are very common in later generations, such as Coca-Cola paid Time Warner $500 million in order to buy out the exclusive cross-promotion rights of "Harry Potter".

However, in 19Ru, this kind of cost is incredible, so Shen Chong did not set a minimum amount, but set a floating standard, such as the global box office of more than 1ooo US dollars, Sony has to pay an additional 5o US dollars, over 5ouu million, to pay o US dollars, over 100 million, to pay 5oo US dollars.

This kind of expense makes sense in business logic, paying Yamaguchi Baihui's salary, just buying an opportunity for built-in advertising, the marginal promotion of the movie, naturally there is an additional charge, advertising on TV to see the ratings, then advertising on the movie, of course, look at the box office, the higher the box office, the more people watch, the greater the influence, the better the advertising effect, of course the more fees to be charged.

"Die Hard" is of course inferior to "Harry Potter", but Shen Chong also has his own advantages, that is, his fame, as a billionaire in his early years, he is a legend, and the information that has been released recently, such as his company, has a revenue of more than 100 million during the Christmas shopping season in the United States, such as his gold investment, such as his sudden huge purchase of Sony's shares, which made his legend to the next level, Sony is willing to sign this agreement, but also a gamble, bet that his next legend can still be born.

Shen Chong also hopes to take the opportunity of "Die Hard" to give some inspiration to the producers in the company, and then they will explore film financing channels that are in line with the trend of the times, don't stare at the box office, you must know that in Hollywood in the 21st century, many blockbusters have already earned back their budgets before filming - for example, "Tomb Raider", with a total investment of 94uu US dollars, but Paramount, as a production company, did not pay a dime, so it was filmed.

In the modern film industry, the most important skill of a producer is to be able to fool money, and with money, there is a movie......

Shen Chong was thinking about it when he heard a knock on the door, looked at the time, and it was exactly half past five, so he stood up, turned off the TV, picked up the room card, and prepared to leave.

"Mr. Shen." As soon as the door was opened, Zeng Lizhen excitedly reported: "Just now the agent company called, saying that Miura Yuwa promised friendship to star in "Die Hard", and there is no need to pay a salary. ”

"That's good news." Shen Chong raised his eyebrows, looked at her, and said, "Your clothes are good, more beautiful than the professional clothes in the afternoon." ”

Zeng Lizhen looked at his expression and asked, "Mr. Shen, you already know the news?" ”

"I'm not a god." Shen Chong smiled, closed the door, and said, "I'm just prepared." ”

Seeing that she was puzzled, she explained: "Japan's economy is so good, they look down on us, of course we have to open a high price, make a bunch of messy conditions, now change Sony to invite, it's different, Sony is Japan's head snake, and it is a big advertiser, the agency company will not offend it for Yamaguchi Baihui, a woman who is about to retire, so the conditions are lowered, I guess, the salary paid by Sony will not be more than 1oo US dollars." ”

"Little Japan is really hateful, next time I won't look for Japanese people to film."

"Don't think so." Shen Chong laughed and said: "The more hateful it is, the more you have to make their money, and when you earn enough, you will be able to control the Japanese, and when the time comes, whoever you want to film, people will pay tribute." ”

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