readx;??? It was not an easy task for a relatively complex film like "Inception" to become a hit like "Transformers", and it had to be promoted a little harder, and by the time Duke had finished all the post-production, the major entertainment media in North America had received a special manual. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It's a "top secret" document called Dream Sharing: A Manual of Tactical Hiring Procedures, from Duke's crew.

If it were an ordinary film crew, the media would just dispose of the manual as garbage, but Duke's current status and appeal in the film market in the United States and even the world, coupled with Warner Bros.'s proper public relations, determined that the media would take this manual with the most serious attitude.

Media outlets such as Empire Magazine, The Hollywood Reporter, and Entertainment Weekly have put scanned copies and content of the brochures on the pages of their official websites.

The manual consists of seven main sections, namely the expert and the operator, the structure of the environment, the connection between the "dream" and the "waking world", the hostile subconscious, the war in the dream, the interrogation method, and the description of the "dream inception" equipment

And the URL listed in the last chapter, /, is a viral marketing website for Inception, which has been published for a long time, and this website is actually a "Dream Inception" instruction manual.

Obviously, this "Dream Sharing" manual is the beginning of another round of promotional marketing for "Inception".

However, the text in this shabby booklet has been heavily smeared, and the audience will need to find out what information is hidden in it, which is exactly a means for Duke fans to get into the theater with curiosity.

In mid-April, two weeks before the release of "Inception", various promotional activities were intensively launched. DiCaprio, Charlize? Theron, Scarlett? Johnson, James? Franco and Joseph? Gordon? Levitt held a media briefing in Los Angeles.

Everyone showed a confident mentality in front of the camera, which made fans look forward to this mysterious new work even more.

As the release date of the summer season approaches, Duke's new film continues to set off a new round of video bombardment in the media, Warner Bros. has successively released the HD version of four new TV promos for "Inception", a new shooting direct special, and the director Duke, two producers Tina? Faye and Charles? Rowan and Leonardo? Interview video of 8 leading actors including DiCaprio.

In addition to marketing promotion, Duke and Warner Bros. have also done a good job in the industry. Los Angeles, New York, San Francisco and Boston held two fan and media preview screenings, and they were confident enough in the film itself, apparently wanting to boost the box office after its official release with early word-of-mouth.

Even, the film once played the slogan of 'a movie that only smart people can understand'.

this world. Few people would admit to being stupid.

"The overall evaluation of the audience score of the test screening is A+, and the average score of media reporters is 9.5 points......"

In Warner Bros. office, Jamie? Johnson told Duke about the overall statistics of the test screening, "Among them, as many as 81.8 percent of them gave a perfect score!" ”

Duke nodded lightly, "We want to spread the high reputation formed by the film as soon as possible." ”

These ratings are not hyped up by the media. In front of hundreds of millions of viewers, it is really useless.

"Don't worry." Jamie? Johnson smiled brightly and was in a visibly very good mood, "We haven't let up on the hype about it. ”

At present, "Inception" has been tested on a small scale, and both professional media and ordinary audiences have not hesitated to praise it and give unanimous praise, Jamie? Johnson believes that "Inception" is very likely to replicate the momentum of "The Dark Knight" and create a miracle of a non-simple popcorn film that is a big hit again.

The director sitting opposite is the most powerful guarantee for all this. Jamie? Johnson was very sure of this.

It's not just Warner Bros. statistics on the test screening, after eight rounds of test screenings, a total of 1,794 netizens on the IMDB website participated in the rating of "Inception", with an average score of 9.8 points.

With a week to go until the film's release, the media gave Inception almost overwhelmingly huge praise when it came to all-important media campaigns, and they didn't shy away from praise – incredible, masterpiece, perfection, miracle, subconscious, Freud, Jungian doctrine, action, emotional impact, and so on.

A comment from AI said, "The details of Inception are complex, but the film also has an emotional logic line that drives the plot, and there are a lot of exciting action scenes. Inception is almost a miracle: it is a multi-layered exploration of the subconscious. Become a new action classic that has never been seen before. It does an excellent job in every conceivable range. Duke? Rosenberg is a master of vision, and he uses many film metaphors to intellectually guide the viewer. ”

The Hollywood Reporter believes that "Inception" has established Duke as a leading science fiction film director. "An extremely complex, yet fascinating, sci-fi dream journey. "Inception" is definitely the biggest blockbuster movie of the summer, and it makes Duke? Rosenberg became a leader in science fiction cinema. After watching the film, you will feel like you are exhausted. ”

Variety's comment, "If the role of cinema is to share dreams with people, Duke is certainly one of Hollywood's finest and most creative masters of dreams." Inception is a very clever movie. Rich in detail and intricate in the narrative, it takes people into a subconscious labyrinth. Duke has created a realistic thriller, somewhat akin to Jungian doctrine that challenges the viewer on multiple levels, real and unreal, and the appeal of Duke and Leonardo can make Inception one of the hottest films of the summer. ”

The review added, "If Inception is a 'metaphysical puzzle,' it is at the same time a metaphorical image that deliberately creates an illusion of reality that fascinates us, confuses our minds, and creates a lasting impact on people's impressions, and it does it." ”

Empire magazine declared, "This film is like another version of 'The Matrix,' with its anti-physics exploration, brilliant action scenes, impactful emotions, and Leonardo's astonishing performance, all of which are addictive, and this is a whole new frontier for Duke cinema." ”

Not only the media, but many directors and producers who have watched the film are also full of words about "Inception" when they are interviewed.

George? Lucas said in an interview that the film was perfect, "I have no reservations about saying that Inception has easily become the best big-budget film of the year, and I can even go further and say that it is one of the best films of the last five years, Inception is close to perfection!" It's a movie within the structure of consciousness, but it's also a wonderful action movie, John? Schwartzmann's photography is unparalleled, and the digital effects are very realistic. Zimmer's soundtrack is also great, with dense action scenes and an emotionally striking story. This is the most complex film Duke has ever made since filming The Matrix. ”

With George? Lucas with Francis? Coppola also praised, "When watching Inception, you have to follow the rhythm of the film, and it's easy to get lost if you're not careful. The structure of the film is like a complex labyrinth, which takes the viewer into an interlocking 'real dream', which not only explores dreams, but also has many metaphors about real filmmaking. ”

After eight rounds of test screenings, many well-known figures in the industry were attracted to the theater, and Warner's media were also prepared, constantly selecting suitable subjects for interviews to achieve the purpose of further promoting the film.

Quentin? "Inception is a masterpiece, a truly ambitious blockbuster, and Duke has never missed a beat, which feels like a miracle." Inception sometimes doesn't feel like a movie, it transports you to another world, and the screen of the theater is like a dream in your head. In today's Hollywood, this is incredible. I love every moment in 'Dreams', movies are dreams, and Duke knows that. ”

His good friend Robert? Rodriguez agrees that the film is excellent, "Every minute of Inception is fascinating, the concept of the film is a bit like Freud, or closer to another psychologist, Jung, and the film is bound to bring the joy of deconstruction." Duke is a director who balances business and art very well, and the ski chase and weightless fight in the action scenes are all highlights, and the special effects are almost perfect. ”

Ordinary fans who have watched the preview screening are full of praise for "Inception", and the film's high reputation is spreading like a virus, spreading everywhere on the Internet.

"The advent of Inception has silenced those who are dismissive of Hollywood movies, and it's a magical movie that starts like James? Bond vs. "The Matrix", and then you can feel the shadow of many blockbusters, such as Ridley? Scott's "Blade Runner" and Duke's "The Dark Knight", but "Inception" also definitely has its own unique charm, Duke has created a dream world and guided us to plunge into it with our own secrets, which is probably the greatest enjoyment that movies can bring, right? ”

However, some media have expressed concern about the market prospects of "Inception", believing that Duke may suffer embarrassment at the box office if he trusts the audience's ability to understand too much, after all, too many people are used to brainless popcorn movies.

Whether the film will suffer a cold reception from the market or will be a big hit will not be revealed until it is officially released. (To be continued.) )

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