Approaching the end of July, the hot summer season in North America gradually cooled down, after the North American box office of "The Matrix" exceeded 300 million US dollars, the popularity basically subsided, and the growth rate became extremely slow, from the Independence Day holiday to the current two weeks, only more than 6 million US dollars, although the North American box office exceeded 310 million US dollars, the market potential was basically exhausted.

Overseas growth has also slowed significantly, and the Far East has become the last box office feast for "The Matrix", which now has a combined global box office of $585 million, and if it wants to break the $600 million mark, the remaining screening market needs to be able to continue to make efforts in the future.

As the box office fever decreased, the peripheral sales of "The Matrix" also fell sharply, and as of now, the peripheral sales in North America reached $288.5 million, and the peripheral sales in overseas markets also exceeded the $200 million mark, reaching $221.5 million.

However, the peak season of the film has passed, and the follow-up peripheral sales will depend on the slow accumulation of time.

Even so, under the 30 percent sales commission agreements signed by Duke Studios with major manufacturers, the film will receive $127.5 million, plus $20 million from advertising sponsorships, and $2 million with a 10 percent increase in sponsorship after the film has grossed more than $500 million worldwide, even if the TV rights and disc and video rights have not been sold, the film will have nearly $150 million in merchandise and advertising@6.

This may not seem like a lot compared to the nearly $600 million in box office figures, but let's not forget that the box office is also shared with marketers such as theatrical distributors, and this revenue is almost gross profit.

As long as the box office is guaranteed, merchandise tends to be a low-cost, high-income commodity, and some so-called luxury sets or limited collector's editions - such as Neo's limited-edition trench coat - are not collectible in addition to the popularity of the film. In fact, the cost is extremely low for merchants, and the profits generated are often very amazing.

It is not unreasonable for major businesses to actively participate in the peripheral production of the film, spend a lot of money to get the image authorization, and accept the film production and distribution party to take a cut from it.

Most typically, several manufacturers involved in The Matrix. After hearing that Duke's new project had been reviewed by Warner Bros., he immediately approached Warner Bros. and the Duke's studio to sponsor the film again.

As long as it can meet the requirements of the film as a whole, Duke will not refuse these manufacturers.

"Seeing that your films are always big sellers, and all kinds of peripheral products create huge profits, I can't help but want to invest in Hollywood."

On the long jetty at the small pier at Manor Beach, Lady Leah looked at Duke and Scarlett with their fishing rods in their hands. Johnson, said, "But reason told me again." You are just an individual phenomenon. ”

Duke smiled and didn't say anything, knowing that his mother was just a little emotional.

Mrs. Leah looked at the time, stood up and stepped out of the parasol area, "I'll make a call." ”

A gentle sea breeze blowing from the west brought a rare touch of refreshment to the Southern California heat, and Dukla picked up his fishing rod. Look at the empty hook and reattach the bait. Thrown back into the sea.

"No gains?"

Scarlett? Johnson sat on the other side of the parasol, removed the sunglasses stuck on his face, picked up a cold drink, took a big sip, and said, "You're out of luck." I haven't caught a single fish until now. ”

Hearing the girl's words, Duke turned to look at her, "The fish don't like me. ”

The blonde girl next to her pursed her lips and said no more.

Time is indeed an invisible killer, and every year is when my mother comes. He would only see Scarlett a few times, and the relationship between the two would inevitably become rusty, this fourteen-year-old girl not only became taller, but also began to develop her body, and she developed very quickly, gradually having the appearance she once remembered.

Corresponding to the change in her appearance, and the expression on her face, Scarlett? Johnson's eyes, except when he looked at his mother, were always with obvious coldness, and the problem of chatter as a child almost completely disappeared, and he was silent most of the time.

Duke knew what the cause of this change was, but the pain of family breakdown, which could only be gradually eliminated with time.

"What are you looking at?"

Presumably noticing Duke's gaze, Scarlett turned her head and asked, "Don't you know me?" ”

Duke shook his head and pointed to the wing of his nose, Scarlett immediately understood what was going on, raised her hand and touched it, "Last year, there was a time when I was in a very bad mood, so I went to fight with a few classmates, but my godmother didn't like it, so I took off the nose ring and threw it away." ”

Hearing Scarlett's words, Duke sighed in his heart and comforted, "Honey, it will pass." ”

"Yes, it will pass in one qiē."

Gently shaking her little head full of blonde hair, Scarlett suddenly showed a wry smile, "I just don't understand, even if he wants to divorce his mother, he can leave, and he must go to court to divide the property?" It's clear that he cheated, and he made a mistake......"

"Can anyone who makes a mistake be so justified?" Scarlett seemed confused.

Duke shook his head at her and said, "Honey, you must understand that many times, children distinguish between right and wrong, and adults only look at the pros and cons. ”

"Oh......" Scarlett thought for a moment, just nodded.

She scratched her face and asked, "The same is true of your cooperation with Warner Bros.?" ”

"What do you think?" Duke took his own drink, took a sip, the cool feeling went straight to his chest and abdomen, and then changed the subject, "Scarlett, your appearance in "The Horse Whisperer" is very good. ”

Speaking of movies, Scarlett? Johnson smiled, "yes, when I met Sophia some time ago, she said the same thing, and she invited me to star in her new movie." ”

As the sun gradually moved to the west, getting closer and closer to sea level, Duke packed up his fishing tackle and took Scarlett with him in his net? Johnson walked towards the villa, and a few small fish could be seen jumping in his net pocket.

Fishing is a rare leisure for Duke after busy work.

My mother, who was also busy with work, didn't stay in Los Angeles for long, but returned to New York, and Duke's Duke's studio had an important moment. Major investors and marketers will settle Titanic's North American earnings as of the end of June.

Although the film is still being screened in North America, starting in July, the producer and distributor will no longer participate in the film's North American box office share, and all the box office generated during this last period will be owned by the theater company.

How can a film be shown in theaters for such a long time without paying a certain price.

Don't talk about Titanic. is "Star Wars", which has the largest number of large-scale screenings, and in the last few screenings, Lucasfilm can only get a share that is better than nothing, but every large-scale screening will bring a boom in sales of peripheral products.

Duke Studios has taken $40 million from the last North American box office share, this time it is the post-production share dominated by the theater side, plus the film in addition to the publicity and distribution costs, and the payment of James? Cameron's portion of the director's share was earned only $15 million from Duke Studios.

So far. The North American box office share was settled, and Duke Studios earned $55 million.

But overseas revenue is destined to be the lion's head, and it was also in this settlement that Duke Studios received $125 million in overseas box office shares and $75 million in peripheral aspects including television, discs, and videotapes in some countries and regions that have been negotiated.

Even if there will be a large amount of income in the future, Duke's $50 million investment has already generated several times the profit.

According to the predictions of relevant institutions, in the next year, "Titanic" will remove the North American box office of $665.62 million and the overseas box office of $1.2152 billion. It will also generate at least $1.5 billion in peripheral revenue.

David, Duke's accountant, also made some predictions, and he believes that Duke's $50 million investment. It will generate a pre-tax profit of about $400 million to $550 million.

In late July, Paramount Pictures and Twentieth Century Fox jointly released the DVD and videotape of "Titanic", and the impact of this film is amazing!

In the first week of its release, the DVD sold a whopping $35.25 million; The tapes sold for $32.3 million, a total of $67.55 million.

In addition, there is the first round of television broadcasting rights for the film. It was taken away by CBS at a sky-high price of $8 million!

Facts have once again proved that the power of big ships is infinite and the market potential is unlimited.

After entering August, "Titanic" continued to sail in North American theaters, and "The Matrix", which was released for three months, gradually came to the next stage. The film's 14-week rundown is related to the rapid decline at the box office, as well as the desire of Duke Studios and Warner Bros. to make money by releasing DVDs and videotapes while the hacking craze is still over.

Since the end of July, Duke has re-edited theatrical screenings, added appropriate cuts, and cut out a filmed footage to increase the appeal of DVDs and videotapes.

VCD has never been popular in North America, videotapes have always occupied a dominant position in the past few years, until the emergence of DVD in 1996, and after nearly two years of vigorous promotion by Sony and many other manufacturers, the status of videotapes has been shaken, especially since 1998, with the increase in sales of DVD playback equipment in North America, the sales of DVD versions of films have gradually caught up with the revenue brought by videotapes.

Hollywood initially resisted DVDs, but after seeing the huge storage capacity and low cost, the major companies that were born for profit immediately invested the most enthusiasm, and DVDs have already risen in North America.

Duke remembers very clearly that in the next ten years, DVDs will become the foundation of Hollywood films, and many films that hit the box office will eventually recover their costs and even achieve profitability by relying on the low cost and high profits of DVDs. (To be continued......)

ps: Jinan continues to barbecue mode, it is estimated that standing on Quancheng Square at noon, with cumin and chili noodles, you can eat barbecue after standing for a while...... Ask for a monthly pass~~Ask for a recommendation ticket~~ Students, you can come to Jinan to try homemade barbecue~~