Chapter 228: The Positioning of the Qin Dynasty

"Brush!" Hisao Koguchi stood up suddenly, and the look on his face was already solemn.

"You're quit?" The Qin Dynasty's reaction was fierce, completely out of Sega's expectations!

They guessed, they were tough, this was just their temptation, they were testing the bottom line of the Qin Dynasty! This is the process that must be passed through in the final negotiations, after all, the Qin Dynasty is a third party that has accumulated enough experience to open up, if they don't look for Sega, they are on the same page as Nintendo, where can they go?

However, Qin Yuanfeng shattered this illusion with a slap!

"Where are you going?! Where can you go? Hisao Koguchi gritted his teeth and said, "Do you still want to continue in the video entertainment industry?!" ”

"Where am I going, and I need to report to Sega?" Qin Yuanfeng sneered: "Goodbye, Mr. Hisao Koguchi, sue those mercenary directors, Lao Tzu Qin Yuanfeng is still very prosperous without them, just keep your eyes open and wait to see." ”

He walked away, and Hisao Koguchi was stunned for three seconds, and immediately rushed into the conference room.

Four directors are now waiting for him here.

"Qin Jun has completely evacuated Sega?" Hideki Okamura's brows furrowed deeply: "This is really ...... Worst to Expect ......"

"Although this situation is also expected, it is really unpleasant...... "Yasuo Tian sighed, and said with great pain: "What is my copyright...... Just flew away......"

"Now is not the time to talk about that." Yasutaka Sato lit a cigarette, took a deep puff, gently knocked the unwarranted cigarette ash, and said in a deep voice: "The key is Qin Jun's next step, where will he go, where may he go?" Although our cooperation has ended, it is not a good idea to let the tiger go back to the mountains like this. ”

"Let the tiger go back to the mountain?" Yuji Nakatsu sneered: "Please advise Sato-kun, where is this mountain?" ”

"There are two first parties in the electronic entertainment industry, and the rest of the large enterprises are blocked out of this circle by us and Nintendo, and the water in this is not shallower than the console war. If he dares to leave Sega, the market will shrink too much at once. The arcade market was sluggish, and he would soon understand what the outcome of today's efforts were. Evil Tiger, which will eventually be carved up by the market and become a hungry tiger! ”

His eyes narrowed slightly: "Qin Jun is a powerful person, but he is a young man after all, and young people always have a time when their blood is high...... Wait...... This war with the Qin Dynasty is not over yet...... I bet both sides are competing for patience right now. If MD sales hit 3 million units in a week's time, he would immediately turn the spearhead and come back to us. ”

An inscrutable smile appeared on his face: "We give him conditions, but he doesn't want them." When he begged again...... Hehe...... It's not as lenient as it is now......"

"Will he join Nintendo?" Deputy Yasuo Tian muttered to himself: "This has to be prevented. ”

"Impossible." Several people immediately said in unison: "Yamauchi Pu should be able to win him over, but it is impossible for him to join." Minoru Arakawa moved from the front of the stage to behind the scenes, and it was difficult to return to Nintendo's core leadership for a few years. But don't forget, he was always Yamauchi's son-in-law and the most trusted person in the Yamauchi family. Moreover, this person is very capable, it is impossible for Qin Jun to join this kind of company that has a great enemy of life and death. ”

"Keep an eye on the Qin Dynasty." Yasutaka Sato finally made a decision: "And properly appease Suzuki-kun, after all, the company can't lack such a shareholder who is obsessed with technology." He has always complained about the departure of the Qin Dynasty. ”

"Suppress this matter, and prepare for a second round of negotiations with Qin Jun after the specific sales volume of MD is confirmed."

Yuji Naka didn't know that his estimate was completely wrong!

If it is according to history, his guess is completely correct, in this era, Sony was stuck by Nintendo, and he could only watch, drool, grinding his claws and waiting for an opportunity. With the exception of Sega and Nintendo, the whole world is looking to them.

However, Qin Yuanfeng is different.

He knows the future and the past, and he knows very well that the current video entertainment industry seems to be dominated by two companies, but in fact, the opportunity for change is coming.

And this seed has already sprouted in a company!

He returned to the hotel and immediately brought in Jack and Peter Pan.

"I broke with Sega." He spoke so surprisingly that the remote control in Peter Pan's hand, who was tuning in the TV, paused.

Jack looked at him deeply: "I hope you are the result of careful consideration. ”

Without waiting for Qin Yuanfeng to speak, he immediately continued: "Qin, I hope you understand that it is not the best time to hold the machine now. Any host line,It needs a process of accumulation,The Qin Dynasty is now based on casual games,Word games,This adaptation is too narrow,Your lineup is not sufficient。 I'll build yΓ¬ and press it again. It's best to have two action-type games that enrich the game genre of handhelds, and then decide to sell handhelds. ”

"I know, the handheld will be at the end of the year, this will not change, isn't it nearly a year away?" Qin Yuanfeng said lightly: "The handheld machine must be sold within this year." Nintendo can't be allowed to take the lead, this is the cornerstone of the Qin Dynasty's cocoon into a butterfly, and it must not be postponed! ”

"Sega will not disclose the news of the departure of the Qin Dynasty, and I don't want to do so for the time being. Now that the eyes of the entire Japanese video entertainment industry are on the Qin Dynasty, our next step is to stabilize our fame rather than rashly challenge the whole new field of first party. The main thing is that we don't have any intersection with other third parties, and the channels are not open. Before the handheld was sold, all the work had to be done around this center. ”

Jack thought for a moment, and only after a few minutes did he speak: "Qin, I wasn't thinking about which one you were looking for just now, but I was thinking about how to go next for the Qin Dynasty." I have already handed over these proposals to the relevant personnel of the company, but I would like to discuss them with you in person. ”

"The main thing is positioning." His face turned stern: "The Qin Dynasty lacks a position. You have casual games and word games, and the former is well-known but can't remember to start a company. The latter can remember to start a company, but unless there is another Furuta Junko incident, the word game can be called a masterpiece with 100,000 boxes as far as I know...... This is a digression, but the most important thing is, did the Qin Dynasty have any memorable titles or slogans? ”

This is the most distinctive expression of the company's appearance, such as Sega's slogan: to make the most refreshing games. Nintendo's is: to make games that everyone loves to play. Is this slogan shouted in vain? No, their most important use is, positioning! ”

"Why is Sega so afraid of others saying 'go Nintendo's way,' because this is the positioning, Sega and Nintendo, which occupy two types of game markets, and no one wants to be blurred with the opposite, which will lead to the ambiguity of their own positioning. In shopping malls, this is the deadliest. Without a clear banner, there will be no clear advocates. So, you must fly your flag now! ”

Own flag?

Qin Yuanfeng's brain teaser was running, and this sentence made him think a lot. For example, the dispute between Coca-Cola and Pepsi was also joined by Jack, and Coca-Cola's slogan was: The most authentic Coke. And Pepsi's tagline is: The latest coke. has a fixed user layer, and for example, Jia Duobao and Wang Laoji, who have joined him, the result is almost exactly the same as the Coke dispute.

If you want everyone to remember the Qin Dynasty more clearly, it is really necessary to play your own slogan, so that everyone can think of the Qin Dynasty when they see this slogan.

Jack looked at Qin Yuanfeng and said deeply: "There are still eleven months, this is the final sprint of the Qin Dynasty to break out of the cocoon into a butterfly or never recover, in these eleven months, your advantage is the whole industry, players are watching you, don't take advantage of the current time to play your own flag, when will you wait?" ”

"With advocates, you dare to sell hosts. Any first party is initially a third party, and Sega is no exception, and Nintendo is no exception. On the basis of adherents, you will gain fame, and with fame, you will have the confidence to contact other third parties. Let them think about your host. Otherwise, no matter how strong the Qin Dynasty is, a host will never be supported by a single company. If you insist on playing the game yourself, then the result can only be the next Sega. And you're not as good as Sega, because you don't have the same amount of money as him. ”

Qin Yuanfeng nodded, positioning......

His gaze looked at the man in front of him with some emotion, positioning the father of learning, which was the most proficient means of the other party.

"Make games you never thought of." After thinking for a few minutes, Qin Yuanfeng said sternly: "Every game will make people's eyes shine!" What's more, every game we've sold before is a new genre! I'm sure players will agree with our slogan! ”

β€œVeRygood!” Jack gave an appreciative thumbs up: "That's a great positioning word. And it can be derived to the words fashion and trendy, and the expansion is also very wide. ”

Qin Yuanfeng himself probably can't imagine what the appearance of this sentence has brought to players around the world.

He can't guess, and Jack can't guess, after all, what the result is, now he can only do it, he doesn't dare to expect the result, everything is to try to do the best, wait for the unveiling of the result, it itself is uncontrollable.

Jack thought for a moment: "So, let's go back to the previous question, Qin, who are you going to contact now to be your next home?" Oh, I'm guessing to myself, there are enough funds to get into the first party right now, not afraid of Nintendo and Sega, and I'm also half a third-party, either Panasonic or Sony. Qin, sue me, who found you? ”

Qin Yuanfeng laughed, it's good to talk to smart people, many things, the other party can draw conclusions in one sentence, and how much less can he explain. He broke with Sega without hesitation, and the other party not only did not worry, but also pulled out the two giant companies in the future.

Actually, both of them are fine!

Needless to say, Sony, but Panasonic, players who may have less contact don't know, but he knows it clearly, there is a PC masterpiece, which was born under the hands of the other party!

The earth-shattering bloody battle between sFc and md91 in the autumn of Habara was steamed out of thin air overnight, and the amount was so huge that it attracted the attention of countless giant crocodiles. Sony has always been one of them, however, this time, also attracted Panasonic!

No, not only Panasonic! At that time, it attracted Panasonic, one of the two emperors of the electronics industry, Time Warner, one of the five giants of Hollywood, Universal, one of the five giants, Electronic Arts, the first predator of PC games in the future, and the American telegraph and telephone company aTT!

The five giants, just the year after the bloody battle in Akihabara in 91, joined forces to form a game company that will be familiar to countless players in the future.

3do!

This company, with a game, is known all over the world! Not inferior to any of Blizzard's games!

Its status, just like fantasy lovers can't not have read the "Dragon Lance Chronicles," and it's impossible for readers who like magic not to know the "dnd rules", and "Genesis" and "Witchcraft" are called the world's three major RPGs!

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