readx;???“ How many are there? ”

Although she has grown up and her personality has changed a lot, Scarlett? Johnson was curious after all, "Is it an astronomical number?" ”

Duke looked at her and shook his head, "Honey, this is just a pre-session. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

The advance theater is only screened in more than 2,800 theaters in North America, even if the IMAX theaters are all king-size theaters, how high can the box office be?

Got the fax papers, Tina? Fei Bian walked this way and said, "$18.87 million, this is the highest box office figure in North America since the beginning of the show." ”

Hearing this figure, Duke first breathed a sigh of relief, so much publicity and marketing work was not in vain.

Scarlett got Tina? Fei stepped forward, glanced at the fax file, and said, "It says that as of twelve o'clock at midnight, IMDB's rating is still ten." ”

"Hmm."

Duke nodded, but didn't pay much attention to it, IMDB users were either trolls or relatively senior fans, and this kind of film was undoubtedly very much to the latter's appetite.

Standing up, Duke reminded the two men, "It's not early, go get some rest, we'll be back in Los Angeles tomorrow." ”

The long night has just begun, and for many theaters, tonight is a sleepless night.

Theaters across the U.S. were crowded, with nearly two-thirds of the theaters showing "The Dark Knight" and 125 IMAX theaters all full, a scene never seen since IMAX entered Hollywood.

However, IMAX had already prepared, firstly, they had full confidence in Duke, and secondly, the crazy publicity also increased their self-confidence.

As early as a few days ago, IMAX decided to add the screening of "The Dark Knight" at 6 o'clock on Friday morning.

In North America, when popular films are released, in order to maximize revenue, theaters often arrange screenings at "abnormal" times. Advance and midnight screenings have now become a tradition of summer box office blockbusters.

Nowadays, the popularity of online ticketing has made it possible to sell out movie tickets in advance, in order to meet the upcoming "Batman" craze, except for IMAX. There are also more than 2,500 theaters across the U.S. that don't open until after 10 a.m. on weekdays, welcoming their first guests at 6 a.m.

And the number of guests in this group is quite large.

"I'm here to see Heath? Ledger's Joker's. ”

"It's a Duke film, and of course I'm going to watch it."

"IMDB's rating is 10, isn't such a film worth watching?"

People who walk into the theater early in the morning have their own reasons. but bought tickets to support "The Dark Knight".

Of course, just like Kyle and Ella, when they left the theater, there was a small group of people who weren't very happy.

Kristen is a market researcher at CinemaScore, Inc., which does not have the same ratings as IMDB and Rotten Tomatoes. It relies more on face-to-face communication with the audience, and the resulting data tends to be more realistic.

It can be said that this is also a big reason why major companies pay more attention to CinemaScore scores, and do not pay much attention to IMDB and Rotten Tomatoes at all.

Got up early on Friday and hurried to the IMAX theater in Nokia Plaza, Christine complained a little, who wants to get up at five or six o'clock in the morning to work?

Damn The Dark Knight! Damn Duke? Rosenberg! Why are you so hot? Attract so many people into the theater, and let the theater open the morning screening!

Although full of complaints, Christine will not bring this emotion too much into the work, and he walks into the IMAX theater. After looking at his watch, there was still some time before the end of the show, and after making a phone call, he walked to the manager's room of the theater in a familiar way.

"Hey Jason, I'm here again."

Knocking on the door and entering the manager's room, Christine sat across from her desk and asked, "Haven't you woken up yet?" ”

The middle-aged man named Jason struggled to open his eyes and said. "I worked until three o'clock in the morning last night, and I got up at half past five this morning, and I didn't even go home, how could I wake up?"

"Looks like attendance is pretty good?" Christine sat back in her chair.

Jason understood what the other party was here for. didn't hide it, and said directly, "Last night's midnight show was not only full, but there were still many people who didn't have tickets and refused to leave, so we had to temporarily add more than a dozen chairs in the theater." ”

He sighed, "Imax has never been like this before. Should the company have approached Duke sooner? Rosenberg cooperation. ”

"It's a bit back down this morning."

It's no surprise that the early and midnight screenings consume a lot of enthusiasm from the audience, and this is another 6 a.m. screening, "but the attendance here is also more than 90%. ”

Christine recorded the data provided by the other party one by one, saw that the time was almost up, said goodbye and left the manager's room, and came to the exit passage of the theater.

While standing here and waiting, Christine had a faint feeling that the situation of IMAX, which had been tepid, might be about to change.

As soon as the end time passed, some audiences came out one after another, and Christine began her own work, which is a very common situation in the North American film market, as long as there is no urgency, the audience is willing to cooperate.

After all, you can praise your favorite film or spray a disappointing video, and you can also have a small gift to take.

A fan in his twenties said, "I think it's a great Batman movie, Heath?" Ledger is an incredibly talented actor. I think it's also an A+ in terms of rating. ”

"I'll give A+ too." Another fan said, "The story Duke told really doesn't have to say, it's worth watching several times, and if I don't have to go to work later, I want to watch it for a while." ”

A young man with a brain next to him said, "I want to say that Duke is not a human at all, he is a god!" ”

But the style of the film is too distinct, and some people must not like it, or even hate it.

When Christine asked a male fan in his twenties, there was some anger on his face.

"Give C at most, if it's not a Duke movie, I don't think it's even worth D. I'm a Duke fan, I like "Iron Man" very much, this "Dark Knight" is so disappointing, who likes those dark and desperate content? And it's not refreshing enough, and the crooked clown is annoying. ”

Such an audience is few, but it is definitely not impossible.

Another fan in his thirties said so. "It's not interesting at all, it's just that motorcycle is still in harmony, a boring movie makes a stupid child crazy, it's hard to see and terrible."

Films like this one in a dark style. It's normal to be hated, but that doesn't stop The Dark Knight from making huge profits in the North American market.

As soon as I got to work on Saturday, Richard Lee, the head of IMAX in Los Angeles? Geerfang couldn't wait to gather everyone in the Los Angeles branch into the conference room.

Since the business in Hollywood was only in the development stage, the conditions of IMAX's Los Angeles branch were not very good, and the meeting rooms were a bit small. Dozens of people sat inside, and it seemed extremely crowded.

However, these people did not care, and there was a faint excitement and excitement on their faces, and this company has given them hope for leaps and bounds.

"Ladies and gentlemen, I think everyone has gotten the news, last night's midnight show, "The Dark Knight", which was filmed and produced using IMAX technology, took $22.18 million from the North American market in 3,160 theaters!"

Put down the papers in your hand, Richard? Gerfang stood up. As if trying to strengthen his tone in this way, "This is the latest North American midnight box office record, and it also has the credit of IMAX." ”

Everyone's eyes in the room were on Richard? Gerfang.

Clear your throat, Richard? "125 IMAX Studios in North America contributed $920,000 of them!" And the average attendance rate of all theaters is 100%! ”

As soon as these words fell, the conference room immediately burst into applause.

Looking at the excited subordinates, Richard? Ge Erfang also sighed a little, this move was obviously right, and the other party used the IMAX camera like that, he was not without doubts. After all, the number of cameras in the entire IAMX company can be counted on one hand, and if there is damage, it is difficult for him to explain to the head office.

Now it seems that it was all the right bet!

The applause gradually died down. Coughed softly, Richard? Geerfang sat down again and said, "From now on, we will fully cooperate with Warner Bros. in the publicity and distribution work, and the head office has given me a phone call. IMAX will invest as many resources as possible in The Dark Knight, increasing the number of theaters showing The Dark Knight from 50 to 100 throughout the day! ”

A few more words of specific work matters, Richard? Geerfang announced the dismissal of the meeting, returned to his office, looked at the "Dark Knight" poster hanging on the wall, and gradually had other thoughts in his heart.

He heard Warner Bros. executives mention that Duke's new film will be a science fiction theme, and it is also a big-budget commercial film, and his commercial film is simply a guarantee of popularity and circulation, judging from the repercussions of "The Dark Knight", it can easily become a hot event, IMAX wants to develop, and it is wise to cooperate with such a director!

Anyway, he has to push the IMAX company with Duke? Rosenberg continued to work together.

Thinking of this, Richard? Geerfang picked up the phone, dialed the other party's number, and waited for the female assistant to transfer the phone to him, and smiled and said a few words of congratulations.

As long as the other party is willing to continue to cooperate with IMAX, let alone a few words of congratulations, even if it is to be a driver for him for a period of time, Richard? Geerfang is willing.

Hang up Richard? When Gerfang called, Duke looked across and asked, "Tina, what about the statistics of market reaction and audience word-of-mouth?" ”

"This is the data that Warner Bros. just passed on."

Fina? Fei put a fax file in front of Duke and said, "CinemaScore has a 94 percent positive rating from theater audiences, an average audience score of 'A+', an audience popularity popcorn index of 92 percent, and a high score of 98 from 55 Metacritic media reporters." ”

She paused for a moment and added, "IMDB, 38,977 users rated it on average...... Very! (To be continued.) )

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