The first target city of the Cantonese real estate developers is Yangcheng, the base camp of the Cantonese real estate developers, and the pioneer is Jiangnan Real Estate, which takes the residential route. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In the state-owned background of Wanjian, Zhongyang Panhuan is different from Pengcheng, which is separated by a river from Hong Kong, and the four tigers of Fuli, Guiyuan, Hechuang and Hengyuan Xinxing Real Estate, which fight the world with private capital, all gather in Yangcheng. In addition, Yangcheng also has more than 10 large and small real estate developers with annual sales exceeding 300 million yuan, which can be described as the most competitive real estate market in China.

In the public sale market of Yangcheng land in mid-May, Jiangnan Real Estate actually hit a soft nail and did not receive any harvest. Although the Cantonese real estate developers compete with each other, they are more likely to form a loose and close alliance, working together against foreign real estate developers who want to enter Yangcheng. Even Wanjian Real Estate, headquartered in Pengcheng, once announced that it would temporarily withdraw from the local market after entering the Yangcheng market, and it was rumored in the industry that it was forced away because it had not been able to get the desired land in the city center.

Unlike Jiangzhou and Hudong City, where most of the land transfers are based on public auction bidding, the current land transfers in Yangcheng are still mostly negotiated in the name of urban village transformation, especially with many conditions that are favorable to local developers. For example, in Yangcheng, there has been experience in successfully renovating 100,000 square meters of urban village plots, has developed a municipal-level demonstration community in Yangcheng, and has paid more than 10 million yuan in Yangcheng. The invisible threshold has turned away a large number of powerful foreign developers.

The reason why this real estate city, which claims to have the highest degree of marketization, is so conservative in the source of land supply is because it contains a large amount of benefits. Local developers, represented by Fuli and Hechuang, are inextricably linked with local government officials. Coupled with their loose alliances to protect their interests, they create an invisible barrier against the entry of foreign developers. The reason why Wan Jian left after entering Yangcheng was because there were too many private transactions, and their company could not get suitable land for development through formal channels. Now, this problem is the turn of Jiang Long Qin Ran.

If we wait for a year or two, after the state compulsorily requires the formation of a bidding, auction and listing mechanism for all land transfers, it will not encounter such great resistance to enter the Yangcheng market. But time is not waiting for me, Guangdong Province is an important strategic area, and Qin Ran will have to send troops here sooner or later. Now the market competition is relatively fierce, but in the long run, it is better to enter early, especially to enjoy the dividends of land not appreciated.

Following the trend, it is the general trend to sell land for auction and public sale, and Yangcheng's current land policy is just the last black box madness before the dawn comes. All Qin Ran had to do was to tear off a corner of the shady curtain in advance, so that the sunlight could shine in and deter the naked black hand trading.

Under the operation of Li Desheng, the CCTV financial channel first reported the encounter of Jiangnan Real Estate in Yangcheng, and at the same time counted the large real estate developers who have been turned away over the years, among which the representative is Wanjian Group. When he saw the various restrictive conditions required by local protection on the screen, the reporter asked what caused the relevant departments of the Yangcheng City Government to set up so many protection conditions? Why is it that a large enterprise ranked among the top five in the domestic real estate industry can compete with a small local enterprise with a poor office space and suspected of being a leather bag company?

Local protection is understandable, and to the same extent, local governments are also mentally prepared to give priority to local businesses. But firmly guarding his own one-third of an acre, the fence leaking everywhere and fighting for his life to eat alone, this is a taboo in the rivers and lakes. Two days later, a well-known and influential Yuedong weekly newspaper reported on the incident, and in particular, it exclusively unearthed a lot of inside information, exposing the shady scenes of some local developers and government officials in Yangcheng colluding to acquire land. denounced the current iron curtain of Yangcheng land market transactions, outsiders can't insert needles into the water, and it's time for urgent reform. Such a masterpiece was not instructed by Qin Ran, and he suspected that the operator behind the object was Wanjian Real Estate, which had been suffering from the stick.

Under the leadership of two major opinion leaders, many media began to join in this incident, forming a boiling public opinion, behind which there are many real estate developers who want to enter Yangcheng City, but the Yangcheng city government has turned a deaf ear and pretended to be stupid and did not respond to any news reports. The relevant key officials were very angry about this, and privately said that they would continue to block Jiangnan Real Estate and Wanjian Real Estate.

The decisive reversal of the situation occurred when Yuedong Daily, the organ newspaper representing the attitude of the Guangdong Provincial Party Committee, published a special commentator's article in a prominent position on the front page, urging the local government to actively respond to media public opinion and at the same time advocating the vigorous elimination of local protectionism.

People who are familiar with the inside affairs of officialdom know that this so-called special commentator is basically the pen of Han Dong, secretary of the provincial party committee, who has just come to Guangdong Province to serve for one year. Not only are Yangcheng real estate developers clinging to xenophobia, but even local officials in eastern Guangdong Province are also accustomed to alliances against airborne central officials. Local protectionism in eastern Guangdong Province has long been known far and wide, and the officialdom is even more monolithic.

In the early days of reform, due to the repeated policies of the central government, eastern Guangdong Province made a fortune in silence and tasted the sweetness of local protection regardless of the central government's orders. With the rapid development of the economy in eastern Guangdong Province, local protectionism has risen even more, and some officials in eastern Guangdong have even taken credit for themselves, and have disobeyed the officials who have been parachuted in by the central government. At best, local protection is about paying attention to local interests, and at worst, it is about ignoring the overall situation.

In the context of the gradual opening up of all provinces in the country, the central government needs eastern Guangdong Province to cooperate with the unified policy and play the role of the vanguard of reform. While continuing to develop the economy, we should crack down on local hills, strengthen the authority of the central government, and form a political concept of a game of chess for the whole country.

When he arrived in eastern Guangdong, Han Dong realized that it was not a joke that it was difficult for foreign officials in eastern Guangdong to do it, and even in the year since he took office, he was secretly involved by local officials from time to time, and he was unable to exert his fists. In particular, the secretary of the Yangcheng Municipal Party Committee, who is also a member of the Standing Committee of the Provincial Party Committee, acted as the leading figure of the local officials and secretly competed with them. Now the shady real estate transaction in Yangcheng, the capital city, which has been exposed by the media, has given him a great opportunity to kill the chickens and establish his authority, and at the same time clean up the deep-rooted local officials.

The mayor of Tianhe New District, who is known as one of the four troikas of the current Yangcheng Municipal Party Secretary, was directly taken away by officials of the Provincial Commission for Discipline Inspection, which shook the entire officialdom in eastern Guangdong, because behind it meant the beginning of the fight between the gods.

Qin Ran did not expect that his company would inadvertently trigger a huge political whirlpool in eastern Guangdong Province, and his original intention was to force the Yangcheng city government to revise the land transfer procedures as soon as possible through public opinion, so that more foreign developers could enter Yangcheng, after all, this could bring more land revenue to the local government.

Han Dong moved quickly, and the director of the Yangcheng Land and Housing Management Bureau was also taken away from the office after getting conclusive evidence, and what was even more sensational was that the executive vice mayor was intercepted at the airport by officials of the Provincial Commission for Discipline Inspection when he saw that the situation was not good, and he used a fake passport to escape. Not long after, the former member of the Standing Committee of the Provincial Party Committee and the secretary of the Yangcheng Municipal Party Committee was taken to Tianjing Shuanggui by ******, and it is reported that he confessed to a large number of officials and businessmen.

The entire Yangcheng officialdom was panicked, for fear that the immortal fighting method would affect the pond fish.

In the real estate industry, although local developers are more or less involved, they generally only assist in investigations. The most serious is Hechuang Real Estate, known as one of the Four Little Tigers, which is said to have acted as the white glove of the former Yangcheng-Party secretary, that is, the role of the agent, and the former secretary is also one of the real bosses behind the scenes.

Hechuang Company was seized as a whole, if nothing else, the company should have fallen, and one of the top ten real estate companies with annual sales of more than 100 billion yuan in the original time and space died before it had time to grow up.

Hearing this news, Qin Ran didn't know how to respond, the storm stirred up by his little butterfly had been out of his control, and many events had changed.

At the request of Han Dongdong, who received strong support from the central government, the central government parachuted a new Yangcheng city from Tianjing, and Tao Chuping, secretary ********of the party committee, will complete the central government's work deployment for eastern Guangdong together with Han Dong as a comrade-in-arms.

As soon as the new official took office, Tao Chuping appeared, the first thing is to restore the image of Yangcheng in the national media, for which he specially invited Jiangnan Real Estate, Wanjian Real Estate and other large developers to Yangcheng to inspect and invest, and promised that the land market will be reformed fairly and openly, and friends from all walks of life are welcome to supervise and make suggestions.

Soon, Yangcheng specially held a mid-year land auction, invited a large number of reporters to the scene to observe, in addition to local developers, but also came to many industry giants such as Jiangnan real estate, everyone has long been gearing up for the Yangcheng market eager to try, and now finally ushered in the opportunity.

Jiangnan Real Estate has chosen two pieces of land located in Tianhe New District, which were originally suburban farmland, without the trouble of renovating old urban villages, not to mention that compared with the old city of Yangcheng, Tianhe New District is the key new city for the development of Yangcheng in the future.

Good plots have naturally attracted the attention of many developers, and Wanjian Real Estate has set its sights on the 2001-G01 plot. Around the high-quality land covering an area of 112,700 square meters and a volume of 2.57, a large number of developers, including Jiangnan and Wanjian, have raised their cards all the way to the price.

The starting price was 300 million yuan, and the first round of quotations was directly added by 100 million, which shows the hunger and thirst of many large developers for Yangcheng land.

Of course, Jiangnan Real Estate did not raise the price as quickly as a small developer at the beginning, and the representative of Wanjian Company was still drinking tea leisurely, and Zhou Zhidong, the vice president who attended the auction, of course, watched coldly.

The company predicts internally that the biggest rival in this land is Wanjian Company.

Due to the large number of developers in Yangcheng, and the previous land source is basically in the type of agreement transfer, the average price of first-hand houses in the whole city is currently 3,800 yuan/square meter.

When the price of the card to 800 million, many local small and medium-sized developers have shouted that they can't stand it and withdraw from the auction, the current floor price has been close to 2850 yuan per square meter, according to the current housing price calculation, the development of the entire plot is almost not profitable.

The real estate market is the world of capital, and at this time, Wanjian Real Estate began to enter the market, and they continued to rise with a price of 10 million. It is reported that the team of Wanjian Real Estate deliberately spent more than half a month researching and planning, in order to maximize the profits of the plot, they made several sets of plan comparisons, and finally came up with an affordable reserve price that made them jaw-dropping, and it was inevitable to win the 2001-G01 plot.

The price came to 920 million, Wanjian Real Estate was still menacing, and many large companies began to withdraw from the market and no longer participate in this senseless war.

In the end, after the local Hengyuan Real Estate offer of 945 million yuan in Yangcheng was raised by Wanjian again, it stopped gloomily, and only Wanjian Real Estate raised its card to respond to the price at the entire auction site.

When the media present thought that Wanjian Real Estate would win the highlight of the auction with 946 million, Jiangnan Real Estate began to enter the market.

The atmosphere of the whole scene was ignited again, the situation was reversed, it was the turn of Jiangnan Real Estate to start increasing the price of 10 million, and Wanjian Real Estate was only on the basis of 1 million.

986 million!

Jiangnan Real Estate has raised the price sharply again, and at this time, the employees in charge of the auction of Wanjian Real Estate have begun to pick up the phone and connect with the company's senior management in the distance to report the situation on the spot.

987 million.

Wanjian Real Estate still refuses to give up.

990 million!

Zhou Zhidong raised his card again to offer.

Seeing such a price, the employees of Wanjian Real Estate finally hung up their mobile phones and followed the instructions of the senior management to abandon the bid.

When I heard the auctioneer announce that Jiangnan Real Estate won the 2001-G01 plot for 990 million yuan, and the floor price reached 3,450 yuan / square meter, all the Wanjian Real Estate team members who were on the scene couldn't help crying. They have been working tirelessly for more than half a month, and the auction they had sworn to win before they came is now all gone away like a gust of wind, and they have only gained two empty hands after all their efforts.

It is worth mentioning that this land was originally acquired by Hechuang Real Estate at the last time it was transferred, and was later recovered by Yangcheng City for re-auction because of the involvement of Hechuang Real Estate in the case of unpaid land payment. The last time Hechuang Real Estate only used 528 million yuan to win this land, and now it has risen to 990 million yuan after public auction, which has almost doubled in value.

Jiangnan Real Estate also obtained the 2001-G09 plot for 718 million yuan, and the land transfer successfully achieved the predetermined goal.

The fierce battle for the 2001-G01 plot of land made a large group of reporters write about it afterwards, especially the high premium price proved the advantages of open land sales in the market, and Jiangnan Group once again became synonymous with fierce predators in the market. (To be continued.) )